SWOT分析英文版及案例课件

1、SWOT AnalysisSWOT Analysis The facility was oldThe staff lack of motivationThe building was really small There was a lot of paper Work and bureaucracy31542Starting positioncaseHealth Center The facility was oldThe sta These characteristics resulted in this health centre facing up to a lot of problem

2、s with the accommodation of the patientsStarting positioncase These characteristics resul the establishment of a new advancedhospital in the city made the situation even worsecaseStarting position the establishment of a new So the health Center may cant achieve its missionNow, they decided to perfor

3、m a SWOTanalysis in order to perform thebest decision-making for allthe problems that they faced!caseOf course they need yourhelp!? So the health Center may caRulesUsing SWOT analysis grid (next 2 slides)Two groupsUsing paper10 minutes for analysis10 minutes for decision makingRulesUsing SWOT analys

4、is grid SWOT Analysis Matrix INTERNAL FACTORSEXTERNAL FACTORSSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSHARMFULTo achieving the objectivesHELPFULTo achieving the objectivesSWOT Analysis Matrix INTERNAL SWOT Analysis Matrix (recommended)OpportunitiesThreatsSOWOSTWTOptionsOptionsOptionsOptionsWeaknessesSt

5、rengthsSWOT Analysis Matrix (recommenstepsStep 1: Purpose of conducting SWOT analysis Step 2: The gathering of information on Strengths and Weaknesses focused on the internal factors of skills, resources and assets, or lack of them. The gathering information on Opportunities and Threats should focus

6、 on the external factors stepsStep 1: Purpose of conducstepsStep 3: The manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropriate Step 4: SWOT matrix Step 5: After completing the SWOT matrix the SWOT participants had a wi

7、der view of the situation at the centre so they were able to propose the alternatives that helped considerably in the operation of the health centre stepsStep 3: The manager of thNow is yourshow time!Now is yourReview of SWOT analysisReview of ReviewWhat is SWOT analysis?SWTOStrengthsWeaknessesOppor

8、tunitiesThreatsReviewWhat is SWOT analysis?SWWhat is SWOT analysisA SWOT analysis is a planning tool used to understand the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. It involves specifying the objective of the business or project and identifying the in

9、ternal and external factors that are supportive or unfavorable to achieving that objective. What is SWOT analysisA SWOT anSWOT AnalysisSWOTStrengths Positive tangible and intangible attributes, internal to an organization. They are within the organizations control SWOT AnalysisSWOTStrengths PosSWOT

10、AnalysisSWOTWeaknesses Factors that are within an organizations control that detract from its ability to attain the desired goal. Which areas might the organization improve? SWOT AnalysisSWOTWeaknesses FaSWOT AnalysisSWOTOpportunities External attractive factors that represent the reason for an orga

11、nization to exist and develop. What opportunities exist in the environment, which will propel the organization? SWOT AnalysisSWOTOpportunitiesSWOT AnalysisSWOTThreats External factors, beyond an organizations control, which could place the organization mission or operation at risk. The organization

12、may benefit by having contingency plans to address them if they should occur. Classify them by their “seriousness” and “probability of occurrence” SWOT AnalysisSWOTThreats ExterSWOT Analysis MatrixOpportunitiesThreatsSOWOSTWT(Offensive)make the most of these(Defensive)watch competition closely(Adjus

13、t)restore strengths(Survive)turn aroundWeaknessesStrengthsSWOT Analysis MatrixOpportunit Product evaluationCompetitor evaluationDecision Making (with force field analysis) Strategic Planning Situational AnalysisSWOTanalysisProblem solving When to use SWOT analysis? Product evaluationCompetito step 5

14、Evaluate listed ideas against objectivesStep 4 List S, W, O, T in the SWOT MatrixStep 3Create a workshop environmentStep 2 Allocate research and information-gathering tasksStep1 Establish the objectivesHow to do SWOT analysis-5steps step 5Step 4 Step 3Step 2 SSimple rules for a successful SWOT analy

15、sisBe realistic about the strengths and weaknesses of your organizationThe Analysis should distinguish between where your organization is today, and where it could be in the futureBe specific. Avoid grey areasAlways analyse in relation to your competitionSimple rules for a successful Simple rules fo

16、r a successful SWOT analysisKeep your SWOT short and simpleAvoid unnecessary complexity and over analysisThere is little point in listing an Opportunity (O) if the same opportunity is available to competitorsIt is pointless to say you have Strengths (S) if your competitors have the sameSimple rules for a successful An unclea