Unit4InformationTechnology-高级综合商务英语-课件

1、Unit4InformationTechnology(1)-高级综合商务英语-PPT课件Unit4InformationTechnology(1)-Checking Checking CheckingReviewing (Unit 3) 实际增长 空前的成功 资产净值 预算赤字 征收房产税 tax breaks exchequer odds of default subprime loans discretionary interventionsPreviewing (Unit 4)11. 触摸屏电脑12. 广为流传的名言13. 消费产品14. 实用主义15. 严厉的工头16. create

2、apps17. a tablet computer 18. a long-time nemesis19. tech titans 20. a technology concernCheckingReviewing (Unit 3)PrevCheckingReviewing (Unit 3) 实际增长 空前的成功 资产净值 预算赤字 征收房产税 tax breaks exchequer odds of default subprime loans discretionary interventionsReviewing (Unit 3)grow in real termsan unprecede

3、nted successequitybudget deficitimpose taxes on homes税收减免国库; 财政部违约的可能性次级贷款自由有度的干涉CheckingReviewing (Unit 3)ReviCheckingPreviewing (Unit 4)11. 触摸屏电脑12. 广为流传的名言13. 消费产品14. 实用主义15. 严厉的工头16. create apps17. a tablet computer 18. a long-time nemesis19. tech titans 20. a technology concernPreviewing (Unit

4、4)a touch-screen computera much-quoted aphorisma consumer productpragmatisma stern taskmaster开发各种应用程序平板电脑老对手科技巨头科技公司CheckingPreviewing (Unit 4)PreUnit FourInformation TechnologyUnit FourInformation TechnologLead-in Lead-in Lead-inLead-inLead-inWhat function of mobile phones do you use most often?Wha

5、t feature appeals to you the most when choosing to buy a new mobile phone?How important is mobile phone to your life?Lead-inWhat function of mobileText ATitleText ATitleTitle Silicon Valley Visionary Who Put Apple on TopTitle Silicon Valley VisionarySilicon Valley n. a region in California south of

6、San Francisco that is noted for its concentration of high-technology industries (美国)硅谷(多家电子技术公司的集中地) Silicon Valley n. a region in visionary vinri n. a person with unusual powers of foresight 有远见的人; 梦想家 visionary vinri n. a perTitle Silicon Valley Visionary Who Put Apple on TopSteve JobsTitle Silico

7、n Valley VisionarySteve Jobs 1976 co-founded Apple Computer Company1985 left Apple1986 co-founded Pixar Animation Studios 皮克斯动画工作室1997 returned to Apple2011 resigned as CEO of Apple Steve Jobs 1976 co-founded AppHistory of AppleHistory of AppleHistory of AppleHistory of AppleHistory of Apple History

8、 of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple History of Apple Text AStructure AnalysisText AStructure AnalysisStructure AnalysisParas. 1-3Paras. 4-12Paras. 13-16Paras. 17-28Structure

9、 AnalysisParas. 1-3Structure AnalysisParas. 1-3A brief introduction of the coming back of Steve Jobs after his temporary leave of the company because of the illness.Paras. 4-12An exploration of the art of Steve Jobs to turn technology into elegant consuming products and the success Apple is enjoying

10、 now.Structure AnalysisParas. 1-3Structure AnalysisParas. 13-16A brief recall of Steves early life and his ups and downs before returning to Apple in 1997.Paras. 17-28A discussion of the reasons that make Steve Jobs and the Apple a daunting success for rivals to compete.Structure AnalysisParas. 13-1

11、6Text ADetailed ReadingText ADetailed ReadingQuestion 1Why had the comeback of Steve Jobs stirred up such an excitement? Question 1Why had the comebackPara 1When Steve Jobs walked on to the stage at San Franciscos Yerba Buena Center in January, it capped the most remarkable comeback in modern busine

12、ss history.Para 1When Steve Jobs walked oyerba j:b n. 作物 巴拉圭茶；草yerba j:b n. 作物 巴拉圭茶；草Yerba Buena Centern. 旧金山芳草地艺术中心Yerba Buena Centern. 旧金山芳草地艺术中cap If someone says that a good or bad event caps a series of events, they mean it is the final event in the series, and the other events were also good o

13、r bad. 成为的结尾The unrest capped a weekend of right-wing attacks on foreigners. 整个周末右翼分子对外国人的袭击最终发展成为骚乱。cap If someone says that a gooPara. 1When Steve Jobs walked on to the stage at San Franciscos Yerba Buena Center in January, it capped the most remarkable comeback in modern business history.今年1月，史蒂夫

14、乔布斯走上旧金山芳草地艺术中心的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。Para. 1When Steve Jobs walked Para. 2It wasnt simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Para. 2It wasnt simply a mattsidelinevt. remove from

15、the center of activity or attention; place into an inferior position 迫使退出; 使靠边For months he had been under pressure to resign and was about to be sidelined anyway. 几个月以来他一直处在辞职的压力下, 他无论如何都是要靠边站了。sidelinevt. remove from the ceemaciated imeisieitid adj. very thin especially from disease or hunger or c

16、old 极瘦的; 骨瘦如柴的emaciated imeisieitid adj. Para. 2It wasnt simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. 这不仅仅关乎半年前迫使他退居幕后的疾病。病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。Para. 2It wasnt simply a mattPara. 2Litt

17、le more than a decade earlier, both Mr Jobs career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.Para. 2Little more than a decabe washed upcolloq. finished没奔头了；失败了；完蛋了 be w

18、ashed upcolloq. finishedwrite offv. not worth further serious attention摒弃; 取消 write offv. not worth further Para. 2Little more than a decade earlier, both Mr Jobs career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written of

19、f both in Silicon Valley and on Wall Street., both his career and the company he founded were widely considered to have come to an end, and he would have nothing to do with high-tech in the future in the eyes of silicon valley entrepreneurs and the Wall Street investors.Para. 2Little more than a dec

20、aPara. 2Little more than a decade earlier, both Mr Jobs career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司已经走上绝路。硅谷和华尔街都断定，它们已经与科技的未来无缘。P

21、ara. 2Little more than a decaPara. 3The level of anticipation whipped up in advance of the January event was unusual even by Mr Jobs own, impressive standards.Para. 3The level of anticipatiwhip upv. deliberately cause and encourage people to feel an emotion煽动to whip up enthusiasm 鼓动热情，激起积极性to whip u

22、p popular resentment against Japan 激起大众的反日情绪whip upv. deliberately cause aPara. 3The level of anticipation whipped up in advance of the January event was unusual even by Mr Jobs own, impressive standards.一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。Para. 3The level of anticipatiQuestion 1Why had

23、the comeback of Steve Jobs stirred up such an excitement? This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly

24、anticipated.Question 1Why had the comebackQuestion 2In many critics eyes, what special talent did Steven Jobs have (Para. 4)?He has the ability to turn technologies into perfect products and convince people to buy IT gadgets that they even have no idea they needed.Question 2In many critics eyesPara.

25、 4Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple.Para. 4Critics often talk dispdisparagingly dispridili adv. scornfu

26、lly , contemptuously以轻视的态度，蔑视地；以贬抑的口吻disparagingly dispridilionlooker n. someone who looks on 旁观者；观众onlooker n. someone who looks reach a peak of perfection达到登峰造极的阶段reach a peak of perfection达到登峰Para. 4Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: hi

27、s ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. 批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。Para. 4Critics often talk dispPara. 4Generating this suspension of disbelief is essential to stirring

28、up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.Para. 4Generating this suspenssuspensionn. the act of delaying or stopping it for a while延缓; 暂停 suspensionn. the act of delayistir up v. arouse or excite feelings a

29、nd passions 激起；唤起to stir up hatred between nations 煽动民族间的仇恨to stir up the feelings 挑起激情stir up v. arouse or excite fegadget dit n. a device or control that is very useful for a particular job 小器械; 小配件gadget dit n. a device acknowledged master公认的大师 acknowledged master公认的大师 Para. 4Generating this susp

30、ension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。 Para. 4Generating this suspen Question 3What signific

31、ant impact might be brought by Apples latest product - iPad? Question 3What significant imPara. 5Speculation had been building in the tech world for months about what was rumoured to be Apples latest ground-breaking product. Para. 5Speculation had been bu speculationn. a message expressing an opinio

32、n based on incomplete evidence 推测 speculationn. a message expre rumorn./v. gossip (usually a mixture of truth and untruth) passed around by word of mouth 传闻 rumorn./v. gossip (usually a ground-breakingadj. being or producing something like nothing done or experienced or created before 独创的；开拓性的 groun

33、d-breakingadj. being or Para. 5Speculation had been building in the tech world for months about what was rumoured to be Apples latest ground-breaking product. 好几个月来，高科技圈一直在猜测传说中的苹果公司最新的开拓性产品。Para. 5Speculation had been buPara. 5 A touch-screen computer without a keyboard, it might even rival the imp

34、act of the iPod, introduced in 2001, and the iPhone, in 2007. 据传它是没有键盘的触摸屏电脑，甚至可以媲美2001年的iPod和2007年的iPhone带来的影响。Para. 5 A touch-screen computePara. 5In the event, the iPad that Mr Jobs carried on to the stage with him that day did not disappoint. 在1月份的发布会上，乔布斯带上台的iPad没有让人们失望。Para. 5In the event, the

35、 iPad Para. 6A rebuttal of F. Scott Fitzgeralds much-quoted aphorism that there are no second acts in American life does not come more decisively than this. Para. 6A rebuttal of F. Scott rebuttal ribtln. the speech act of refuting by offering a contrary contention or argument 反驳；辩驳 rebuttal ribtln.

36、the spe F. Scott Fitzgerald(1896 1940)an American author of novels and short storiesone of the greatest American writers of the 20th C. a member of the Lost Generation of the 1920sparadigm writings of the Jazz Age F. Scott Fitzgerald(1896 19paradigm prdim n. a standard or typical example 范例; 典范parad

37、igm prdim n. a standJazz Age(esp in the US) the period between the end of World War I and the beginning of the Depression during which jazz became popular (尤指美国)爵士时代世界一次大战末和大萧条的初期，在此期间爵士乐变得很流行 Jazz Age(esp in the US) the pe F. Scott FitzgeraldThis Side of Paradise 人间天堂The Beautiful and Damned 美丽与毁灭T

38、he Great Gatsby (his most famous) 了不起的盖茨比Tender Is the Night 夜色温柔 The Love of the Last Tycoon (unfinished) 最后的大亨 F. Scott FitzgeraldThis Side F. Scott Fitzgerald F. Scott Fitzgerald F. Scott Fitzgerald“于是我们继续奋力向前，逆水行舟，被不断地向后推，直至回到往昔岁月。 ” F. Scott Fitzgerald“于是我们继续奋力向aphorism frizm n. a short witty s

39、entence which expresses a general truth or comment格言; 警句aphorism frizm n. a shordecisively adv. with firmness 果断地; 决然地decisively adv. with firmness Para. 6A rebuttal of F. Scott Fitzgeralds much-quoted aphorism that there are no second acts in American life does not come more decisively than this. 这

40、对美国作家菲茨杰拉德被广泛引用的名言“美国社会中没有从头再来一说”是个绝妙的反驳。Para. 6A rebuttal of F. Scott Para. 6When Steven Paul Jobs first hit the headlines, he was younger even than Mark Zuckerberg is now. Para. 6When Steven Paul Jobs fhit the headlines成为新闻头条；被大肆宣传hit the headlines成为新闻头条；被大肆宣传Mark Zuckerbergan American Internet en

41、trepreneur, best-known for creating the social networking site Facebook马克-扎克伯格（Facebook创始人） Mark Zuckerbergan American IntPara. 6When Steven Paul Jobs first hit the headlines, he was younger even than Mark Zuckerberg is now. 乔布斯首次登上报纸头条时，甚至比现在的马克扎克伯格还要年轻。Para. 6When Steven Paul Jobs fPara. 6Long bef

42、ore it was cool to be a nerd, his formative role in popularising the personal computer, and Apples initial public offering on Wall Street which came when Mr Jobs was still only 25 made him the tech industrys first rock star.Para. 6Long before it was coolnerdIf you say that someone is a nerd, you mea

43、n that they are unpopular or boring, especially because they wear unfashionable clothes or show too much interest in computers or science. (对电脑或科技太过着迷的)书呆子/电脑痴nerdIf you say that someone isformativeadj. forming or capable of forming or molding or fashioning 使成形的，有助于形成(或发展、成长)的formativeadj. forming o

44、r capabinitial public offeringn. a corporations first offer to sell stock to the public 初次公开发行(股票)，首期上市股票 initial public offeringn. a coPara. 6Long before it was cool to be a nerd, his formative role in popularising the personal computer, and Apples initial public offering on Wall Street which came

45、when Mr Jobs was still only 25 made him the tech industrys first rock star.早在电脑痴备受追捧之前，由于在普及个人电脑中发挥的关键作用，以及苹果在华尔街的成功上市(当时乔布斯年仅25岁), 乔布斯就成为了科技界的第一个摇滚明星。Para. 6Long before it was coolPara. 7Now, three decades on, he has secured his place in the foremost ranks of the West Coast tech titans who have don

46、e so much to shape the world around the turn of the millennium. Para. 7Now, three decades on, titanIf you describe someone as a titan of a particular field, you mean that they are very important and powerful or successful in that field. 巨人; 巨头titanIf you describe someone amillennium milenim n. a spa

47、n of 1000 years 千年期，千禧年；一千年millennium milenim n. a spPara. 7Now, three decades on, he has secured his place in the foremost ranks of the West Coast tech titans who have done so much to shape the world around the turn of the millennium.如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。 Para. 7Now, three

48、 decades on, Para. 7Long-time nemesis Bill Gates may be richer and, at his peak, arguably exerted greater sway, thanks to his monopoly over the worlds PC software.Para. 7Long-time nemesis Bill nemesis nemisis n. opponent or rival for a long time主要敌人，强硬对手nemesis nemisis n. opponentarguablyYou can use

49、 arguably when you are stating your opinion or belief, as a way of giving more authority to it.可以说 They are arguably the most important band since The Rolling Stones. 他们可以说是自滚石以来最重要的乐队。arguablyYou can use arguably wswayn. controlling influence影响；统治 swayn. controlling influencemonopoly mnpli n. a mar

50、ket in which there are many buyers but only one seller 垄断monopoly mnpli n. a markPara. 7Long-time nemesis Bill Gates may be richer and, at his peak, arguably exerted greater sway, thanks to his monopoly over the worlds PC software.他的老对手比尔盖茨或许更富有，而且在盖茨的事业巅峰时期，凭借其在个人电脑软件领域的垄断，可以说盖茨的影响力比乔布斯更大。Para. 7Lo

51、ng-time nemesis Bill Para. 7But the Microsoft co-founder has left the stage to devote his life and fortune to good works. It is Mr Jobs who now holds the spotlight.Para. 7But the Microsoft co-fogood worksn. well-doing慈善行为；善举good worksn. well-doinghold the spotlight成为关注的焦点hold the spotlight成为关注的焦点Par

52、a. 7But the Microsoft co-founder has left the stage to devote his life and fortune to good works. It is Mr Jobs who now holds the spotlight.但盖茨已经离开了舞台，将其余生和财富奉献给慈善事业。如今，乔布斯才是焦点所在。Para. 7But the Microsoft co-foPara. 8Of all the fingers that Apple has poked into Microsofts eyes over the years, none ca

53、n have rankled as much as the early success of the iPad.Para. 8Of all the fingers thatpoke . into .vt. push . into .把戳进 He poked his finger into the hole. 他把手指戳进洞里。poke . into .vt. push . ranklev. (make) resentful or angry 痛心；(使)怨恨, (使)痛苦They paid him only $10 for it and it really rankled. 他们为此仅支付给他

54、10美元，真让人气愤。The injustices they did me rankled me for a long while. 对我他们干了一些不公平合理的事，使我生了半天气。ranklev. (make) resentful or aPara. 8Of all the fingers that Apple has poked into Microsofts eyes over the years, none can have rankled as much as the early success of the iPad.这些年来，在苹果针对微软的所有打击中，没有一次比得过iPad的巨

55、大成功造成的冲击。Para. 8Of all the fingers thatPara. 8Mr Gates himself championed a tablet computer nearly a decade ago, though the stylus needed to write on its screen and the PC-like interface generated little demand.Para. 8Mr Gates himself champichampionIf you champion a person, a cause, or a principle,

56、you support or defend them. 拥护; 捍卫 championIf you champion a persstylusA stylus is a device like a pen with which you can input written text or drawing directly into a computer. (计算机的)触笔stylusA stylus is a device likinterfaceThe user interface of a particular piece of computer software is its presen

57、tation on the screen and how easy it is to operate. 界面interfaceThe user interface ofPara. 8Mr Gates himself championed a tablet computer nearly a decade ago, though the stylus needed to write on its screen and the PC-like interface generated little demand.近十年前，盖茨自己也开发过一款平板电脑，但由于需要用笔在屏幕上写字，并且采用与PC一样的

58、界面，该产品并未带动多少需求。Para. 8Mr Gates himself champiPara. 9The iPad is already turning out to be a different story. Extending the iPhones innovations of a more versatile screen and lightweight “apps” designed for specific tasks, it points to a future beyond the computer mouse and a world without Windows. P

59、ara. 9The iPad is already turversatile v:stail adj. used for many different purposes用途广泛的 versatile v:stail adj. lightweightadj. having no importance or influence 无足轻重的; 轻量级的lightweightadj. having no impoappn. short for application program应用程序appn. short for application prPara. 9The iPad is already

60、turning out to be a different story. Extending the iPhones innovations of a more versatile screen and lightweight “apps” designed for specific tasks, it points to a future beyond the computer mouse and a world without Windows. iPad则完全不同。iPad延续了iPhone在屏幕多用途以及用于具体任务的轻量级“应用程序”方面的创新，代表着一个没有计算机鼠标和没有Windo