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1、Unit ElevenMarketing & Promotion and ParaphrasingTeaching PlanTeacher:Class Profile: 04BE 1Estimated time: 100 min. in 2 periodsUnit ObjectivesSs understand the rules and tactics of paraphrasing.Ss find ways to improve your interpreting skills and performance.Ss master the basic words and expression
2、s about marketing and promotion.Ss know some cultural background knowledge about marketing and promotionII Materials and/or equipment1. Business InterpretingOther reference materials prepared by the teacherOverhead projectorComputerIII Focus Points and Teaching ProceduresFirst period (50 minutes)Pha
3、se 1 Preparing50 mSimulation 15 mDivide the students into several groups, ask them to role-play the following situations. They can make dialogues or speeches according to the words and expressions they have learned in the language bank acting as the Chinese speaker, English speaker and the interpret
4、er respectively. One group will be invited to perform in class.Suppose you are the manager of Norkia Company. Please make a brief introduction about the slogan “ Connecting People一以人为本to show that: People are the most profitable source in Norkia.Please surf on the internet, try to get some informati
5、on about Walt Disney CompanyValues Make Our Brands Stand Out. Innovationo We follow a strong tradition of innovation.Qualityo We strive to follow a high standard of excellence.o We maintain high-quality standards across all product categories. Communityo We create positive and inclusive ideas about
6、families.o We provide entertainment experiences for all generations to share.Storytellingo Every product tells a story.o Timeless and engaging stories delight and inspire. Optimismo At The Walt Disney Company, entertainment is about hope, aspiration and positive resolutions. Decencyo We honor and re
7、spect the trust people place in us.o Our fun is about laughing at our experiences and ourselves.While the students are doing the simulation interpretation, ask the other groups to make assessment with their group members on the assessment form with the criterion given. In the end the teacher will as
8、k the representatives to show the assessment form and then make some comment on the performance and assessment as well.Peers Assessment Form1.DeliveryABCD1.1 Is the articulation or intonation unnatural?1.2 Are there any irritating outburst or exaggerated fillers?1.3 Are there any excessive repairs o
9、r unfinished sentences?1.4 Is the voice unpleasant or unconvincing?2.Language2.1 Are there any irritating mispronunciations?2.2 Are there any irritating grammatical mistakes?2.3 Are there any unidiomatic expressions?3.Coherence3.1 Are there any abrupt beginnings or endings?3.2 Is the performance inc
10、oherent?3.3 Is the message implausible or illogical?4. Loyalty4.1Are there any significant omissions?4.2Are there any unjustified changes?4.3Are there any unjustified additions?Theory & Techniques: Paraphrasing 20mWarm-up activityPresentation:Paraphrasing and InterpretingRules of Paraphrasing. No Om
11、ission of the Facts. No Change or Alteration of Facts. No Slanting of AttitudeTactics of Paraphrasing. Change of Parts of Speech. Change of Sentence Structure. Break up the Long Sentence into Several Short OnesPhrase Interpreting 5 mChinese- EnglishEnglish-ChineseSentence Interpreting 10 mChinese- E
12、nglishEnglish-ChineseSecond period (50minutes) TOC o 1-5 h z Phase 2 Performing30 mDecoding-Notes Taking5 mPlay the CD of text A, ask the students to catch the main ideas of the speech. Note down the key points while listening. Then tell the main ideas of the speech with the help of their notes.Memo
13、rizing-Story Retelling5 mPlay the CD again, Ask some students to listen to the recordings of Text A again. Try to catch more details and improve their notes. Then retell the speech in their own words with the help of the notes.Encoding-Message Reconstructing10 m Play the CD again paragraph by paragr
14、aph, then ask the students to interpret the passage during the pauses according to the notes they have taken. Choose some of the representatives to do it in class. Show your note to the students, ask them to compare it with their own.卩十2 A7少UaGX U 一 忌七 Show your note to the students, ask them to com
15、pare it with their own.卩十2 A7少UaGX U 一 忌七 AI 一rt 以2十俗!r C/U弋(4血迭今,一 -一 -t Then play the CD again which presenting the reference key. This time, the teacher will help them to check the interpretation.10 mCoordinatingField Interpreting10 m Play the CD of text B. with a pause after each paragraph. Ask
16、the students to take some notes while listening to the dialogue.Ask two students to interpret what they have heard with the key points on their notes.Choose some of the representatives to do it in class.Then play the CD again which presenting the reference key. This time, the teacher will help them
17、to check the interpretation.20 mPhase 3 Packaging20 mI. Interpreting and Assessment 15 mPlay the CD of text C with a pause after each paragraph. Ask the students to take some notes while listening to the speech.Ask some students to interpret what they have heard with the key point on their notes.The
18、n ask two of them to do it again, one read the passage, the other tries to be the interpreter. Choose some of the representatives to do it in class.Then play the CD again which presenting the reference key. This time, the teacher will help them to check the interpretation.While the students are doin
19、g the interpretation of Text C, ask the other groups to make assessment with their group members on the assessment form with the criterion given. In the end the teacher will ask the representatives to show the assessment form and then make some comment on the performance and assessment as well.Peers
20、 Assessment Form1.DeliveryABCD1.1Is the articulation or intonation unnatural?1.2Are there any irritating outburst or exaggerated fillers?1.3Are there any excessive repairs or unfinished sentences?1.4Is the voice unpleasant or unconvincing?2.Language2.1Are there any irritating mispronunciations?2.2Ar
21、e there any irritating grammatical mistakes?2.3Are there any unidiomatic expressions?3.Coherence3.1Are there any abrupt beginnings or endings?3.2Is the performance incoherent?3.3Is the message implausible or illogical?4.Loyalty4.1Are there any significant omissions?4.2Are there any unjustified chang
22、es?4.3Are there any unjustified additions?Points to RememberParaphrasing is the restatement of a text or utterance, giving the same meaning in another form.When interpreters get stuck and cannot find the “right word” or phrase to continue the interpreting, paraphrasing might help them.In order to ac
23、hieve the expected results, the interpreter must abide by three rules while paraphrasing: No omission of the facts; No change or alteration of facts and No slanting of attitude.The three paraphrasing tactics recommended in this unit are especially useful when training as an interpreter: Change of pa
24、rts of speech; Change of sentence structure and Break up the long sentence into several short ones.After class activitiesI. Supplementary ExercisesTask I Simulation ExercisesDivide the students into several groups, ask them to role-play the following situations. They can make dialogues or speeches a
25、ccording to the words and expressions they have learned in the language bank acting as the Chinese speaker, English speaker and the interpreter respectively. One group will be invited to perform in class.Task 2 Vocabulary DevelopmentAsk the students to read the following words and expressions about
26、business travel. Try to keep them in mind so that they can put them to use in the simulation situations. Make some explanations where necessary. And ask them to find more to enrich the language bank.Task 3 Cultural SalonAsk the students to read the following presentation and try to get some cultural
27、 knowledge about travel arrangements. And make a group discussion about it. Make certain explanations where necessary.Task 4 Interpreting PracticeAsk the students to work on the following sentences and text D. Interpret them into Chinese and English respectively. Then present the reference key to he
28、lp them to check the answers.Sentence InterpretingText InterpretingText DII. Self-assessmentAfter the students have completed all the tasks in this unit, ask them to finish the following assessment form by themselves. This form contains some key points of interpretation skills, words and expressions
29、, cultural background knowledge and the performance they have given. The teacher may give the reference answers to each element they have learned during thisunit where necessary.Student Self-assessment Form1.Interpreting SkillsParaphrasingABCD1.1 Definition of paraphrasing1.2 Importance of Paraphrasing in interpreting1.3 Three rules of paraphrasing1.4 Three Tactics of paraphrasing2.Linguistic Notes about Marketing and Promotion2.1 Useful words and expressions2.2 Sample sentences3.Cultural Notes about Marketing and Promotion3.1 Requirements for a well-planne
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