商务英语阅读（基础篇）Unit 3 Business Etiquette in Different Countries

1、Unit 3 Business Etiquette in Different Countries目录12Reading SkillText AText BReading PracticeText CIntroductionIntroductionIntroductionWords and ExpressionsWords and ExpressionsWords and ExpressionsNotesNotesNotesExercisesExercisesExercisesText AIntroduction Business etiquette is very important in b

2、usiness communication. So it is necessary to know some basic ideas about it. Firstly, lets learn some business etiquette in China.I. Reading PracticeBusiness Etiquette in China Text A GreetingsAddress a person using his or her family name only, such as Mr. Chen or Ms. Hsu. The Chinese family name co

3、mes first and is usually one syllable. A one or a two-syllable given name follows a family name. For example, in the case of Teng Peinian, Teng is the family name and Peinian is the given name. In some instances, Westernized Chinese might reverse their names when visiting and sending correspondence

4、abroad. Therefore, it is always a good idea to ask a native speaker which name is the family name. I. Reading PracticeText A For business purposes, it is traditionally acceptable to call a Chinese person by the surname, together with a title, such as Director Wang or Chairman Li. Avoid using someone

5、s given name unless you have known him or her for a long period of time. Formality is a sign of respect, and it is advisable to clarify how you will address someone very early in a relationship, generally during your first meeting. Do not try to become too friendly too soon, and do not insist that y

6、our Chinese counterparts address you by your given name. The Western pattern of quick informality should be resisted. The Chinese way of greeting is a nod or slight bow. However, when interacting with Westerners, Chinese usually shake hands. Bear in mind that a soft handshake and a lack of eye conta

7、ct do not necessarily indicate timidity. It only implies that the person is not accustomed to the firm handshakes commonly used in the West. I. Reading Practice9/28/2022Text A Business Meetings In China, it is assumed that the first person that enters the room is the head of the group. Westerners sh

8、ould observe this convention so as not to confuse the Chinese. Important guests are usually escorted to their seats. If the meeting room has a large central table, the principal guest is likely to be seated directly opposite the principal host. When exchanging business cards, hold out your card usin

9、g both hands with the writing facing the recipient. Cards should always be exchanged individually (one-on-one). Never toss or deal your business card across the table, as this is considered extremely rude. Receive a business card with both hands and scan it immediately for vital information. Then la

10、y the card in front of you on the table. It is demeaning to put someones card directly into your pocket without looking at it first. Meetings begin with small talk. Resist the temptation to get down to business right away. Also, avoid telling Western-style jokes, because jokes sometimes do not trans

11、late across cultures and can cause confusion or hurt feelings. I. Reading Practice9/28/2022Text A Table Manner At a formal banquet, be prepared to give a short, friendly speech in response to the hosts speech. When inviting Taiwanese to a party, serve a real meal rather than snacks and drinks. When

12、invited for dinner, it is polite to sample every dish served. Your host may serve some food for you, and it is nice to reciprocate if you feel comfortable doing so. Always leave something on your plate at the end of the meal or your host might think that you are still hungry. You must arrive on time

13、 or early if you are the guest.I. Reading Practice9/28/2022Text A Do not start to eat or drink prior to the host. As a cultural courtesy, you should taste all the dishes you are offered. Never place your chopsticks straight up in your bowl. By placing your sticks upright in your bowl your will remin

14、d your host of joss sticks which connotes death. Do not drop the chopsticks because it is considered bad luck. Do not put much food in your mouth at a time. Drink only when there is no food in your mouth. Try not to get into your mouth anything that will have to be taken out. Do not make any noise w

15、hen you eat. Do not clean your teeth Do not leave the table during a meal before the host gives the signal at the end. When the host indicates that the dinner is over, he will start to rise from his seat and all the guests rise from theirs at the same time.I. Reading Practice9/28/2022Text A Gift Giv

16、ing It is appropriate to bring a gift, particularly something representative of your town or region, to a business meeting or social event. Gifts indicate that you are interested in building a relationship. A gift should always be wrapped, but avoid plain black or white paper because these are the c

17、olors of mourning. Present the gift with both hands as a sign of courtesy and always mention that this is only a small token of appreciation. Do not expect your gift to be opened in your presence. This indicates that it is the thought that counts more than the material value.I. Reading Practice9/28/

18、2022Text A Never give a clock, handkerchief, umbrella or white flowers, specifically chrysanthemums, as a gift, as all of these signify tears and/or death. Never give sharp objects such as knives or scissors as they would signify the cutting of a relationship. Lucky numbers are 6 and 8 (especially i

19、n a series, such as 66 or 888). An unlucky number is 4.I. Reading Practice9/28/2022Text AWords and Expressionsetiquette et,ket, -kt n. 礼仪, 礼节greeting ri:ti n. 招呼, 问候address dres vt.向讲话, 向发表演说; 写信给syllable silbl n. 音节surname s:neim n. 姓formality f:mlti: n. 拘泥形式, 拘谨;遵守礼节I. Reading Practice9/28/2022Tex

20、t Aclarify klrifai vt. & vi. 使清楚; 澄清counterpart kauntp:t n.与对方地位相当的人, 与另一方作用相当的物timidity timidti n. 害怕；羞怯escort esk:t n. 护送者, 护卫队; 护航舰, 护航飞机principal prinspl adj. 最重要的; 主要的toss ts vt. & vi. 扔; 投; 抛demean. dmi:n vt. 使降低身份,使卑下temptation temptein n.诱惑, 引诱banquet bkwit n.宴会, 盛宴reciprocate rspr,ket vt. &

21、 vi.报答;酬答mourning m:n, mr- n. 悲哀courtesy k:tisi n.谦恭有礼I. Reading Practice9/28/2022Text ANotes In some instances, Westernized Chinese might reverse their names when visiting and sending correspondence abroad. 在有些情况下，一些西方化的中国人会在访问或向国外发信函时将他们的姓和名字调换位置。 Formality is a sign of respect, and it is advisabl

22、e to clarify how you will address someone very early in a relationship, generally during your first meeting.遵守礼节是尊重的一种表现。建议在第一次会面时弄清楚以何种方式与对方交谈。I. Reading Practice9/28/2022Text A At a formal banquet, be prepared to give a short, friendly speech in response to the hosts speech. 在正式的宴会中，要准备一段简短而友好的祝词以

23、回应东道主的讲话。 When invited for dinner, it is polite to sample every dish served.当应邀赴宴时，品尝所有的菜品是礼貌的表现。 It is appropriate to bring a gift, particularly something representative of your town or region, to a business meeting or social event.将带有家乡或本地特色的礼物带到商务会议或社交活动现场是恰如其分的。I. Reading Practice9/28/2022Text A

24、Exercises I. Reading Practice1. How do people address a person in business in China?A. using his or her given nameB. using his or her family nameC. using his or her nicknameD. using his or her title 9/28/2022Text AI. Reading Practice2. What is the Chinese way of greeting?A .a firm handshake B. a sof

25、t handshakeC. eye contactD. a nod or slight bow 9/28/2022Text AI. Reading Practice3. How do Chinese interact with westerners?A .a firm handshake B. a soft handshakeC. eye contactD. a nod or slight bow 9/28/2022Text AI. Reading Practice4. How do people exchange business cards?A. hold out card using b

26、oth hands. B. toss or deal business card across the table,.C. hold out card using one handD. put someones card directly into the pocket9/28/2022Text AI. Reading Practice5. How do business meetings begin in China?A .get down to business right away B. begin with small talksC. tell jokesD. exchang busi

27、ness cards9/28/2022Text AI. Reading Practice6. What should be prepared at a formal banquet?A .a speech in response to the hosts speechB. a giftC. some jokesD. handkechief7. When invited for dinner, what should the guest do?A .bring a gift B. make a speechC. sample every dish servedD. shake hands wit

28、h the host 8. What kind of gift should be brought to a business meeting or social event?A .an expensive giftB. a gift representative of your town or region,C. a clockD. scissors9. What colors should be avoided when wrapping a gift?A .white or redB. green or blackC. black or whiteD. black or red 10.

29、What are lucky numbers in China?A .1 and 6 B. 6 and 8C. 10 and 8D. 6 and 99/28/2022Text A II. Fill in the blanks with the words given blow. Change the form where necessary.etiquette address formality counterpart timidity principal toss temptation courtesy mourningI. Reading Practice1 He _ the audien

30、ce in an eloquent speech. 2. Theres no time for _ in everyday life 3. They mocked at my _. 4. Drinking is a _cause of highway deaths. 5. He _ the beggar a coin. adrressed formality timidity principal tossed 9/28/2022Text A I. Reading Practice6. They didnt even have the _ to apologize. 7. He was in d

31、eep _ for his dead wife. 8. The rules of _ are not so strict nowadays 9. The sales directress phoned her _ in the other firm. 10. He was surrounded by _.courtesy mourning etiquette counterpart temptations 9/28/2022Text BIntroduction Business etiquettes are different in different cultures. Knowing th

32、e differences are very important in business communication. The following is a general introduction of it.I. Reading Practice9/28/2022Text BBusiness Etiquettes Across Culture Though it is impossible to fully understand all the intricacies of other societies, it is worth learning at least the basics

33、of business etiquette- how to greet and address others, how to dress, how to handle business cards, personal space, eye contact, and punctuality to name a few. 1. First impressions are always important so showing cultural respect when greeting others is essential. In many western countries a handsha

34、ke is the preferred greeting, but even differences exist there. In Germany a firm, brief handshake with good eye contact is expected at introductions and departures while in Italy handshakes can be warm and spirited in business meetings. And in both countries it is customary to shake hands with ever

35、yone in the group upon entering and leaving, avoiding general group salutations. I. Reading Practice9/28/2022Text B Some cultures, such as the French, may kiss one another when greeting at work, but it is best to refrain from the behaviour unless they initialise it, extending your hand instead. In A

36、merica, a firm handshake, lasting 3-5 seconds, upon greeting and leaving should be offered while good eye contact during your handshake should be maintained. If you are meeting several people at once, maintain eye contact with the person you are shaking hands with, until you are moving on to the nex

37、t person.Good eye contact during business and social conversations shows interest, sincerity and confidence. The Japanese often shake hands with westerners as a sign of respect and appreciate when westerners bow out of respect to their culture. Chinese may bow or shake hands. In Saudi Arabia always

38、shake hands with the right hand as left hands are considered unclean. Never extend your hand to a Saudi woman. And in Taiwan, western males should not initiate a handshake with Chinese females. I. Reading Practice9/28/2022Text B 2. Eye contact is essential in Australia, England, Germany, Italy, and

39、the United States, for example, but it should be used with caution in Taiwan where prolonged eye contact is considered a hostile gesture. 3. Although time is treated differently amongst cultures, it is always in your best interest to be punctual. In Germany and Japan, arriving late is rude and unacc

40、eptable. In England, You must always be punctual.Arriving a few minutes early is acceptable. Dont be surprised, however, if you are kept waiting for a business meeting in Saudi Arabia, where punctuality is not of high importance. 4. In the U.S. and in Taiwan people are uncomfortable when their perso

41、nal space is invaded, so it is recommended to stay about two arms lengths away. In Australia and England, an arms length distance should be observed, while in France and Italy people may stand closer while talking. Privacy is very important to the English. Therefore asking personal questions or inte

42、nsely staring at another person should be avoided. Eye contact is seldom kept during British conversations. I. Reading Practice9/28/2022Text B 5. Handle business cards in China with respect by reading it and then carefully placing it in a card case. Never place it in a shirt pocket or wallet immedia

43、tely without examining it first. When distributing cards there, do so with two hands. 6. The safest guideline to follow for business attire is a dark suit and tie for men and a business suit or skirt and blouse for women. Avoid heavy perfumes or colognes and excessive jewelry. But it is always worth

44、 researching the attire of the country you are visiting. In America, business suit and tie are appropriate in all major cities. Wear dark colored business suits in classic colors of gray and navy. For an important formal meeting, choose a white dress shirt, for less formal a light blue shirt will st

45、ill give you a conservative appearance. I. Reading Practice9/28/2022Text B Women should wear a suit or dress with jacket in major cities. Wearing classic clothing and classic colors of navy, gray, ivory, and white will ensure you give a confident and conservative appearance. Clothing, whether formal

46、 or casual, should be clean and neat in appearance. In the UK, conservative dress is very important for both men and women. Dark suits, usually black, blue, or gray, are quite acceptable. Mens shirts should not have pockets; if they do, the pockets should always be kept empty. Additionally, men shou

47、ld wear solid or patterned ties, while avoiding striped ties. Men wear laced shoes, not loafers. Businesswomen are not as limited to colors and styles as men are, though it is still important to maintain a conservative image.Remember to wear good socks in Japan as you may be asked to remove your sho

48、es during some business meetings. I. Reading Practice9/28/2022Text B 7. When possible, learn a few words in the language of the country you are visiting as a sign of respect. 5And before you travel, contact your embassy to request briefing on business etiquette and cultural background. I. Reading Pr

49、actice9/28/2022Text BWords and Expressionsintricacyntrksi: n. (常复数)错综复杂的事物basicsbeisiks n.根本要素;根本原理punctuality pktu lt n.严守时间essentialisenl adj.必不可少的, 绝对必要的; 非常重要的salutation,sljten n.招呼, 致意, 致敬refrainrifrein vi.抑制; 克制; 戒除initialise inilaiz vt.初始化Saudi Arabiasaudi reibj n.沙特阿拉伯I. Reading Practice9/28

50、/2022Text Binitiateiniieit vt.开始, 着手caution k:n n.小心, 谨慎, 慎重hostilehstail adj怀有敌意的, 不友善的gesturedest n.姿态, 表示punctual pktul adj.严守时刻的; 准时的; 正点的invadeinveid vt. & vi.侵犯, 干扰distributedistribju:t vt. 散发; 散播; 分布perfumep:fju:m n.香气, 芳香,香水cologne klun n.科隆香水, 古龙水embassy embsi n.大使馆 I. Reading Practice9/28/

51、2022Text BNotes1. Though it is impossible to fully understand all the intricacies of other societies, it is worth learning at least the basics of business etiquette. 尽管不可能充分了解所有社会的错综复杂的商务理解，学习一些根本常识还是必要的2. Some cultures, such as the French, may kiss one another when greeting at work, but it is best

52、to refrain from the behaviour unless they initialise it, extending your hand instead. 在法国，人们在工作时可能会以相互接吻来打招呼，但最好还是不要采用这种方式除非他们先主动。用握手取而代之。I. Reading Practice9/28/2022Text B3. Eye contact is essential in Australia, England, Germany, Italy, and the United States, for example, but it should be used wit

53、h caution in Taiwan where prolonged eye contact is considered a hostile gesture.在澳大利亚，英国，德国，意大利和美国目光交流很重要。但在台湾就要谨慎些，长时间的目光交流被看作是不友善的表现。4. Although time is treated differently amongst cultures, it is always in your best interest to be punctual. 尽管不同的文化背景对时间的观念不同，最好还是要准时。5. And before you travel, cont

54、act your embassy to request briefing on business etiquette and cultural background.在旅行前与大使馆联系索取关于商务礼仪和文化背景的简单介绍。I. Reading Practice9/28/2022Text BExercisesI. Reading Practice Tell whether each of the following statements is true( )or false( ) according to the text.( ) 1. In Italy a firm, brief hands

55、hake with good eye contact is expected at introductions and departures while in Germany handshakes can be warm and spirited in business meetings. ( ) 2. In France, it is best to kiss one another when greeting at work( ) 3. In Saudi Arabia always shake hands with the left hand as right hands are cons

56、idered unclean. ( ) 4. Never extend your hand to a Saudi woman.( ) 5. In Taiwan, western males should initiate a handshake with Chinese females. 9/28/2022Text BI. Reading Practice( ) 6. Eye contact is essential in Australia, England, Germany, Italy, and China.( ) 7. In Saudi Arabia, punctuality is n

57、ot of high importance. ( ) 8. In Germany and Japan, arriving late is rude and unacceptable. ( ) 9. In the U.S. and in Taiwan people are uncomfortable when their personal space is invaded. ( ) 10. Remember to wear good socks in Japan as you may be asked to remove your shoes during some business meeti

58、ngs. 9/28/2022Text BI. Reading Practice1. In Germany a firm, brief _ with good eye contact is expected at introductions 2. Some cultures, such as the French, may_ one another when greeting at work 3. In Saudi Arabia always shake hands with the _ hand 4. In Taiwan, western males should not initiate a

59、 handshake with Chinese _5. Eye _ is essential in Australia, England, Germany, Italy, and the United States. 6.In Saudi Arabia, _ is not of high importance. 7. Remember to wear good socks in _ as you may be asked to remove your shoes during some business meetings. 8. In the U.S. and in Taiwan people

60、 are uncomfortable when their personal space is _. handshake kiss right females contact punctuality Japan invaded 9/28/2022Text CIntroduction Gift-giving plays an important role in international business communication. Different countries have different gift-giving cultures. The following is a gener