The-etiquette-of-business-reception-商务接待礼仪

1、 山东农业大学学期论文. . 山东农业大学学 期 论 文 题 目 _ _The etiquette of business reception_ 序 号 学 院 经管学院 专业班级 金融8班 学生姓名 学 号 20131933 任课教师 二零一五年六月二十五日装订线. . . . ContentsAbstract in English1Abstract in Chinese .11. Introduction 12. An overview of business etiquette .12.1The function of business etiquette .22.2The types

2、of business etiquette .22.3The etiquette of business reception .23. The behavior of reception personnel. .24. The etiquette of introduction .35. The etiquette of shaking hands . 35.1The occasion and object of shaking hands.35.2 The strength of shaking hands.45.3 The taboos of shaking hands .4 6. The

3、 etiquette of exchanging cards . .57. The etiquette of guiding people . .58. Conclusion .6Bibliography 6Acknowledgments .6目 录英语摘要1汉语摘要11.引言12.商务礼仪概览 12.1商务礼仪的作用22.2商务礼仪的类型22.3商务接待礼仪23.个人会面礼仪 24.介绍礼仪35.握手礼仪35.1握手的情形和对象35.2握手的力度 45.3握手的禁忌 46.交换名片礼仪57.引领礼仪 58.结语6参考文献 6致谢6The etiquette of business recep

4、tion (College of Foreign Languages, Shandong Agricultural University, Taian 271018)Abstract: As the Chinese economy is developing rapidly, the intercourse between countries is also becoming frequent. Facing the fierce competition of business, a lot of businessmen wish to make more partners know abou

5、t the reputation of companies and have a leading role in competitive business society. In order to build a good image and get more deals, companies should take the business etiquette of business intercourse into consideration and respect different culture backgrounds , such as the etiquette of busin

6、ess reception, the etiquette of business visit, the etiquette of presenting gifts in different countries. By learning and obeying a variety of business etiquette on different business occasions and in different countries, we can establish rather long-term relationship with our business partners who

7、come from different countries. Here I will mainly introduce the etiquette of business reception and discuss norms of reception etiquette.Key Words: business etiquette; reception; norm商务接待礼仪摘要：随着中国经济的飞速发展，国家之间的往来也变得越来越频繁。面对激烈的商业竞争，很多商人希望让更多的合作伙伴了解公司的信誉，在竞争激烈的商业社会中发挥主导作用。为了建立良好的形象，获得更多的交易，公司应该考虑商务礼仪的商

8、务交往，尊重不同的文化背景，如在不同国家的商务接待礼仪、商务考察礼仪、馈赠礼仪。通过学习和遵守在不同的商务场合和在不同的国家各种商务礼仪规范，我们可以与来自不同国家的商业伙伴建立长期的合作关系。在这里我将主要介绍商务接待的礼仪并且讨论接待礼仪的行为规范。关键词：商务礼仪；接待；规范 1. Introduction Owing to the development of economy and the intercourse between different regions or countries, we are in urgent need of learning different bu

9、siness etiquette in business intercourse. This paper will mainly tell something important about business etiquette in business reception. Having a good command of the different business etiquette of different countries is closely related to whether we can have the big opportunity to build a good com

10、munication relationship with our cooperators. 2. An overview of etiquette on business In modern commodity and market economy, business intercourse has become very common, therefore every of us should know and learn some knowledge about etiquette of business intercourse in different countries. Howeve

11、r, the content of business intercourse is extremely abundant and the range is very extensive. The knowledge about etiquette of business intercourse is rather abundant, because each country has its own special etiquette. The process of business etiquette is to tell us what we can do and how we should

12、 do in communicating with others. If we do in a decorous way, we will build a long and pleasant relationship with our future clients and customers. When we communicate with others, it is of importance to be familiar with the skills of business etiquette and the different culture. Moreover, our quali

13、ty will be improved and life will be beautified if we are in good command of these useful business etiquette of business intercourse .Besides these, it can quicken the social interaction, improve the personal relationship and purify the social atmosphere.2.1The function of business etiquetteWith the

14、 deep development of market society, all kinds of business intercourse are on the rise. Business etiquette has become more and more significant and plays a more important role in business intercourse. The function of business etiquette is to enhance quality and image, establish stable and friendly r

15、elationship and maintain the good image of enterprises and person. Moreover, business etiquette crystallizes feelings and conciliates personal relationship. If men who engaging in doing business observe the principles of business etiquette on their own initiative and restrict themselves, they will c

16、ommunicate well, respect for one another ,trust each other and promote business. So business etiquette is a combined embodiment of companies, culture and employers, only do we follow business etiquette, the image and culture of company will be improved to a more satisfying level.2.2The types of busi

17、ness intercourseBusiness intercourse is very common and plentiful in competitive society. It is divided into three kinds: business reception; business visit; present of gifts in business intercourse. In dealing with business, we often run into these business intercourses, it is very useful for us to

18、 learn some knowledge about business etiquette. The etiquette varies from countries to countries.2. 3Etiquette of business receptionThe etiquette of business reception is the behavior of business personnel who engaging in business reception activities should be observed. Increasing competition and a

19、 full range of interpersonal communication encourage us to change and perfect the current business etiquette in order to establish a suitable and modern commercial societys new etiquette. At the same time, the changing of social culture, economy and technology make the etiquette of business receptio

20、n has become more and more significant. What should we do when we meet our guests at the first time in business reception? It is welcome. Welcome is the form of the most basic and important link in the social communication reception activities. It can express masters friendliness and courtesy. Espec

21、ially meeting, what is the most important thing is to leave a good impression on the guest. The reason is that a first good impression tends to become a lasting impression and decides whether the business will succeed or fail. Moreover, a nice impression will become the long affection, callers first

22、 impression depends on the proprieties and attitudes of desk clerk .Therefore, each enterprise supervisor and every employee should have a good knowledge of business reception etiquette to deal with business.3. The behavior of reception personnelWhat do the qualities we should own as reception perso

23、nnel? The reception personnel must be articulate, generous and have decent behavior. For women, they should avoid wearing too many decorations and cosmetic should be elegant as much as possible. Different countries have different requirements of clothes. In China, women should not wear revealing clo

24、thes. If we go to Tessie country, we must not wear the cross. The reason is that people believe in Catholicism and the cross means ominous which makes them very unhappy and think that we dont respect their culture.If the visitor is an important guest who has made an appointment in advance, we should

25、 determine the corresponding reception specifications and programs according to the visitors status, identity. Receiving general visitors in the office ask us to listen more, speak less.4. The etiquette of introduction Business reception starts from introduction as all business activities begin from

26、 business reception. It is divided into one-to-one introduction and one-to-many introduction. If considering the two parties are present, we can also divide the introduction into two ways: introduction of others and self-introduction. The first impression through introduction plays a critical role i

27、n the business intercourse. A good or bad introduction directly affects our first impression on people. In business intercourse, some small etiquette should be paid attention in self introduction. If a businessman has been introduced earlier to a client at the first time, it is rather difficult to r

28、emember name for the client. Under normal circumstances，it is necessary for people to give his or her card to the other party before going on conduct self-introduction ,because he or she will be understood very quickly through the information exhibited on cardsThen people should introduce about his

29、or her name，the name of his or her company and the matter. Keep in mind that when we first introduce our institutions and departments to the guests, dont forget to use full name. As a receptionist，introduction of others is also a way of acquainting with people who meet each other at the first time.

30、Introduction of other people usually not only can improve the cooperation and friendship, but also can reflect the ability of reception staffs. Introduction of others have its own etiquette. In traditional social situations，a man is always introduced to a woman and the young to the elderHowever, in

31、business intercourse, the sequence of introduction is generally decided by the position from high to low . If two people are in equal rank, a man should be introduced earlier to a woman, and a younger person to an older person. In a word, the other role of introducing other people is that when you c

32、onduct an introduction, you should give some related information about the two sides. The image of the reception staff represents enterprises image, so when we establish a good image, we build the good image of our enterprise at the same time.However, different countries are fond of different introd

33、uctions which are influence by their culture. In China, people prefer to formal introduction under the influence of Confucianism. Take for example. If we want to introduce to other people in English，we should say ,this is Mr. Zhang, Manager of the company. However, English prefer informal introducti

34、on. They are very fond of using their first name in the procession of introduction. If we plan to introduce Maris Read to Rose Nia, we can say, Rose Nia, we would like to have a meeting with Maris Read. Not only these, but also Chinese pay more attention to use some subject words to introduce a pers

35、on which sounds formal in business occasion. While Englishmen give more emphasis on objective words to introduce a person. 5. The etiquette of shaking handsShaking hands is a way of communication and shows friendliness, trust and respect. In business intercourse, shaking hands is a reflection of fri

36、endliness and cooperation. Similarly, shaking hands also has its own etiquette.5.1 The occasion and object of shaking handsThe occasion of shaking hands also has its own etiquette. We should shake hands in these following several occasions, such as, meeting or taking leave to visitor; after visiting

37、 someone, introducing parties who know each other.In fact, Chinese have a habit of nodding and shaking hands to show their friendliness. Different country has different habits. Like Europeans, they love to hug and kiss which is unaccepted by the traditional cultural countries to welcome guests; Aust

38、ralia Maori greet by touching their noses; French are accustomed to shaking hands or knee ; Indian like to touch the foot rite, especially the younger generation meet elders; But the Japanese take off their hats and bow to show courtesy. In the final analysis, the culture has an influence on habit.

39、But as communication between countries is increasing constantly, we have learned to respect different habits of people who come from different countries. In a word, when you are in Rome do as Rome does- respect the etiquette habit of host country. If an Indian has a visit to European ad he did not r

40、espect European countries etiquette, it is possible to make a fool of oneself and cause jokes, especially in the big occasions like summit meeting. 5.2 The strength of shaking hands There are some rules about how much force we should use in shaking hands. There are some differences in China and fore

41、ign countries. Please look at the case: Chinese delegates and United States representatives first meet in Beijing, when shaking hands, these Chinese representatives shake gently with hands, United States representatives are very glad. Because they all think weakness shows Chinese representatives hav

42、e no confidence in negotiation and they have much chance in succeeding .But when negotiating, United States representatives was surprised to find that Chinese representatives are not only not weak, but very confident, and have good skills in negotiating. Afterwards they know, shaking hands gently at

43、 the first time of meeting is Chinas habits and has no relation with confidence or competence. It seems essential for businessmen to understand different culture etiquette between different countries. In general, the Americans and Russians have a firm handshake, and handshake of the European is ligh

44、ter, and the Arab shake hand lightly with only a slight fluctuation move. After several rounds in the negotiations, the strength of handshake between rivals can become stronger to express their trust and hope. Unwilling to shake hand, can express their dissatisfaction and disappointment about the de

45、cision or behavior. As for how much strength we should use in shaking hands, the international business does not have uniform standard. But according to diplomatic practice, the strength of shaking hands is generally controlled at 2 kg. 5.3 The taboos of shaking handsAs the old saying goes, winds ar

46、e different within 100 miles; customs are various within 10 miles. Different customs and habits are different in countries and culture background. In order to make business success, we must follow practice-do as the Romans do. So when shaking hands, we should pay attention to the following taboos .1

47、）We should not glance around when shaking hands with the foreigners. The first taboo we should pay more attention is that you cannot greet others while shaking hands with some people. Especially in western countries, people will regard this as an absent-minded and impolite behavior, even look down u

48、pon them. No one is willing to cooperate with people of that kind.2）Shaking hands with his left hand will often cause a lot of trouble in the international business intercourse. As in some countries where people believe in Muslim, left hands and right hands are distinguished clearly. For example, if

49、 one uses his left hand to be engaged in doing works, such as signature, shaking hands, taking food and so on, he will be treated as an indecent, rude person; even people consider he is insulting others deliberately.3）When we need to shake hands with many people, especially in the negotiation, dinne

50、r table, we should abide by the principle the near to the far”. A special attention should be paid is that we should avoid make our hands become the form of a cross.In a word, shaking hands is an important etiquette in the international business intercourse which delivers the enthusiasm and friendly

51、. In a sense, the etiquette of shaking hands not only represents the personal image, but also the image of enterprise, sometimes even the image of the nation. 6. The etiquette of exchanging cards Cards are a communicative way in business intercourse. By exchanging cards, we can know some information

52、: name, address, position, telephone number and so on. In business intercourse, exchanging cards has some etiquette.Firstly, the etiquette of delivering cards. We should exchange cards before or after meeting when having a meeting. Dont exchange cards during the meeting or communication. When delive

53、ring cards, we must observe some rules: delivering it to the people who are superior. If ones status is inferior, he should deliver cards actively. When one visits some people, he doesnt deliver cards until the superior introduce them.Secondly, the etiquette of receiving cards.When people offer card

54、s, we should stand to accept them with courtesy and express thank you to them. If possible, read it quietly and speak their positions, job departments or say some words to show your admiration. Moreover, when receiving peoples cards, we should deliver our cards and say some words: like “please take

55、care, keep contact”.Finally, dont spam cards everywhere. The reason is that this kind of behavior will leave a bad impression on people and they think we look down upon them. Dont ask someone for cards at the first of meeting. They will regard us are frivolous persons. Dont put others cards casually

56、. We can put cards in the inside pockets of suits. Keep in mind: dont throw it on the table. Because it shows we dont care about it at all. Moreover, gentlemen had better not ask ladies for cards. It will cause trouble and misunderstood. However, business people from different countries have differe

57、nt etiquette to obey. Chinese people and the western people have a lot of common ways in offering and receiving business cards in business occasionsChinese people put more emphasis on using of business cards than the westerner. Chinese people like listing all their titles, even some titles which hav

58、e no relation with his business in their cards to display he or she is a person of importance in business. Whats more，some misunderstandings in naming titles exist between the east and the west In Asian countries，exchanging business cards is a thing we have to do in business intercourseAt a sales me

59、eting ,presenting a card at the beginning is tradition between a sales representative and a client in ChinaHowever, in other western country, they will exchange their cards only when necessary. They will not hand out the card during a meal，nor give out cards during a private dinnerThey think it blur

60、s the business or social lines of the situation7. The etiquette of guiding people Guiding people is to take the guests to the destination. The receiver should know how to guide guests and the sitting posture. The way of guiding people to the corridor: is the receiver walks in front of the guests and