模板课件系列之-（6）高尔夫运营和球场维护

1、（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Club professional 俱乐部专员Golf professionalTennis professionalGolf course superindendentAquatics director（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Department Managers 部门经理Club House Manager 会所经理Controller 财务总监Executive Chef 行政总厨Banquet Manager 宴会部经理HR 人力资源部经理Other 其它

2、(会员部，活动部，代替草坪总监的绿化部，代替高尔夫总监的运作部等等)（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Professional Golfer 职业高尔夫球手Is an individual that earns his/her living by his/her ability to play the game of golf, which includes prize monies, appearance money and product endorsements 依靠打高尔夫球的收入谋生的人，这些收入包括奖金，出场费和

3、广告Examples: 例子Els/Player/Palmer/Nicklaus 埃尔斯/普莱尔/帕尔默/尼克劳斯Tiger Woods 泰格伍兹$12 Million Prize Money 1200万美元奖金$75 Million Of Course 7500万美元出场费$100 Million Nike 1亿美元的耐克广告费$320 Million Net Worth 净收入3.2亿美元（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Nike - $25 million 耐克 2500万Appearance Fees - $9 mi

4、llion 出场费900万On-course Earnings - $6.4 Million 球场收入640万General Motors - $7 million 通用汽车 700万EA Sports - $7.5 million EA Sport 750万Accenture - $8 million 埃森哲公司 800万American Express - $7 million 美国运通 700万Upper Deck - $7 million Upper Deck 700万TLC Laser Eye - $3 million TLC激光眼科中心 300万 Tag Heuer - $2 mi

5、llion 豪雅表 200万Warner Books - $2.5 million 沃纳图书 250万 Disney - $5 million 迪斯尼 500万（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Golf Professional 高尔夫专员Is an individual that earns his/her living by promoting the game of golf, which includes: teaching, working in a management position at a club, selling merchandise and man

6、aging tournaments. This individual has a more than competent ability to play but does not rely on this for his/her remuneration. 通过高尔夫运动推广，包括：教学，在俱乐部的管理岗位上工作，销售商品和管理赛事等谋生的个人，这样的人打球技术较高但并不依赖这样的收入生活。The Golf Professional at your club, one of 28,000 registered with the PGA of America (1,200 are women).

7、 在你的俱乐部工作的高尔夫专员，可能是28，000名在美国PGA注册的高尔夫专员之一其中1200名为女性Salary Range: $75,000 to $150,000 plus 薪水范围：75000美元到超过150000美元（6）高尔夫运营和球场维护Noun 1. “golf pro - someone who earns a living by playing or teaching golf ?名词1 “高尔夫专员”依靠打高尔夫球或者高尔夫教学谋生的人？（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护organizational chart for Private Clubs 私人

8、俱乐部组织构架图direct report to GM/COO 直接向总经理/首席运营官汇报工作Reports to the Chairman of Golf Committee 向高尔夫委员会主席汇报工作Independent Contractor? 独立承包人Employee? 雇员？Types of Golf Operations: 高尔夫运营的类型：Private 私人Resort 度假村High End Daily Fee 高额日收费Public golf courses 公众高尔夫球场As you can well imagine golf facilities are not a

9、ll the same and therefore golf organization structures are not the same. Similar but not exactly the same! 可以想象，高尔夫设施是不尽相同的，因此高尔夫组织的架构也就各不相同，相似但并不完全一样。（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Managerial Skills 管理能力a DEDICATION to the tasks at hand 对手头工作的奉献精神Ability to COMMUNICATE clearly 清楚沟通的能力Ability to PRIORITI

10、ZE work 区分工作的优先次序的能力ANALYTICAL ability to process information (verbal/written) 信息的分析处理能力口头和书面CONFIDENCE in decision making ability 自信的决策能力COMPASSION for others - members and staff alike 怜爱他人会员和员工Strong MORAL CHARACTER - set examples and provide LEADERSHIP 强有力的精神品格成为榜样和提供领导Extraordinary WORK ETHIC, l

11、ong hours! 非凡的工作热情，长时间工作A total Commitment to EXCELLENCE! 追求卓越的责任感（6）高尔夫运营和球场维护Technical Skills 技术能力Ability to understand and Teach The GAME of Golf 了解和传授高尔夫比赛的能力Ability to understand and Teach The RULES of Golf* 了解和传授高尔夫规则的能力Excellent understanding of QUALITY Merchandising 对优质高尔夫商品的深入了解Clear abilit

12、y to Express Thoughts in WRITING 用文字清楚表达想法的能力What Talents and Skills should your Golf Professional have?高尔夫专员应该具备哪些技术和能力？（6）高尔夫运营和球场维护Overall understanding on the BUDGET Process 对预算过程的全面了解Public Relations Expert 公关关系专家ADEQUATE playing ability 足够的打球能力Experience in the MANAGEMENT of Club Golf events 俱

13、乐部高尔夫赛事的管理经验Thorough understanding of all GOLF EQUIPEMENT 对高尔夫设备的全面了解Ability to PLAN, DIRECT and LEAD Staff ! 计划，监督和领导员工的能力（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护MEET and GREET know when to be seen 见面和打招呼知道什么时候出现Schedule Manpower effectively! 安排人力有效的Establish & maintain the daily “Pace of Play standard* 设立和保持每天打

14、球速度的标准Maintain a high profile with members and staff 在会员和员工中保持良好的形象Responsible for all merchandise ensuring profitability 确保商品销售收益的责任Establish and administer the club tournament program 设立和管理俱乐部赛事计划Direct the club Instruction/Teaching program 指导俱乐部教学计划（6）高尔夫运营和球场维护Assist the General Manager with the

15、 development of ANNUAL operational budgets 协作总经理制定年度运营预算Control general expenses for the entire golf operation. 控制这个高尔夫运营的总支出Hire, train, and review all golf operations employees 雇用，培训和考察所有高尔夫运营的员工Project a positive favorable image for the club 突出俱乐部正面，良好的形象Have GREAT Product Knowledge 具备良好的产品知识Be a

16、 RULES Expert! 是高尔夫规则的专家（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护PGA of America certified (Class A) - the KEY! 美国PGAA级证书非常关键PGA CareerLinks* - a great resource/tool to find the right professional for your club. PGA职业连线“为你的俱乐部找到合适高尔夫专员的重要资源和工具Recommendations from Industry experts are a good. 行业专家的推荐是一个好的渠道Reference

17、s - are they worth checking? 询问高薪聘请他们是否值得？Previous employee references, speak to people who worked for them in previous positions - can they develop their staff/assistant professionals? 以前雇员的参考和以前为他们工作的人交谈他们能否发展他们的员工/助理高尔夫专员（6）高尔夫运营和球场维护Does their management style fit yours and the clubs? 他们的管理风格是否适

18、和你和你的俱乐部？When you Hire - Hire the ATTITUDE! 当你要雇用一个人的时候工作态度是第一要素Employee vs. Independent Contractor? 雇员VS独立承包人How much should you remunerate them? How much are they worth? 你应该付给他们多少薪水，他们的价值是多少？（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Private - Member Owned Clubs 私人、会员所有的俱乐部Initiation Fee Over $35,000 初始费用超过35000美元

19、Director of Golf: 高尔夫主管Ave: $145,000 ; Top 25%: $168,000 ; High: $400,000+ 平均：145,000美元；最高的25%: $168,000美元 最高超过400,000美元Head Golf Professional: 高尔夫专员主管Ave: $131,000 ; Top 25%: $155,000 ; High: $300,000+平均：131,000美元；最高的25%: $155,000美元 最高超过300,000美元Private - Non Equity Clubs 私有非股权俱乐部Initiation Fee ove

20、r $35,000 初始费用超过35000美元Director of Golf: 高尔夫主管Ave: $135,000 ; Top 25%: $150,000 ; High: $250,000+平均：135,000美元；最高的25%: $150,000美元 最高超过250,000美元Head Golf Professional: 高尔夫专员主管Ave: $80,000 : Top 25%: $ 100,000 ; High: $150,000+平均：80,000美元；最高的25%: $100,000美元 最高超过150,000美元（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Golf O

21、perations are divided into 2 main areas: 高尔夫运作可以被分为两个主要的部分Outside Operations 室外运营BAG DROP AREA 落包处GOLF CARS AND STORAGE FACILITY 球车和存放设备COURSE ADVISORS/MARSHALLS/CADDIES球场顾问/巡场/球童 PRACTICE FACILITIES 练习设施STARTERS 出发台员Inside Operations 室内运营GOLF SHOP 高尔夫商店MEMBER INTERACTION 会员交流区MERCHANDISING AND STOC

22、K ROOM 商品销售和储藏室BAG STORAGE 存包处Locker Room 更衣室TEE SHEET MANAGEMENT 开球时间管理（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Bag drop 落包处Train staff on greeting and exit comments 对员工进行问候和道别的培训Enthusiasm, Excitement and Personality is crucial! 积极，热情，个性都是至关重要的Physical presence and presentation is KEY!

23、在岗位上出现及其表现是起决定性作用的First and Last impressions are made here 这里是第一印象区，也是最后印象产生的区域（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Golf cars 高尔夫球车Major financial investment for the club 俱乐部主要的投资Accurate record keeping is crucial 保持精确的记录很重要Detailed care and cleaning 需要细致的维护和清洁Presentation is Important, must include: tees, pen

24、cil, scorecard, towels, and sand 外观表现是非常重要的，必须有TEE，铅笔，计分卡，毛巾，沙子Golf cars should be well organized, parked in rows and easy to get to 球车应该被很好地组织，排成一排并有利取车Dedicated area for detailing and preparing cars 设立专门的区域来安排和准备球车Golf Operations OUTSIDE高尔夫运营室外部分（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护

25、（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Starters facility 出发台的设备The HUB of your outside operations 是室外运营的核心部分Where the tone is set for the round of golf to be played 是将要打的一轮高尔夫定调的地方Information sharing: food and beverage, local rules, golf car rules, etc. 信息分享：餐饮，本地高尔夫规则，球车规则等等Pace-of-play expectations start here

26、and sets the tone 对打球速度的预期从这里开始并设置了其基调Golf Operations OUTSIDE高尔夫运营室外部分（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Tee time Management开球时间管理（6）高尔夫运营和球场维护Starters/Marshalls/Caddies 出发员/巡场/球童difficult to find due to availability, “golf sense and personality 因其可获得性、对高尔夫的感觉和性格而不易找到好的员工training to be courteous and helpful

27、are the key to their success 培训他们有礼貌并乐于助人是其成功的关键因素create the feeling that they are there “to help, not to police” 营造一种氛围，他们是提供帮助而不是监管Golf Operations OUTSIDE高尔夫运营室外部分（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Practice facilities 练习设施As important as the golf course, not an afterthought 和高尔夫场一样重要，而不是后来加上去的Sometimes use

28、d more than the golf course 有时候使用率超过高尔夫球场Setup, neatness and attention to detail are crucial 布置、整洁和对细节关注是非常重要的Should at minimum have the following; 应该使以下物品最少地出现在客人面前：Bag Stands 到处放置的球包Divot sand 补充的沙子Water coolers 水冷却机Club cleaning equipment 清洁球杆器材Guide Ropes 指引绳Golf Operations OUTSIDE高尔夫运营室外部分（6）高尔

29、夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护THE GOLF SHOP 高尔夫商店 First Impressions 第一印象区The Physical Plant 实物设施Is it easy on the eye 是否能够容易看到Everything needs to be in its place! 所有东西都应该放在合适的位置Meet and Greet Experience 迎来送往的体验Crucial to the success of your operation 是你经营成败的关键Nordstrom

30、Vs. Wal-Mart example! 不同卖场的拜访方式（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Member recognition 会员识别前台Recognition of Members by NAME is the KEY! 能够记住会员的名字是非常关键的Keep their PURCHASING history on file 记录他们的购买记录A Warm, Friendly and Sincere WELCOME is IMPORTANT! As is a GOODBYE! 热情，友好，真诚的欢迎和道别都非常重要The importanc

31、e of EYE Contact 眼神交流的重要性Golf Shop Operations INSIDE高尔夫运营室内部分（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Bag storage area 存包处Bags and Racks need to be well-organized and numbered 球包和球包架需要被良好放置和编码Neatly presented and clean 整齐放置并保持清洁Any staff member, including the GM should easily be able to find any bag 对

32、于任何一个员工甚至包括总经理在内都应该能轻松找到任何球包New Rolling Racks available store more bags, better organized 新性的手摇球包架的出现可以存放更多的包并更好地安排Golf Operations INSIDE高尔夫运营室内部分（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Locker room 更衣室-Well arranged locker room with password or lock 安全、设备良好的储藏柜- Sanitary facilities，shower and loilet卫浴设施 dressing

33、table with comb, hair dryer, itc.仪容整理功能区 man left and woman right, different set-up男女功能设置的差异Golf Shop Operations INSIDE高尔夫运营室内部分（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护The “life blood of your Golf Operation. 高尔夫运营的生命之源Whos playing and whos NOT? What time? Which days? Are there patterns?

34、谁在打球，谁不在，什么时间，哪些天，有规律么？Be seen - just like you would at lunch or dinner! 可以看到 就像你午饭和晚餐的习惯一样Records, Trends, Forecasting and Budgeting 记录，趋势，预测，预算Tee sheets are a valuable daily tool - use it! 开球时间表是一个很有价值的日常工具请使用它Weather rain, snow, storms, lightning etc 天气下雨、下雪、刮风、雷电等Rounds played - paid Vs. compli

35、mentary? 打了多少轮，付费和免费的比例Competitions/Tournaments being played 举办赛事情况Complaints? 投诉情况（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Definition 定义A golf course superintendent is entrusted with the development, turf culture, and management of a golf course. 高尔夫球场总监被委托的工作包括高尔夫球场的发展，草坪培育和球场管理等。（6）高尔夫

36、运营和球场维护（6）高尔夫运营和球场维护Communication skills are a major key to successful golf course management. 沟通技巧是高尔夫球场管理成功的关键。（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Typical Tasks 一般的工作任务Plans, organizes, and directs the construction of putting greens, tees, fairways, roughs, bunkers, etc. 计划、组织和指导果岭、发球台、球道、长草区、沙坑等的建设。（6）高尔夫运

37、营和球场维护（6）高尔夫运营和球场维护Prepares and recommends an annual budget covering 准备和建议年度预算，包括：Maintenance 球场维护Equipment 设施设备Supplies 物资供应Plans and organizes course maintenance and improvements to all holes 计划和组织球场维护和所有球洞的质量提高（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Performs professional turf and landscaping management work; 执

38、行专业草坪和景观美化的管理工作; Checks greens daily日常的果岭检查工作Four to five times a day in summer 夏季每天4到5次的检查 Analyzing conditions to identify diseases分析草坪状况，识别各类疾病（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Checks irrigation pumps daily 灌溉系统的日常检查 checks gauges for proper working order. 检查合适工作状态的各种标准assigns staff to routine operation

39、and problem-solving activities. 指派员工进行日常操作并解决问题（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Supervises full-time staff and part-time seasonal maintenance workers directly and through the Assistant Superintendent in routine maintenance activities. 直接监督专职和季节性兼职的维护工人，并透过总监助理监督日常的维护活动。 Assures routine maintenance performe

40、d on equipment. 确保进行设施设备的日常维护。 （6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Thorough knowledge of agronomy, especially turfgrasstreating the course and related chemical laws and regulations. 全面的农艺学知识，特别是草坪学 球场维护及化学品相关的法律法规。 （6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Considerable knowledge of 以下的大量知识the game of golf 高尔夫运动course design

41、球场设计Landscaping 景观Considerable knowledge of safety regulations 安全法规的知识Skills and ability to play golf and underlying knowledge of PGA rules打高尔夫球的技能，以及美国职业高尔夫球协会规则的基本知识 （6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Ability to develop and maintain effective working relationships with形成并维持有效的工作联系的能力Employees 员工The public公

42、众Community社区 Business leaders商界领袖 Contractors合约商 Superiors 上级Ability to express oneself clearly 清楚表达自己的能力（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护高尔夫球场总监助理秘书顾问高尔夫球场维护领班高尔夫球场水资源管理专家景观园艺师 农药化肥技技师高尔夫球场技师场地维护人员设备操作员助理（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Director of Turf Operations草坪运作主管Golf Course Superientendent 球场总监Assistant(s

43、) GCS球场总监助理Adminstrative Assistant 行政助理GC Maintenance Foreman高尔夫球场维护领班（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Golf Course Equipment Manager高尔夫球场设备经理 Assistant GC Equipment Manager高尔夫球场设备经理助理Irrigation Technician灌溉技师Chemical Technician (Pesticides and Fertilizers)化学品技师农药和化肥 （6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Landscape Hort

44、iculturalist景观园艺师 Assistants in Training培训助理Equipment Operators设备操作员 Groundskeepers场地维护人员Interns 实习生External Technical Assistance (Consultants and Advisors) 外部技术援助顾问和咨询者 （6）高尔夫运营和球场维护（6）高尔夫运营和球场维护Environmental Steward 环境管理者The educational background of golf course superintendents makes them uniquely

45、 qualified to serve as a communitys environmental steward, both on and off the course.高尔夫球场总监的教育背景使他们具备成为社区环境管理者的特定资格，不论是球场还是球场以外的环境 。 （6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护（6）高尔夫运营和球场维护GM 总经理Clubhouse Manager会所经理F&B Mana

46、ger/Director餐饮部经理/总监Front office Manager前厅部经理Housekeeping Manager管家部经理Others: security, lodging, Locker, reservation其它:保安, 客房衣帽间,预订部等Event manager活动部经理（6）高尔夫运营和球场维护Clubhouse Manager 会所经理Usually the general managers second in command. 通常是总经理的副官He is in charge of managing the clubhouse and its personn

47、el and enforcing clubhouse policies and operating procedures. 负责管理会所及其员工，推行会所政策和运作规程Job summary 主要工作内容Work closely with the GM 和总经理紧密合作Responsible for the general operation of staff functions relating to rooms, housekeeping, maintenance and repair and security负责客房、管家、保养和维修以及安保有关的工作Responsible for op

48、eration of all aspects of the club in the absence of the general manager and perform specific tasks as requested by the GM在总经理不在的时候负责俱乐部所有与运营有关的工作，并执行由总经理提出的任务（6）高尔夫运营和球场维护1 Manages all aspects of the club in the absence of the GM当总经理不在的时候管理俱乐部的所有领域2 Approves budgets, staffing and general operating

49、procedures and other plans for the rooms, housekeeping, maintenance and repair and security departments; directs the work of department heads通过客房，管家，保养和维修以及安保部门的预算，员工配置，基本运作规程和其它计划，知道部门主管的工作3 Monitors the budget and directs corrective action procedures as necessary to help assure the budget goals ar

50、e attained监控预算及其修改的流程以确保预算的目标能够实现4 Functions as an administrative link between departments充当部门之间的行政联系5 Monitors internal cost control procedures 监控内部成本控制流程6 Plans and coordinates training and professional development programs of himself or herself and club personnel通过规划和协调，为自己和俱乐部员工制订职业发展计划（6）高尔夫运营和

51、球场维护7 Assists the GM in developing and implementing long-range (strategic) and annual (business) plans, operating reports, forecasts and budgets. 协助总经理制订和执行长期战略和年度（商业）计划，运营报告，预测和预算8 Monitors safety conditions and employees conformance with safety procedures; updates emergency plans and procedures an

52、d assures that effective training for these programs is conducted in all departments 监控安全环境和员工按照安全流程工作的情况；更新应急计划和流程，并确保所有部门都进行安全计划的有效培训9 Maintains contact with members and helps to assure maximum member satisfaction 保持和会员的联系并协助确保会员的满意度达到最高10 Receives and resolves complains from club members, guests

53、and employees 接受和解决来自俱乐部会员，嘉宾和员工的抱怨11 Assures that the clubs preventive maintenance and energy management programs are in use确保俱乐部的预防性保养和能源管理计划的正常运行（6）高尔夫运营和球场维护12 Participates in on-going facility inspections throughout the club to assure that cleanliness, maintenance, safety and other standards ar

54、e consistently attained 参与整个俱乐部正在运行设施的巡查，确保其整洁、保养、安全以及其它标准始终得到保持13 Serves as an ad hoc member of appropriate club committee作为俱乐部某些相关的特殊事件委员会的成员14 May serves as a departmental manager in that managers absence在部门经理不在的时候可能临时充当部门经理的角色15 Attends management and staff meetings as scheduled按计划参加管理会议和员工会议16 Interactions with members answering questions, solving problems, overseeing services and cleanliness and showing the club facilities to visitors 和会员进行互动，回答疑问，解决问题，监督服务和会所整洁性，并向到访者介绍俱乐部的设施17 Serves as a club representative within the community作为俱乐部在社区中的代表