商务英语阅读Unit9叶兴国市公开课金奖市赛课一等奖课件

1、UNIT 9.11Business English: A Reading Course第1页BACKGROUND INFORMATIONI. Fireside Chat: 炉边谈话II. Story-telling types for leaders1. Who am I?2. Who are we?3. Where are we going?III. 作为企业领导人：1. 提升管理能力；2. 学会讲故事。第2页WARM-UP QUESTIONS1. During difficult times, a leader is supposed to encourage his or her peo

2、ple to pull through. This requires one to have some charisma. What can be the effective methods which can call forth peoples spontaneous enthusiasm and co-operation2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?Business English: A Reading C

3、ourse第3页READING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Question:How can we guess word meaning according to the context?Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense. Business English: A Reading Course第4页READING SKILLS: INTRODUC

4、E THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 1. Definition 定义clues:“* is/are *.” e.g. A carrel is a small table with “walls” around three sides. The word “diminish” means decrease. 2. Synonym clues :同义词3. Antonym clues :反义词Business English: A Reading Course第5页READING SKILLS: INTRODUCE THE

5、BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 4. Example举例clues: 5. Causal relationship因果关系clues:6. Experience or common sense经验或常识clues:7. Explanation after punctuation markscomma (,), dash (), within parentheses ()：标点符号8. Semantic relationships: 语义关系 7-8见 泛读教程1-2之阅读技巧.docBusiness English: A Rea

6、ding Course第6页Questions:1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelts inaugural address and his first Fireside Chat? 3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American

7、 president? Business English: A Reading CourseTEXT A：VOICE OF COURAGE第7页TEXT A：VOICE OF COURAGENotes on the Text:1. Fireside Chat: 炉边谈话是美国总统罗斯福利用大众传输伎俩进行政治性公关活动事例之一。20世纪30年代，美国经济处于大萧条时期。罗斯福前任总统胡佛，4年任期内正碰上全球性经济危机，美国经济在短短几个月内几乎瓦解，至1932年冬天，全国最少有1300万人失业，3400万人没有任何收入。人们依靠私人施舍、市和州政府少得可怜公共救助，以及自己微不足道积蓄度日。

8、为了求得美国人民对政府支持，缓解萧条，美国总统富兰克林罗斯福利用炉边谈话节目经过收音机向美国人民进行宣传。他谈话不但鼓舞了美国人民，坚定了人民信心，而且也宣传了他货币及社会改革基本主张，从而赢得了人们了解和尊敬。对美国政府度过艰难，缓解危机起到了较大作用。Business English: A Reading Course第8页TEXT A：VOICE OF COURAGENotes on the Text:1. Fireside Chat: 炉边谈话著名“炉边谈话”最少进行了二十一次。1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯福新政开始）。1933年5月7日，复兴工业：第二次“

9、炉边谈话”。1933年7月24日，为了彻底处理童工和劳动时间问题，罗斯福公布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，他回顾了3月份以来“足以自豪事实和行动”，并高度概括了“第一次新政”所致力于实现目标。Business English: A Reading Course第9页TEXT A：VOICE OF COURAGENotes on the Text:2. basso profundo: (意大利语)深沉男低音歌手3. FDR walked people through the basics of banking without being p

10、atronizing. 罗斯福耐心细致地给人们讲解了银行业基本原理，丝毫没有居高临下口吻。walk: 原意是“陪同走路或步行护送”，这里用来比喻耐心细致。Business English: A Reading Course第10页TEXT A：VOICE OF COURAGENotes on the Text:4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the m

11、attress.” 在演讲中段，罗斯福简单地说：“我向你们确保，把钱存在重开银行里比你们把钱藏在床垫底下更安全。”Business English: A Reading Course第11页TEXT A：VOICE OF COURAGENotes on the Text:5. Preparations for a bill to spend the end of Prohibition began that night.当日晚上，罗斯福又开始准备议案以加速结束禁酒令。Prohibition：用作大写时，意思是：“禁酒”，指美国19至1933年期间禁酒。Business English: A R

12、eading Course第12页TEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSNotes on the Text:1. Tell Stories to Strengthen Organizational Bonds用讲故事方法来增加组织凝聚力。 这里story是指对于一场事件或一系列事件描述和复述，可能为真实，也可能是虚构。Business English: A Reading Course第13页TEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSNotes on th

13、e Text:2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 不过在企业和非营利组织领域，这种高效率工具却让位给更高效电子通讯方式，如电子邮件和电信会议。Business English: A Reading Course第14

14、页TEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSNotes on the Text:3. I often use the analogy of the space shuttle commanders role vis-vis a variety of payload experts as opposed to the command and control leadership model of a ships captain. 我经常把面对各类酬载教授航天飞机机长职责与一艘船船长发号施令领导模式进行类比。Business En

15、glish: A Reading Course第15页KEYS TO EXERCISESI. C B D B BII. C C B A DIII. 1. 去年开始，5000多家每况愈下银行发生了骇人挤兑，已提空了乡村地域银行资金，现正来势汹汹地威胁美国城市地域。2. 罗斯福在楼上为他讲稿中此举做最终润色。3. 相反，那些计算去银行取钱人则被温柔地扣上了不道德头衔。Business English: A Reading CourseTEXT A第16页TEXT BI. F T T T FII. B A D C D III.1. 最近在今日美国上登载一篇文章述说了一个关于西南航空企业有创新精神机械师故事。他愿意做份外事来帮助他人，显示了为用户服务贡献精神。2. 尽管很轻易看到成就，其它感人故事也可能来自侥幸脱险，让人们明白风险也有回报。3. 当从中能学到经验教训时，甚至一次失败经历也能够是一个好故事。Business English: A Reading CourseKEYS TO EXERCISES第17页1. Try to remember new words and expressions in