电子商务英语

1、电子商务英语Unit OneText OnePart I. Language FocusKey words:chart vt. 计划例句: The local branch of the party is meeting to chart their election campaign.Which department is responsible for charting the future policy of industrial development for the next five years?deem vt认为例句: The area has now been deemed s

2、afe. We will provide help whenever you deem it necessary. popularity n. 普及, 流行例句: Have you noticed the increasing popularity of wearing ear rings among young men?Her books have grown in popularity recently.cease vt. 停止, 终了例句: The dying man soon ceased to breathe.We must cease to dump waste in the se

3、a. outnumber vt. 数目超过, 比多例句: In their office the females outnumber the males 3 to 1. On the whole, the advantages of living in the city outnumber the disadvantages.underwrite vt. 承诺支付例句: His uncle finally agreed to underwrite his education abroad.If a company underwrites an insurance policy, they ha

4、ve an agreement to pay out money in cases of damage or loss.evolve vt.（使）发展, （使）进展例句: How do we know that humans evolved from apes？ The small family-owned company has evolved into a large organization over the years.valid a. 有效的, 有根据的例句: The agreement is not valid without a signature.My way of think

5、ing might be different from yours, but it is equally valid.undertake vt. 承担例句: A local business undertook the work, but went bankrupt before they finished.The United Nations should undertake the role of global egrate vt. 使一体化 例句: It is difficult to integrate yourself into a society w

6、hose culture is so different from your own.The buildings and the landscape well integrated.Phrases:take shape 形成例句: Our ideas are beginning to take shape.After months of work, the new book is gradually taking shape.regardless of不顾例句: He continued speaking, regardless of our feelings on the matter.Re

7、gardless of the danger, he climbed the tower.more importantly更重要地例句: She is quite good-looking, but more importantly for John, shes got a lot of money.More importantly, can he be depended on?carry out实行，执行 例句: The hospital is carrying out tests to find out whats wrong with her. Dont blame me；Im only

8、 carrying out my orders.Useful Structures:Not until the mid-eighties, when the desktop operating systems, or more familiarly PCs, began to surface, did the modern day Internet begin to take shape. 这是一个倒装句。not until放在句首，句子要倒装。例句: Not until World War II was over was Einstein able to go back to his sci

9、entific work.Not until yesterday did I know that he was our new English teacher.It was also in 1992 that the Internet Society (ISOC) was established.这是一个强调句，该句强调的是1992年。强调句的构成是：It is/was +被强调的部分+that例句: It was clearly the teacher himself who/that opened the door.It was me whom/that he helped yesterd

10、ay.It was in 1989 that we began to be friends.It was in the library that I first met Mary.Part II. Suggested answers to topics for discussion.Before the Internet was established , the pioneering system known as ARPAnet, was used by the U.S. Department of Defense to make it possible for academic and

11、government computer mainframes to communicate more efficiently. Deemed successful, the ARPAnet systems became more and more popular within the government in academic fields. When PCs began to appear in the 1980s, the modern day Internet began to take shape.Different people may give different answers

12、 to the question. First of all, if you want to do e-business, a computer is indispensable, and besides, you must be able to log onto the Internet easily. Some people think e-business is simply having a Web site and e-mail capability through which customers can place an order, request a quote, or mak

13、e a reservation. For other people, e-business is having a Web site that enables customers to order and submit their credit card information online, even though their orders may be processed manually just like a fax or telephone order. Still some think doing e-business means that you must have advanc

14、ed technology, very good customer relationship and efficient payment platforms, etc.The development of Web presence has gone through three stages. In the first stage, an enterprise creates a Web site that provides Web visitors with static information about the enterprise, its products, and its servi

15、ces in the form of brochures. Therefore, this type of Web site is often called brochureware. In the second stage, the Web site is made dynamic through the introduction of forms, drop-down lists, and other ways to allow the end user to interact with the Web site. In the third stage of Web presence, t

16、he Web site becomes the portal through which employees, customers, and business partners carry out a rich and complex set of transactions with an enterprise.Text twoPart I. Language FocusKey words:unprecedented a. 空前的例句: Last years foreign trade has risen to an unprecedented figure. Well-prepared, t

17、wo-thirds of the students who entered for the national competition were awarded, an unprecedented situation in the history of the school.conventional a. 常规的,传统的例句: Shes quite conventional in clothes. To our surprise, these fashionable young lovers had a very conventional wedding ceremony.potent a. 有

18、力的,有效的例句: As a managing director, he took potent measures to cope with financial crisis.Up till now, doctors havent invented a potent medicine to cure the disease.core n. 中心,核心例句: English is a subject on the core curriculum in universities.After marriage, the core of my life is to nurture (抚养, 养育) m

19、y son and take care of my family.maximize vt. 取最大值,最佳化例句: The boss asked his employees to use every means to maximize profit.After several years of hard work, he was promoted and sent abroad to study. Before leaving, he said he would maximize the opportunity.upstarts n. 暴发户例句: The old couple objecte

20、d to their daughters marriage to the young upstarts. The arrogant young man is nothing but an upstartsbecoming wealthy overnight with less education.inevitable a. 不可避免的,必然的例句: Spending money like water led to the rich mans inevitable bankruptcy. Managing a family requires housewives careful plan; ot

21、herwise, failure to make two ends meet is inevitable.initiative n. 首创精神,进取心例句: One of the qualities a good leader should possess is initiative. Young people are encouraged to take initiatives to do their research in the university.transform vt. 转换, 改变, 改造例句: She used to be terribly hot-tempered, but

22、 giving birth to a child has transformed her quite a lot.After an absence of two years, I found my hometown had transformed from a less developed city to a modern city.10. harness vt. 利用例句: The sunshine in this area is rich, so the locals harness the suns rays as a source of energy.Environmentalists

23、 call on people to harness natural forces to generate electricity.Phrases:meet ones demand 满足的需要例句: To stand firm in the fierce competition, the firm tried every means to meet customers demand.The child was spoiled, for his parents met his demand in every respect.go through 经历例句: He became much more

24、 mature after going through ups and downs.Shes gone through a difficult time lately.be faced with 面对, 面临例句: Upon graduation, the girl was faced with whether to study further or to find a job.In financial crisis, the company was faced with how to survive it.look to 依赖、指望某人做某事例句: Many people are looki

25、ng to the new government to reduce unemployment.As the eldest son, he is often looked to for help whenever his brothers and sisters are caught in trouble.Useful Structures:Conventional wisdom says that E-commerce is an economic solvent.that 引导的从句在该句中作says的宾语, 后面可以直接跟that引导的宾语从句的动词还有admit, agree, ans

26、wer, doubt, report, think等.例句: She said that she was feeling better.He complained that his meal was cold.He informed the police that some money was missing.E-commerce was about presencemeeting the demand that every company, large or small, get out there and have at least something on the Internet.该句

27、中demand 是一个名词，要求其后的that从句用虚拟语气,在表示建议,命令或请求的词后,that从句的动词常用不带to 的动词不定式,尤其是在美国英语中。英国英语很少这样用,往往要在前面加情态动词should。可以这样用的名词还有suggestion, order, command, request等。例句: They made a suggestion that she take the subway to the bookstore.The officer gave an order that every soldier take one step forward.Part II. D

28、ictationComputers have brought about remarkable changes in the financial world. Take, for example, the use of the computer in banking. Today banks have maintained their traditional working hours of operation, but our money is available to us twenty-four hours a day, seven days a week. Why? It is all

29、 because the computer has made possible the ATMs that are placed all over any given city, and as a result, our dollars are closer to us and always available.Unit twoText onePart I. Language FocusKey words:alternative n. 可供选择的办法,事务例句: You have the alternative of marrying or remaining a bachelor.One o

30、f the alternatives open to you is to resign.participant n. 参与者, 共享者例句: All the participants in the debates had an opportunity to speak.She is an active participant in local politics.conservative a. 保守的,守旧的例句: Old people are usually more conservative than young people.British are more conservative th

31、an American.straightforward a. 简单的,易懂的例句: Childrens books should be written in straightforward language.The way to purchase things over the Internet is straightforward.perspective n. 观点,看法例句: The events should be seen in their historical perspective.He holds different perspective concerning this pro

32、blem.tap vt. 获取例句: This region is rich in mineral sources waiting to be tapped.Young people are encouraged to tap the skills they have acquired.vibrant a. 充满活力的,活跃的例句: I prefer a boss with vibrant personality.There is a vibrant performance next Sunday at Global Theatre.accommodate vt. 供应,供给例句: This

33、four-star hotel can accommodate up to 500 guests.The bank will accommodate you with a cure vt. 获取, 获得例句: The ticket for World Cup is sold out and difficult to procure. He is responsible for procuring medicine for the hospital.submit 提交, 递交例句: He submitted the plan to the authority for discus

34、sion.The girl submitted an essay to her tutor one month ago.Phrases:capitalize on 从获利例句: The locals in the scenic village capitalize on tourism.Hes capitalized a lot on selling and buying stocks last year.have access to 接近, 享用例句: School children in backward areas have no access to computers. Only th

35、e president and the vice-president of our firm have access to the key to the safe-deposit box.react to 回应例句: People react positively to the increase in salary.Most of the children react strongly to this medicine.attempt to 试图例句: I attempted to fulfill my task at the end of this month.The young coupl

36、e attempted to repay their bank loan at the end of next year.Useful Structures:Furthermore, 56 percent of U.S. firms are expected to sell their products online in the year 2000, which is up from only 24 percent of firms in 1998.句中which 引导的是一个非限制性定语从句。非限制性定语从句不用来对所描述的名词加以确定, 而是对主句作附加说明。它不能省略关系代词,也不能由

37、 that 引导。指人时，若在句中作主语，用who；若作宾语, 用whom。指物时，关系代词一概用which。在与介词连用时，介词总是位于关系代词之前。如果介词为短语动词不可分割的一部分，则不能提前。例句: My wife, who is out at the moment, will phone you when she gets back. I gave him a large glass of whisky, which he drank immediately. Professor Wilson whom you met this morning is an excellent lec

38、turer.The Queen visited the new hospital, in which she took a great personal interest.These systems are somewhat different than B2C E-commerce sitesto procure goods and services.此句中的different than是美式英语。接在different后面的介词，在英式和美式英语中有所不同。若用在名词或状语短语前，英式英语使用 from 和to 均可，有些人喜欢用from。美式英语中than使用得较普遍。例句: Their

39、 trains are different than ours. His appearance was very different than I had expected.Part II. Suggested answers to topics for discussion.T, A, , to name just a few. I sometimes shop via these E-tailers. It is very convenient and they offer you a great variety of choices. Besides, there are unexpec

40、ted promotions too.To establish a web site of my own has many advantages. First of all, I can make a home page with my photo so that people know what you look like; second, I can write down what I am good at in my field of study and exchange opinions with others; third, I can put my interest and hob

41、bies in it so that I can make friends, nationally or internationally.When I shopped over the Internet, I found that sometimes the item I ordered was different from what I received. Take cartoon disks for example. The names are the same, but the content is quite different. And you can not return it a

42、s you have used it. If this kind of thing can be solved, that would be better.Text twoPart I. Language FocusKey words:sufficient a. 充分的, 足够的例句: When going out for a picnic, I usually take sufficient food and drinks with me.Writing a paper needs sufficient materials.primary a. 主要的例句: As a mother, my

43、primary concern is how to take good care of my son.Students primary task is to study hard rather than find a part time job.previously ad. 以前, 先前例句: The villa was owned previously by an old man.She had previously worked in television.consistent a. 一贯的, 一向的, 始终如一的例句: The description given by the two w

44、itnesses are not consistent.What you said is not consistent with what you did.alert n. 警惕, 警报例句: Police warned the public to be on the alert against the tiger which had escaped from National Zoo. Police received the alert that the shopping mall in the downtown area was on the fire.modify vt. 更改, 修改例

45、句: The air-conditioner has been modified so as to work as usual in the coming summer. Before the new term, all the facilities in the language lab have been modified.diverse a. 不同的, 变化多的例句: The Unites States is a country with people from diverse cultures.This school offers students diverse courses.ex

46、ternal a. 外部的, 客观的例句: This skin cream is for external use only.The external decoration of the house is magnificent.inquiry n. 质询, 调查例句: Please go to the inquiry desk for further information.Ive been making inquiry about it.feed n. 饲养, 饲料例句: There isnt enough feed for the cock. Cats favorite feed is

47、the fish.Phrases:rely on 取决于，依赖于例句: You can rely on me to help you.Dont rely on others bringing you what you want.a variety of 各种各样的例句: Our school canteen provides a variety of dishes.The boss offers a variety of chances to the young people to show their skills.set a goal 制定目标例句: She set a goal in h

48、er childhood to be admitted by a famous university.Young graduates are supposed to set a realistic goal.differentiatefrom 使与区分开例句: This company doesnt differentiate girls from boys when recruiting members.Can you differentiate this kind of rose from that kind?Useful Structures:Stated another way, E-

49、commerce is a necessary but not sufficient criteria for achieving E-business.这里stated another way 是一个过去分词短语做状语,它的主语是句子的主语,即E-commerce。例句: Used carefully, it will last at least about five years.Given better condition, the flowers could grow better.However, the ultimate goal for organizations wishing

50、to maximize the potential of the Web is E-business.这里wishing to是现在分词短语作organizations 的后置修饰语，它的作用很像一个关系从句。例句: Who is the man talking to your sister? Many of those crossing the river carried baskets. Part II. DictationThe growth of trade through the Internet has encouraged a group of high-powered busi

51、nesses to look at self-regulation. They want to act as responsible businesses. If they do not, they believe Western governments will step in and make regulations which could slow down business trading. Executives from IBM, Time Warner, America Online and Nokia met in New York and formed the Global B

52、usiness Dialogue on E-Commerce (GBDE). GBDE has formed working groups to come up with policy initiatives for such issues as on-line privacy, security, consumer confidence, tariffs and the protection of intellectual property rights. The GBDE has around 100 members from around the world.Unit ThreeText

53、 OnePart I. Language FocusKey words: disparate a. 全异的，完全不同的例句：People from disparate cultures may have different ways of doing business. The five experiments gave quite disparate results. efficiency n. 效率， 功效例句：The efficiency of a secretary is very important to a company. Increased use of public tran

54、sport will greatly increase energy efficiency.relevant a.有关的，相应的例句：All evidence relevant to this case must be given to police. For further information, please refer to the relevant textbook.automate vt. 使自动化，自动操作例句：Massive investment is needed to automate the production process. We have planned to i

55、mport more automated business equipment next year.surplus n. 剩余，过剩 例句：We have a trade surplus of $400 millions. There is a surplus of staff in some departments of the company.minimize vt. 将减少到最少例句：Well do all that we can to minimize the risk of investment.The important thing in an interview is to ma

56、ke the most of your strengths and minimize your weaknesses.consequence n. 结果 例句：We all believe that recent development can have far-reaching consequences for our countrys economy.He turned a deaf ear to our advice. Maybe he was ready to bear the consequence f his actions.inherent a. 固有的，内在的 例句：There

57、 are dangers inherent in almost every sport. She seems to have an inherent distrust of lawyers.facilitate vt. 使便利，推动例句：The current structure does not facilitate efficient work flow. It would facilitate matters if you were more co-operative.illustration n. 说明，例证 例句：The delay is a perfect illustration

58、 of why we need a new computer system. A couple of examples are included, by way of illustration.Phrases: in terms of 就而言例句：A 200-year-old building is very old in terms of American history. Think of it in terms of investment.hand in hand 密切关联地例句：Hard work generally goes hand in hand with success. Wa

59、r and suffering go hand in hand.addto把加进例句：Wasteful packaging can add several pence to the price of food. Many words have been added to this edition of the pete with 与竞争例句：How can you compete with others if you dont know English? These two companies are competing fiercely with each other for market

60、share.at the same time 与此同时例句：She was laughing and crying at the same time. Dont all speak at the same time, just one by one.have impact on 对有影响例句：The Internet has a great impact on peoples life all over the world. The anti-smoking campaign(禁烟活动) had/made quite an impact on young people.Useful Struc