广告数据分析公司eyeblaster的案例

1、Actionable AnalyticsPresented by: First-name Last-name title 2nd February 2008Eyeblaster AnalyticsEB Orange 246/137/51EB Green 52/70/13EB Gray 161/161/161EB Yellow 255/200/40250/196/153153/162/134208/208/208255/227/147Primary colorsLight tint123/69/2626/35/781/8181128/100/20Dark tintTOP 10User inter

2、faces of 2008第一页，共三十一页。AgendaIndustry ChallengesEyeblaster Analytics Key ComponentsCampaign MonitorOne-click ReportingReport GeneratorCustom Report BuilderPlug-in for ExcelData Feeds Service第二页，共三十一页。Pain PointsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel camp

3、aignsOffline vs onlineDigital channels (search , display, mobile)Ad serving platformsDisparate reporting systems第三页，共三十一页。Eyeblaster AnalyticsMaking data actionableMetrics for real business objectivesReliabilityTOP 10User interfaces of 2008第四页，共三十一页。Making Data ActionableCampaign MonitorReport Gener

4、atorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder & Service第五页，共三十一页。ROICostConversion tagsMetrics for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher overlapEngagementDwellInteractionExpansionVideo playback第六页，共三十一页。Site OverlapAccurately measure unique

5、 users by each publisherWhen do publishers overlap to deliver multiple impressions to same userCheck your media buy: which publisher is overlapping with whichBack to Metrics slide第七页，共三十一页。Dwell TimeGo beyond interactionBuild brand moments Measure brand engagement第八页，共三十一页。What is Dwell Time?average

6、 number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video & timed custom interaction第九页，共三十一页。How it WorksBack to Metrics slide第十页，共三十一页。Day of the week* Weekdays (Mon Fri): 62 Sec. Weekends: (Sat Sun): 52 Sec.On average, weekday Dwell Time i

7、s 10 seconds longer than weekends*1 min第十一页，共三十一页。Hewlett Packard: 20082 minAmazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?Digital Design Professional“ ”第十二页，共三十一页

8、。Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder & Service第十三页，共三十一页。Campaign MonitorCampaign insights in real timeAt-a-glance monitoring of key campaign dataBack to Solutions slide第十四页，共三十一页。Campaign Ready, Set, GoCamp

9、aign Monitor your window to the campaignPredefinedCustomInstant access to Key Performance IndicatorsView all campaigns at a glanceDetect problems quickly and easilyGain control with real-time dataBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed第十五页，共三十一页。One-click ReportingActionable insig

10、hts at your fingertips Prepare to impressBack to Solutions slide第十六页，共三十一页。At the click of a buttonWeve taken the one-click PowerPoint summary and Excel data and made it our own for the clients main campaigns this holiday season. Weve received great feedback on these results, and it takes us far les

11、s time to pull everything together.Alexia Paterson, MediaCom, Media Executive“ ”Full Campaign Summary slide deck in standard PPT formatVisual representation of campaign performance dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed第十七页，共三十一页。Report GeneratorA complete cam

12、paign analysis package Witness your data come to lifeBack to Solutions slide第十八页，共三十一页。Made to measure23 predefined reports, grouped into 8 simple categoriesFor agencies, publishers and creative shops+ Embedded Benchmarks+ GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData F

13、eed第十九页，共三十一页。Made visualVisual assistance of graphs embedded in reportsSelected Eyeblaster benchmarks embedded for comparisonPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedEyeblaster benchmark sample第二十页，共三十一页。Custom Report Builder (CRB)Freedom to create any report you wa

14、nt, instantlyThe real solution to flexibility A superb new user experience Back to Solutions slide第二十一页，共三十一页。Mix & MatchSelect the metrics you needMix delivery, engagement and conversion data in one reportAll delivered in flat ExcelCopy and paste the data to other sourcesPredefinedCustomBackCMCRBRe

15、port Generator1-ClickPlug-in for ExcelData Feed第二十二页，共三十一页。 2008 Eyeblaster. All rights reservedStands out in the crowdEase of use complements innovation Get it ad hoc or scheduledSignificant time saved Use metrics available only in the CRBAnalysis made easy!第二十三页，共三十一页。Custom Reporting ServiceTailo

16、red reports built for unique needsDefine data structureDefine required formatDefine filtering optionsYour list of custom reports available on-lineBack to Solutions slide第二十四页，共三十一页。Plug-in for ExcelAdvanced analytics for experienced usersBack to Solutions slide第二十五页，共三十一页。Slice and DicePerform explo

17、ratory, advanced analysisPlay around with the dataPivot tables with all the accounts dataActionable results are immediatePredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed第二十六页，共三十一页。Data Feeds ServiceBespoke custom projectsAll the data available in one placeBack to Solutions

18、 slide第二十七页，共三十一页。Data Feeds ServiceSee the full picture in one placeTransfer Eyeblaster data directly to your databaseIntegrate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7 2009 Eyeblaster. All rights reservedPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Fee