宏观环境分析课件

1、Company Background Inner Mongolia Yili Industrial Group Co., Ltd. is one of the leading enterprises of national dairy industry, the headquarters is located in Hohhot, Inner Mongolia Jinchuan Development Zone, consists of four divisions, more than 30 affiliated enterprises, is the countrys 520 key in

2、dustrial enterprises and national eight ministriesone of the first identified 151 leading enterprises of agricultural industrialization. 牛牛文库文档分享Macro environment Macroeconomic environment, also known as the general environment, the various macroeconomic forces affecting all industries and enterpris

3、es. 牛牛文库文档分享Political factors 牛牛文库文档分享Definition An activity related to government policy and its administrative practices that can have an effect on something. Most business operators will keep a watchful eye on any political factor, such as new legislation ,which could have a substantial impact on

4、 how their company operates and its bottom line. 牛牛文库文档分享Policies promulgated by the state Food Safety Law Dairy production Ordinance Work on further strengthening the dairy quality and safety notice The dairy industrial policy (2009 Amendment) 牛牛文库文档分享The impact of the national policy on Erie Indus

5、trial upgrading, resource integration and reorganization of assets to provide direct policy guidance and protection .Change single dairy product structure, actively develop high-quality, large market demand for dairy products, to meet the needs of the high-end market . 牛牛文库文档分享What economic environm

6、entThe so-called economic environment constitute corporate survival and development of the socio-economic situation and the countrys economic policy, the factors that affect consumer purchasing power and spending patterns, including changes in income, changes in consumer spending patterns 牛牛文库文档分享YI

7、LI1Timing contains the first-mover advantage时机蕴含的先动优势Ensure quality保证品质2The flexible shaping the dynamic capabilities柔性塑造的动态能力（Advanced processing techniques先进的加工身产技术）3Competition actually together guidelines interactive竟合指引的竞争互动4the industry chain value given access to产业链给予的价值获取 Each step to be per

8、fect5Business portfolio strategy overflow业务组合的战略溢出 Make kinds of productions 牛牛文库文档分享Legal environment analysisIn order to implement the Food Safety Law of the Peoples Republic of China opinions of the State Council on promoting the sustained and healthy development of the dairy industry, dairy qual

9、ity and safety supervision and management regulations, Build a comprehensive and orderly competition, development of coordination, growth continued, the modern dairy industry cycle savings, to protect the safety of Chinas dairy, enhance the status and competitiveness of Chinas dairy industry in the

10、international In, In the dairy processing industry access conditions , dairy industry industrial policy based on combining the relevant laws and regulations, amendments to the formation of industrial policy 牛牛文库文档分享Social and culture environment1.Definition 2. analysis 3.example 牛牛文库文档分享DefinitionSo

11、cial and cultural environment, including cultural traditions, social habits, population structure and changes in trends, culture, education, values, social structure 牛牛文库文档分享Social and cultural environment analysis Any business in the corporate marketing activities will be subject to certain socio-c

12、ultural environment, where the social and cultural environment and constraints. For this reason, enterprises should understand and analyze the social and cultural environment, to develop different marketing strategies for different cultural environment, organizations of different marketing activitie

13、s. 牛牛文库文档分享Educational Status definitionReligious Belief definitionThe Values definitionAnalysis of Consumption Practices definition 牛牛文库文档分享Commitment to social responsibility grassland culture heritage Yili Group has always adhered to the social and environmental value greater than commercial prof

14、its, the safety and health of more than material wealth business philosophy, while the healthy development of enterprises, and actively join the public welfare, social responsibility 牛牛文库文档分享TechnologicalEnterprise technology environment is a collection of elements of science and technology in the s

15、ocial environment in which the enterprise and directly related to the elements of various social phenomena. 牛牛文库文档分享TechnologicalYili Groups state-of-the-art technology environment, it greatly reduces waste milk cooling and waste heat recovery system. 牛牛文库文档分享EnvironmentalThe natural environment ref

16、ers to the sum of human survival and development depends on a variety of natural conditions. 牛牛文库文档分享Y I l iThe development and changes of the natural environment or the physical environment, will also bring to the enterprise market opportunities or threats to the environment. Therefore, changes in the natural environment should al