德国工业设计大师 Dieter Rams 的十条优秀设计准则(共5页)

1、 PAGE 7德国工业(gngy)设计大师 Dieter Rams 的十条优秀设计(shj)准则【1、优秀的设计(shj)应该是创新的。Good design is innovative.】创新的可能性是永远存在并且不会消耗殆尽的。科技日新月异的发展不断为创新设计提供了崭新的机会。同时创新设计总是伴随着科技的进步而向前发展，永远不会完结。 It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation mu

2、st be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions. （TP 1 收音机/唱机组合, 1959,Dieter Rams为博朗公司设计）【2、优秀的设计让产品更加实用。 Good Design makes a product useful.】 产品买来是要使用的。至少要满足某

3、些基本标准,，不但是功能，也要体现在用户的购买心里和产品的审美上。优秀的设计强调实用性的同时也不能忽略其它方面，不然产品就会大打折扣。 A product is bought in order to be used. It must serve a defined purpose in both primary and additional functions. The most important task of design is to optimise the utility of a product. （MPZ 21 multipress榨汁机, 1972,Dieter Rams an

4、d Jrgen Greubel为博朗公司(n s)设计）【3、优秀(yuxi)的设计是美的。Good Design is aesthetic.】产品的美感是实用性不可或缺的一部分，因为每天使用的产品都无时无刻的影响着人类和我们的生活。但是(dnsh)只有精湛的东西才可能是美的。 The aesthetic quality of a product and the fascination it inspires is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have

5、 to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons. （RT 20 tischsuper收音机, 1961,Dieter Rams为博朗公司设计）【4、优秀的设计使产品更容易被读懂。 Good Design helps a product be understoo

6、d.】优秀的设计让产品的结构清晰明了。更强大的是它能让产品自己说话。最好是一切能够不解自明。 It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual. （T 1000 收音机, 1963, Dieter Rams为博朗公司设计）【5、优秀的设计是毫无妨碍的。Good Design is u

7、nobtrusive.】 产品要像工具一样能够达成某种目的。它们既不是装饰物也不是艺术品。因此它们应该是中庸的，带有约束的，这样会给使用者的个性表现上留有一定空间。 Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the users self-expression.（圆柱形T2打火机,

8、1968,Dieter Rams为博朗公司(n s)设计）【6、优秀的设计(shj)是诚实的。Good Design is honest.】不要夸张产品(chnpn)本身的创意，功能的强大和其价值。也不要试图用实现不了的承诺去欺骗消费者。 An honestly-designed product must not claim features it does not have being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users.

9、（L 450 平板扬声器，TG 60开盘式录音机和TS 45控制器, 1962-64,Dieter Rams为博朗公司设计）【7、优秀的设计经得起岁月的考验。Good Design is durable.】它使产品避免成为短暂时尚反而看上去永远都不会过时。和时尚设计不同的是，它会被人们接受并使用很多年，甚至是在当今被一次性商品充斥的社会。 It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and

10、trivial objects for a waste-producing society. Waste must no longer be tolerated. （620椅子(y zi), 1962,Dieter Rams for为Vitsoe公司(n s)设计）【8、优秀(yuxi)的设计是考虑周到并且不放过每个细节的。 Good Design is thorough to the last detail.】 任何细节都不能敷衍了事或者怀有侥幸心理。设计过程中的悉心和精确是对消费者的一种尊敬。 Thoroughness and accuracy of design are synonymo

11、us with the product and its functions, as seen through the eyes of the user. （ET 66 计算器, 1987,Dietrich Lubs为博朗公司设计。）【9、优秀的设计是关注环境的。Good Design is concerned with environment.】设计能够对保护环境起到极大的贡献。让产品在整个生命周期内减少对资源的浪费，降低对自然的破坏并且不要产生视觉污染。 Design must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment. （606 通用(tngyng)搁架, 1960,Dieter Rams为Vits 公司(n s)设计）【10、优秀的设计(shj)是简洁的。Good Design is as little design as possible.】简洁，