剑桥BEC真题中级第四辑口语解析(Part3Discussion)

1、. .7/7第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:H

2、ow much discount should be offeredWhether to offer the same discount on all productsHow customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。公司想把已停产的尾货打折处理掉。公司要求你们对此提出建议。你们一起讨论当前的状况，并决定：应该提供多大幅度的折扣是否对所有的产品采取同样的折扣如何通知客户这次的打折活动思路点拨主题讨论要点讨论结果原因Selling old stockDiscount rate50% disco

3、untBig sale time of the year; stock and out of fashionSame/different discount on all productsSame discountEasy to catch attention;Easy to followWays of informing customers of the discountsDistribution of leaflets;Emailing customers;Publishing news on-lineLow cost;Direct contact with customers词汇&短语整理

4、，选出 sort out 区分，区别 differentiate仓库 warehouse 广告费用 advertising rate配饰 accessory 亏本 at a loss过时 out of fashion 替换物 alternative有吸引力 appeal 传单，散页印刷品 leaflet营造空间 make space 社区 community有道理，所言极是 have a point 几乎，实际地 practically句型点击常用否定句小结Little remains to be said. 简直没什么可说的了I dont wholly agree. 我并不完全同意It si

5、mply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了参考例A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We dont have much time left; because the new products are suppose to arrive in early next month.B:

6、So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a

7、 50% discount? Its Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products.C: You two have a point here. Anyway, our products ar

8、e end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on all products?A: I prefer the same discount because people nowadays dont like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find

9、 our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We dont want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now lets move ont

10、o our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I dont think we have time for that, you know, there are just two weeks left, and it takes at least a week to conta

11、ct the concerned department s to have our advertisement finally put on media. Then just a week left. Im really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I dont think we can afford that. Our stock is already sold at a loss.C: Yeah, what you

12、said is true.A: Theres an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of peoples attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and its parti

13、cular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old.You have been asked to make suggestions for promoting the car.Disc

14、uss the situation together, and decide:Which features of a car might be important to the target groupHow an advertising campaign could present the carWhere you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车， 并将目标人群定为18岁到25岁的顾客群。请一起讨论， 为这款车的促销提出意见，容包括：这款车的那些特性对目标人群来说很重要在广告宣传中应该以怎样的形式推出这款车广告应该发布在哪里思路点拨

15、主题讨论要点讨论结果原因Promoting a new modelFeatures of the modelIt relies on the feature of the target consumersTarget-based strategyThe form of the advertising campaignsInvite pop stars to present the modelIt has to appeal to the youngstersThe launching of the new modelInternet and text message; the most pop

16、ular media among young adults词汇&短语主要使用者 prime user手机短信 text message 小体积 compact size 配置，装置 outfit第一印象 at first sight战略，策略 strategy参考例A: That is the most recently developed model of the company. The target consumers are aged between 18 to 25 years old. Now, lets have a discussion about how to promote

17、 it. Please fell free to share with us whatever it is in your mind.B: At first sight, Im really positive that the prime user of this model will be youngster rather than the middle aged. Look! It is of compact size, yet with modernized outfits, really appealing to young and fashionable people. I thin

18、k this is the real pluses of it.C: You are right. We are probably looking at the best seller of this season. But dont forget that our competitors also have launched new models recently. The point is how to do advertising campaign against them.A: I think the features of the model just speak for thems

19、elves. The only thing we need to do is try to get our potential buyers to take a look at the car.B: We can invite pop stars to present the model, and then the new model will appeal to the youngsters.C: Good idea! So we have to design everything on a target-based strategy. I believe the so called“sta

20、r effect”will work. According to a recent survey, the consumers do care about who is presenting the product. We should take advantage of it.A: The launching of the new model needs perfect timing. I believe autumn is a good reason. Because it is a time when students left college and go forth into the

21、 word. Some of them will find themselves in great need of a vehicle to communicate to their working cities.B: Ok, I think we covered this point perfectly. Shall we move on to the next subject?C: Yeah. The launching of the new model is also a vital factor. In your perspective, where should we adverti

22、se the car?A: The feedback from our retailers and the market research indicated that internet and text messages, instead of trade affairs, are ideal media for advertising the new the model.B: It makes senses. After all, our target consumers are young customers and these guys just can not live withou

23、t computers and cell phones. Since they prefer stay at home surfing the internet and sending text messages, it is not difficult to find our best channels to launch the new car.C: You can hardly imagine how fast words can travel in the internet world in these days. If some buyers think highly of our

24、car and say something in favor of it in the internet community, lots of internet users will know it overnight. It is a good choice. 第四辑Test 3Giving presentationsThe Managing Director of the company you work for is concerned about the quality of presentations given by staff at internal and external m

25、eetings.You have been asked to help organize some training for staff in giving presentations.Discuss the situation together and decide:Which types of staff would benefit most from this trainingWho would give this trainingHow to decide whether training has been successful做演示你所在的公司的董事总经理很关心在部和外部会议上工作人

26、员所做演示的质量。 你已被要求协助组织给予一些工作人员做演示的培训。你们一起讨论当前的状况，并决定：哪些类型的员工在培训中受益最大由谁来承担培训工作如何确定培训是否取得了成功思路点拨主题讨论要点讨论结果原因Giving presentationsWhich staff would benefit most Staff from the marketing departmentThey do business presentation quite oftenWho would give this training Professional training organisationsThey h

27、ave more working experience The evaluation of the training It is quite effective It is confirmed by the feedback of the staff词汇&短语畅销品 best seller 了不起的 stunning反馈 feedback 追求，坚持pursue有效计划 tentative 见解 insight修改，变动 alternation 声誉reputation确认 confirm 说服 convince句型点击表示让步Though/although. 尽管.Even if/ even

28、 thoughIn spite ofAdmittedly参考例A: The product of our company becomes the best seller in Europe. And the board is considering establishing trade relations with China and expanding into the Japanese market. Under this circumstance, we will need more marketing staff to give presentations. That is why w

29、e are going to have a discussion about how to plan for training for successful business presentations.B: We have to draw up a tentative plan for business presentation.C: Yeah, it is a wise choice to consider every possibility and prepare for it. Later on, although minor alternations can be made, we

30、can avoid lots of trouble.A: I recommend that we can inquire about possibilities of hiring some professional organization for the training. We can rely on interest reference to figure out how they proceed with the training and decide which one can be authorized to work for us. B, anything do you wan

31、t to bring up for discussion?B: I agree with this method. As to whom we should invite to give the training, I think college professors are our best choice. They have both working experience and academic background.C: But I have some different views here. If I were you, I would not pursue that. Altho

32、ugh the distinguished professors have stunning academic background and carry glorious titles, and their insights may receive great reputation, you have to admit that most of them lack of real time practice.A: Personally, I think they can help us in the long run, but since it is an urgent call, I am

33、apt to choose a professional business presentation training group.B: Ok. You convinced me. But Id like to say that the evaluation is also an essential part of the plan. I mean how could we know the staff really benefit from the training or not?C: Since the staff from the marketing department do busi

34、ness presentations quite often, I think we can refer to their comment on the training. If they speak highly of the trainer and give us a positive feedback, then it means a lot. 第四辑Test 4Trade DelegationThe company you work for is considering whether to send a trade delegation to a country which is a

35、 potential new market.You have been asked to help plan the trip.Discuss the situation together and decide:What the advantage and disadvantage of sending staff on the trip might beWhat kinds of information about doing business in the country the staff need to know before the tripWhat the company shou

36、ld achieve during the trip商务代表团你所在的公司计划派一个商务代表团去一个国家去开发那里潜在的新市场。公司要求你协助策划和组织这次计划。你们一起讨论当前的状况，并决定：此行的好处和坏处员工在出发前需要了解哪些关于国家的信息此行应该达到的目的是什么思路点拨主题讨论要点讨论结果原因Trade DelegationsAdvantages and disadvantages of the tripAdvantages: to give it a shot is better than stay watching.Disadvantages: it may result in

37、repeated failureThere is not yet enough market survey backing up the planInformation about doing business in the country the staff need to know before the trip Get the staff prepared for this assignmentLanguage training and culture learning are needed before the trip What the company should achieve

38、during the tripGive a good impression during the trip and share experience and readjust the marketing strategies after it.To help develop the potential market词汇&短语方案 proposal 优点，加分点 plus把事情办成 pull it off 保留 retain悬而未解的 pending 期待 look forward to快速的 at a quick tempo 设想 assume让步 make concession 重新调整 r

39、eadjust句型点击You are saying?It does appear that way.Im really positive that.I would not waste my time pursuing that.如果是我，我不会将时间浪费在这里Could you please clarify your statement?Could you go over it again?参考例A: Our company is planning to send a trade delegation to Japan to develop the potential market there

40、. Whats your proposal of the trip?B: No wonder Jeffery and Thompson were brushing up their Japanese recently. They said they overheard something about this plan but it was still a pending issue. Is it too early to plan for sending delegation there? As far as I am concerned, there is not yet enough m

41、arket survey backing up the plan.C: It might appear that way. But in spite of this disadvantage, we still ought to do something whereas our major competitors are invading into the ready market. Anyway, to give it a shot is better than stay watching. And after all, it is a perfect opportunity to expa

42、nd our horizon.A: I believe the advantage outweighs the disadvantage. Now, wed better think about what information about doing business in the country the staff need to know before the trip and make sure we send a strong team there.C: Ok. Lets make a list of what should be planned in advance. Firstl

43、y, I think the delegation member must have a good command of the language and local business manners.B: You are saying exactly what I am thinking about. It all depend on the language communication to inquire about possibilities of doing business there. So, lets make it our priority.C: You just mentioned business manner. I definitely agree with you there. As an Asian country, Japanese share some culture with china, but we also have traditions that do not coincide with each other. One of the objectives of t