商务英语口语课件之展会

1、Welcome to Canton Fair (Chinas No.1 Fair) Notes:1. turnover成交量2. Ministry of Commerce商务部3. China Foreign Trade Centre中国对外贸易中心4. suspend 暂停5. weatherglass晴雨表6. vane风向标7. pavilion (博览会的)展示馆8. sound economy稳健的经济发展9. beneficiaries受益人Presentation 1.Main functions of trade fairs2.How to compete for attent

2、ion at trend fairs? The presentation is around 5 min. You can use PPT List only the important informationMain functions of trade fairs 1. Finding agents. 2. Enhancing brand awareness. 3. Introducing new products. 4. Comparing competitors. 5. Expanding present markets. 6. Collecting market informatio

3、n.How to compete for attention at trend fairs?1. a stand with a unique design2. Remaining polite, friendly and professional.3. talking about the use, quality and specifications of the product4. competitive price5. offering a proper discount6. Urging the buyer to act by mentioning that the product is

4、 in great demandWords and Expressions1.博览会2.展厅3.参展商4.展品5.展位6.样品7.目录8.小册子9.名片10. 陈列柜1.exposition2.exhibition hall3.exhibitor4.exhibit5.booth or stand 6.sample 7.catalogue 8. card10. showcaseRoles of situational dialogue in our book Miss Tina Zhang, sales assistant of Sunshine Co.Ltd Mr.

5、 Anderson Cooper, sales manager of Silver Brothers Inc Mr. Jason Li, manager of Sunshine Co.LtdSuggested Procedures of Dialogues Greetings Introducing each other information of product and company Negotiation FarewellsLanguage expressionGreetings at trade fairs Good morning! Welcome to our stand. Ni

6、ce to meet you. What can I do for you?Introducing each other at trade fairs Let me introduce you to Mr. Li, General Manager of our company. Id like to make a self-introduction. I am Richard, Sales Manager of IBM. What line of business are you in?Information about product and company Wont you have a

7、look at the catalogue and see what interests you? What about having a look at our samples first? Is there anything in particular youre interested in? If there is anything I can do for you, please let me know. Have you seen our exhibits? We have been in this line for twenty years. Our companys contac

8、t information can be found in the brochure. Information of product and company What are the strong points of your products? Well provide regular maintenance checks for free of charge. Our product has a five-year guarantee accompanied by a very good after-sales service. We can make products as you de

9、mand, especially in style. For a few of series, we are already represented in north America market. If the items are favorable, well place a trial order.Negotiating at trade fairs We are satisfied with the quality of your samples, so business will depend entirely on your price. To a certain extent,

10、our price depends on the size of your order. This product is now in great demand and we have many inquiries from other countries. Would you tell us what quantity you require so that we can work out the offer? Those are our indicative prices. If you can tell the quantity that you will order, we will

11、give a firm offer. While we appreciate your interest, we regret to say that we cant reduce our price any further.Farewells Thank you for your coming. Have a nice day! I think I am almost convinced. Could we arrange a time for a further discussion?Dialogue 1Ella Black is import manager of American Hu

12、nters Company. She comes to the booth. Lydia Wang tries to get her name, title, interestW：早上好，您需要什么？Morning. What can I do for you? B：嗯，我不太确定，只是看看。Well, Im not really sure. Im just looking. W：噢，今年有很多可看的，您肯定跑了很多地方I see. Well, theres plenty to look at again this year. Im sure you have to walk miles to

13、 see each stand. B:确实。Thats true. W: 您要一杯咖啡吗？进来坐下休息一会儿吧。Would you like a cup of coffee? Come and sit down for a minute. B:噢，谢谢，但是Well, thats very kind of you, butW:来，请进来吧。您是第一次来参加展销会吗？MissNow, please. Is this the first year youve been to the fair, MissB:是的。布莱克，我叫艾拉布莱克。 Yes. Black, Ella Black. W:很高兴能

14、认识您, 布莱克小姐。我叫王莉迪, 这是我的名片。Very glad to meet you, Miss Black. My names Lydia Wang. Here is my card. B:认识您很高兴, 我是美国汉特公司进口部经理。Nice to meet you. I am import manager of American Hunters Company. W:布莱克小姐，您是在寻找什么特殊的商品呢还是总体对皮革感兴趣？W: Are you looking for anything particular, Miss Black, or are you just interes

15、ted in leather in general? B:我负责采购童鞋。我负责采购童鞋。Im interested in childrens footwear.W:W:我们有一些最新款式，您愿意看看我们的样品我们有一些最新款式，您愿意看看我们的样品吗？吗？布莱克小姐？布莱克小姐？We have some latest products in this line. Would you take a look at our samples, Miss Black ? B: : 这个设计是很有中国风这个设计是很有中国风。 B: This design has got a real China fl

16、avor. W:W:这款式在去年的巴黎展销会上取得了很大的成这款式在去年的巴黎展销会上取得了很大的成功。功。 W: It had a great success at the last exhibition in Paris. B: B: 我认为这个产品可以使你们胜过竞争对手。我认为这个产品可以使你们胜过竞争对手。 B: The product gives you an edge over your competitors, I guess.W:W:谢谢您。是啊，虽然上市时间只有几个月，但谢谢您。是啊，虽然上市时间只有几个月，但是在世界市场上真的很有竞争力。是在世界市场上真的很有竞争力。W:

17、Thank you. Yes, although it has only been on the market for a few months, it is really competitive in the world market. B:B:我知道，但有一个问题。我知道，但有一个问题。 B: I see. But, theres one problem. W:W:什么问题什么问题? ?W: Whats that? B: B: 价格。价格。 B: Price. W: W: 您是指价格吗？我想您不需要担心价格您是指价格吗？我想您不需要担心价格, , 我我们的产品价格是最优惠的们的产品价格是最

18、优惠的. . W: You mean the price? I dont think you have to worry about it. Our goods are sold at the lowest price. I. Substitution DrillsI. Substitution Drills1.1) Our company has been in the line of exporting desktop computers for many years. 2) Our company has been in the line of appliances production

19、 for many years2. 1）Youll find that our price is most reasonable.2）Youll find our product excellent in quality and reasonable in price.3.1) You cant buy products of similar quality at such a low price anywhere else.2) You cant buy products of such high quality at such a price anywhere else.II. Sentence Int