剑桥商务英语(BEC)中级第二、三、四辑口语真题范例

1、精选范本第二辑Test 1Topic A: WHAT IS IMPORTANT WHENEntertaining clientsTypes of activitiesCost思路点拨主题陈述要点原因/结果Entertaining clients已 给 要 点Types of activities 活动类型Business objectives 商业目标Cost花费Clients feelings 客户的感受补 充 要 点Background of clients 客户背景Customized activities 为客户制定 活动Clients; demand 客户需求Personalized

2、 services 个性化服务【词汇&短语】迎宾室 Hospitality room定制 Customize有目的的Purposeful客户需求 Customer demand舒适的Cozy促销赠品 Complimentary presents招待费 Entertainment allowance针对个人Personalize商业 目 的 Business objectives包间 Compartment【句型点击】间歇、停顿How shall I put it?怎么说呢？Well, what I trying to say is - -.我想说的是I d like to begin by个人

3、想法In my opinion, I d say that.The point is thatWell, we should-.【参考范例】Entertaining clients is not an easy job and should behandling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique

4、manner in and outside of the office.When entertaining clients, we should decidethe types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our clients

5、 during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix businesswith pleasureeffectively so our clients won t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don t nec

6、essarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ？Choosing retail premise

7、s to rentLocationLength of contract【词汇&短语】房东 landlord利润空间profit margin租户 tenant房屋结构building structure可持续发展 sustainable developmen合同至U期 exploration of contract繁荣 boom prosperity续签合同renew the contract租金 rent押金 deposit【句型点击】观点阐述Well, it seems to me tha t-.That s true, but on the other hand.追加观点That s j

8、ust what/all I was thinking .Well, the point I m trying to make it thatAnother thing I want to mention is【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential

9、area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success 精选范本of business.Besides,the length of contract is also an important factor in choosing retail premises because the retailer need time to de

10、velop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer s sustainable development.What s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonab

11、le rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ？Deciding on packaging for productsImageProduction process&短语】包装材料 wrapper, packaging materia不可再生资源 non-renewable resou

12、rces包装设计package design有利环境的environmental-friendly顾客的青睐customer favor肤浅的，表明的superficial【句型点击】自然过渡How shall I put it? 怎么说呢？Actually.That s just how I see 让.个人观点Personally, I think；.Frankly, I think- -.【参考范例】Packing of products concerns the fate of products because it arouses peo ples desire for purcha

13、se. When deciding on packaging for products, we should takeseveral things into consideration.First of all, the image catches the eye of potential customers, people are sometimesskin deep when surrounded by a variety of products, their decisions are simply based upon the packaging,therefore a thought

14、ful design in color, shape and packaging materials is crucial in winning custom ers favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer s market. After

15、all, in comparison with packaging, people are more sensitive to price.Last but not least, our resourcesare limited and some are even non-renewable. Once the products are opened up, the wrapper are useless,so it is expected that designers can develop further uses of packaging materials or at least ma

16、ke them environmental-friendly.精选范本Test 2Topic A: WHAT IS IMPORTANT WHENSelecting staff for promotionAttitude to workCurrent performance【词汇 &短语】人事部 personnel公关 public relations工资 wages and salaries职业前景career prospect团队协作teamwork空缺职位vacancy行政管理部administration总部 head office管理技能managerial skill人力资源部hum

17、an resources【句型点击】常用开始语Thank you for your questionThe answer is Let me start with .In my viewIt is very likely that；表达观点常用句What I am thinking is-.Let me make my point very clear.It is crystal clear that.There is no doubt tha t-.I am into the first opinion.【句型点击】When selecting staff for promotion, se

18、veral factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is,

19、you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly,current performanceis also very important, becauseit is obvious that attitude and effort have to be measuredin a certain way so that you can know everyone s capability.Thirdly, you can t ignor

20、e career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elementsare all very essentialin one s career.Admittedly, it is not very likely to find all of them in one person, and then you have to consider ab

21、out the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ？Considering a career changeFurther study or training精选范本Opportunities for future promotion&短语】实际工资real wages合并 merger最终目标ultimate goal个人收入personal income坏的影响adverse effect工资价格螺旋上升wage-price spiral精明的讨价还价交易ho

22、rse-trading 无形资产intangible assets资格 qualification投资回报return on investment【句型点击】更倾向于某一个选项I would take as my priority我会把.作为我的首选项。The pros of Outweigh its cons： .的优点多于它的缺点。It is more essential to更加重要is a wiser choice： 是更明智的选择。We are strongly tempted to.It is apt toI would choose A over B：表示两者缺一不可They a

23、re two sides of the same coin：They are interdependent and are equally important：A is the bearing of B：It is impossible to talk about A Without mentioning B：【参考范例】Well, career change.That is an interesting topic. As the old sayinggoes,look before you leap. You d better be very careful when you make s

24、uch big decisions. To begin with, further study and training has to be taken into account .the reason is quite obvious with improved and enhanced skills; your job will be safer. Furthermore, opportunities for further promotion also play important roles here. Promotion means more salary and therefore

25、 better living conditions. Therefore, we are strongly attempted to choose it, and for some people, this is even the ultimate goal of their job. But it is only half the story. You have to consider about the best development of your potential. In other words, you have to be very clear about your perso

26、nal interest is and try to enjoy your work and find joy in it, I believe due to different value systems, people may make different choices upon the same thing. As long as I am concerned, I will choose a career that I can fulfill my dream. I mean, if it is not highly paid, I don t care, I will choose

27、 a career I like over opportunity of promotion.Topic C: WHAT IS IMPORTANT WHEN ？Planning an advertising campaignMarket researchSelect appropriate media【词汇&短语】广告代理商advertising agency 购物点广告p. o. p. advertisingarea sampling视听广告audio-visual advertising促销广告 sales promotion advertisin弊牌广告 billboard advert

28、ising站台广告platform side advertising 品牌偏好 brand preference受众构成audience composition 户外广告outdoor advertising【句型点击】提出自己的看法To achieve this goal, it s better toIt is more preferable to.酌做法更可取。Better do A rather than do B。最好 A, 不要B。The schedule should be arranged as follows -.is the soul of an enterprise.We

29、 should put.as the first consideration.More flexible methods should be taken. For instan ce .We should follow international practices to使用表达有层次的连接词First and foremostLast but not the leastFurthermoreIn other words【参考范例】Advertising campaignis one of the most essentialchains in marketing. Throughadvert

30、ising campaign, the products can be well-known to the audiences. To achieve this goal, it is better to do a market research beforehand. Only in this way you can know the need of the consumers and meet their acquirements accordingly. Therefore, we should put it as the first consideration. After this

31、step, it is time to selectappropriate media.Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for your product and service; sales promotion advertising;billboard advertising; outdoor advertising; audio-visual advertising, or whatever it i

32、s. You know, you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for you. If an advertisement is full of creativity, it will earn brand preference and loyalty of the consumers and maintain a sustainable market.Last but not the least, no

33、matter how flexible your promotion methods are, the credibility of the product is the most important.第二辑 Test 3Topic A: WHAT IS IMPORTANT WHEN ？Choosing transport for a business tripConvenienceCost-effectiveness【词汇 &短语】一揽子交易package deal 出发时间departure time优待票 excursion pass 途中转机、转车stop over宾馆预订hotel

34、reservation 晚点 delay【句型点击】other things being equal 同等条件下It is not uncommon to .彳艮常见to seal the deal with与.谈妥某事 without any doubt.【参考范例】When choosing a transport for a businesstrip, convenienceshould come first. I mean, other things being equal, you should choose the one that takes your minimal effor

35、t. In business world,time is money. You don t want delayeddeparture time or unexpectedstop-over on the way. At the sametime, it is not uncommon to refund a ticket or change a one-way ticket to a round trip ticket, if the transportation company can deal with these things effectively, undoubtedly we w

36、ill choose it. Secondly, cost-effectiveness is also important. If a transportation company can offer us excursion pass, why not make it our choice? Thirdly, the quality of the transportation should also be concerned. A good rest during the trip can make you in a good shape to seal the deal with your

37、 business partners. Lastly, if the transporter can offer some package deal such as hotel reservation, it would be a wise choice.Topic B: WHAT IS IMPORTANT WHEN ？Aiming for promotionQuality of performanceCompany loyalty【词汇 &短语】由负责 be in charge of重要的，关键的 crucial长期的long-range管理的administrative【句型点击】That

38、 is to say；.It is very crucial to.is known to all热情的 enthusiastic细小的工作small errands价值 merit监督 supervise【参考范例】If you are aiming for a promotion, primarily, you should show a satisfactory performance. That is to say, if you want to be in charge of something, you start from small errands and show your

39、long-range merits. You have to show people what you are capable of. This is very crucial. Secondly,demonstrateyour loyalty to the company, becauseno manager wantsan outstanding but undependableto take an administrative role and supervise a department. Thirdly, show your intelligencein the field you

40、are working, face to the challenge that others fear to take, and then, your professional skills would be known to all. The last point, try to build an easy-goingand enthusiastic personality. A brilliant yet not welcomed employee is definitely not qualified for a promotion.Topic C: WHAT IS IMPORTANT

41、WHEN ？Exporting goods or services for the first timePersonal contactsProfessional advice【词汇 &短语】个人交往personal contact 质量检查quality inspection商业信用commercial integrity 互利 mutual profit商业原则approach to business 不变的宗旨permanent principles【句型点击】.conclude business with.与.做成生意.can do no harm.is the soul of an

42、enterprise .is no exception- -.【参考范例】If you are in the exporting businessfor the first time, you have to build some personal contact with foreign importers in order to export goods or services. The two sides should have a rough idea of the approach to business and commercial integrity of each other,

43、 and then conclude the exporting business. Besides, some professional advice from experience exporters can do no harm. Personally, I believe quality is the soul of an enterprise. It is no exception with exporting. To maintain a sound reputation, you haveto put quality as the first consideration. All

44、 products have to go through strict inspection before they are launched into the market. Lastly, negotiating skills can help a lot. Mutual profit is the common desire of both the exporter and the importer, it is therefore preferred if contracts are honored and commercial integrity is maintained. It

45、is a permanent principle.第二辑 Test 4Topic A: WHAT IS IMPORTANT WHEN ？Dealing with complaints from clientsOffering an apologySuggesting a solution to the problem【词汇 &短语】澄清、阐明clarify反馈 feedback训练有素的well-drilled不便 、困难 inconvenience客代表 customer service representative名声 reputation跟踪 follow up重视 value【句型点击

46、】常用小结句From the above information, it can be shown that.Before the close, let me just summarize the main points.Shall I just go over the main points?表达观点常用句In my opinion, we shouldI d like to point out. Let me emphasize【参考范例】When dealing with complaint from clients, we should always start off with an

47、 apology. A customer for us is just a master for his servant. It is unwise to argue with our clients especiallywhen they are angry. An immediate apology is what clients down quickly. Until then can we clarify the facts and suggest a solution to the problem. Clients expect their complaints to be take

48、n seriously and look forward to speedy replies, so well-drilled customer service representatives should insure clients that their problems will be taken care of quickly with limited time.In addition, as an important part of dealing with complaints from clients, we must follow up the solutions and cl

49、ients feedbacks. We should make phone calls to clients and ask them whether their problems have been successfulsolved and probably we may apologize again for the inconveniences we have brought to them clients will be happy with such calls and change attitudes towards our company. A prosperous busine

50、ss depends on returned customers and reputations. It is common to have clients complaints, but the key lies in our increasingly improved product quality and customer service. We must have every clients feel that he/she is valued and respected.Topic B: WHAT IS IMPORTANT WHEN ？Setting prices for new p

51、roductsProduction costs&短语】维持 maintainCompetitors prices轻率地，盲目的blindly买方市场buyers market稳定性 stability努力获取go fortarget customer残酷的 cruel性价比 performance price ratio对手、竞争者rival潜在客户potential customer【句型点击】开场白That s a rather a difficult question, but maybe/perhaps.There are two pointsI d like to makeBy an

52、d large；总的来说.解释前面所说的话That is to sayTo put it in another way .What I mean is；.【参考范例】When setting price for new products, first we should take production costs into consideration, production costs should be covered in prices and selling below cost can not help businesses maintain a healthy developmenF

53、t.or newly-established companies, however, in order to capture the public attention to their companiesand brand, they might set prices below their product costs for a brief period.Secondly,competitor s prices is another important factor in pricing, today s market is mainly buyer s market when all cu

54、stomers would go for higher quality with lower price. To survive the cruel competition with rivals, we should always keep competitor s price in mind. Customers will make decisions based upon prices, service and product quality. Of course, we can t expect occupy the market by lowering price blindly,

55、which will destroy the stability of business.What s more, when pricing, we should clarify our target customers.Different types of customers have different senses of prices. Some customers believe that higher prices mean higher quality, while others only pay attention to performance price ratio. Corr

56、ect pricing policies should satisfy different tastes of potential customers.Topic C: WHAT IS IMPORTANT WHEN ？Aiming to reduce staff turnoverFinancial incentivesCareer structure【词汇&短语】员工流动staff turnover人口流动性population mobility解决、想出figure out精神旺盛地vigorously付给报酬过低underpay培养cultivate福利金 financial incent

57、ive归属感 sense of belonging【句型点击】Well, the point I am trying to make is that -.Well, whatl m trying to say is thatThat is exactly my opinion.I think/feel/believe thatYou mentioned that., but, in my view；Just let me finish.【参考范例】Managersand company owners have alwaysbeen frustrated by staff turnover and they are trying to figure out what they can do to retain people longer. Fundamentally