大学体验英语第三版unit3答案及译文

1、大学体验英语第三版二unit3ListenandTalkKey:peting;2.variety;3.choose;4.drink;5.consumers;pare;7.makedecisions;8.respond;9.Pollution10.ProvidesPassageAReadtheText:TheAdCouncilataGlance1"一IThinkAboutIt1 Answer:Yes,ofcourse.Forexample,Ihavelearnedfromoneadsayingthatdifferentkindsofusedcansandbottlesshouldbet

2、hrownintodifferentdustbinssoastohelpclassifythemforrecycling.NotonlydidImyselfdoso,Ialsoaskedotherpeopletofollowtheadvice.2 Answer:Herearesomeexamples:"Smokingisdangerousforpeople'shealth.“Forthesafetyofyourfamilyandyourself,drivecarefully.3 Answer:Yes,Ido.Theyhelpraisepeople'sawareness

3、ofsomepubliccucerns.Forinstance,nowadayspeoplehavebecomemuchmoreconsciousaboutenvironmentprotectionandpublicservicecampaignsplayabigpartinit.Readandthink1. Workwithyourpartnerandanswerthefollowingquestions1 Answer:TheAdCouncilisapublicserviceorganizationthathelpstosolvethemostpressingsocialissues.2A

4、nswer:Theycanraisepeoplesawareness,inspireindividualstotakeaction,andsavelives.3Answer:ThepurposeofUNCFistohelpminoritystudentstograduatefromcollege.4Answer:Theyremindpeopleofwearingsafetybelts.5Answer:Publicserviceadvertisementsplayanimportantroleinsociety.Theycanhelppeopleraiseawarenessofenvironme

5、ntalprotection,reducetrafficaccidents,savewaterandenergy,etc.Readandthink2.Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.Anwser:1.F,2.F,3.T,4.T,5.TLanguageFocusReadandcomplete3.Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.Anwser:1.economic2.estimat

6、ed3.measurable4.inspired5.maximize6.motivate7.created8.distribute9.concerning10.AbusesReadandcomplete4.Completethefollowingsentenceswithphrasesorexpressionsfromthepassage.Changetheformwherenecessary.Anwser:1.byname2.identify,with3.participatein4.speakfor5.take,actionReadandcomplete5. Fillineachblank

7、withawordfromPassageAaccordingtothedefinitiongiveninthebrackets.Thenumberoftheparagraphinwhichthetargetwordappearsisalsosuppliedinthebrackets.Changetheformwherenecessary.ReadandtranslateAnwser:1.awareness2.recruiting3.motivate4.concerning5.Adopt6. TranslatethefollowingsentencesintoEnglish.1.我发现量入为出地

8、过日子越来越难了.(increasingly)Answer:Ifinditincreasinglydifficulttolivewithinmyincome.2 .现代政治家们都试图以电视讲话来影响普通百姓.(reachout)Answer:ModernpoliticianstrytoreachouttoordinarypeopleintheirTVspeeches.3 .应该帮助学生对人生采取积极地态度.(adopt)Answer:Pupilsshouldbehelpedtoadoptapositiveattitudetolife.4 .希望全班同学参加这些讨论.(participatein

9、)Answer:Everyoneintheclassisexpectedtoparticipateinthesediscussions.5 .如果你犯了罪就必须受至U惩罚.(crime)Answer:Ifyoucommitacrimeyoumustexpecttobepunished.Readandsimulate7.ReadandcomparetheEnglishsentences,payingattentiontotheitalicizedpartsandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsent

10、ences.butyoudoknowthatitisaninseparablepart1Answer:Youmaynotknowhowacomputerworks,inourdailylife.2Answer:Computersaremorethanacalculatingtool-theyenablepeopletodoalotmorethings,suchassearchingforinformation,communicatingwithfriendsonline,shoppingviatheInternet,etc.3Answer:Sincethecartoonwasintroduce

11、dtotheAsianmarket,moreandmoreyoungpeoplehavebecomehisfans.4Answer:ShefeelsthathermissioninlifeistohelpoldpeopleHence,weneedmorepoliceto5Answer:Ctectus.Writeaboutit9.Writeashortpassageofaround80wordsexplainingthefunctionsofpublicserviceadvertisements.Thefollo

12、wingtwopointsshouldbeincludedandthepossiblekeywordsandphrasesaregiventohelpyouReferenceKeyPublicserviceadvertisingplaysaveryimportantroleineverycountry.Itusuallytargetsatoneofthemostpressingsocialissues.Differentkindsofpublicserviceadvertisementsarecreatedtoraiseawareness,inspirepeopletoactinanuprig

13、ht,moralwayandengageinphilanthropy.Theymotivatepeopletojoininsocialstrugglebetweengoodandevil.IntheInternetage,advertisinghasbeendevelopingfastalongwiththeadvancementofinformationtechnology.Toremaincommittedandvigilantinestablishingafootholdforpublicserviceadvertisinginarapidlychangingmedialandscape

14、,weneedmoreandbetterpublicserviceadvertisements译文:广告委员会剪影你可能不太清楚我们地名字,不过你肯定知道我们.59年来,广告委员会为美国创作了大量公益广告,出手及时,令人信服.我们提出地口号和创作地形象不仅令人难忘,而且能引起广泛关注,鼓励人们采取行动挽救了无数地生命.广告委员会地作品所产生地久远影响,以及所引发地积极社会变革,由以下地结果可见一斑： 95碰成年人和77%t儿童都知道黑熊斯莫奇和它那充满智慧地名言：“只有你才能预防森林火灾.始于1944年地“黑熊斯莫奇预防森林火灾运动,持续时间之长,知名度之大,在公益广告运动史上尚属罕见. 广告

15、委员会发起了“是朋友就不让朋友酒后驾车地运动后,70%地美国人都劝阻过别人酒后不要驾车.1998年美国与酗酒有关地伤亡人数是15935,是美国交通运输部有史以来最低地一年,而这条广告语是美国最广为人知地反酒后驾车地口号. 从1972年开始,“联合黑人大学基金会"(UNCF就一直提酉1着美国人,“天才可贵,岂容浪费.基金会筹集了14亿多美元,资助300000多名少数民族学生读完大学. 撞车测试假人文斯和拉里于1985年与美国公众见面后,使用平安带地比率从21%曾加到70%,挽救了大约75000人地生命.1942年,首次出现了公益广告这个类别,自那时起,广告委员会在我们这个不断变化地社会

16、中扮演着越来越关键地角色.战时广告委员会是一个私人建立地非盈利性机构,成立地初衷是为与二战有关地活动募集资助.战时广告委员会发起了很多公益广告运动,通过战时公彳筹集了350亿美元,鼓励人们开发了50000000个战时菜园,告诫人们“一言不慎,千帆尽沉,通过感染力极强地聊工罗奇地形象,吸收了2000000名女性加入劳动大军.二战结束后,总统要求战时广告委员会继续存在下去,以和平时期地公益广告机构地身份,帮助解决当时迫在眉睫地社会问题,因此广告委员会应运而生.广告委员会地使命是精心挑选出假设干重大社会问题,通过传播方案,鼓励人们采取相应地行动,在一定程度上改变社会现状.为了到达这个目地,广告委员会

17、募集了广告业和传播业地精英志愿工作者,利用媒体地设施,以及工商业界和非营利团体地资源,来提升公民地意识,促进理解,激发彳f动.作为美国公益广告界最重要地制作者,广告委员会发起地公益广告运动超过1000项,内容涉及制止犯罪和滥用毒品等重大问题也使全美人民注意到虐待儿童、垃圾回收、艾滋病等问题.1995年,为了最大限度地发挥所有这些运动地影响力,广告委员会地董事会一致投票决定采取一项新地建议,为期十年,来帮助不能为自己说话地美国人美国儿童.该项行动名为“承诺2000,目地是提升熟悉,鼓励个人采取积极行动,使美国儿童能有更好地时机来充分发挥他们地潜力.根据尼尔森网络测评公司地排名,在过去地两年中,广

18、告委员会在互联网广告商中地排名一般都在前25位,2000年地显示量约为110亿次.广告委员会地网站adcouncil上介绍了所有地这些运动.广告委员会保证,要在这个瞬息万变地传媒世界,为公益广告建立一个立足之地,并且忠于职守,保持警觉.9月11日惨剧之后,美国人极为悲哀,恐惧心理挥之不去,信仰开始动摇,平安受到威胁,经济下降更趋严重.广告委员会主动联系联邦政府及美国重要地非营利机构,提出创作与危机相关地公益广告,在全国媒体播出.这些新广告地设计理念是教育和鼓励全体美国人民积极行动起来,使美国人民坚强起来,为最终战胜恐怖主义奉献力量.PassageBThinkAboutIt:1.Haveyoue

19、verbenefitedfrompubicserviceadvertisements?Answer:Someoftheadvantagesofadvertisementsare:amoreefficientwaytopromoteproductsformanufacturers(e.g.launchingnewproducts,promotionsales);quickeraccesstopotentialcustomers(e.g.advertisingonradioandTV,innewspapersandmagazines,throughadbrochuresandinstruction

20、sheets,etc);convenientforcomparingpricesandspecificationsofthecommoditiesadvertisedbydifferentsuppliers;-timerealinformationsources(rmationofjobvacancies);aquickandstrongmeansofpublicserviceeducation(e.g.publicserviceadvertisementsaboutAIDS,cancer).Someofthedisadvantagesofadvertisementsare:m

21、isleadingandfalseinformationandclaims(e.g.exaggerationofthequalityofthepromotedproducts);negativeinfluenceonpeople'smindandhealth(e.g.alcoholdirtobaccoadvertising).2.Canyoumentiononeortwoslogansfrompublicserviceadvertisements?Answer:Iwouldagreewithwhathappenswithregardstoemotions.Ifanadiscapable

22、ofstrikingaconsumerrightattheheartofhisemotions,it'sgotetctive.eThisiswhymanufacturersareplayingonemotionsinalloftheirpromotionalactivities.Emotionsarehardinfluencersandweallfeelthemsoweareaweaktargetforadvertisingpeople.3.Doyouthinkpublicservicecampaignsnecessary?Answer:Open.Referencepoints:Man

23、yhighlypromoted"healthy"productssalesturnouttobecheating.Peoplewholookforbargainsalesusuallyfeeldisappointedandcheatedintheend.Readandthink1. Workwithyourpartnerandanswerthefollowingquestions.1. Wherearemostadvertisementsplacedinanewspaperandwhy?Answer:Theyareplacedintheclassifiedsectionsb

24、ecauseitismoreeconomicaltodoso.2. Howareadvertisementsandsportseventsconnected?Answer:Byactingassponsorsforsports,largecompaniesmaketheirproductsknowntotheconsumerswhereassportsgetfinancialsupportfordevelopment.3. Whydoesanemployerprefertouseadvertisementinanewspapertorecruitemployees?Answer:Sincead

25、vertisementisoneofthemostefficientmethodstoreachpotentialemployeesinacountry,anemployercanselectthebestofthejobseekers.4. Whatisthemostcommonformofabuseofadvertisementaccordingtothepassage?Answer:Misleadingthepublicisthemostcommonformofabuseofadvertisement.5. HowdoTVcommercialsmanagetoattracttheatte

26、ntionoftheviewers?Answer:Ittriestoattracttheattentionoftheviewersbybombardingthemwithrelentlessadvertisement.Readandcomplete2.Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.Anwser:1.T,2.F,3.T,4.T,5.F3.Fillintheblankswiththewordsgivenbelow.Changetheformwherenecessary.Anw

27、ser:1.bargain2.discard3.sponsor4.reveal5.destructive6.abuse7.authorities8.economical9.staged10.EliminateReadandtranslate5.TranslatethefollowingsentencesintoEnglish.1.儿子地死让老妇人变得麻木痴呆了.(numb)Answer:Theoldwomanwasnumbedbyherson'sdeath.2 .身处所有这些烦恼之中,他依然能保持乐观.(inthemidst)Answer:Inthemidstofalltroubles

28、,hemanagedtoremaincheerful.3 .虽有困难,他彳门还是设法坚持试验下去.(carryon)Answer:Theymanagedtocarryontheirexperimentsinspiteofthedifficulties.4 .我彳门必须淘汰不合格地申请人.(weedout)Answer:Wehavetoweedoutunqualifiedapplicants.5 .医生要他减少抽烟.(cutdownon)Answer:Thedoctortoldhimtocutdownonsmoking.ReadingSkillsPracticeThefollowingsente

29、ncesaretakenfromPassageA.Trytoreadeachsentenceinmeaningclusters,andthenputslashesbetweentheclusters.1 Answer:TheWarAdvertisingCouncil,/aprivate,non-pro?torganization,/wasfoundedtorallysupport/forWorldWarIl-relatedefforts2 Answer:TheAdCouncil'smission/istoidentify/aselectnumberofsignificantpublic

30、issues/andstimulateactiononthoseissues/throughcommunicationsprograms/thatmakeameasurabledifference/inoursociety.3Answer:ln1995,/tomaximizetheimpactofallofthecampaigns,/TheAdCouncil'sBoardofDirectors/votedunanimously/toadoptanew,ten-yearinitiative/tohelpAmericans/whocan'speakforthemselves-our

31、children.4Answer:TheAdCouncil'spledge/istoremaincommittedandvigilant/inestablishingafoothold/forpublicserviceadvertising/inarapidlychangingmedialandscape.5Answer:Thesenewmessagesaredesigned/toinform,inspireandinvolveallAmericans/toparticipateinactivities/thatwillstrengthenthenation/andhelpwinthewaronterrorism.译文：广告地利与弊尼尔.弗林随便看看任何报纸,都能发现数以百计地广告.有些是复杂精美地整页展示,不过大局部出现在更合算地分类广告栏目下.个人和公司投放广告地原因五花八门.我们能看到职位空缺、新产品、有人要买卖房屋汽车、出生公告、讣告、寂寞芳心寻求伴侣、家政效劳,如此种种,不一而足,而且种类日益丰富.广告地好处毋庸置疑.大公司迫切需要依赖广告使