电子商务专业英语A试卷.doc

1、20072008年度第二学期电子商务专业英语期末考试试题（ A卷）专业 姓名 学号题目一二三四五六七总分得分一选择题(每题2分，共40分)1. The () is the core of Internet business.A. Internet B. WebC. ARPA D. ARPANET2. The () evolved into the Internet.订A. Internet B. web C. ARPANET D. www3. () is the meaning of EDI in E-commerce.A. Economic Development InstituteB. E

2、lectron Diffraction InstrumentC. Engineering Demonstrated InspectionI I I I I I I I I I线D. Electronic Data Interchange4. () are the three components of markets according to the Text.A. sellers, buyers and goodsB. agents, products and processesC. businesses, consumers and InternetD. businesses, produ

3、cts and consumers5. () sites do give visitors the chance to find almost everything they arelooking for in one place.IIIIIIIIIIIII1 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIA. Portal sites B. Auction sites C. Storefront sites D. Online shopping mall6. Internet users can assume the role of either s

4、eller or bidder through ().第1页共7页A. Portal sites B. Auction sites C. Shopping malls D. Bartering sites7. () is e-commerce that uses security procedures and techniques, includingcryptography and digital signatures, commensurate with anticipated risks.A. Secure managementB. Secure transactionsC. Secur

5、e e-commerceD. E-commerce8. Although () are a popular form of payment for online purchases, manypeople resist the appeal and simplicity of () transactions due to securityconcerns.A. digital cashB. e-WalletsC. micropaymentsD. credit cards9. () ,cards with computer chips embedded on their faces, are a

6、ble to holdmore information than ordinary credit cards with magnetic strips.A. Peer-to-peer paymentB. E-BillingC. Smart cardsD. Credit cards10. () is one example of digital currency. It is stored electronically and canbe used to make online electronic payments.A. Digital cashB. E-WalletsC. Smart car

7、dsD. E-Billing11. () consists of data generated by site visits, including each visito sr IPaddress, time of visit, frequency of visits and other information.A. Data mining B. Log file C. eCRM D. Personalization12. () is the application of CRM to an e-business strategy and includes thepersonalization

8、 and customization of customer sexperiences and interactions witha Web site, call center or any other method of customer contact with the e-business.A. Data mining B. Log file C. Personalization D. eCRM13. B2C is differentiated B2B mainly in ().A. deconstructed value chain B. supply chain management

9、 第 2 页 共 7 页D. customerC. convenience14. (), or disintermediation, occurs when a manufacturer or service providerbypasses a reseller or salesperson and starts selling directly to the customer.A. Negotiation B. Customers C. Channel conflict D. Integration15. The relation between the SCO and SCM is ()

10、.A. SCM is the implementation of a SCOB. SCO is the implementation of a SCMC. SCM is part of the SCOD. SCO is part of the SCM16. E-logistics really means ().A. Logistics services for e-commerceB. Logistics services for electronic engineeringC. Logistics in Electronic IndustryD. Logistics for electro

11、nic engineering17. The SCO means ().A. Supply Chain OptimizationC. Supply Chain Organization18. The SCM means ().A. Supply Chain ManagerC. Supply Control Management19. (B. Supply Chain OrientationD. Supply Chain OfficeB. Supply Chain ManagementD. Supply Control Manager) refers to the relationship be

12、tween two or more companies.A. B2CB. C2CC. B2BD. C2B20. () refers to the relationship between the original equipmentmanufacturers (OEMs), secondary manufacturers, distributors, shipping companies, retailers and consumers.A. A B2B marketplaceC. A B2B integratorB. A B2B exchangeD. A company s supply c

13、hain 第 3 页 共 7 页连线题。将右边专业缩略语中文意思的序号填在左边的括号内。(每题 1分，共15 分)1CEO （)首席执行官2TCP （)客户关系管理3ARPA（)传输控制协议4LAN （)企业资源计划编制5EDI （)(美国国防部)高级研究计划署6IT （)企业对企业7POS （)局域网8P2P （)企业对消费者9CRM （)电子数据交换10ERP （)中央处理器11B2B （)(11)信息技术12B2C （)可扩展链接标识谛言13CPU （)电子收款系统14XML （)(14)研究与发展，研究与开发15R&D （)(15)个人对个人词汇英译汉。将右边中文意思的序号填在

14、左边的括号内。(每题 1 分，共15分)1packed switching（）微支付2remittance（）包交换3invoice（）大型购物中心4inventory（）汇款，汇寄之款5logistics（） 拍卖6micropayment（ ）发票，发货单7shopping mall（）折扣8auction（ ）存货第 4 页 共 7 页9. discount ()10. credit card ()11. e-procurement ()12. net profit ()13. marketplace ()14. cargo ()15. tariff ()四 将下面句子主句中的主语用语用

15、信用卡，签帐卡物流，后勤学，后勤(11)关税，关税表，税则电子采购净利，纯利(14)集会场所，市场，商场船货表小出来，谓语用 表小出来，表示出来，从句引导词用口表示出来。(每题5分，共10分)1. EDI uses standard-format electronic documents that replace common paper business documents such as invoices, bill of lading, purchase orders, purchase change orders, requests for quotations, and receiv

16、ing advicesthe six types of business documents that constitute 85% of the official commercial transactions in the U.S.2. The consumer who entrusts his or her money to electronic systems that are attacked or fail can unquestionably suffer loss.五英译汉。(每题2分，共10分)1. Secure electronic funds transfer is cr

17、ucial to e-commerce.2. There are many benefits of bring business to the Internet.3. Rebates can help attract customers to your site.4. People are often reluctant to fill out a form requiring personal information.5. Online text chatting provides a real-time form of communication between customers and

18、 service representatives.六 段落翻译。（每题 5 分，共 10 分）1 Digital cash is one example of digital currency. It is stored electronically and can be used to make online electronic payments; digital-cash accounts are similar to traditional bank accounts: consumers deposit money into their digital-cash accounts to be used in their digital transactions.第 9 页 共 7 页2 Customer registration requiring visitors to fill out a form with personal information that is then used to create a profileis reco