商务泛读unit4ppt课件

1、 Unit 4lTo enable students to know What is selling and its importance.lTo enable students to know various skills in selling and some vocabulary about selling.lTo practice reading for gist and specific information.lTime Allotment: 4 periodsQuestions:Why do we say selling skills are important?What is

2、selling?Selling is important to our economy, to business, and to people. Why?lSelling skills can be very useful to you in your personal life. You have to use selling skills to persuade others to accept you, your ideas or your advice. l Selling skills are also important in most jobs. Business owners

3、use selling skills to gain acceptance from customers and employees. Successful salespeople use selling skills to assist customers in making wise buying decisions.2. Selling involves the art of communicating effectively with people simply explaining how a product or service will benefit the customers

4、. Selling can be defined as the activity or action of assisting the customers, and helping the customer make wise buying decision.3. Selling helps create employment and assist in maintaining the standard of living in our country. Salespeople provide the types of products and services which customers

5、 need and want. Their manner in treating customers can really determine the success or failure of most businesses. Salespeople can save customers time and money by providing product information, showing how a product or service will benefit the customer, and making sure customers purchase the produc

6、ts and services which will best meet their needs and wants.Translations:Selling involves the art . Will benefit the customer. (Line 1, Para. 3)When customers purchase products and services, they help create employment. The standard of living in our country. (line 7, Para. 9)Salespeople can save cust

7、omers time and money by which will best meet their needs and wants. (Line 5, Para. 11)l销售涉及到与他人进行有效交际销售涉及到与他人进行有效交际 简言之简言之就是解释产品或服务如何受益客户就是解释产品或服务如何受益客户 的艺的艺术。术。l当客户购买产品和服务时，他们帮助在制当客户购买产品和服务时，他们帮助在制造业、批发零售方面制造就业机会。造业、批发零售方面制造就业机会。 在我在我国，国， 满就业为消费者创造额外的购买力。满就业为消费者创造额外的购买力。 因此，因此， 销售有助于维持我国的生活水准。销售有助于

8、维持我国的生活水准。l销售人员通过提供产品信息，介绍产品或销售人员通过提供产品信息，介绍产品或服务对客户的利益，确保客户所购买的产服务对客户的利益，确保客户所购买的产品和服务能最大程度地满足其需要和要求品和服务能最大程度地满足其需要和要求，从而为客户节省时间和金钱。，从而为客户节省时间和金钱。Words and expressionsFear of heightsBeat the price downFramed paintingWith great authoritySwell guyMake a fool of Laugh in ones faceSmuggle outCultured manTake an oath11. Sold12. Quote a settlement13. Be up to ones ears in the work.14. ones going rate15. Have the guts toI. Words and expressions:Subtle manipulation of human vanity.Practise little tricksConceal their ignoranceHold sth. Knowing