网络对传统媒体的冲击学习教案

1、会计学1网络网络(wnglu)对传统媒体的冲击对传统媒体的冲击第一页，共14页。. With the rising of the network media, fierce media competition ,advertising market changing, media technology innovating and readers changing psychologically, and a series of deep reason, the traditional media environment is impacted, and the way of acceptin

2、g the information is changed as well. In the face of the new media environment, the newspaper market is facing a complicated structural change.The traditional management mode is chocked by the new media environment .第1页/共14页第二页，共14页。1Impact performance2Advantages and disadvantages3Measures to this s

3、ituation4Development trend第2页/共14页第三页，共14页。 Although the development of Network Media didnt replace newspapers, the newspaper has been affected to some extent. There are some cases which can prove it.第3页/共14页第四页，共14页。 Two:The newspaper circulation decline one:The time of reading newspapers reduce Th

4、ree:The number of people who buy the newspapers declineFour:The internet advertising frontal is rising year by year第4页/共14页第五页，共14页。Two:The influence of News practice（新闻实践）The traditional newspaper news monopoly position is broken（报纸对新闻的垄断地位）the impact of the news mechanism（新闻机制）the spread of the ne

5、ws regional is broken（新闻的地域(dy)分割）第5页/共14页第六页，共14页。 As one of the oldest forms of mass communication,newspaper has always been struggling to meet the challenge of new media,first radio，then television，and now the internet. Compared with other forms of media，newspaper have disadvantages in convenient

6、 delivery，high subscription fees，deadline limit，lack of interaction and poorer visual effect. Newspapers enjoy a longer history and often come out daily with more reliable news and information. They can be carried and read almost anywhere you like. So many people like reading them. But they can only

7、 contain texts and photos. Advantages and disadvantages第6页/共14页第七页，共14页。For PowerPoint 97-2010NewspaperInternetHistorya longer historyquite new and popular,Resourcereliable news and informationsome of them are not of good qualityContentonly contain texts and photos.but also audios and videosPaymenth

8、igh subscription feesFreeInteractionlack of interactionInteraction at any timeupdatecome out dailyupdated from time to timeHere is a form：第7页/共14页第八页，共14页。Measures to this situation:Measures to this situation:One:take full advantages of newspaper First,the newpapers has the advantages of simpleness,

9、casualness, economy and convenience,but netnews is connected to internet and only can be read through advanced electools which are not used by everyone. Second,differing from the inundant false news on the internet,the editors and reporters on a newspaper play the roles of the gatekeepers.Once they

10、find the mistakes after the articles issuing,there still has the time to correct them in time.第8页/共14页第九页，共14页。Two: strengthen the interaction of newspaper and network media There is no denying that any media has their advantages and disadvantages.On the one hand, Network depend on the content of ne

11、wspapers and information resources to enrich itself.On the other hand, Newspapers use the quickness of network constantly expand their propagation content.In order to get the better communication effect,newspaper should learn from otherss strong points to offset its weakness,which is aimed to mutual

12、 fusion. 第9页/共14页第十页，共14页。第10页/共14页第十一页，共14页。 The paper media wont be replaced by network media,Just like that the radio broadcast still exist after the emergence of television On traditional media,the best way to face the challenge is to take a cooperative attitude,besides,The two will be combined with each other in the future for a long period of time 第11页/共14页第十二页，共14页。so many techonlogies applicated in Network communication will be used by paper media As for the news business.such as the news material ,there are so many Manus