国家开放大学电大专科《商务英语2》期末试题及答案（c试卷号：3936）

1、家开放大学电大专科商务英语2期末试题及答案5 （试卷号：3936）一、交际用语（每小题20分，共10分）1-5题:选择正确的语句完成下列对话，并将答案序号写在答题纸上。1. 一 Morning, DanieL Today Id like to discuss the promotional events of our products withyou.A. I can, t agree with you more on that.B. Our customers are satisfied with our products.C. Ok. 1 think we should draw up a

2、 thorough plan.2. Is it possible to find alternative payment, terms for this order?一A. I" m afraid not. We insist on a letter of credit.B. No, 1 think the price is reasonable.C. I can't be of any help in this respect.3. 一 It seems that the sales volume has not reached our objective. 一A. It

3、doesn't really matter.B. It, s true. Im sorry about that.C. Thank you for your cooperation.4. Now shall we move on to the next question?A. Thank you for your questions on commodity inspection.B. Sure. Let" s talk about the time of shipment and payment.C. Importers must have the right to re-

4、inspect goods upon arrivaL5. 一 r m afraid the goods we received yesterday are short of weight.A. r m afraid we really couldn't accept that.B. Really?You should check it again.c.I"m sorry to say the shipment didn't turnout to be satisfactory.二、选择填空（每小题2分，共30分）620题:阅读下面的句子，从A、B、C三个选项中选出一个

5、能填入空白处的最佳选项，并将答案序 号写在答题纸上。6. Your kind co-operation will be highly appreciated.A. in this regardB. in this wayC. in this method7. What's the insurance_for the shipment?A. ratioB. ValueC. rate8. It assures that you are dealing with a business partner.A. trustworthyB. confidentialC. ethics9. No ma

6、tter what it may lead to, they alwaysthe profit maximization.A. persuadeB. PursueC. prepare10. A company can advertise in various ways, how much it wishes to spend.A. resulting fromB. depending onc.looking after11. A successful program also tells the consumer how the product is better than similar o

7、fferings competitors.A. withB. forC. by12. We need to select the best salesmen to establish an_relationship with buyers.A. interactiveB. internationalC. intellectual13.Increasingly, online marketing is no longer just an option. It is a_.A. businessB necessityC. communication14. Now we are able to br

8、owse shops in the world in our own home.A. the most fancyB. fanciestC. the fanciest15.1 have just_some American dollars into Renminbi Yuan.A. been changedB. changedC. been changing16.It aims at increasing sales by_a product or serviceto a wider audienceA. makingknownB. makingto knowC. to makeknowing

9、17. The sandbags stopped her property fromA. to be floodingB. being floodedC. being flooding18. Those enterprises only seek profits without awareness of environmental protection are short-sighted.A. whoB. thatC. those19. Another principle for a business is_that profitable sales volume is than maximu

10、msales volume.A. the more importantB most importantC. more important20. We won' t entertain your claim_the inspection certification from the Commodityinspection Bureau.A< unless you will haveB. unless you haveC. unless you don，t have三、阅读理解（每小题4分，共40分）21-25题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”，并

11、将答案写在答题纸上。Product advertising is an important part of marketing. It aims at increasing sales by making a pro duet or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different me

12、dia for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and t

13、he benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competi tors.Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service, but more with the brand inage and reputation

14、a company wants to present to the general public or within an industry. Corporate advertising comes in three di fferent types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impres

15、sion of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors,2L Generally, an advertising agency is responsible for desi gning and organizing a product, s advert isement. T22. It is not necessary to consider the budget of

16、 an advertisement in choosing a media for advertising. F23. There are only three types of media used in advertising. F24. Product advertising is different from corporate advertising. T25. This passage is mainly about the history of advertising. F26-30题:阅读短文，从A、B. C三个选项中选出-个正确答案，并将答案序号写在答题纸上。We are d

17、isappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No. DF-3 were found deteriorated on arrival at the port of destination.We have been exporting Herbs for many years. All our goods were carefully inspected before shi pment by China Comnodit

18、y Inspection Bureau and were found to be of standard quality, and enjoy a good reputation on international markets. But for any possible deterioration for which we are found liable, we shall always be ready to compensate.For this part icular transaction, however, we have to point that the goods were

19、 in good condit ion when shipped, which was clearly stated in the clean Bill of Lading. We, therefore, are certain they were damaged or stained through careless handling while in transit, or they were put in the open and danaged by rain.Should you wish to place an order for a new batch of 50 cartons

20、 to makeup for your deteriorated goods, please let us know and we will be willing to do so.Yours faithfully,Tom White26. Why does Tom White feel di sappointed?A. 50out of the 3000 cartons of Herbs supplied were found deter iorated.B. He received a complaint letter from the client.C. The goods were d

21、elivered late.27. How were all the Herbs before shipment?A. They were found deteriorated.B. They were found to be of standard quality.C. They were found in poor quality.28. Is Tom White willing to compensate the loss of the client?A. No, he doesn, t think it is his fault.B. No, he thinks the transpo

22、rtat ion company should compensate.C. Yes, he is willing to compensate for their loss.29. Which might not be the reason of the damage?A. Tom, s company didn' t inspect it clearly.B. They were damaged or stained through careless handling while in transit.C. They were put in the open and damaged b

23、y rain.30. How will Tom' s company makeup for the Herbs damaged?A. They will send all the goods again.B. They will ask the insurance company to compensate.C. They will ask the client to order another 50 cartons.四、翻译（每小题4分，共20分）31-35题:英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。31. So let's meet each other half-way and compromise on a 10% reduction in price on the consi gnmenteA.那么我们各让一半，运货价减少10%吧