外贸函电报盘与还盘

1、外贸英文书信 Offer An OverviewMain points:Some thing or price that is offered. A specialoffer, an article offered for sale at a reduced price.A firm offer, an offer that is fixed, that the offeror will not changed. An offer includes: the name of the commodities, qualities, quantities, and specification; d

2、etails of prices, terms of payment, commissions or discounts; packing and date of delivery; and the validity of offer. Offer An OverviewMethodologyConvey positive messageStructure 1)Thank you for your correspondent dated 2)We have done something as you told us 3)We wish further cooperation would go

3、onOffer An OverviewMethodologyConvey negative messageStructure 1)Thank you for your correspondent dated 2)Decline an offer politely or explicitly 3)We wish further cooperation would go on Offer An OverviewKey Terms offer 报价。习惯用法： make，send，give， 结for, in, of, 结for 较普遍，买方提及卖方的报价时，结of 为好（注：quotation 同

4、）。e.g. Please make /send /give us an offer CIF London for (or: on) 20 metric tons Brown Cashmere. We confirm your offer of 2,000 kilos Black Tea. under offer elsewhere 已报给别人，买方递价bid or make a bid， a stock offer 现货报价 Offer An OverviewKey Terms 即期信用证表达法即期信用证表达法：a letter of credit available by draft at

5、 sight，a letter of credit payable against draft at sight；a letter of credit available by(payable against) sight draft；a letter of credit(or; an L/C) at sight，sight letter of credit(or: sight L/C) Offer An OverviewKey Terms packing 包装。 1、 包装容器名称包装容器名称：bag袋，包 gunny bag麻袋 polybag塑料袋 bale包、布包 barrel琵琶桶

6、box盒，箱 bundle捆 carton纸板箱 case箱 wooden case木箱 cask木桶 crate板条箱 drum铁皮圆桶 keg小圆桶 tin(英)=can(美)听，罐头 2、部分常见的包装表示法部分常见的包装表示法：（1）用某种容器包装e.g. Walnuts are packed in double gunny bags （2）用某种容器包装，每件若干e.g. Mens shirts are packed in wooden cases of 10 dozen each （3）用某种容器包装，每件内装若干e.g. Nylon Socks are packed in woo

7、den cases, each containing 50 dozen （4）若干件装于一件某容器e.g. Folding chairs are packed 2 pieces to a carton(折叠椅两把装一个纸板箱) （5）每单位装某种容器，若干单位装另一种较大的容器e.g. Each pair of Nylon Socks is packed in a polybag and 12 pairs to a box（6）若干单位装某种容器，若干此种容器装另一种较大的容器 Pens are packed 12 pieces to a box and 200 boxes to a wood

8、en case Offer An OverviewKey Terms price 习惯用法： keen price 薄利的价格，低价，a rise in price 价格上涨，keen competition 激烈竞争，bid price 递价，at economic prices 较低的价格，prevailing(current) price 流行价格，moderately priced goods 价格适中的产品，the market is firm with an upward( a downward ) tendency 市场坚挺有上涨趋势， be priced: fix the pr

9、ice of sth e.g. The new product is priced very competitively. lower, cut beat the pricesUnit 5 OfferLesson15Offer (1)Dear Sirs, We are in receipt of your letter dated March 21 and, as requested, are airmailing you, under separate cover, one catalogue and two sample books for our Printed Shirting. We

10、 hope they will reach you in due course and will help you make your selection.In order to start a concrete transaction between us, we take pleasure in making you a special offer, subject to our final confirmation, as follows: Art. No. 81000 Printed Shirting Design No. 72435-2A Specifications: 3036 7

11、269 35/6”42yds. Quantity: 18,000 yards Packing: in bales or in wooden cases, at sellers option Price: RMBper yard CIFC5% LagosShipment: To be made in three equal monthly installments, beginning from June, 2007Payment: By confirmed, irrevocable L/C payable by draft at sight to be opened 30 days befor

12、e the time of shipment.We trust the above will be acceptable to you and await with keen interest your trial order.Yours faithfullyUnit 5 OfferLesson 16Offer (2)Dear Sirs,We learn that you have recently opened a shop for the sale of cameras and lens and send you your best wishes of success.We are sen

13、ding you with this letter our quotation sheet for high-quality cameras and lens. The quality of your products is well known and universally acknowledged and we are confident that a trial order would convince you that, at the prices quoted, the goods we are offering are excellent value for money. Thi

14、s is an exceptional opportunity for you to buy high-quality cameras and lens at prices we cannot repeat and we hope you will take full a advantage of it.We are looking forwarding to your favorable reply with keen interest.Yours faithfully,Unit 5 OfferLesson 17Inquiry & Non-firm OfferInquiryMarch

15、 2o, 2007Dear Sirs，We acknowledge with thanks receipt of your letter of March 11 enquiring about the possibility of selling your Mens Shirts, Tiantan Brand, in your market.In reply, we wish to inform you that we are well connected with major dealers in the line of textiles. There is always a ready m

16、arket here for mens shirts, provided they are of good quality and competitive in price. Therefore, it will be appreciated if you will let us have your best firm offer, preferable by e-mail, and rush us samples by airmail. If your shirts agree with the taste of your market, we feel confident of placi

17、ng a trial order with you.Please give this enquiry your prompt attention. Yours faithfully,Unit 5 OfferNon-firm offerApril 1, 2007Dear Sirs,Tiantan Brand Mens ShirtsIn reply to your letter of March 20, we are making you, without engagement, the following offer:Commodity: Tiantan Brand Men Shirts.Spe

18、cifications: Dyed trueran long sleeves, made of 65% polyester and 35% cotton, 13372. Style PMC9-71332 with long sleeves, long collar, full open front, one chest pocket, straight Hawaii bottom. Colors: PT44 PT58 PT62 PT67 PT59 2 2 2 2 2Size: 14 141/2 15 151/2 16 161/2 17 171/2Sleeves: 32 1 1 1 1 - -

19、- - 33 - - 11/2 11/2 1/2 1/2 1/4 1/4 34 - - - 1/2 1/2 1/2 1/4 1/4Packing: Each piece in a polybag, half dozen to a box and 10 dozen to a wooden case.Quantity: 1,000 dozen.Price: 7.50 per dozen C&FC5% Kuwait.Shipment: October/November 2007Payment: By 100% confirmed irrevocable letter of credit in

20、 our favour available by draft at sight to reach the sellers one month before shipment and remain valid for negotiation in China till the 15th day after shipment.Under separate cover, we have already sent you samples of various sizes. If you find the above agreeable, please e-mail us acceptance for

21、our confirmation.Unit 5 OfferLesson 18Confirming a Non-firm offerDear Sirs,In reply to your fax of 3rd June which asked us to make an offer on our Blanket No.33, we wish to confirm our fax dispatched on June 6 offering without engagement the following: Quality: “White Rabbit” Brand Woolen Mixed Blan

22、ked No.33. Size: 7284in. Weight: 4lbs. Colour: yellow. Quantity: 500pcs. Price: at US$40 each piece CIF Montreal. Shipment: During July-August. Terms: Draft at 60 days under an irrevocable L/C You are cordially invited to take advantage of this attractive offer which may not be repeated. We are expe

23、cting a large order from the United Stated, and that will cause a sharp rise in price. As you will have realized from the catalogue we sent you in May, our blanket Is a perfect combination of durability, warmth, softness, and easy care. We are confident you can do some profitable business. We look f

24、orward to a prompt reply by fax, if possible.Yours faithfully,Unit 5 OfferLesson 19Counter-offerDear Sirs,We thank you for your fax offer of lst June for 25,000 yards of rayon/woolen mixed fabric and 23,000 yards of dyed cotton shirting.We immediately contacted out customers and they showed a great

25、interest because there is a growing demand for cotton textiles. The prices you quoted, however, are found too much on the high side. ABC Company, one of our customers, told us that they would possibly take up your entire stock of dyed cotton shirting, provided that the material is offered lower than

26、 95p a yard. ABC is one of the leading garment manufacturers in our country, so there is a good chance of finalizing an order with them if the present price can be lowered to meet their requirement. We hope you will take advantage of this chance so that you will benefit from expanding market.As for

27、the rayon/woolen mixed fabric, our customers hold a fairly large stock at present because of large shipments recently received from Hong Kong. You will, however, receive orders from us soon because we are sure the recent brisk demand will deplete our stock before long.In these circumstances, we are

28、most anxious that you will do your utmost to reduce the price for dyed cotton shirting and we await your replay with great interest. Yours faithfully,Unit 5 OfferLesson 20Repay to a Counter-offerDear Sirs.We have carefully studied your letter of 17th October. As our two firms have done business with

29、 each other for so many years, we should like to grant your request to lower the prices of your underwear. Our cost of raw materials has risen sharply in the past four months and to reduce prices by 15% you mention could not be done without considerably lowering our standards of quality. This is som

30、ething we are not prepared to do. Instead of 15% reduction on underwear, we suggest a reduction of 8% on all lines on order for US $3,000 or more. On orders of this size we could manage to make the reduction without lowering our standards.We hope you will agree to your counter-suggestion and look fo

31、rward to receiving regular orders from you as in the past. Yours faithfully,Unit 5 OfferLesson 21Requesting a Bid from the BuyerDear Sirs,We confirm your fax of 2nd July asking us to make you firm offer for walnutmeat. We would inform you that the few parcels we have at present are under offer elsew

32、here. However, if you should make us an acceptable bid, there is the possibility of your obtaining these.As , no doubt, you are aware of late there has been a large demand for walnutmeat, and such a growing demand can only result in increased prices. However, you may avail yourselves of the advantag

33、e of this strengthening market if you will send us an immediate reply.Yours faithfully,Unit 5 OfferLesson 22Firm offer June 10, 2007Dear Sirs, Re: Groundnuts & WalnutmeatWe confirm your fax of 2nd July asking us to make you firm offers for both Groundnuts and Walnutmeat CFR Copenhagen. We faxed

34、back this morning, offering you 250 metric tons Shandong Groundnuts, Hand-picked, Shelled and Ungraded at RMB ￥4,000 net per metric ton CFR Copenhagen or any other European Main Port for shipment during October/November, 2007. This offer is firm, subject to your reply reaching us within one week. We

35、 wish to point out that this is the best price we can quote and that we are unable to entertain any counteroffers.As regards Walnutmeat, we would inform you that the few parcels we have at present are under offer elsewhere. However, if you should make us an acceptable bid, there is a possibility of

36、your obtaining these.As no doubt, you are aware, of late there has been a large demand for the above commodities and such a growing demand can only result in increased prices. But you may avail yourselves of the advantage of this strengthening market if you will send us an immediate reply. Order An

37、OverviewMain points:An order is a direction to a supplier to supply goods, which expressly state all the terms of transaction. Printed order form is preferred when placing an order. Order An OverviewMethodologyConvey negative messageStructure 1)Thank you for your correspondent dated 2)Decline an off

38、er politely or explicitly 3)We wish further cooperation would go on Order An OverviewKey Termsorder n. 订单。习惯用法。 make, send, place an order with sb. for(on) sth. vt. order sth. finalize an order with sb. 接受. 价格。place (or: book) with you an order，place an order 开定单，cancel an order 取消定单，reinstate an or

39、der 恢复定单，confirm an order 确认定单Unit 6 First OrderLesson 23First order (A)Gentlemen:We thank you for your quotation of August 15 together with patterns of Printed Shirting. We find both quality and prices satisfactory and are pleased to give you an order for the following items on the understanding th

40、at they will be supplied from stock at the prices named:Quantity Pattern No. Prices40 000yards 191 HK $11 per yd.30 000yards 193 HK $14 per yd.40 000yards 195 HK $18 per yd.We expect to find a good market for the above and hope to place further and large orders with you in the near future.Our usual

41、terms of payment are by D/P 60 days and we hope they will be satisfactory to you. Meanwhile, should you wish to make enquiries concerning our financial standing, you may refer to the following bank:(The name and address of the bank). Yours truly,Unit 6 First OrderLesson 24Repeat Order (A)Dear Sirs,C

42、ontract No. 78PG017Tiantan Brand Mens ShirtsWe have received the captioned shipment ex S.S. “East Wind” and are very pleased to inform you that we find the goods quite satisfactory. As we believe we can sell additional quantities in this market, we wish to place with you a repeat order for 1,000 doz

43、. Of the same style and sizes. If possible, please arrange early shipment of this repeat order, as we are badly in need of the goods.In case the said goods are not available from stock, we shall be very grateful to you, if you will advise us as to the specifications of those which can be shipped from stock, stating full particulars. Yours truly,Unit 6 First OrderRepeat Order (B)Declining a Repeat Order November 21, 2007Dear Sirs,Tiantan Brand Mens ShirtsWe have the pleas