cctv5收视日数据报告78城市

1、2016CCTV5收视数据日报告Daily TV Rating Report for CCTV5日期/Date2016/10/3目标: 四岁以上电视观众频道: CCTV5时间: 2:00-26:00日期: 2016/10/3市场范围: 78测量仪城市收视率数据报告-4+名称/描述日期周日开始时间结束时间时长 秒收视率%收视率(000)市场份额%摘要864020.123171.141Start of Transmission2016/10/3周一02:00:0002:00:0110.03761.730现场:2016年乒乓球男子1/4决赛2016/10/3周一02:00:0002:24:17145

2、70.03651.6812016/10/3周一02:24:1702:26:031060.02551.599预告2016/10/3周一02:26:0302:27:02590.01280.851欧洲区预选赛进球集锦2016/10/3周一02:27:0202:37:566540.01200.634预告2016/10/3周一02:37:5602:39:26900.01311.026现场:2016/2017赛季意大利足球甲级联赛第7轮 / 罗马VS国际米兰2016/10/3周一02:39:2604:40:2972630.02451.9522016/10/3周一04:40:2904:40:58290.01

3、311.484欧冠集锦2016/10/3周一04:40:5805:00:0111430.01150.7312016年第31届奥运会男子100米蛙泳半决赛2016/10/3周一05:00:0105:12:587770.01241.0462016年第31届奥运会男子100米蛙泳决赛2016/10/3周一05:12:5805:19:514130.01230.9952016年第31届奥运会女子400米自由泳决赛2016/10/3周一05:19:5105:28:395280.01160.6812016年第31届奥运会男子4x100米自由泳接力决赛2016/10/3周一05:28:3905:36:4949

4、00.01180.6802016/10/3周一05:36:4905:38:491200.01150.5412016年第31届奥运会女子50米自由泳决赛2016/10/3周一05:38:4905:45:053760.00120.4222016年第31届奥运会女子4x100米混合泳接力决赛2016/10/3周一05:45:0505:55:015960.01190.641体育欣赏2016/10/3周一05:55:0106:00:013000.01290.941动起来2016/10/3周一06:00:0106:25:0014990.01240.625体育欣赏2016/10/3周一06:25:0006:

5、30:013010.01240.529体育晨报2016/10/3周一06:30:0108:30:0172000.071681.6222016/10/3周一08:30:0108:33:312100.051390.848预告2016/10/3周一08:33:3108:34:01300.041100.6662016/10/3周一08:34:0108:35:00590.041100.666风云会2016/10/3周一08:35:0008:50:009000.061660.961预告2016/10/3周一08:50:0008:51:511110.061450.8102016/10/3周一08:51:51

6、08:52:21300.051390.782预告2016/10/3周一08:52:2108:52:51300.051390.7822016/10/3周一08:52:5108:53:51600.061540.864预告2016/10/3周一08:53:5108:54:51600.051350.7522016年第31届奥运会乒乓球女子单打决赛2016/10/3周一08:54:5110:20:0151100.123131.506目标: 四岁以上电视观众频道: CCTV5时间: 2:00-26:00日期: 2016/10/3市场范围: 78测量仪城市收视率数据报告-4+名称/描述日期周日开始时间结束时

7、间时长 秒收视率%收视率(000)市场份额%预告2016/10/3周一10:20:0110:21:21800.123131.3542016/10/3周一10:21:2110:22:21600.123001.296预告2016/10/3周一10:22:2110:24:511500.102561.1042016年中国越野拉力赛阿拉善会超级短道赛2016/10/3周一10:24:5111:55:0154100.133291.2152016/10/3周一11:55:0112:00:013000.123210.995体坛快讯2016/10/3周一12:00:0112:30:0118000.174491.

8、3172016/10/3周一12:30:0112:35:013000.092430.695现场2016/10/3周一12:35:0112:37:081270.092210.633现场:2016年中球公开赛男单第一轮2016/10/3周一12:37:0814:16:2459560.071680.5502016/10/3周一14:16:2414:17:09450.071880.715预告2016/10/3周一14:17:0914:18:24750.071820.6932016/10/3周一14:18:2414:19:24600.071740.668预告2016/10/3周一14:19:2414:2

9、1:241200.071700.6532016/10/3周一14:21:2414:22:24600.071850.711预告2016/10/3周一14:22:2414:24:231190.071790.6952016/10/3周一14:24:2314:25:24610.061610.629现场:2016年中球公开赛女单第二轮2016/10/3周一14:25:2414:46:2512610.071770.698预告2016/10/3周一14:46:2514:47:25600.061480.585风云会2016/10/3周一14:47:2514:57:256000.061440.5642016/1

10、0/3周一14:57:2514:59:151100.051260.491现场:2016年F1摩托艇世锦赛中国柳州站2016/10/3周一14:59:1515:59:3536200.071700.677现场2016/10/3周一15:59:3516:09:596240.051360.535现场:2016年中球公开赛女单第一轮2016/10/3周一16:09:5917:43:2256030.153911.3392016/10/3周一17:43:2217:45:431410.205101.430现场2016/10/3周一17:45:4317:49:272240.215421.486现场:2016年乒

11、乓球男子半决赛2016/10/3周一17:49:2718:42:0131540.369212.045体育2016/10/3周一18:42:0119:37:0133000.235820.9002016/10/3周一19:37:0119:42:013000.164070.542黄金赛场 天下足球2016/10/3周一19:42:0120:39:2134400.338641.0832016/10/3周一20:39:2120:42:412000.194810.581目标: 四岁以上电视观众频道: CCTV5时间: 2:00-26:00日期: 2016/10/3市场范围: 78测量仪城市收视率数据报告-

12、4+覆盖条件: 参考频道:1 分钟 不连续所有频道2016/10/3四岁以上所有人78测量仪城市日期目标地区78测量仪城市推及人口258029样本43984四岁以上所有人(c) 数据来源与:CSM媒介研究名称/描述日期周日开始时间结束时间时长 秒收视率%收视率(000)市场份额%现场:2016年乒乓球男子三四名决赛2016/10/3周一20:42:4121:20:5622950.276890.840现场2016/10/3周一21:20:5621:22:01650.4210751.360黄金赛场:2016年乒乓球男子决赛2016/10/3周一21:22:0122:11:3129700.58150

13、32.116中国体育2016/10/3周一22:11:3122:13:321210.338411.3692016/10/3周一22:13:3222:15:01890.266591.087体育世界2016/10/3周一22:15:0122:45:0118000.215391.016中国越野拉力赛2016/10/3周一22:45:0123:10:0115000.082140.530体育欣赏2016/10/3周一23:10:0123:10:11100.03680.1962016/10/3周一23:10:1123:12:251340.04950.272体育欣赏2016/10/3周一23:12:2523

14、:12:36110.03670.1952016/10/3周一23:12:3623:15:001440.03830.244星耀里约里约奥运会片2016/10/3周一23:15:0025:10:0069000.051170.6812016/10/3周一25:10:0025:11:551150.01310.435体育欣赏2016/10/3周一25:11:5525:12:05100.01300.4302016/10/3周一25:12:0525:15:001750.01310.445顶级赛事:2016年第31届奥运会女子比赛2016/10/3周一25:15:0026:00:0027000.01230.4

15、18End of Transmission2016/10/3周一25:59:5926:00:0010.01350.843目标: 各类型观众频道: CCTV5时间: 2:00-26:00日期: 2016/10/3市场范围: 78测量仪城市观众质量报告目标 男女4-14岁15-24岁25-34岁35-44岁45-54岁55+名称观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%摘要63.7124.136.374.64.047.411.376.312.250.311.170.421.4119.840.1212.0Start of Tran

16、smission73.3142.926.754.76.475.09.161.60.00.06.139.138.2214.240.2212.7现场:2016年乒乓球男子1/4决赛71.8139.928.258.07.790.410.571.40.20.97.547.445.1253.029.0153.369.1134.730.963.48.8103.212.584.90.00.08.553.861.3343.88.947.3预告81.8159.418.237.417.0199.40.00.00.00.016.3104.064.8363.41.99.9欧洲区预选赛进球集锦85.1165.714.9

17、30.712.9150.80.00.06.326.022.8145.136.1202.621.9116.0预告79.8155.620.241.415.5181.90.00.00.00.018.5117.542.8240.223.2122.8现场:2016/2017赛季意大利足球甲级联赛第7轮74.4145.125.652.52.529.90.74.530.1123.85.837.131.0174.129.9158.098.3191.61.73.50.00.00.00.051.8213.44.428.237.8211.96.031.6欧冠集锦91.2177.78.818.10.00.00.00.

18、00.00.07.648.476.4428.516.084.72016年第31届奥运会男子100米蛙泳半决赛90.5176.49.519.50.00.00.00.00.00.05.937.559.3332.434.9184.42016年第31届奥运会男子100米蛙泳决赛84.0163.816.032.80.00.00.00.00.00.06.038.054.1303.739.9211.12016年第31届奥运会女子400米自由泳决赛96.8188.63.26.60.00.00.00.02.08.116.0101.625.6143.356.5298.92016年第31届奥运会男子4x100米自由

19、泳接力决赛97.8190.62.24.50.00.00.00.016.367.08.856.221.4120.053.5283.1100.0194.90.00.00.00.00.00.019.881.59.460.10.00.070.8374.42016年第31届奥运会女子50米自由泳决赛100.0194.90.00.00.00.00.00.04.117.011.875.39.553.474.5394.22016年第31届奥运会女子4x100米混合泳接力决赛89.2173.810.822.30.00.00.00.00.00.07.446.951.4288.541.2218.0体育欣赏77.31

20、50.622.746.60.00.00.00.00.00.022.6143.658.8329.918.698.5动起来93.3181.96.713.71.113.12.617.41.04.16.440.677.5435.011.460.4体育欣赏100.0194.90.00.00.00.00.00.00.00.00.00.062.8352.337.2196.8体育晨报68.9134.431.163.82.529.24.631.412.752.39.258.438.8217.532.2170.668.7133.831.364.44.148.622.7154.36.426.46.843.423.4

21、131.236.5193.0预告72.0140.328.057.52.427.820.2137.28.133.47.950.322.0123.639.3208.272.0140.328.057.52.427.820.2137.28.133.47.950.322.0123.639.3208.2风云会71.6139.628.458.32.225.726.8181.78.836.33.924.710.357.848.0254.0预告72.2140.627.857.20.00.026.3178.57.330.03.018.911.162.552.3276.668.7133.931.364.30.00.

22、022.1149.64.418.00.00.012.067.661.5325.6预告68.7133.931.364.30.00.022.1149.64.418.00.00.012.067.661.5325.669.7135.830.362.34.553.225.0169.33.916.22.314.610.860.953.4282.6预告70.6137.529.460.45.260.928.6193.84.518.52.616.712.469.746.7247.0目标: 各类型观众频道: CCTV5时间: 2:00-26:00日期: 2016/10/3市场范围: 78测量仪城市观众质量报告目标

23、 男女4-14岁15-24岁25-34岁35-44岁45-54岁55+名称观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%2016年第31届奥运会乒乓球女子单打决赛66.3129.233.769.28.7101.914.296.44.016.32.113.216.290.754.9290.4预告68.3133.131.765.12.529.514.9100.95.623.02.113.69.553.465.4345.968.7133.931.364.32.630.815.5105.417.069.92.214.211.866.55

24、0.8268.7预告69.1134.630.963.51.618.324.6166.814.760.61.38.59.352.148.5256.72016年中国越野拉力赛阿拉善会超级短道赛68.3133.131.765.17.790.015.5105.517.572.210.466.416.190.432.7172.970.0136.530.061.59.3108.56.443.217.873.314.290.517.899.934.5182.8体坛快讯65.1126.834.971.85.968.710.872.99.840.516.9107.420.2113.336.5193.062.91

25、22.737.176.12.427.916.7113.62.39.526.2166.817.799.334.7183.4现场62.6122.137.476.73.641.718.8127.46.024.525.0159.211.765.535.0185.2现场:2016年中球公开赛男单第一轮57.5112.142.587.24.552.812.081.211.346.416.0101.815.385.641.0216.837.472.862.6128.69.0105.48.054.620.684.914.290.116.692.931.6167.3预告36.370.763.7130.99.31

26、09.08.356.521.387.912.378.017.196.231.6167.339.276.560.8124.810.9128.38.759.022.391.812.881.412.469.832.9173.8预告36.070.264.0131.410.1118.88.960.719.680.713.283.714.380.133.9179.443.985.556.1115.27.284.88.255.623.295.512.176.712.972.436.4192.7预告41.881.558.2119.56.373.411.980.823.998.612.479.113.575.9

27、31.9169.039.977.760.1123.57.081.714.699.414.459.416.1102.516.693.031.3165.5现场:2016年中球公开赛女单第二轮49.295.950.8104.31.113.512.584.85.622.912.680.424.0134.644.2233.6预告47.792.952.3107.50.00.010.772.610.442.616.3103.920.8116.941.8221.0风云会48.093.652.0106.80.00.013.188.910.743.917.7112.614.279.544.4234.749.696

28、.750.4103.50.00.09.967.412.150.012.176.912.670.753.2281.7现场:2016年F1摩托艇世锦赛中国柳州站62.4121.737.677.25.564.67.853.26.125.08.553.818.2101.854.0285.5现场58.0113.042.086.33.541.56.846.48.334.29.158.112.067.560.2318.3现场:2016年中球公开赛女单第一轮57.6112.242.487.23.743.88.255.811.346.59.459.517.497.750.0264.457.1111.242.98

29、8.22.326.52.718.58.033.010.667.520.5115.055.9295.7现场61.2119.238.879.81.517.15.033.99.840.49.157.720.1112.554.6288.9现场:2016年乒乓球男子半决赛61.2119.238.879.72.124.811.879.710.442.99.057.520.1112.746.6246.5体育65.3127.334.771.32.225.514.497.613.857.011.975.923.8133.433.9179.465.6127.834.470.71.012.118.7127.021.

30、889.621.0133.421.4119.916.185.3黄金赛场 天下足球65.5127.734.570.94.755.013.088.020.584.417.6112.225.3141.718.9100.163.3123.436.775.44.147.917.1116.217.069.920.3128.916.793.524.9131.6现场:2016年乒乓球男子三四名决赛66.2129.033.869.43.541.68.859.69.036.911.472.618.8105.648.5256.4现场62.7122.237.376.62.428.311.376.68.836.46.9

31、44.019.0106.751.5272.6目标: 各类型观众频道: CCTV5时间: 2:00-26:00日期: 2016/10/3市场范围: 78测量仪城市观众质量报告目标 男女4-14岁15-24岁25-34岁35-44岁45-54岁55+名称观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%黄金赛场:2016年乒乓球男子决赛61.6120.038.478.93.743.08.859.810.041.18.654.419.3108.649.6262.6中国体育61.4119.738.679.24.248.912.484.112

32、.250.312.780.720.6115.338.0200.862.1121.037.977.94.553.113.088.39.237.915.598.422.1124.235.7188.6体育世界58.1113.341.986.03.743.112.887.013.656.016.1102.119.1107.434.7183.6中国越野拉力赛59.1115.140.984.13.136.413.893.518.174.516.4104.119.1106.929.6156.6体育欣赏90.4176.19.619.80.00.031.0210.40.00.032.7208.217.799.4

33、18.598.082.0159.818.037.00.00.022.4152.325.9106.523.7150.712.872.015.280.3体育欣赏89.6174.610.421.40.00.031.8215.70.00.026.0165.618.2101.924.0127.068.8134.131.264.10.910.038.3259.512.350.421.0133.914.782.412.968.4星耀里约里约奥运会片73.8143.926.253.82.731.415.1102.411.547.314.290.636.8206.419.7104.270.8137.929.26

34、0.10.00.013.893.634.6142.40.00.038.5216.113.169.3体育欣赏69.9136.130.161.90.00.014.296.535.6146.70.00.036.6205.513.571.570.7137.829.360.20.00.013.893.834.7142.70.00.035.6199.815.984.1顶级赛事:2016年第31届奥运会女子比赛76.2148.523.848.90.00.023.7160.520.483.92.717.531.6177.521.6114.2End of Transmission80.8157.519.239.

35、40.00.034.9236.90.00.012.478.712.771.340.0211.6观众质量报告目标 小学及以下初中高中大学以上城市乡村名称观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%摘要14.687.127.1100.031.3108.927.098.5100.0100.0*Start of Transmission8.249.029.0107.231.1108.431.6115.2100.0100.0*现场:2016年乒乓球男子1/4决赛10.261.231.5116.326.291.332.0116.6100.0100.0*12.273.

36、324.891.528.8100.134.2124.5100.0100.0*预告18.9112.913.148.438.7134.829.3106.6100.0100.0*欧洲区预选赛进球集锦15.492.436.9136.39.432.738.2139.2100.0100.0*预告20.8124.231.3115.719.166.328.8105.0100.0100.0*现场:2016/2017赛季意大利足球甲级联赛第7轮12.272.929.4108.312.744.045.8166.9100.0100.0*1.710.134.5127.44.415.459.3216.1100.0100.

37、0*欧冠集锦11.065.866.2244.26.121.416.760.7100.0100.0*2016年第31届奥运会男子100米蛙泳半决赛6.035.977.6286.49.934.66.423.5100.0100.0*2016年第31届奥运会男子100米蛙泳决赛2.313.678.4289.119.467.40.00.0100.0100.0*2016年第31届奥运会女子400米自由泳决赛3.219.369.4255.927.495.50.00.0100.0100.0*2016年第31届奥运会男子4x100米自由泳接力决赛1.16.672.5267.626.491.80.00.0100.

38、0100.0*0.00.069.4256.030.6106.50.00.0100.0100.0*2016年第31届奥运会女子50米自由泳决赛0.00.061.6227.438.4133.50.00.0100.0100.0*2016年第31届奥运会女子4x100米混合泳接力决赛19.5116.754.7201.825.889.80.00.0100.0100.0*体育欣赏3.722.168.9254.127.495.50.00.0100.0100.0*动起来7.645.482.3303.85.920.74.115.1100.0100.0*体育欣赏0.00.075.6278.84.816.919.6

39、71.3100.0100.0*体育晨报11.367.729.9110.533.0114.825.893.9100.0100.0*10.965.034.4127.019.467.735.3128.5100.0100.0*预告14.788.229.0107.114.148.942.2153.6100.0100.0*14.788.229.0107.114.148.942.2153.6100.0100.0*风云会15.291.133.1122.023.079.928.8104.7100.0100.0*预告12.071.636.3133.817.460.634.4125.2100.0100.0*12.5

40、74.631.5116.123.481.332.7119.2100.0100.0*预告12.574.631.5116.123.481.332.7119.2100.0100.0*12.474.133.5123.824.685.629.5107.4100.0100.0*预告11.166.633.1122.024.685.631.2113.6100.0100.0*观众质量报告目标 小学及以下初中高中大学以上城市乡村名称观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%观众%集中度%2016年第31届奥运会乒乓球女子单打决赛22.7135.929.0107.126.190.922.280.7100.0100.0*预告24.9149.128.5105.029.7103.316.961.7100.0100.0*20.8124.520.977.031.2108.527.198.8100.0100.0*预告21.2126.925.393.525.488.428.0102.1100.0100.0*2016年中国越野拉力赛阿拉善会超级短道赛24.7147.622.181.731.1108.422.180.4100.0100.0*26.1156.225.292.941.0142.77.728.1100.0100.0*体坛快讯17.1102.628.5105.134.3