人大市场营销CH19营销伦理和社会责任

1、Copyright 2003 Prentice-Hall, Inc.9-1 第十九章第十九章 营销伦理和社会责任营销伦理和社会责任Copyright 2003 Prentice-Hall, Inc.9-2Copyright 2003 Prentice-Hall, Inc.第一节第一节 什么是社会责任？什么是社会责任？Copyright 2003 Prentice-Hall, Inc.Copyright 2003 Prentice-Hall, Inc.企业社会责任观的演变企业社会责任观的演变Copyright 2003 Prentice-Hall, Inc.9-6 Copyright 2003

2、Prentice-Hall, Inc.9-7 Copyright 2003 Prentice-Hall, Inc.企业社会责任是否值得？企业社会责任是否值得？Copyright 2003 Prentice-Hall, Inc.9-9第二节第二节 管理伦理（道德）管理伦理（道德）Copyright 2003 Prentice-Hall, Inc.9-10Managerial Ethics Copyright 2003 Prentice-Hall, Inc.9-11 Copyright 2003 Prentice-Hall, Inc.9-12第二节第二节 社会对营销的批评社会对营销的批评Copyr

3、ight 2003 Prentice-Hall, Inc.9-13Copyright 2003 Prentice-Hall, Inc.9-14Copyright 2003 Prentice-Hall, Inc.9-15Copyright 2003 Prentice-Hall, Inc.9-16Copyright 2003 Prentice-Hall, Inc.9-17Copyright 2003 Prentice-Hall, Inc.9-18Copyright 2003 Prentice-Hall, Inc.9-19第三节第三节 公众规范营销行为的活动公众规范营销行为的活动 Copyright

4、 2003 Prentice-Hall, Inc.9-20Copyright 2003 Prentice-Hall, Inc.9-21Copyright 2003 Prentice-Hall, Inc.9-22Copyright 2003 Prentice-Hall, Inc.9-23Copyright 2003 Prentice-Hall, Inc.9-24第五节第五节 走向对社会负责的市场营销走向对社会负责的市场营销Copyright 2003 Prentice-Hall, Inc.9-25Copyright 2003 Prentice-Hall, Inc.9-26Copyright 2003 Prentice-Hall, Inc.9-27Copyright 2003 Prentice-Hall, Inc.9-28Copyright 2003 Prentice-Hall, Inc.9-29Copyright 2003 Prentice-Hall, Inc.9-30Copyright 2003 Prent