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1、PRESENTATION Global Shopping Festival 2015级博士三教班级博士三教班 杨喜光杨喜光, Double 11-Single Day, an unofficial holiday in China, was first celebrated in Chinese universities to commemorate the single life. We use this name because of the connection between singles and the number 1 . Being disseminated by a vari
2、ety of media, it has now formed a unique culture. In 2009, Taobao began to run special promotions with great incentives. Then they only want to make an attempt. Nevertheless, it is now proved to be a milestone in terms of online shopping .What happened? Every year of this day, the public always show
3、s great enthusiasm towards shopping, especially online. Data indicates that the Day trading volume of November 11th has increased a lot from 2009 to 2015.There are some data. (Take Taobao for example)2009: 50 million2010: 936 million2011: 3.36 billion2012: 19.1 billion2013: 35.2 billion2014: 57.1 bi
4、llion2015: 91.2 billion 0.59.3633.61913525719120100200300400500600700800900100020092010201120122013201420152009年年-2015年淘宝天猫双年淘宝天猫双11销售额(亿元)销售额(亿元)The moments of creating new records 1 minutes and 12 seconds, 2015 Tmall 1111 Global Shopping Festivals total turnover was over one billion yuan. Average
5、turnover was more than 8 billion yuan per minute. Last year it took Tmall 2 minutes and 53 seconds to reach this figure.But this year it was 1 minutes more faster. 12 minutes and 28 seconds, the new total turnover was more than 10 billion yuan.The moments of creating new records 33 minutes, the tota
6、l turnover was over 20 billion yuan. At 11:50 in the morning of November 11, 2015, the total turnove had exceeded 57.1 billion yuan, which was the total turnover of last year. Finally, the total turnover of this years reached 91.2 billion,creating a new marval record. Undoubtedly, Global Shopping Fe
7、stival has became a tremendous success.The fastestThe largestWhy did it happen?Human factors Most people are attracted by the promotion which discouts 50 percent.More over, the vast majority of consumers are students, office workers.They prefer goods like cheap type given their consumption ability.
8、What is more important is that they can loosen their body and mind as well as ease fatigue after daily busy learning and work.Besides, many consumers are blindly following even if they dont need the good. Chinas infrastructures and traditional retail industry is not perfect enough,which gives E-comm
9、erce a chance to become mainstream to stimulate domestic demand,while logistics and other supporting facilities can improve and march up.What shoud we do? Behind the crazy shopping, we should calm down to reflect on it. Do we consumers really profit from it?As far as Im concerned,one month before11.
10、11, vendors will appropriate reduce price to boost sales.but near “double 11”, some stores will raise the prices of the goods twice or more.In the end,although you have got a 50 percent discount,in fact,you may have paid more money.Whats worse, logistics will be very slow in the coming days.Because
11、of too many parcels, perhaps packaging of goods is difficult to be satisfactory. Some research indicates that crazy shopping is a disease to some extent. Indeed, some people shop only because the low price regardless of its practicability. As a result, they can only use the rubbish to fill their blank mind. Cons
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