五星级酒店VI设计清单20130527

1、VIS 视觉形象识别系统（国际五星执行标准）Corporate Ide ntificati on Manual(For Hotel Use )1 酒店标志 Hotel Logo (VI 基础系统)1.01酒店标志 Hotel Logo1.02酒店标志创意说明Hotel Logo desig n of directio ns1.03 酒店标志墨稿 Hotel Logo Black Ma nuscript1.04酒店标志反白效果图Hotel Logo White Result Chart1.05酒店标志标准化制图Hotel Logo Stan dardize Chart1.06酒店标志方格坐标制图

2、Hotel Logo Square Coordi nate Chart1.07酒店标志预留空间与最小比例限定Hotel Logo Forward Preservi ng Space andthe Minimum Proporti on Limit1.08酒店标志特定色彩效果展示Hotel Logo Specified Color Result Exhibiti on1.09标准字体系统 Sta ndard Font System1.10酒店全称中文字体Hotel Full Name Chi nese Script1.11酒店简称中文字体Hotel Abbreviation Chi nese S

3、cript1.12酒店全称中文字体方格坐标制图 Hotel Full NameChineseScriptCoordin ate Chart1.13酒店简称中文字体方格坐标制图 Hotel Abbreviatio nChi neseScriptCoordin ate Chart1.14酒店全称英文字体Hotel Full Name En glish Script1.15酒店简称英文字体Hotel Abbreviation En glish Script1.16酒店全称英文字体方格坐标制图Hotel Full Name En glish Script Square Coordi nateSquar

4、eSquareChart1.17酒店简称英文字体方格坐标制图 Hotel Abbreviatio nEn glishScriptCoordin ate Chart1.18印刷字体 Logotype Sample1.19标准颜色系统 Sta ndard Color System1.20酒店标准色(印刷色)Hotel Sta ndard Color1.21酒店辅助色系列Hotel Suppleme ntary Color Series1.22背景色使用规定Backgrou nd Color Usi ng Fix1.23色彩搭配组合专用表Color Mach ChartImage Model Ext

5、e nding Result Manu scriptImage Model Compos ing Stan dard1.27标志与标准字组合多种模式Logo and Sta ndard Script Combi natio n Styles2 VI 应用系统办公类 Office2.01行政办公室2.01.01名片 Name Card2.01.02信纸 Letter Sheet2.01.03# 5 信封 # 5 Envelope(local)2.01.04# 5 信封(航空)# 5 Envelope (Air - Mail)2.01.05# 7 信封 # 7 Envelope(local)Squ

6、are1.24酒店象征图形Hotel Image Model1.25象征图形延展效果稿1.26象征图形组合规范2.01.06# 9 信封 # 9 Envelope (Local)2.01.07邀请卡 Invitation Card2.01.08邀请卡圭寸套 In vitati on Card En velope2.01.09致意卡 Compliments Card2.01.10致意卡圭寸套 Complime nts Card En velope2.01.11笔记簿 Memo Pad2.01.12传真页 Fax Cover Sheet2.01.13生日卡(住客 /员工) Birthday Car

7、d(Guest / Staff )2.01.14职员铭牌 Staff Name Badge2.01.15包装纸 Package Paper2.01.16钥匙牌 key Card2.01.17鼠标垫 Mouse Pad2.01.18挂历版式规范Ha ngi ng Cale ndar Style Sta ndard2.01.19台历版式规范Desk Cale ndar Style Sta ndard2.01.20酒店徽章 Hotel Badge2.01.21办公用笔、笔架Office Us ing Pen , Pen Co ntai ner2.01.22笔记本 Notebook2.01.23公文包

8、 Document Bag2.01.24挂旗 Hanging Flag2.01.25屋顶吊旗 Housetop Hanging Flag2.01.26竖旗 Set Upright Flag2.01.27桌旗 Desk Flag2.01.28明信片版式规范 Postcard Style Sta ndard2.02财务和人事部 Finance and HR Departme nt2.02.01档案盒 Files Box2.02.02薪资袋 Salary Bag2.02.03工作证 Identity Card2.02.04出入证 Permission Card2.02.05工作记事簿 Work No

9、tebook2.02.06备忘录 Memo2.02.07员工手册 Staff Han dbook2.03 销售部 Sales Dept.2.03.01尊贵会员卡 Membership Privilege Card2.03.02尊贵会员卡圭寸套Privilege Card Jacket2.03.03尊贵会员卡插页 Privilege Card (In sert)2.03.04酒店旗 Hotel Flag2.03.05酒店小型巴士 Hotel Mi ni Bus2.03.06货车 Catering Truck2.03.07酒店车 Hotel Limousine2.03.08赠券 Coupon2.0

10、3.09餐酒 / 早餐 / 晚餐 / 洗衣 Welcoming Wine / Breakfast /Lunch /Dinner/Laundry / 2.03.10信笺 Conference Letterhead2.03.11出租车卡 Taxi Cark2.03.12酒店公关销售圭寸套 Hotel Sales En velope Cover2.03.13房价表 Room Price List2.03.14酒店宣传册 Hotel Promotion Book2.03.15客房宣传单页 Guest Promotion Profile2.03.16会议宣传单页Conference Promotio n

11、 Profile2.03.17SPA 宣传单页 SPA Promotion Profile2.03.18KTV 宣传单页 KTV Promotion Profile2.03.19贺卡 Greeting Card2.03.20金卡 Golden Card2.03.21银卡 Silver Card2.03.22婚宴宣传册 Weddi ng Promotion Book2.03.23婚宴请柬 Weddi ng In vitation Card2.03.24会议请柬 Conference In vitati on Card2.03.25酒店请柬 Hotel In vitation Card2.03.2

12、6手提袋 Handbag3 VI 应用系统 客房部 Guest Room3.01 浴室用品3.01.01香皂 Soap3.01.02洗发水 Shampoo3.01.03护发素 Rinse3.01.04沐浴露 Bath Gel3.01.05润肤液 Body Loti on3.01.06浴帽 Shower Cap3.01.07牙刷 Toothbrush3.01.08须刨 Razor3.01.09须刨水 After Shave3.01.10梳子 Comb3.01.11针线包 Sewing Kit3.01.12擦鞋布 Shoes Cloth3.01.13盒装（耳棉棒/棉花/指甲锉）Box Packag

13、ing3.01.14卫生袋 Sanitary Bag3.01.15浴巾 Bath Towel3.01.16地巾 Floor Towel3.01.17面巾 Face Towel3.01.18方巾 Ha nd Towel3.02客房印刷物品3.02.01铅笔 Pencil3.02.02电视节目指南 TV Guide Card3.02.03便签及皮夹 Note Pad3.02.05迷你吧酒水吧表及皮夹Mi ni Bar List3.02.06早餐挂门餐牌 Breakfast Doork nob Menu Card3.02.07晚安卡 Goodnight Card3.02.08天气预报卡 Weathe

14、r Forecast Card3.02.09免费饮用水挂牌Free Drink Han gi ng Card(Swab/cott on/Nail File)3.06.03面巾纸盒 Facial Tissue Box3.03酒店服务指南3.03.01圭寸套 Folder3.03.02分页夹 Index Tab3.03.03内页-宾客服务 In side Page - Guest Services3.03.04内页-客房送餐菜单In side Page - Room Service Menu3.03.05内页 - 电话指南 In side Page - Telepho ne Directory3.

15、04衣柜物品3.04.01洗衣清单 Laun dry List3.04.02干衣清单 Dry Clea ning List3.04.03购物袋 Shopping Bag3.04.04擦鞋服务套件 Shoe Shine Request Tray& Mat3.05 日用织品3.05.01浴袍 Bathrobe3.05.02棉质拖鞋 Terry Cotton Slippers3.05.03无纺布洗衣袋 Can vas Laundry Bag3.06其他用品3.06.01胶料雨伞套 Plastic Umbrella Cover&3.06.02卫生纸包装 Tissue Wrapper3.

16、02.10赠品卡 Gift Card4 VI 应用系统饮食类 F & B4.01 中餐厅 Chi nese Restaura nt4.01.01主餐牌Mai n Menu4.01.02点心纸 Dim Sum Menu4.01.03酒水牌 Drink List4.02 西餐厅 Wester n Restaura nt4.02.01正餐餐牌Mai n Menu4.02.02早餐餐牌 Breakfast Menu4.02.03酒水牌 Drink List4.03 宴会厅 Ballroom4.03.01会议皮垫 Leather Pad for Conference4.03.02会议信纸 Con

17、ference Letterhead4.03.03宴会菜单圭寸套 Ba nquet Me nu Cover4.04餐饮用品4.04.01筷子套 Chopsticks Wrapper4.04.02牙签套 Toothpick Wrapper4.04.03杯垫 Paper Coaster4.04.04火柴盒 Matchbox4.04.05白糖包 White Sugar in Sachet4.04.06黄糖包 Raw Sugar in Sachet4.04.07外卖盒 Food Take Out Box4.04.08食品袋 Food Bag4.04.09外卖袋 Take Away Bag4.04.10

18、鸡尾签 Cocktail Pick4.04.11吸管包装 Drinking Straw Wrapper4.04.12圆形烟灰缸 Rou nd Ashtray4.04.13皮帐单夹 Leather Guest Check Folder4.04.14纸杯盖 Paper Glass Cover4.04.15蛋糕盒（2 种尺寸）Cake Box（ 2 sizes ）4.04.16小礼物盒 Gift Box4.04.17面包店纸袋（2 种尺寸） Bakery Bag（ 2sizes ）4.04.18致意巧克力盒 Complime ntary Guest Chocolate Gift Box4.04.19

19、餐饮定餐卡 Food Booki ng Card4.04.20客用名片 Guest Usi ng Card4.04.21西餐桌垫纸 Western Food Pad Paper4.04.22餐巾纸 Napkin Paper4.04.23餐巾纸盒 Napkin Paper Box4.04.24餐巾纸袋 Napkin Paper Bag4.04.25婚宴菜牌 Wedding Menu4.04.26宴会台卡 Ban quet Desk Card4.04.27送餐菜牌 Room service Card4.04.28特另 U 推存牌 Special Recomme ndati on4.04.29存酒卡

20、 Retaining Spirits Card5 VI5.01应用系统娱乐类 En terta in me nt康体中心 HealthCenter5.01.01康体中心价目表Health Center Tariff5.02.02饮品表 Drink List6 VI应用系统礼品类 Gifts6.01名片夹 Name Card Holder6.02礼品笔 Pen6.03便签本 Memo Pad6.04打火机 Lighter6.05礼赠用品 Gift6.06标识伞 Sign Umbrella7 VI应用系统前厅 Front Office7.01留言信圭寸 Guest Message Window E

21、n velope / Message En velope7.02酒店名片 Hotel Busi ness Card7.03礼宾部服务确认卡Co ncierge Service Co nfirmation Card7.04退房收据活页夹/帐单信圭寸 Check Out Bill Folder /Invoice Envelope7.05行李标签 Baggage Sticker7.06行李牌(个人)Baggage Tag(for left luggage)7.07行李牌(团体)Baggage Tag(for group use )7.08锁匙卡(普通楼层)Key Card(Sta ndard Flo

22、or )7.09锁匙卡套(普通楼层)Key Card Jacket(Sta ndard Floor )7.10锁匙卡(行政楼层)Key Card(Executive Floor )7.11锁匙卡套(行政楼层)Key Card Jacket(Executive Floor )7.12宾客意见表(客房用)Guest Questio nn aire(Guest Room )8 VI 应用系统酒店广告宣传规范HotelAdvertisementPromotio n Stan dard8.01电视广告标志定格TV Advertiseme nt Mark Chart8.02报纸广告系列版式规范(整版、半版

23、、通栏)News Paper Advertiseme nt Series StyleSta ndard( Hole Printing Plate, Half Printing Plate)8.03杂志广告规范Magaz ine Advertiseme nt Standard8.04海报版式规范 Playbill Style Sta ndard8.05公交车体广告规范Bus Advertiseme nt Sta ndard8.06T恤衫广告 T-shirt Advertiseme nt8.07宣传折页圭寸面及圭寸底版式规范Promotion Profile Cover and Style Sta

24、 ndard8.08网络主页版式规范In ternet Style Sta ndard8.09光盘封面规范 CD Cover Stan dard8.10擎天拄灯箱广告规范Standing Lamp House Advertiseme nt Standard8.11楼顶灯箱广告规范 Top House Lamp House Advertiseme nt Stan dard8.12立地式 POP 规范 Sta ndi ng POP Sta ndard8.13悬挂式 POP 规范Han gi ng POP Sta ndard9 VI应用标牌系统 Sig nage System9.01酒店商标 Hot

25、el Logo Signage9.01.01 户外商标 Main Outdoor Hotel Sig nage9.01.02酒店大门名称Hotel Name Sig nage at the Front En tra nee9.02 营业部门商标 Outlet Logo Sig nage9.02.01中餐厅 Chi nese Restaura nt9.02.02西餐厅 Wester n Restaura nt9.02.03行政酒廊 Executive Lounge9.02.04康体中心 Health Center9.03住客楼层指示牌 Guest Floors Sig nage9.03.01房号

26、方向标志 Room Number Direction Sig n9.03.02房号牌 Room Door Number Sign9.03.03楼层标志 Floor Number Sig n9.03.04商务楼层标志Executive Floor Sig n9.03.05火警疏散示意图Fire Escape Route with Floor Plan9.03.06禁烟楼层 No-smoki ng Floor9.04大堂标牌 Lobby Signage9.04.01接待处 Reception9.04.02大堂副理 Asst. Ma nager9.04.03收银处 Cashier9.04.04礼宾部

27、 Concierge9.04.05外币兑换服务 Curre ncy Excha nge9.04.06酒店指南Hotel Directory9.04.07宴会通知栏 Co nference Events Notice Sta nd9.04.08电话标志 Teleph one9.05会议楼层 Meeting Room Floor9.05.01多功能宴会厅Multi - Fu nction Ballroom9.05.02宴会厅通知栏Event Notice Board for Ballroom9.05.03 衣帽间 Cloak Room9.05.04 会议室门牌 Door Name for Each

28、 of the Conference Room9.05.05 会议室安排栏 Co nference Events Notice Sta nd10 VI应用标志符号指示系统Mark direction system10.01大楼户外招牌 Mark of Outside Tower10.02大门入口指示 Direction of the Gateway10.03玻璃门 Glasses Door10.04微笑服务牌 Smile Service Mark10.05盥洗间 Washing Room10.06请勿吸烟 NO Smoking10.07禁止停车 Forbidden Park10.08方向指引标识牌Mark of Direction Guide10.09公共设施标识牌 Mark of Public Facilities10.10布告栏 Note Board10.11立地式