酒店《竞争对手调查》培训活动纲要

1、A HOTEL XXX 大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务： COMPETITORS SURVEY竞争对手调查Code序号： OH-SM-CS-A004Objectives 目的： At the end of this session, each trainee will be able to:培训结束后，每位受训者应能做到：1. Know the main part of competitors survey.了解竞争对手调查的主要内容。2. Record the competitors information.记录竞争对手调查信息。Stand

2、ard 标准： Refer to S&PResources培训器材： Handout 培训资料 , Flipchart 白板 , Example Form 例表 .MethodTraining StepsTime培训方式培训步骤时间IntroductionShow “表明从此课所能学到的内容 (目标 )10min介绍Prologue: As a Catering Sales associate, we are not onlyLectureNeed to know our product, but also need aware the5min讲解product of competit

3、ors. So the objective of this sessionis:开场白：作为宴会销售人员，我们不仅需要了解本本饭店的产品知识，同时也需要了解竞争对手的产品知识。所以今天我们来学习：Prepare on Flip ChartThe course should be divided into three parts:5min准备白板课程可分为三部份：1. How to determine the competitor如何确认竞争对手2. Select information信息收集3. record the information信息记录ContentsDivided traine

4、es into groups to discuss which one is our45min课程competitor and what kind of information that we need,10min0also the way we used to record.分组讨论关于哪家酒店是我们的竞争对手以及什么样的信息是我们需要了解的。同时讨论以前所应用的记录方式。Prepare Flip ChartRecord the discussion result on the Flip Chart.5min准备白板将讨论结果记录在白板上。LectureShow steps on prepa

5、red flipchart. Explain reason for20min讲解each step. Ask trainees to comment and question oneach step.将每一步骤展示在白板上并讲解。在每一步骤过程中询问受训者意见并提问。Discussion&10minCompareDiscussion the steps that explained, and compare with讨论及对比the old way that what we do it.讨论所讲解的每一个步骤，并与之前分组讨论出的结果进行对比。10minSummaryReview Key Points总结重温重点1.Ask for questions related to Competitors Survey.提问与竞争对手信息收集相关的问题。2.Summarize critique the method to get info