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1、2015 Check Point Software Technologies Ltd. 12015 Check Point Software Technologies Ltd. Go To Market Plan - APJFiona Chow | Leader, Marketing Programs, Asia Pacific & JapanTHREAT EXTRACTION2015 Check Point Software Technologies Ltd. 2Launch GoalsProtected Non-confidential contentEstablish awareness

2、 and need for threat extraction.Position Check Point as the technology and thought leader for threat extraction and continue to build threat prevention leadershipEstablish Check Point as Leader in an emerging spaceABEnable Sales & Channel PartnersC2015 Check Point Software Technologies Ltd. 3LaunchP

3、rotected Non-confidential content EducationSKO coverage in keynotes and sessions Analyst Relations Analyst Briefings through sponsored speaker Public RelationsPress Briefings / 1-1 media interview opportunitiesPress Release Sales and Partner EnablementTraining Webcast Partner and Sales (2 sessions e

4、ach) External AwarenessProduct Webpage, homepage bannerSocial mediaPartner and customer awareness eDMCustomized email signatures2015 Check Point Software Technologies Ltd. 4Proposed Timing APJ External Announcement March 4th APJ Training Webcasts Internal Training March 2nd Partner Training March 3r

5、d Regional Analyst Briefing Week of March 9th 2015 Check Point Software Technologies Ltd. COUNTRY PLANS2015 Check Point Software Technologies Ltd. 6Launch Event Plan OverviewCountryCityDateTargetFM BudgetExtra Budget# EU Attendees# Partner AttendeesChinaQingdaoApril. 294052,0002,000ChinaShanghaiMay.

6、 145083,0002,000ChinaBeijingApril. 7301,0002,0002015 Check Point Software Technologies Ltd. 7Press Plan OverviewCountryCityDateFormatTargeted DeliverablesFM BudgetExtra BudgetChinaBeijingApril 7, 2015InterviewChina Network World $ 3520China Computer World China Information World Communications World

7、 WeeklyTChinaBeijingApril 7, 2015Press releaseMedia target: 150+ Chinese mediaAnticipated # of clippings: 25 $ 1500$5,0202015 Check Point Software Technologies Ltd. 8AdvertisementCountryMediaActivity and size of adTimelineCirculationImpFMM BudgetExtra BudgetAPACNew ZealandHong KongChinaWeChatThreat Extraction demo on CP WeChat page Free WeiboThreat Extraction demo on CP Weibo pageFreeCheck Point China Online communityThreat Extraction BBS FreeZD NetTop Banner1 week 300,000 4,167 ChinaByteText link channel10 days 410,000 2,500TOTAL710,000 Advertisi