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1、Unit 8 Business StartUnit 8Unit 8 Business StartContentsListening & Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6Language Lab7 8 EntertainmentUnit 8 Business StartWarm-1Unit 8 Business StartWarm-2 Self-employed As an Employee Advantages Advantages Disad
2、vantages Disadvantages2, 4, 10, 12, 141, 6, 8, 97, 113, 5, 13You can enjoy more comfortable working conditions.You can choose who to work with.You can take pleasure in a low-risk and consistent environment.You may enjoy a feeling of good fellowship at work.You have concerns about various operational
3、 costsYou have to maintain a positive relationship with the boss no matter what kind of person he is.Unit 8 Business StartReading AReading ATextTask 1Task 2Business Know-howUnit 8 Business StartText A-1Reading ARisk It When YoungUnit 8 Business StartReading AText A-2Unit 8 Business StartReading ATex
4、t A-3Unit 8 Business StartReading AText A-4Unit 8 Business StartReading AText A-5Unit 8 Business StartReading AText A-6Unit 8 Business StartA-Trans-1Reading AUnit 8 Business StartA-Trans-2Reading AUnit 8 Business StartA-Trans-3Reading A 4 克莱里克担心如果自己尝试开公司而又不成功的话,那么在离开学校的这六个月时间里他既没有获得相关的工作经验又没有取得切实的成就
5、。 “事后看来,我觉得那种害怕是很愚蠢的,”24岁的克莱里克说到。“你随时可以找到一份入门级的工作。”5 因此几个月后,他们都改变了人生的方向:阿伯曼离开了法学院,克莱里克则辞去了工作,他们一起创办了管理集体资金的网上系统WePay。他们一边通过打临工阿伯曼讲授法学院入学考试的课程,克莱里克则做财务咨询艰难地度日,一边努力工作使公司的业务起步发展。Unit 8 Business StartA-Trans-4Reading A 6 他们的决定终于有了回报,公司创办一年后不久,阿伯曼和克莱里克就从一些知名的互联网投资商那里筹集了近两百万美元的资金。7 WePay于3月30日开始为世界各地的个人和团
6、体提供服务。用户可以创建一个账户,收取从纸质支票到信用卡等各种渠道的款项,然后通过借记卡使用账户上的资金。两人已拥有数以千计的用户,包括运动团体、学生组织乃至共同分担房租、水电和煤气费的舍友。WePay对银行账户每笔进账收取50美分的手续费,对信用卡账户每笔进账收取3.5%的手续费,而出账则免手续费。Unit 8 Business StartA-Trans-5Reading AUnit 8 Business StartA-Trans-6Reading A 10 克莱里克补充道:“如果等工作几年后或是已经读了研究生之后再创业,你会找越来越多的理由不去冒险,从而减少了可以得到的机会。”Unit 8
7、 Business Start v. to come near to someone or something in distance or time; to begin to deal with a problem, task, etc. in a particular way Reading Aapproach I dont think refusing to negotiate is the right way to approach this problem.Unit 8 Business Start to involve someone in an activity or a sit
8、uation, especially one they dont want to be involved in Reading Asuck someone into something their research jobs, so I had to look after myself.Unit 8 Business Start to stop existing; to disappearReading Aslip away Another month has slipped away.Unit 8 Business Start n. the ability to understand fac
9、ts about a situation only after it has happened Reading Ahindsight Unit 8 Business Start a. (informal, especially AmE) stupidReading Adumb Unit 8 Business Start n. the general direction in which someones ideas or actions are movingReading AcourseUnit 8 Business Start n. a sum of money or other resou
10、rces set aside for a specific purposeReading AfundUnit 8 Business Start v. to manage to win or get something with difficultyReading AscrapeUnit 8 Business Startto start happening successfully Reading Aget (something) off the groundUnit 8 Business Start (of a plan or action) to be successful and brin
11、g good resultsReading Apay offUnit 8 Business Start v. to bring or collect moneyReading AraiseUnit 8 Business Starta. (only before noun) receiving or attracting a lot of public attention on television, in newspapers, etc.Reading Ahigh-profileUnit 8 Business Startv. to include a variety of different
12、things in addition to those mentioned; to vary between two particular amounts, sizes, etc.Reading ArangeUnit 8 Business Startn. a service provided for the public, such as water, electricity, or gas; the state of being useful, profitable or beneficial.Reading AutilityUnit 8 Business Startacting or th
13、inking in a way that is likely to achieve a particular resultReading Aon trackUnit 8 Business Starthaving already achieved or obtained somethingReading Aunder ones beltUnit 8 Business Start a. making a strong or vivid impression; striking or remarkableReading AimpressiveUnit 8 Business StartNotesRea
14、ding AUnit 8 Business StartA-Task-1Task 1 Read the passage and write down the important events Rich Aberman and Bill Clerico experienced in their career path.Reading AUnit 8 Business StartA-Task-2Task 2 Read the passage again and fill in the following table.Reading A Rich AbermanBill ClericoAgeRoute
15、 taken after graduationWorries or fearsSource of income to get WePay off the groundRocommendation on taking a risk2524Set out for law school at New York Universitytook a job as an investment bankerGetting comfortable with a certain lifestyle makes it hard to leave for the uncertainty of being an ent
16、repreneur. Failure in business leads to six months out of school with no relevant job experience or tangible success Taught LSAT coursesStarting right out of college.did financial consulting.starting right out of collegeUnit 8 Business StartBusiness Know-howBusiness Know-howUnit 8 Business StartRead
17、ing BReading BTextTask 1Task 2Unit 8 Business StartText B-1Setting up a Home-based Setting up a Home-based eBay BusinesseBay BusinessReading B Many businesses owners got their start by cleaning out their attics and selling their surplus belongings on eBay. First, if you do not already have an eBay a
18、ccount, you will need to set one up. This is a relatively quick and painless process. Once you have an account, you will need to register as a seller. This involves submitting your checking account or c r e d i t c a r d n u m b e r f o r v e r i f i c a t i o n . Unit 8 Business StartText B-2Readin
19、g B After you have become a verified member of eBay, you will need to decide what you are going to sell. Before spending money on inventory and marketing, do some research to see how many other people are selling similar items.Unit 8 Business StartText B-3Reading B If you make unique crafts, candles
20、, or other items, listing your wares will dramatically expand your customer base. People from all over the world shop on eBay and by adding your products to the mix you just might end up selling your homemade quilt to someone in Australia. Unit 8 Business StartText B-4Reading B Selling informational
21、 products such as e-books or how-to guides can make inventory and selling much easier. Since these items only take up space on your hard disk drive, it is much easier to handle the post-sale process at eBay. Of course, your product will need to provide real value. If word gets around the eBay commun
22、ity that your e-book isnt worth the price, you wont sell many, and it may damage y o u r r e p u t a t i o n a s a s e l l e r . eBay charges listing and final value fees on the items that you sell through their service, so you will need to figure in these costs when you determine your auction price
23、s. Unit 8 Business StartText B-5Reading B Regardless of what you sell, you will have to offer a valuable product at a good price. Prompt delivery and great customer service go a long way, too. Feedbackthe number that represents your reputation among your fellow eBayersis everything, and potential bi
24、dders may be scared off if your feedback score is below average. Unit 8 Business StartB-Trans-1Reading BUnit 8 Business StartB-Trans-2Reading BUnit 8 Business StartB-Trans-3Reading BUnit 8 Business StartB-Trans-4Reading BUnit 8 Business StartB-Trans-5Reading BUnit 8 Business StartB-Task-1Task 1 Deci
25、de whether the following statements are true (T) or false (F) according to the invitation. Before you start your business on eBay, you have to set up your own eBay account. 2.Since there are so many buyers online, it is unnecessary to do research about your competitors before you begin marketing. 3.
26、 Your reputation could be damaged if you sell a product which is not worth its price. 4.Unlike other e-commerce platforms, eBay does not charge listing fees. 5.The most import thing for a seller on eBay is the feedback.TFTFTReading BUnit 8 Business StartB-Task 2Task 2 The following steps are involve
27、d when you carry out your first transaction on eBay as a seller. Put them in a logical order according to the passage. Reading B63824517Unit 8 Business StartListeningListening & SpeakingTask 1Task 2Task 3Task 4Task 5Unit 8 Business Start1. Both Allen and Ms. Hope are interested in establishing a
28、 partnership.True False2. Ms. Hope is more interested in a real proposal than courteous exchanges.True False 3. Ms. Hope thought the man had some good ideas to present.True False4. Allan came for feedback on a formal proposal.True False L-Task 1Task 1 Allen Brown is talking with Ms. Hope for a new p
29、artnership. Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers.Listening & SpeakingUnit 8 Business StartL-1-ScriptListening & SpeakingM: Thanks for meeting with me.W: Its my pleasure. Were eager to hear your
30、ideas about our companies doing business together in the future.M: Well, I wanted us to meet because I think our two companies can create great opportunities together.W: I agree. What do you have in mind?M: We seem to have core capabilities that complement each other, and I want to see how we can cr
31、eate a partnership that would be to our mutual benefit.Unit 8 Business StartL-Task 2-1Task 2 Paul is talking with Linda about her start-up on phone. Listen to the conversation and choose the best answer to each question you hear.Listening & Speaking1. A. Information technology support. B. Risk i
32、nvestments. C. Technology consulting services. D. Home garage sales.2. A. Because he is unable to speak. B. Because he is retired. C. Because he is not involved in the companys daily operations. D. Because he is cautious in giving advice on the companys daily operations.Unit 8 Business StartL-Task 2
33、-2Listening & Speaking3. A. She employed home-based staff. B. She changed her garage into an office. C. She took on her co-workers as partners. D. She did most of her work at her clients office.Unit 8 Business StartL-2-ScriptListening & SpeakingM: Hi, Linda. I heard that you had quit your jo
34、b to strike out on your own.W: Yes, Paul. I decided to start my own business. M: What kind of business?W: We provide technology consulting services for small- to medium-sized companies.M: Good for you. Where did you raise your money?W: At first, I considered becoming partners with one or two of my c
35、o-workers. But, eventually I raised the capital by taking on a silent partner, my uncle. He has a lot of investment capital but doesnt want to be involved in the day-to-day Unit 8 Business StartTom, This afternoon I met with Ms. Gardner. She expressed (1) _ over the cooperation so far. As we had hop
36、ed for, a sole agency agreement was reached, which requires a minimum annual sale of (2)_ sets of (3)_. I also succeeded in obtaining a favorable term which would grant us (4)_ more in commission for every extra (5)_ sets sold. Regards,Anthony L-Task 3Task 3 Anthony is discussing about sole agency w
37、ith his client. Listen to the conversation and fill in the blanks in the Anthony writes to his partner in Australia.Listening & SpeakingUnit 8 Business StartL-3-ScriptListening & SpeakingM: Ms. Gardner, weve done business with each other for nearly four years, if Im not mistaken.W: Yes. And
38、I have to say that we get along with each other quite satisfactorily.M: Did it ever occur to you that we might take a new step forward? Have you ever considered appointing us as your sole agent in Australia?W: It all depends on what you can do.M: How about an annual sale of 40,000 sets of kite? W: I
39、 think it is rather conservative. After all you sold around 40,000 sets there last year. M: Thats the result of our hard work. Well, what Unit 8 Business StartNotes on Opening a Franchise1. Fees: annual franchise ( ), ( )2. Quality Control: ( ), books checks3. Technical Support: trouble shooting, an
40、d training for ( ) and ( ) L-Task 4Task 4 Shirley is inquiring about opening a franchise. Listen to the conversation and complete her notes.Listening & SpeakingUnit 8 Business StartL-4-ScriptListening & SpeakingW: Thanks for meeting with me today. Ive read through the materials your company
41、sent me, but I still have some questions about opening a franchise. M: Thats what Im here for. What questions canI answer for you? W: Well, Im familiar with the franchise fee, but are there other fees not listed in these materials? M: Thats a good question. In addition to the annual franchise fee an
42、d the monthly royalties, we also charge a training fee andUnit 8 Business StartA question facing most start-up entrepreneurs is whether to _ or with a partner. This decision can be made easier by preparing a “for” and “against” list. Some of the reasons for a partnership are: First of all, there is
43、_. You have two heads instead of one to discuss issues and make decisions. Secondly, two can accomplish more than twice as much as one. If one fails, the other pulls him up. One standing alone can be _, but two can stand back-to-back and conquer. Three is even better, for a disagreement can be settl
44、ed by a vote. Thirdly, you will not need to be in the office at all times. You will have someone else who will be there to _ and permit you to take vacations or have sick time. Task 5 Listen to the passage twice and fill in the blanks with what you hear.L-Task 5-1Listening & SpeakingUnit 8 Busin
45、ess StartWhile some of the arguments against having a partner are: You will have to share the rewards if the business is successful, and you will _ over the business, particularly if you and your partner have difficulty in making decisions, and also a partner can be a disaster if his or her judgment
46、 is not good.A good partnership will require the partners to have some characteristics in common. It is important that they have similar work habits, business ethics and _.L-Task 5-2Listening & SpeakingUnit 8 Business StartWritingWritingTask 1Task 2Unit 8 Business StartW-Task 1-1Task 1 put each
47、of the following sentence in its proper place in the report.WritingThe report should be ready for the next Board of Directors meeting.I analyzed the results of our telephone and letter inquiries made to all clients within the first half of 2019.Unit 8 Business StartW-Task 1-2WritingOne in every 20 o
48、f our air-conditioner customers was dissatisfied.Most of our products are well thought of.Consider replacing unsatisfactory air-conditioner models previously sold.Unit 8 Business StartW-Task 2Task 2 Decide whether the following statement are findings, conclusions or recommendations.Writingrecommenda
49、tionconclusionfindingrecommendationfindingconclusionUnit 8 Business StartMiniMini-projectUnit 8 Business StartNotesMini-projectUnit 8 Business StartLanguage LabLanguage LabTask 1Task 2Task 3Task 4Task 5Unit 8 Business StartLL-Task 1Language LabTask 1 Match the words or phrases on the left with their
50、 meanings on the right. Unit 8 Business StartLL-Task 2-1Language LabTask 2 Complete the following sentences with the words from Task 1. Change the form if necessary.Unit 8 Business StartLL-Task 2-2Language LabUnit 8 Business StartLL-Task 3 Language LabTask 3 Complete the sentences with the following phrases. Change the form if necessary.Unit 8 Business StartLL-Task 4-1Language LabTask 4 Rewrite the following sentences after the models. Unit 8 Business StartLL-Task 4-1-2Language LabTask 4 Rewrite the following sentences after the models. She was singing as she ran upstairs. Her mother c
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