商务英语写作report案例

1、Practical English Writing for Working PurposesPart one: An Overview of Business Writing 商务写作概 述1. Criteria for Effective Business Writing6 " CM则：Completeness （完整）Clarity （清楚）Concreteness （具体）Conciseness （简洁）Correctness （正确）Courtesy （礼貌）& Consideration （体谅）2.Tips for Modern Business Writing

2、商务信函的写作技巧? Identifying the writing purpose in the beginning 开门见山谈目的常见信函开头? Letter of enquiry: We read about your advertisement in the local newspaper and would like to have more information about MaplelandIndustrial Park.? Letter of order: We would like to order the following goods:? Letter of invit

3、ation: We are pleased to invite you to the launch of English Tomorrow, the exciting new program for business English learners.? Letter of thanks: I am writing to thank you for the hospitality you extended on our visit to your company.? Letter of complaint: I am writing to complain about your handlin

4、g of the order No.B13 and say how disappointed we are with how this order has been dealt with.? Letter of apology: Thank you for your letter dated 25 June. First of all, I would like to apologise for the unsatisfactory handling of your order.? Letter of reply: Thank you for your enquiry of 23 May, i

5、n which you expressed an interest in our Grace silk blouses.? Basing your opinion on facts 基于事实论观点Examples?“ The customers here have always been satisfied with your products. However, someEuropean manufactures have recently launched new models which are catching on very fast. Therefore we wonder whe

6、ther you can i mprove your present designs. ”? Using small paragraphs 分段Poor paragraghing:Dear Mr. Miller,I ve just received your fax and after searching for different pos sibilities, this is what I can offer you:10% discount on the total prize if you book our offices for 18 months, could it be inte

7、resting for you?You asked us for 4 offices in RiversideTower and we only have 4 left but placed in different floors and there are no parking spaces left. Would you mind if I search what you need in OceanPalace?OceanPalaceis a big Tower with 300 parking spaces, it has wonderful views to TulipPark and

8、 the public transport connections are really good.I jvuest checked if we have 4 offices left in OceanPalace and for your information we have them now! At the same floor and one is 10 m2 and the last one is 20 m2 as you required.Please let me know if you are interested in this possibility.Yours since

9、rely, William CruiseBetter paragraphingDear Mr. Miller,Thank you for your order b y fax. I d like to mention that I can offer you 10% discount if you are booking for 18-month period.We have 4 offices left in RiversideTower as you required but they are on different floors. Also there is no parking sp

10、ace available at the moment in RiversideTower. However, I can offer you a very interesting alternative in OceanPalaceBuilding:?4 offices as you required on same floor?300 parking spaces and good public transport connections for your employees? Wonderful views.Please think about this alternative and

11、the discount I mentioned before. I look forward to hearing from you soon so I can make the booking.Yours sincerely,? Using appropriate tone 使用恰当的语气 上级对下级，话题为卫生检查，语气直接。Dear all,There will be a visit from health and safety inspectors on Monday, April 1st from 9 a.m. to 15p.m. As the inspection is nece

12、ssary for our quality management certificate, please be prepared for the inspection by telling the staff to tidy up their workplace.Sam PowellGeneral Manager下级对上级，话题为请假，语气委婉。Dear Mr. Johnson,I would like to attend a seminar on 3 April. It is about presentation skills. Since I have to make many prese

13、ntation to our clients, this seminar will be very useful.Could you tell me if it is possible to take time off work to attend the seminar ？ThanksAngelaUsing more active voice and proper linking words 多使用主动语态和连词Use transition ：Example：I am the product manager of the Food Service Division. I was instru

14、cted by John Carson to evaluate our Lite Fruit marketing strategy. I have analyzed the effect of the marketing campaign on the division. The campaign has run at a loss for two years. I studied the division s recent-icnocsotme data and consumer trend reports. I recommend continuing the Lite Fruit cam

15、paign. I urge increasing the price of Lite Fruit and directing a large portion of the advertising budget to male consumers.修改后：John Carson instructed me, as product manager of the Food Service Division, to evaluate ourLite Fruit marketing strategy. When I analyzed the effect of the marketing campaig

16、n on thedivision, I found the campaign had run at a loss for two years. To determine the root of the that I have completely my report, I recommend continuing the Lite Fruit campaign,increasing the price of Lite Fruit,and directing a large portion of the advertising budget to male blem,

17、I studied the divisionsirneccoemntecdoasttcdoasttaand consumer trend reports. NowUsing courteous expressions 措辞礼貌得体3. The Layout of Business Letters 商务信函的写作格式正式的商务信函包含 7 个部分：信头、 日期、 封内地址、称呼、正文、信尾客套语和签名。示例如下 :Powell & Cross Clothing Company1207 West 30th StreetNeward, New Jersey 07109Tel: +55 92

18、889 5453 Fax: 55 92 889 545512 March 2010China National Import & Export Corp.Shanghai Branch1040 North Suzhou RoadShanghai, ChinaDear Sir or madam,'s OfficeWe have obtained your address from the Commercial Counselor in London and are now writing to you for the establishment of business relat

19、ions.We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.Please let us have all necessary information regarding your products for export.Yours truly,Susan Step

20、hinesSusan StephinesMarketing ManagerPowell & Cross Clothing Company1207 West 30th StreetNeward, New Jersey 07109Tel: +55 92 889 5453 Fax: 55 92 889 545512 March 2010China National Import & Export Corp.Shanghai Branch1040 North Suzhou RoadShanghai, ChinaDear Sir or madam,s OfficeWe have obta

21、ined your address from the Commercial Counselor in London and are now writing to you for the establishment of business relations.We are very well connected with all the major dealers here of light Industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers

22、at competitive prices.Please let us have all necessary information regarding your products for export.Yours truly,Susan StephinesSusan StephinesMarketing ManagerYoursPart Two: Writing Business Letters 商务信函写作1. Letters of Enquiry 咨询信函Useful sentence patternsWe learn from that your company specialize

23、in and would like to establish business relationship with you.Your firm has been introduced ( recommended ) to us by and now we would like to have more information about We are interested in you advertised recently in - and would be grateful if you could send us a pamphlet as well as the catalogue a

24、nd price-list of your products.I understand you are manufactures (dealers in ) of and should like to know if you can supply us with Sample Letter 1Dear MS BrownWith reference to your advertisement in the local newspaper, we would like to have more information about it.Could you tell us which other f

25、irms are in the area, and what are the sizes of the units available for rental.Regarding the financial help mentioned, we would like to know who would qualify for it and how to apply.Another point we want to clarify is the skilled labor costs here compared with other areas. Finally, we would be grat

26、eful if you could send us the information pack to our address.We look forward to hearing from you soon.Yours sincerelySample Letter 2Dear Ms Budd,I am writing 1) your advertisement in Frozen World trade journal2)further information about the services your company offers.We are a producer of frozen f

27、ood products based in Helsingor in Denmark 3)weare looking for a new transport company to make regular deliveries to different parts of Europe.4) , could you tell me if you make deliveries to countries outside the European Union -Russia, 5)? 6) how many lorries you have 7)you are able to deal with s

28、mall cargoes which do not occupy a complete lorry.8) , I would be grateful if you could give us a sample quotation for a shipment of 40 tons of frozen fish from helsingor to Vienna 9) we can have an idea of yourprices.I look forward to hearing from you.sincerely2. Letters of Application 求职信函 求职信函成功要

29、素? Tell the reader what you want and what you can do for the company.? Keep it brief, succinct and simple.? Be specific about the job you are seeking and quantify your accomplishments.? Make it easy on the eyes.? Be polite and confident.Sample Letters1. 应聘求职信Dear Mr Zhang,In response to your job adv

30、ertisement in Chutian Daily, I am writing to apply for the tour guide position in your company.I will graduate from WuhanUniversity with a Bachelor s degree in English tourism this June.I have been taking courses on the English language and tourism for more than three years and got straight As for a

31、ll of them. I know the importance of putting book knowledge into practice, so I have been working as a part-time guide for the Sunday Holiday for 2 years and have accumulated rich experience. In addition, I can understand and speak French as a second language.I am available for a job interview at yo

32、ur convenience. Please contact me through , or . Thank you for your time!Yours sincerely2. 自荐求职信Dear Sir or MadamI am writing to ask if you need a civil engineer in your corporation, starting August 1 of this year.I am from the HenanProvince and currently attending the Graduate School of Wuhan Unive

33、rsity, pursuing a master s degree in Civil Engineering. With the records I have achieved up to now, I am certain that I shall earn my M.S. Degree in the coming July.I obtained my B.S. Degree in Civil Engineering from Huazhong University of Science and Technology in July 2005. Then I served the Hubei

34、 Construction Engineering Company as an assistant civil engineer for three years. During this period, I was engaged in surveying , road design, site supervision, and structural design for multistory buildings.Enclosed you may find my resume and my academic records. Civil Engineering is indeed anexte

35、nsive field. Within this field, I am most interested and competent in Structural Design and Foundation Engineering.I am an energetic young man capable of hard work. I assure you that if my application is successful, I will do my best. Thank you for your time and consideration. I hope to hear from yo

36、u soon.Yours faithfully David Lee3. Letters of Complaints 投诉信函 投诉信 1Dear Sir or Madam,We bought the FM211 copier at the July Business Eqipment Show in the New YorkExhibitionCenter. Now it has been acting up a bit.We have followed the operation procedure carefully, but every now and then it gives 20c

37、opies instead of two, followed by 20 sheets of blank paper before we can stop it.We are therefore requesting immediate and free repair of the copier. It is urgent because our normal office work has been seriously delayed.Sincerely yours,投诉信 2Dear Sir or Madam,I write regarding a training course on C

38、ommunication Skills which I attended 27 November.I chose your company as it was highly recommended, but the courses I attended was disappointing. First, I was promised an experienced trainer but unfortunately he was sick and the replacement was not as good as expected. Second, the information packs

39、were only a pile of loose photocopies, which was not promised. Third, the class was supposed to be about 8 people but in fact there were 15. Last, I should make it clear that the class started 1 hour late, and the lunch served was cold.Therefore, I would be glad if you could look into this matter an

40、d take measures to ensure such things will never happen again.I look forward to hearing from you.Yours sincerely投诉信3Dear Sir or Madam,I am writing to complain about your handling of Order No.127 for 30 Sandalwood chairs and say how disappointed we are with how this order has been dealt with.When we

41、placed order with you in 9 December, we were assured that the chairs would be sent to us within 15 days. In fact, it has actually taken nearly one month to deliver the goods.In addition, two of the chairs are badly scratched and will need replacing.Also, we are told as we are established customers,

42、you would give us a special discount of 10% off your catalogue prices. I noticed from your invoice that this discount has not been given.I trust any future orders we place with you will be dealt with in a more satisfactory manner.I look forward toyour reply.Yours faithfully1 .建立贸易关系 （Establishing Tr

43、ade Relations）一个公司，一家企业，要想进入市场，寻找货源，求生存，求发展，最首要的工作是与别 的商家建立贸易关系。达此目的的途径很多，如阅读广告、参加交易会、参观访问、引荐介绍等。 此外，还可以直接通过书信的形式建立贸易关系。建立贸易关系信函的写作可以按照以下步骤进行：1）告诉对方从何种途径获得对方的信息（如：通过得知）。2）写明去函的目的：了解对方经营产品的情况；提供本公司产品的情况。3）希望保持联系。另外，信函措辞应礼貌诚恳、热情、表达清楚透彻。实例Dear Sir,We have seen your name in various trade magazines and w

44、e understand that you have been supplying EPSON STYLUS printers of the best quality to all places over China for these 2 years.We should like to offer you our service as a trading firm of office appliances, and we have offices or representatives in almost all major cities in East China towns. In add

45、ition, weoperate our own advertising agency. According to our market investigation report there is a large demand for office appliances in China. Therefore we should be obliged if you would advice us whether you have a mind to establish business relation with us by return mail.Yours sincerely, John

46、Waine 常用套语1. As your name and address appear on Yangtse Evening Post, we are writing to you with a desire to open an account with you / to establish business relation with you.我们在扬子晚报上看到贵公司的名称和地址，非常希望与贵方建立商务关系。2. We write to introduce ourselves as one of the leading exporters of a wide range of.我们作为

47、主要的出口商之一，经营3. We are enjoying an excellent reputation and we should like to offer you our service.本公司具有良好的信誉，并愿意向贵方提供服务。4. Weare willing to enter into business relations with you on the basis of equality and mutual benefit and exchanging needed goods.我方乐于在平等互利、互通有无的基础上与贵方建立贸易关系。5. Your desire to est

48、ablish direct business relations with us coincides with ours.贵方与我建立直接的贸易关系的愿望与我方打算相吻合。6. We are also enclosing a catalogue showing the details of our line.附上一本我公司经营产品的详细目录。7. .that you'll be quite satisfied with our goods and service.贵方将对我们的货物及服务满意。2 .销售信函（Sales Letter）推销产品是商务活动中一重要环节，其目的是要吸引对方的

49、注意，激发购买欲望，最后售 出货物。销售信函内容应包括：1）介绍所推销产品的情况，如性能、价格等较同类产品的优越。2）附带一些优惠条件或帮助。此类信函需措辞得当、简洁精练、语气肯定、具有说服力。忌离题、冗长、华而不实。实例Dear Sirs,In the field of salted food in Jiangsu, NANJING SALTED DUCK from the Nanjing Xue Hua Duck Group has been considered the best for quite a long time. Competitions help increase its

50、quality and attraction. Its reputation and recommendation are spread by everyone who tastes it. NANJINGSALTEDDUCKis now sold in large quantities to South-east Asian countries every year. Our company also supplies cured meat （腊肉），sausage, bacon, etc.In addition to a trade discount stated we would all

51、ow you a first order discount of 5%. You will find enclosed leaflets of our latest products.We look forward to your early reply.Sincerely yours,Lin Ping常用套语2.1. We take pleasure in enclosing the latest catalogue of. / price list of.我方十分乐意为您（贵方）寄上我们最新的商品目录/价格表2.2. This item, superior in quality and m

52、oderate in price, is sure to be salable in your market.本产品质量上乘，价格适中，在你方市场一定有销路。2.3. Weexpect you to try our products and are sure that you would be pleased with.希望贵方使用我方的产品，相信贵方对定会感到满意。2.4. Weinform you that since price is subject to change, please put an order before 8 Oct. if possible.敬告贵方，由于价格可能变

53、动，如果可能请在10月8日前订货。2.5. We regret that we have had no opportunity to do business with you.很遗憾我方与贵公司仍未有生意往来。2.6. The high quality of our product is well known and universally acknowledged.我方产品的高质量已是众所周知，并得到广泛认可。2.7. We stand ready to serve you.我们随时乐意为您提供服务。5.催款(Urging Payment)撰写催款信函是一件迫不得已而为之的事，但有时也是商务

54、活动必不可少的一部分。催款 活动必要时可以按照以下四个步骤操作：第一步，去函提醒 (remind)；第二步，去函询问 (inquire)；第三步，去函请求 (appeal)；第四步，去函要求 (demand)。每封催款信不宜过长， 初次联系，应在开头简要介绍自己的情况。语言表述应清楚、得体、诚恳。实例RemindDear Mr. Lawrence:This is a reminder that your account of $15,000, originally due May 1, has not yet arrived.If you have already mailed your pa

55、yment, please disregard this letter.Many thanks.Yours sincerely,InquiryDear Mr. Lawrence:Our records show that your account of $15,000 is still outstanding （未付）.Perhaps you are experiencing problems that make it difficult for you to pay. Please let us know if that is so, and we will be happy to work

56、 the matter out with you.If there is no problem, please remit （7匚寄）the sum today.Yours sincerely,AppealDear Mr. Lawrence:Although we have sent you 2 letters regarding your past-due account of $15,000, we have heard nothing from you.Wehope you understand we are unable to continue waiting patiently in

57、 silence. Please do not disappoint us once more.If your check is already in the mail, please ignore this letter.Yours sincerely,DemandDear Mr. Lawrence:Since you have ignored several requests for payment, we must take other action to collect your past-due account of $15,000.Unless we hear from you i

58、n 10 business days （工作日），we will turn your accountto a collection agency. Neither of us wantsto see your credit in danger. So if paymenthas not yet been made, we urge you to send your check as soon as possible.Yours sincerely,常用套语5.1. Our records show that your account of. is past due.我们的记录显示贵方账款逾期了。5.2. We shall be greatly o