零售运营中的150个英文缩写

1、零售运营中的150个英文缩写很多零售及消费品公司都有一大堆英文名缩写名词,什么RG、PG、FMCG零售人都应该学一学,无论你是运营、商品还是市场的.DA (Distribution &Assortment )分销Location :位置Display :陈列Pricing :价格Inventory :库存Merchandising :助销Promotion :促销KA (KeyAccount ):重点客户GKA (Global KeyAccount ):全球性重点客户NKA ( National KeyAccount ):全国性重点客户LKA (Local KeyAccount ):地

2、方性重点客户RKA ( Retail Key Account ):零售重点客户SM (ShoppingMall ):大型购物消费中央简称销品茂HYM (Hypermarket):巨型超级市场,简称大卖场SPM (Supermarket):超级市场,简称超市S-SPM (Small-Supermarket):小型超市M-SPM ( Middle-Supermarket ):中型超市L-SPM (Large-Supermarket):大型超市C&C (Cash &Carry):仓储式会员店CVS (ConvenienceStore):便利店GS (GasStation):加油站便利

3、店DS ( DiscountStore):折扣店MT ( Modern Trade):现代渠道TT (TradiditionalTrade ):传统渠道OT (OrganizedTrade):现代特殊渠道OP (On Premise):餐饮渠道HBR (Hotel,Bar,Restaurant):旅馆、酒吧、餐馆等封闭性通路WHS (Wholesaler):批发商2nd tier Ws :二级批发商DT (Distributor ):经销商,分销商2ndDT :二级分销商DIST (DistributorSystem ):专营分销商MW (ManagedWholesalers):管制批发商PW

4、 (PassiveWholesalers):传统批发商DSD (Direct StoreDelivery ):店铺直接配送CSTD (Company Sells ThirdParty Delivers ):我销他送DC (DistributionCenter ):配送中央TPL (Third PartyLogistics ):第三方物流CRP (ContiuousReplenishment):持续补货CAO (Computer AssistedOrdering ):计算机辅助订货PUR (Purchase):进货OOS (Out ofStock):缺货Inventory of day (IOS

5、)或 Day ofstock (DOS):库存天数SKU (Stock KeepingUint ):最小库存计量单位UPC:通用产品编码Bar Code :条形码Slim (Slim):纤细,苗条(包装)TC:铁罐包装AC :铝罐包装TP (TETRAPAK ):利乐无菌包装(俗称纸包装)PET:宝特瓶(俗称胶瓶)POSM (Point of SaleMaterials ):陈列品GE (Gondola End):端架MIT ( Marketing InpactTeam ):卖场整合性陈列；堆箱TG (Type Genus ):堆头IslandDisplay :堆头式陈列FloorDispla

6、y :落地割箱陈列PalletDisplay :卡板陈列Strip Display :挂条陈列SidekickDisplay :侧挂陈列CheckoutDisplay :收银台陈列CoolerDisplay :冰柜陈列SecondaryDisplay :二次陈歹UCrossDisplay :交叉陈列PG (PromotionGirl ):促销员P-T (Part-timer):临时工,特指临促POP ( Point OfPurchase):门店广告Price discount: 特价On-Pack：绑赠Sampling :试吃RoadShow:路演,大型户外促销活动DM (Direct Mai

7、l ):商场快讯商品广告；邮报PR (PublicRelation ):公共关系NP (NewsPaper):报纸杂志AD (Advertisement):广告GRP (Gross RatingPoint):毛评点；总收视点(媒介用语)Loyalty :忠诚度Penetration:渗透率ValueShare：市场份额AVE (Average):平均数WTD (Weighted):力口权NUM (Numeric):数值PP (PreviousPeriod):上期YA (Year Ago):去年同期VOL (Volume):销售量VAL (Value):销售额VAL-PP (ValuePP):上

8、期销售额VAL-YA (ValueYA):去年同期销售额YTD (Year To Date):截至当期的本年累计MTD ( Means Month toDate ):本月到今天为止SPPD (Sales Per Point ofDistribution ):每点销售额BTL (Below TheLine ):线下费用ATL (Above TheLine ):线上费用ABC (Activity basedcosting ):本钱动因核算法(又称：巴雷托分析法)U&A ( Usage andAttitude):消费态度和行为(市场调查)FGD (Focus GroupDiscuss):座谈会(市调一种)StoreCheck:终端调查,铺市率调查CR:销售代表CR-OP:销售代表-餐饮渠道CR-OT：销售代表-现代特殊渠道CR-MT ：销售代表-现代渠道CR-TT :销售代表-传统渠道OTCR:现代渠道销售代表WDR :批发拓展代表ADR :客户拓展代表DCR:分销商合约代表DSR:分销商销售代表KSR:大客户销售主任KAM :重点客户经理CDM :渠道拓展经理MDR :市场拓展代表MDE :市场拓展主任MDM :市场拓展经理TMM :通路行销市场经理TDS :区域拓展主任TDM :区域拓展经理LTDM :高级区域拓展