好莱坞电影在中国的跨文化传播及影响影视编导专业

1、AcknowledgmentsMy deepest gratitude goes first and foremost to professor who is my teacher Che Ping, My supervisor, for her constant encouragement and valuable guidance. She has walked me through all the stages of the writing of this thesis. Without her consistent and illuminating instruction, this

2、thesis could not have reached its present form. Whats more, I am deeply moved by her serious attitude towards academic work.Secondly, I give my gratitude to my classmates, who have put considerable time and effort into their comments on the draft. Because, your help, it makes me finish my thesis suc

3、cessfully.Last but not least, all good things must come to an end, the acknowledgment means my college times finished, once more to express my gratitude to my supervisor, and some teachers who teach knowledge to me in my college. Because of your teaching, my thesis cant detour.AbstractIn this paper,

4、 I take the Hollywood films in China cross-cultural communication of the title, the article mainly describes the Hollywood films bring the Chinese film market inspiration and influence and so on, and with the deepening development of economic globalization, China's political, economic, cultural

5、and other aspects, which are deeply influenced by capitalism, among cross-cultural communication promoted the formation and development of multiculturalism in China, and at the same time, which also affected the development of globalization process. Therefore, we discuss the study content of the the

6、 cross-cultural communication situation of Hollywood movies in China and its influence. Hence, we try to discuss the cultural categories, cultural beliefs and the cross-cultural communication of Hollywood in the development of film culture in China, which has an essential role in films industrial. T

7、he wave of globalization is surging, this is the reality of the times picture, but how to let the five thousand years of brilliant Chinese traditional culture innovation, full of vitality, and how to continue the tradition of cultural heritage of this millennium context, to promote a 56 ethnic Of th

8、e cultural identity of the nationals of the great nation, so that the national culture of the Chinese nation through the film to show their own unique national banner to the world, which will be an eternal topic we face.Key words: Hollywood movies; cross-cultural; the film market摘 要本文以好莱坞电影在中国跨文化传播为

9、题，其文章主要阐述了好莱坞电影带给中国电影市场的启示以及影响等等，同时随着经济全球化的不断深入，我国在政治、经济、文化等方面深受着资本主义的影响，其中跨文化传播促进了我国多元文化的生成和发展，同时也影响着全球化进程的发展。因此我们以好莱坞电影在中国的跨文化传播境况及其产生的影响为研究的内容，本文试图讨论好莱坞电影所宣传的文化类别，文化信念以及好莱坞的跨文化传播在我国电影文化发展中有着举足轻重的作用。全球化的浪潮风起云涌，这就是时代的现实图景，但是如何让延续了五千年灿烂辉煌的中华传统文化推陈出新、焕发生机，如何接续传统文化传承的这根千年文脉，增进一个有着56个民族的大国国民的文化认同，让中华民族

10、的民族文化通过电影镜头向世界亮出自己独特的民族旗帜，这将是我们面对的一个永恒的话题。关键词：好莱坞电影；跨文化；电影市场Hollywood Movies Cross-culture Communication In China1.IntroductionAs time going on, great changes had taken place in the world pattern after entering 1900s , the trend of globalization had become obviously day by day. The high-speed increa

11、sing and opening-up of Chinas economy and the operation of culture itself made us enter a kind of new cultural space. Meanwhile, Hollywood movies has happened huge changes from then on in China. He relationship of the Chinese movies and the Hollywood movies became complex and close. During this peri

12、od, on the one hand, Hollywood movies entered Chinese market with a tremendous pattern. The way of spread is not just official channel, it is to enter by adding translate subtitle, these movies were produced DVDs with a pirated way. At the same time, the Chinese movies development entered bottleneck

13、 period, and contrarily for the study of Hollywood movies had become hot topics. Before the 1990s, only a few Hollywood movies were introduced, and they belonged to low quality and they had been showed in America and other areas. It had a main impact on academics. From the Harrison Ford Is the Fugit

14、ive was introduced on November 12th 1994 to China joined in WTO in 2001, as well as the trend of globalization made the Hollywood movies spread quickly in China. Today, Since entering 21st century, with the development of economic, politics and culture. Hollywood movies have gained certain

15、 market in Chinese movies market.Many Chinese elements have risen in Hollywood movies. For example, the Chinese or overseas Chinese actors were employed in Hollywood movies. First, such as in Lora di Punta movies, Jackie Chan and Zhang Jinchu emerged in it. Chow Yun-fat showed in Pirated of the Cari

16、bbean, Gong Li won a role in Young Hannibal and so forth. Today, many young actors start to join the Hollywood screen. Second, the Chinese stories are explained and applied . Such as, Mulan, the Departed and the Secret of the Magic Gourd. Mulan, the Disney remade the classical Chinese stories. In ad

17、dition, the successful Chinese movies was remade the western story. Such as, the Departed originated from the Infernal Affairs. In 2007, the Disney invested directly to remake the Secret of the Magic Gourd with the Shanghai Animation Film Studio. Many movies are Chinese and Western, and they put the

18、 Chinese story into western story. Third, in recent years, plenty of Hollywood movies regarded the China as background. In 2006, the operation of China and America film the Painted Veil, it is by a Li Jiang river landscape as background to tell a love story. Fourth, they adopt the Chinese elements w

19、ith other ways. In 2006, Protagonists kid was arranged a Chinese kindergarten in Pursuit of Happiness. The last one is that imitating the Chinese Kung Fu. In 2008, the Kung Fu panda explained perfectly the charming of Chinese Kung Fu.Finally, we can explain the significance of study. First, since en

20、tering the new century, the Chinese government has established the cultural industrial by national pillar industry. In global context, studying Hollywood movies have a huge impact on Chinese cultural industrial from macroscopic scale. Second, the articles adopt a intercultural communication to analy

21、ze and try out the content of American cultural movies, the spread mechanism and the spread regularity. We could found that the Hollywood movies have a certain influence on Chinese people and the life style in China. Hence, the Hollywood movies in cross-cultural communication deserve to study in cro

22、ss-cultural communication.2. Literature review2.1 The development of Hollywood movies in ChinaThe movies were first introduced in the 1896 in China，it fared away that Lumiere brothers showed the movies firstly in public in Paris less than one year. From that time on, plenty of American movies were r

23、ush into China from place to place. In the cinema, the American movies had occupied 80% to 85% in all movies. As for a kind of cultural view, Hollywood movies had a deep impact on the development of movies in China. Trace back to 1930, some people once said: Hollywood movies had replaced church

24、man, educator, businessmen, and literature, it became the main way that china studied western industrial society culture and life.It was the European who introduced the movies into China, not American, European had ruled the movies market from until the first world war. In 1899, a man who named Gale

25、n Boca, he is a Spanish, and he transmitted movies in some tea bar, restaurant and the entertainment. Later, he gave the device to friends Antonio Ranws. He is a business leader and he expanded the dimension quickly. In 1908, he built Hongkew cinema, which is specific cinema. In 1911,the American co

26、nsulate in Shanton Glwillians delivered a report and said, China is proud of there is a cinema in the port. However, these cinemas were ruled by European. American movies appeared in China 1897.James Ricalton who lived in Edison movies in our tea garden in Shanghai. It is very popular in China. In i

27、nitial stages, American despoiled the movies market behind European. The reason is that it needed to gain more money to lease and buy the movies. And the American movies were not appropriate for Chinese taste.After the World War, cutting off the source of the European movies and weakening the leadin

28、g role. So American availed themselves of the opportunity to get in and the later corners surpass the formers. In 1909, Benjamin Brodsky came to China and originate a company named China motion on picture company. In a world, after the World War , American movies entered into the Chinese market, unt

29、il the end of war. A diplomat once said: “now, the American movies had almost occupied the Chinese movies market.”Hollywood movies were not only released show in China, but also they shoot production movies in China. Due to complex historical and cultural reasons, Hollywood movies production always

30、was crazy about China and the theme of China. In the 1930s, the movies quickly increased at a large speed manager. But according to a survey in 1934, American exported a half of movies to China among the story movies occupied half. However, other movies were made of short films, documentary films an

31、d newsreels. Otherwise, Hollywood exported many finished films, and also exported plenty of filmstrip and equipment. There were three companies which exported the filmstrip to china, they are Kodak and Doupont, and other one is Agfa in German. With time goes by, GuoMington government also looked for

32、ward to keeping good relationship with American, and hoped to obtain support between economic and politic. Because of diplomacy, government didnt take ardent effectives. It is precisely because of this, government can help the American to solve the dispute to maintain American profit. However, with

33、the Jiang Jieshis regime collapse. In 1949， “dominate times” ended.In 1949，Yuan Muzhi thought the Hollywood movies should be dislodged. The breakthrough of Korean War provided a rippingly opportunity to wipe out the Hollywood movies. After the Founding of new China, They made the Hollywood movies la

34、ck the existence evidence of Hollywood movies. In addition to Charlie Chaplins progress movies and so on. Hollywood movies represented the anti Soviet, anti Communist, pornography, terrorism. From then on, the Hollywood movies were showed in China, until the smashing of the gang of four.With the Ref

35、orm and Open Up going on, the cooperation and communication of Chinese movies and American movies increased gradually. Meanwhile, America and China separated appearance to study Chinese scholar and American scholar. Whats more, Chinese movies study the Hollywood movies is not only restricted to the

36、skill of modern movies mold, the movies language and the strategy of star, but also they start to reflect the experience and enlightenment of Hollywood movies. In 2001, China entered WTO, Chinese movies enforce the reform industry, decrease the admittance qualification, appeal to the privatization p

37、ower, and build the unify, open, competition, and order of environment.In a word, Hollywood movies represented the sino-China relationships up and down, because its meaning is not confined to the custom of culture. Hollywood movies sale the American business, culture, politic, the life style and val

38、ue . That is why the expansion of Hollywood is not an isolated behavior, possesses multiple dimensional meaning on politics, economics and cultures.The cultural hegemony theory put forward by the Italian Marxist. Antonio Gramsci in his great work Prison notebooks, it is an important tool to explore

39、the complicated and dynamic relationship between politics, economy and culture. The concept of cultural hegemony, or ideological domination, targets at the ideological sphere in modern capitalist countries. According to Gramsci, “the supremacy of a social group manifests itself in two ways, as ”domi

40、nation” and as “intellectual and moral leadership” and the normal exercise of hegemony is characterized by the combination of force and consent, without force predominating excessively over consent.”Peace and development is the main theme in the modern times. Only in a peace environment, every count

41、ry can get opportunities to develop well, military strikes seem inconsistent with the whole era. Hence, America start to use kinds of identity, ways and approach to invest in China to communicate , and meanwhile they quietly get into the invasion.Hollywood movies industry can promote the hegemony of

42、 culture, from the political economy point of views, the reason is that globalization and the capital of country meddle coordinate mutually. So the U.S. government order to permeate ideology and seize the intention of the economic benefit. They put into resources to hold and support the private movi

43、e industry. Hollywood movies put the ideology, values and culture idea to spread, which made essential influence and changed other country traditional values. They strongly put the American values into every country and made American culture popular.American creed was derived from Gen Namira Dahl. A

44、merican observed at home and abroad regard “American creed”as American identity. In 20th centuries, Daniel Bell put forward to individualism, achievement and the equal choice individualism emphasis the personal benefits, making pursue the personal happiness to reach the common idea. Advocate individ

45、ual struggle, risk and indomitable fighting spirit.There are some American movies critics once provided that the main characteristic of Hollywood movies is pursuing entertainment. This is American surface, and the entertainment in nature. American culture is a kind of negative history, and they unde

46、rstood to flexible culture. The essential characteristic of American movies culture is based on commercial. Harold L Vogel said: at the most basic level, anything that can stimulate, encourage, or stimulate a happy pastime can be called entertainment. Although life is full of bondage, discipline, re

47、sponsibility, trivial and a lot of unpleasant things, but contrary to it, it always likes to do things that people want to do. This is the basis entertainment as the basis of consumer products and services, as a manifest of a psychological state of satisfaction and happiness. So as for Hollywoo

48、d movies, They sold movies ticket not films. The important meaning is that it makes the happiness and entertainment becomes a product that can be purchased by the audience. The dream factory sold a dream to the national audience. This dream is an expression of collective imagination, as a form of bo

49、dy desire temporarily satisfied is open to individuals not expression in the daily life of the idea and behavior of public expression, and that is a temporary on the pressure of daily life and the desire to temporarily escape the brief illusory satisfaction.3.The culture elements in Hollywood m

50、ovies3.1 American elementsThe elements of Hollywood movies has heroism, individualism faith.The Shaw shank Redemption , which is a American drama film written and directed by Frank Darabont. The film told us the story of Andy Defense, a banker who is sentenced to life in Shaw shank stare penitentiar

51、y for the murder of his wife and her lover, despite his claims of innocence. As we seen, during his time at the prison. Andy used skills to help the warden tax evasion to gain trust, and he used a chick hoe, under the cover of a zhang Lidon haihua, silk gaint movie posters, and suffered 20 yeas pers

52、istence, and find out the freedom channel, at last he run away the Shaw shank. Individualism heroism, which represented on the Shaw shank Redemption. It included the language and behavior .the language included the spoken language, voice over and interior monologue, for example.as for the spoken lan

53、guage, on the first night when entered the prison, the pathetic stout cant stand others laughing at him, and he cried out. So, he was brought down. next morning, when they get the views, the stout died, other people cant say, Andy asked:” what is his name?” but the Hayward rebuked him, and he said:”

54、 he thought he should have a name.” out of respect for humanity, he insisted on his own way to console the souls of the dead. The is his first step, that is different from ordinary people. He is a hero beginning in the Shaw shank prison experience.The second element is individualism the Prison Escap

55、e, which is an American movies, a Prison Escape or Prison Break is the back of an inmate leaving prison through the cut official or illegal ways.” All the value of people centered, in which the is the value is the personals experience. That is to say, personal dignity and value had obtained great em

56、phasis on the western culture attaches to the valve system. most of the characters are criminals in prison. But they enjoyed the same rights as ordinary citizens. for example, because Michael explored the escape path and burned by the steam pipe, and the prison did foot neglect him, and first of all

57、, he took effectives to treatment and regular nursing followed, and the damage of the Michael people were deeply investigated. Because the criminal was abused, and he could apply to exchange cell.in addition personal struggle is also an important elements.in the movie, Michael desired to rescue his

58、brother, in any absence of any choice. He determined to take the effectives to go to jail, through the tunnel escape to save his brother. By virtue of His professional knowledge, careful planning, flexibility and resilience, and unwavering faith, at last , he overcame many kinds of difficulties to l

59、ead his brother to escape successfully . It has personal dependence elements first , the relationship of brothers , Michael and Lincolin lived alone when they were a little boy. However, they had their own work, their own space, non-interference in each others lives, they relied their own efforts to fully independent economy. In this moves, they loved each other, but they were very respectful of each others privacy, but many other peoples private life .The third element is religious culture , under the influence of westerners in the teachi