商务谈判对话英语实例

1、商务谈判对话英语实例（1）Dan Smith 是一位美国的健身用品经销商，此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中，Robert Liu既感到这位大汉粗犷的外表，藏有狡兔的心思他肯定是沙场老将，自己绝不可掉以轻心。双方第一回过招如下：D: I d like to get the ball rolling（开始）by talking about prices.R: Shoot.（洗耳恭听） I d be happy to answer any questionsyou may have.D: Your products are very good. But Im a li

2、ttle worried about the prices you re asking.R: You think we about be asking for more?(laughs)D: (chuckles莞尔 ) That s not exactly what I had in mind. I know your research costs are high, but what I d like is a 25% discount.R: That seems to be a little high, Mr. Smith. I dont know how we can make a pr

3、ofit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promise future business volume sales （大笔交易） that will slash your costs（大量减低成本）for making the Exec-U-ciser, right?R: Yes, but it s hard to see how you can place such large orders. How could you turn over （销磬） so many? (pause)

4、 We d need a guarantee of future business, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we pla ce orders for twelve months, with a guarantee?R: If you can guarantee that on paper, I think we can discuss this further.商务谈判对话英语实例（2）Robert 回公司呈报Dan的提案后，老板很满意对方的采购计

5、划; 但在折扣方面则希望 Robert 能继续维持强硬的态度， 尽量探出对方的底线。 就在这七上七八的价格翘翘板上，双方是否能找到彼此地平衡点呢？请看下面分解:R: Even with volume sales, our coats for the Exec-U-Ciser won t go downmuch.D: Just what are you proposing?R: We could take a cut（降低） on the price. But 25% would slash our profit margin（毛利率） .We suggest a compromise 10%.

6、D: That s a big change from 25! 10 is beyond my negotiating limit. (pau se) Any other ideas?精选文库R: I dont think I can change it right now. Why dont we talk again tomorrow?D: Sure. I must talk to my office anyway. I hope we can find some common ground （共同信念） on this.NEXT DAYD: Robert, I ve been instr

7、ucted to reject the numbers you proposed; butwe can try to come up with some thing else.R: I hope so, Dan. My instructions are to negotiate hard on this deal but I m try very hard to reach some middle ground（互相妥协）.D: I understand. We propose a structured deal（阶段式和约）. For the first six months, we get

8、 a discount of 20%, and the next six months we get 15%.R: Dan, I cant bring those numbers back to my office they ll turnit down flat（打回票） .D: Then you ll have to think of something better, Robert.商务谈判对话英语实例（ 3）Dan上回提议前半年给他们二成折扣，后半年再降为一成半，经Robert 推翻后， Dan 再三表示让步有限。您知道Robert 在这折扣缝隙中游走，如何才能摸出双方都同意的数字呢？

9、他从锦囊里又掏出什么妙计了呢？请看下面分解：R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?D: That's a lot to sell, with very low profit margins.R: It's about the best we can do, Dan. (pause) We need to hammer something out （敲定） today. If I go back empty-ha

10、nded, I may be coming back to you soon to ask for a job. (smiles)D: (smiles) O.K., 17% the first six months, 14% for the second?!R: Good. Let's iron out（解决） the remaining details. When do you want to take delivery（取货） ?D: We'd like you to execute the first order by the 31st.R: Let me run thr

11、ough this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.D: Right. We couldn't handle much larger shipments.R: Fine. But I'd prefer the first shipment to be 1000 units, the next 200. The 31st is quite soon - I can't guarantee 1500.D: I can agree to that

12、. Well, if there's nothing else, I think we've set-2精选文库tled everything.R: Dan, this deal promises big returns（赚大钱） for both sides. Let's hope it's the beginning of a long and prosperous relationship.商务谈判对话英语实例（4）今天 Robert 的办公室出现了一个生面孔Kevin Hughes ，此人代表美国一家运动产品公司，专程来台湾寻找加工。接洽的加工产品市运动

13、型“磁质石膏护垫”，受伤的运动员包上这种产品上场比赛，即可保护受伤部位，且不妨碍活动。现在，我们就来看看两人的会议现况：R: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons （衡量得失） with you. K: Mr. Robert Liu, we've look ed all over Asia for a manufacturer; your company is one of the most suitabl e.R: If we can

14、 settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.K: I hope so. And what might be the basic questions you have?R: First, do you intend to take a position in（投资于）our company?K: No, we don't, Mr. Liu. This is just OEM.R: I see. Then, the

15、most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.K: If you can guarantee continuing quality, we can sign a commitment for75,000 pieces a year, for five years.R: At U.S. $1000 a piece, we'll make an average return of jus

16、t 4%. That's too great a financial burden for us.K: I'll check the number later, but what do you propose?R: Here's how you can demonstrate commitment to this deal. Make it ten y ears, increase the unit price, and provide technology transfer.商务谈判对话英语实例（5）Robert 在前面的谈判最后提出签约十年的要求，Kevin 会不会

17、答应呢？如果答案是否决的话， Robert 又有何打算？他一心为公司的利益打算，极力争取技术转移地协定，而对方会甘心出让此项比金钱更珍贵的资产吗？请看以下分解：K: We can't sign any commitment for ten years. But if your production qu-3精选文库ality is good after the first year, we could extend the contract and increas e our yearly purchase.R: That sounds reasonable. But could yo

18、u shed some light on （透露） the s ize of your orders?K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.R: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for i

19、ncreased yearly s ales.K: Mr. Liu, you've got to give up something to get something.R: If you're asking us to take such a large gamble（冒险） for just two year's sales, I'm sorry, but you're not in our ballpark（接受的范围）.K: What would it take to keep Pacer interested?R: A three-year gu

20、arantee, not two. And a qualilty inspection（质量检查）tour after one year is fine, but we'd like some of our personnel on the team.K: Acceptable. Anything else?R: We'd be making huge capital outlay（资本支出）for the production process, so we'd like to set up a technology transfer agreement, to hel

21、p us getoff the ground（取得初步进步）.商务谈判对话英语实例（6）Dan Smith 是一位美国的健身用品经销商，此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中， Robert Liu 既感到这位大汉粗犷的外表，藏有狡兔的心思他肯定是沙场老将，自己绝不可掉以轻心。双方第一回过招如下：D: I d like to get the ball rolling（开始）by talking about prices.R: Shoot.（洗耳恭听） I d be happy to answer any questions you may have.D: Your p

22、roducts are very good. But Im a little worried about theprices you re asking.R: You think we about be asking for more?(laughs)D: (chuckles莞尔 ) That s not exactly what I had in mind. I know your research costs are high, but what Id like is a 25% discount.R: That seems to be a little high, Mr. Smith.

23、I dont know how we can make a profit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promise future busin-4精选文库ess volume sales （大笔交易） that will slash your costs（大量减低成本）for making the Exec-U-ciser, right?R: Yes, but its hard to see how you can place such large orders. How coul

24、d you turn over（销磬） so many? (pause) We d need a guarantee of futurebusiness, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we pla ce orders for twelve months, with a guarantee?R: If you can guarantee that on paper, I think we can discuss this further.商务谈判对话英语实

25、例（7）：K: If we transferred our technical and research expertise（技术与研究的专业知识） , what would stop you from making th esame product?R: We'd be willing to sign a commitment. We'll put it in writing（书面保证） that we won't copycat（仿冒） the Sports Cast within five years after ending our contract.K: So

26、unds O.K., if it's for any "similar" product. That would give us be tter protection. But we'd have to interest on a ten year limit.R: Fine. We have no intention of becoming your competitor.K: Great. Then let's settle the details of the transfer agreement.R: We'll need you t

27、o send over some key personnel to help us purchase th e equipment and train our technical people. How long do you anticipate that will take?K: A week to put the team together, three weeks to train your people. If so, when do you estimate starting production?R: Our first production run（一批的生产）should b

28、e one week after our team finishes its training. But I'd like your team to stay a full week after that, to handle any kitches that pop up（处理突发的事件）.商务谈判对话英语实例（8）Botany Bay 是家生产高科技医疗用品的公司。其产品 “病例磁盘” 可储存个人病例；资料取用方便，真是达到“一盘在手，妙用无穷”的目的。此产品可广泛使用于医院、-5精选文库养老院、学校等。因此Pacer 有意争取该产品软硬件设备的代理权。以下就是Robert与 Bo

29、tany Bay 的代表， Mark Davis ，首度会面的情形：M: Mr. Liu, total sales onthe Medic-Disk were U.S.$ 100,000 last year, t hrough our agent in Hong Kong.R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market（把作为目标市场） .M: True, but we are happ

30、y with the sales. It's a new product. How could you do better?R: We're already well-established in the medical products business. The Medic-Disk would be a good addition to our product range.M: Can you tell me what your sales have been like in past years?R: In the past three years, our unit

31、sales have gone up by 350 percent; profits have gone up almost 400 percent.M: What kind of distribution capabilities（分销能力）do you have?R: We have salespeople in four major areas around the island, selling di rectly to customers.M: What about your sales?R: In terms of unit sales, 55 percent are still

32、from the Taipei area. The rest comes from the Kaohsiung, Taichung, and Tainan areas. That's a greatdeal of untapped market potential（未开发的市场潜力）, Mr. Davis.商务谈判对话英语实例（9）：M: Mr. Liu, what kinds of sales do you think you could get?R: Well, to begin with, we'd have to insist on sole agency in Tai

33、wan. Webelieve we could spike （激增） sales by 30% to 40% in the first year. But c ertain conditions would have to be met.M: What kinds of conditions?R: We'd need your full technical and marketing support.M: Could you explain what you mean by that?R: We'd like you to give training to our techni

34、cal staff; we'd also likeyou to pay a fee for after-sales service.M: It's no problem with the training. As for service support, we usuallypay a yearly fee, pegged to（根据） total sales.-6精选文库R: Sounds OK, if we can come to terms（达成协定）on how much is fair. As for marketing support, we would like

35、you to assume 50% of all costs.M: We'd prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tab（付款） for that, but you get the sales in Taiwan.R: We'll think about it, and talk more tomorrow.M: Fine. We'd like you to tell us about your marketing plans.商务谈判对话英语实例（ 10）1 I d like to change this ticket to the first class.我想把这张票换成头等车。2 I want a package deal including airfare and hotel.我需要一个成套服