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1、l.introductionmy report detailed explain what goals, objective and policies. combined with the illustrates the relations between three and the effect to the enterprise. with combination of case illustrates the contribution and the differences between formal and informal organization, and explains th
2、e open system theory and application in shangri la hotel, put forward a kind of control strategy for shangri la and prove its practicability.2.1 organizational goals,objectives and policies2.1.1 goalsgoals is a person or a system design to achieve a plan and commitment to the ideal results: a person
3、 or organization the desired end on some kind of hypothesis development. many efforts within the limited time achieve the goal, set a deadline.in the case of shangri-la hotel business when the goal is to be able to survive and get samsung s reputation. secondary goals for local businessmen have good
4、 relations. the medium-term goal hotel is sustainable development, striving to become the five stars hotel. in the period of economic recession, the goal is to back to their original performance, and the goal is for consumers to improve the quality of services to meet the needs of the guests and exp
5、ectations. they provide high quality equipment and facilities to the guests to the hotel product operation goal. the goal is to reach the standards of food, the maintenance of corporate image, they are using green organic food. service goal: to provide customers with high standard and unexpected ser
6、vice.2.1.2 objectivesmore specific than goals and identify the specific path to be taken in order to achieve goals.the objectives should be smarispecific.measurable.attainable,realistic and t ime-bo und.in company management, objectives is to unite the enthusiasm of the staff, proactive tools.goals
7、help companies solve the development direction, objectives to help the company achieve short-term tasks, in other words, formulation of objectives is to achieve goals, must therefore be objectives and goals of maintaining the direction of inconsistent can deviate, for example in the case, 2016, the
8、shangri la hotel can get two multinational companies before the mission and in the first quarter of 2016 business guests growth 30%.2015 in december, the kitchen staff to complete the training.2.1.3 policiesa general rules or guideline for managers and staff to make decisions,such as,through their p
9、ricing policies, recruitment policy, environmental policy, compensation policy to guide their behavior. in the case, all food must be through the end of the craig to sign. guests seated within 5 minutes to get service. only craig and saskia can sign up for the goods. although the policy is used to r
10、educe the uncertainty, but it has a negative image, such as restrictions on employees, level of creativity and innovation, so efficiency will be reduced. when the external environment changes, due to the policy of the rigid, the efficiency that is brought to the hotel will also reduce the, thus affe
11、cting the hotel development.2.1.4 relationshiponly enterprises to establish, goals, objectives, and policies, help in the effective management, and delivery provides a desired results. at the same time, for through clear what to do to guide behavior, the enterprise objectives and policies cannot vio
12、late goals if you violate so the hotel will lose the direction into chaos. therefore, objectives and policies must and goals are consistent, in other words, goals need to implement the support, objectives need for support, and powerful have practical significance can ensure the realization of the go
13、als and objectives, otherwise if policies are contrary to the goals. then he would adjust or cancel.2.2 the formal and informal organization2.2.1 formal organizationdefinition:formal organization is a fixed set of rules of intra-organization procedures and structures.informal organization is the peo
14、ple in the common work process in the formation of the natural feelings, preferences and other emotions based on the loose, there is no formal provisions of the group.purpose: formal organization in order to achieve organizational goals and consciously established.informal organization in order to e
15、nhance the cohesion.formal organization is the result of planning rather than spontaneous formation. characteristics of its organization reflects a certain degree of management thinking and beliefs. the informal organization can form spontaneously as hobbies, etc.2.3 the open system theorydefinition
16、: an open system is a system that has external interactions. suchinteractions can take the form of information, energy, or material transfers into or out of the system boundary, depending on the discipline which defines the concept.chart 1environmentoutputsthe organisation as an open system 一 value
17、chain (internal environment)organisationinputsraw materialsfacilitieshuman resources finance technology informationstrategy9objectives & policy oiganhational struct management style working practices employment patterns innovative solutionswork in process (wip)products / senices financial result
18、s well trained staft employee satisfaction customer satisfaction informationenvirochart 2organizations as open systemssupplierorganisatisubstituttechnoiog>aenioeraml< ! <>environmentpotent inentrantsr1r il aclitics ind lar1 kecouon1ivjal& naturallenxironnmacro enuronnientexternal mac
19、ro environment:political,bank to provide him with support to help heridentify the problem, so she did not bankruptexternal environment: people's economic level increases, the income increases, the shangri-la hotel has a better reputation2.4 different stakeholdersshareholder. she has some discret
20、ion to determine the profitability of the company of her earnings.employeessuch as:waiters.their management company, or pay the labo匚 if the high profitability of the company which they will easily long wages or dividends.bank loans to the shangri-la hotel, from one aspect give the hotel provides th
21、e development of the power to promote the development of the hotel, the banking industry can get a lot of benefits.suppliersdominican republic and ivory coast:for the production of raw materials, production company what to buy what suppliers.government: the government reasonable tax revenue helped r
22、educe the burden of the hotel and the policy to help the hotel in a relatively relaxed environment.2.5 the effective control strategyestablish reward and punishment system,allow employees to be more active to participate in the work, there is a higher efficiency. entered into a strict management sys
23、tem to regulate employee behavior. between employees and between employees and leaders need to communicate frequently consulted on the development of the company's employees.personal centralized control:it takes centralized decisions. it emphasis direct supervision and personal leadership f ound
24、ed upon ownership, charisma, or technical expertise. it uses reward andpunishme nt to reintorce conformity to personal authority.bureaucratic control:bureaucratic control is the use of rules, policies, hierarchy of authority, written docum entation, reward systems, and other formal mechanisms to inf
25、luence employee behavi or and assess performance. bureaucratic control can be used when behavior can be co ntrolled with market or price mechanisms.output control: according to the target performance evaluation, management the process empowering employees, only by examining the results, in the proce
26、ss of operation. he give employees the freedom and judgment, improve operational efficiency to ensure the service quality, those complete the within the specified time for the high quality of employees will be rewarded, so use this control mode, the enthusiasm and creativity of the staff was inspire
27、d by.this hotel is using this model, she believes a, when he was on a business license to a to manage, the front desk of the high standard of service management performance has won the satisfaction of customers and the five-star award.cultural control: culture is a common value, a common belief, and
28、 trust in each other.asia hard to establish a mutual trust and respect of the corporate culture, she will put the rights to anthony and believe she has the experience and ability can be competent. in addition, c and anthony are in efforts to use this style to control employees, a month to arrange staff dinner to establish common val
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