电子商务论文（E-commercepapers）

1、电子商务论文 (e-commerce papers)analysisanalysisof the current situation of e-commerce developmentstrategy ofsmall and medium-sized enterprises china of the current situation of e-commerce developmentstrategy ofsmall and medium-sized enterprises chinaseo research center for integration of network market!n

2、g reports: in order to survive and develop in the fierce market competition environment in twenty-first century, small and medium-sized enterprises must develop e-commerce, but considering the present small and medium-sized enterprise environment and their own weakness, smes not abandon the traditio

3、nal business mode immediately, but should continue to maintain the foundation the traditional business model, e-commerce applications to reform the traditional business mode 1. the electronic commerce mode absorbed the esse nee of the traditional business model, and by means of advanced information

4、processing technology to improve it, so as to reduce the cost and improve the service level, to achieve a win-win enterprise related with part nets, customers, suppliers and other stakeholdersan analysis of present situation, china:there are small and medium enterprises to develop e-commerce problem

5、s in chinaalthough the small and medium-sized enterprises of our country began to get involved in the field of electronic commerce, but is still in its infancy, there are some problems in theperformance of specific:less than 1. of the understanding of the electronic commercemost of the small and med

6、ium-sized enterprise e-commerce is the so-called construction site, an online store, publish the information of the company and products, to allow customers to buy things through it. so the poor network utilization, single mode of marketing, most internet companies only stay in the online advertisin

7、g and promotion, but only the name and the name, address, phone hanging on the line, very few enterprises have their own independent domain name, to carry out other network marketing activities is scanty, huge advantages and potential the network is far from being excavatedless than 2. resources, th

8、e irrational investment structure, lack of information constructionsmall and medium-sized enterprises using the internet and electronic commerce in the degree of uneven, many small and medium-sized enterprises still focus on the business, it is difficult to put enough resources to carry out informat

9、ization construction. although some companies set up websites, but paying too much attention to the traditional business, coupled with the ''hardware and software light" tendency is serious, the website utilization rate is extremely low, and even become an empty shell, the investment re

10、payment rate is extremely low, resulting in electronic commerce3. supporting service system is not perfect because the domestic e-commerce is still in the initial stage of development of electronic commerce, the lack of a mature business environment. especially the development of electronic commerce

11、 at present china block in electronic commerce laws and regulations is not perfect and credit, payment and logistics, resulting in online transactions of enterprises to take great risks.two, analysis of the development of the industry:the necessity of the development of small and medium-sized enterp

12、rise e-cominerce1. improve the efficiency of business operationsthe implementation of enterprise resource planning by smal 1 and medium sized enterprises (erp) and business process reengineering (bpr) information construction in e-commerce, network has become the main medium enterprise production an

13、d operation of various aspects of the implementation and the place, from the procurement of raw materials, product design, manufacturing to product promotion, marketing, sales and transportation of various auxiliary. link to realize network integration, each link into an organic whole interaction, g

14、reatly improving the operational efficiency of enterprises2. can effectively reduce the inventorysmall and medium enterprises to implement e-commerce supply chain management, and through the construction of client and back-end provider of interactive system, the enterprise sales forecast accurately,

15、 and then realize the enterprise jit (justintime) mode of production to achieve the smooth supply of products, reasonable and efficient, not only to meet the supply, not to maintain large inventories zero inventory, and ultimately achieve business3. to reduce transaction costs, expand domestic and f

16、oreign markets, increased business opportunitiesthe electronic commerce will undoubtedly bring a sharp decline in transaction costs of small and medium sized enterprises on the one hand, the network advertisement in stead of traditional advertising for businesses to save a huge amount of advertising

17、 costs on the other hand, e-commerce to reduce intermediate channels, to achieve direct sales, thereby reducing the cost of sales.at the same time, e-commerce has the characteristics of openness, so that business transactions can be free from time and geographical constraints, the use of two markets

18、 at home and abroad, so as to create more business opportunities for smes.4. , small and medium enterprises can better adapt to changes in the market, and comprehensively improve the competitiveness of enterpriseselectronic commerce makes the information from discrete to intensive, information commu

19、nicated by ladder type into a horizontal type, so as to shorten the communication channels, so that smes can coordinate the enterprises and suppliers quickly, the enterprise and the customer's business dealings, fast processing enterprises purchase, distribution and delivery and other activities

20、 at the same time to strengthen the real-time monitoring and management of various departments. this change in the way of information transmission and management structure will inevitably lead to more efficient operation of small and medium enterprises, thus invigorate the vitality of the enterprise

21、 economy, and enhance the competitiveness of enterprisesthree 、 analyze the demand of industry seo:the feasibility of developing e-commerce in small and medium sized enterprises1. , the government has provided policy support for smes in the implementation of e-commercein january 22, 2010, the minist

22、ry of information industry reviewed and adopted the outline of china，s e-cominerce development strategy, which will become a directive document for enterprises engaged in e-cominerce activities in china at the same time, the three ministries and commissions will have a series of measures to promote

23、the informatization development of smes, thus guiding smes to develop e-coininerce2. , a large amount of network infrastructure provides hardware support for e-commerceover the years, the country has invested a lot of manpower, material and financial resources in the information infrastructure, and

24、has basically built a large capacity high-speed fiber optic transmission network covering the whole country. public data communications network, satellite and microwave communication network, image communication network and multimedia communication network have been put into use this provides hardwa

25、re support for smes in the implementation of e-commerce3. , a large number of e-commerce providers to provide e-commerce platform for the protectione-commerce providers specialize in providing virtual hosting space for enterprises, and e-cominerce service providers who undertake the creation and mai

26、ntenance of e-commerce platforms. this eliminates the high cost of the enterprise's own purchase of special equipment and the diversion of professional personnel, greatly reducing the operating costs of smes' e-commerce4., information education provides talents guarantee for e-commerceone of

27、 the key to the realization of e-commerce is the information talents at present, china is taking a variety of means and different forms, and actively carry out the training of information talents the education department is making great efforts to popularize network knowledge, set up e-commerce majo

28、r in many colleges and universities, economy, trade and other professional departments, and train a large number of high-quality composite talents for e-commercefour 、 analyze industry seo strategy:countermeasures for developing e-commerce in small and medium sized enterprises in china1., the formul

29、ation of small and medium-sized enterprises to implement e-commerce and overall planninge-commerce is not only the business simply moved to the internet, it is more important for the existing operation mode of enterprise reform, it relates to the enterprise management mode change, the adjustment of

30、business processes, internal resources reorganization, infrastructure and a series of problems, including the construction of the external environment of the enterprise network, macro market to create the environment etc. therefore, small and medium-sized enterprises according to different market en

31、vironment and market status of the combined with their own conditions, choose the best starting point for the implementation of e-cominerce, a phased plan (such as brewing stage, trading phase and transition phase of integration).2., with their own conditions, increase the investment in information

32、technology constructionthe development of small and medium-sized enterprises based on information technology and electronic commerce, to increase the input of information such as the software and hardware of the system construction cost, technical support cost, operation management cost, safety cost

33、, risk cost and other cost. therefore, smes should take business as the core, and use modern information technology tools to achieve new profit growth points on the enterprise value chain.3. establish efficient information collection system and optimize the allocation of resourcesin the era of infor

34、mation network, timely and effective information decides the market and benefit in order to successfully implement e-commerce, small and medium-sized enterprises must establish an efficient mis information collection system through the design of the website establish a good dynamic database, and pro

35、cessing of information, and then understand the market demand, trends and the enterprise，s own operating conditions, the company，s products on the internet and so on. at the same time, it can integrate with erp, bpr, scm and crm systems, and optimize their own resource allocation, minimize costs and

36、 improve operating efficiency4., select the best delivery and payment methods to reduce the risk costssocial distribution and payment and settlement forms are the two bottlenecks in the development of e-commerce, and smes can not solve it by themselves therefore, small and medium-sized enterprises can take the third party logistics distribution mode, by the logistics agent to undertake warehousing, transport agency, in