




版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
1、 CHAPTER 7 Distribution StrategiesDistribution Strategies1995-1998 Establishing A 1995,7 Jeff Bezos founded Amazon 1995-1998 Establishing A 1996-1997 To support the increased traffic and sales ,the company built up its infrastructure and systems.lDistribution center capacity grew from 50000 to 28500
2、0 square feet.lIncreased the number of titles held in its DCs to over 200000 at the end of 1997 and reduced promised delivery times on those titles.lMajor efforts were made in software development to support back-office operations.1995-1998 Establishing A 1998, Amazon expanded its product lines. Non
3、etheless,with the additional product lines, the inventory turns dropped from 56 in 1997 to 24.8 in 1998.1999 Building Additional Fulfillment InfrastructureBy late 1998, the company was beginning to face toughter competition from player.So,Amazon started adding new product lines and features at a fas
4、t pace.1999 Building Additional Fulfillment frastructure To support its transformation and its projected triple-digit growth,Amazon adapted its supply chain and distribution network.1999 Building Additional Fulfillment frastructure Just before the Chrismas 1999 season , the new distribution center n
5、etwork was up and running.Amazon delivered more than 99% of its orders in time for Christmas 1999.In the fourth quarter alone of 1999,amazon shipped about 20 million items and acquired more than 2.5million first-time customers.2000-2002 Optimizing the customer In early 2000,Wall Street began to put
6、profit pressure on all dotcoms,including amazon s stock price which had reached a record high of $106.49 in Dec.1999.Fulfillment network 2000-2002 Optimizing the customer In this context,Jeff Bezos acknowledge the need for profitability and a stronger focus on operational excellence,which means trea
7、ting customers right but at lower cost. Fulfillment network 2000-2002 Optimizing the customer Jeff Wilke,the new vice president of operations at amazon,quickly launched several initiatives to reduce costs associated with stocking and shipping goods. Streamlining US Distribution Centers ProcessesInve
8、ntory CostsDelivery ProcessesFulfillment network 2000-2002 Optimizing the customer By a set of measures, Amazon reduce costs associated with stocking and shipping goods. Fulfillment network A in EuropeLaunching Amazon in the UK and GermanyLaunching Amazon in FranceAmazons Chanllenges in EuropeQrgani
9、zation of Amazon European SubsidiariesGoing ForwardAssessing the EDN OpportunityLaunching Amazon in the UK and Germany 1998 A entered the European market,targeting the two countries-the UK and Germany-that represented both the largest online markets and the largest markets for books in Europe.Launch
10、ing Amazon in the UK and GermanyLaunching Amazon in France 2000,9,Amazon launched France.A in Europe At the end of 2000, the international segment of Amazon comprising the UK,German,and the newly launched French and Japan(launched in November 2000)sites reached $381 million in sales, accounting for
11、13.8% of the companys total revenue.International sales grew 74% in 2001 to reach $661 million, accounting for 21% of sales.Going Forward By 2002,international revenues were $1.2 billion (35% of Amazons total revenue). Going forward,Amazon executives in Seattle planned to roll out some product categ
12、ories and functionalities already available in US.So Amazon Europe needed to build up its infrastructure to support this ambitious vision. Tom Taylor was transferred from Seattle to London to address these issues.Assessing the EDN Opportunity Tom Taylor should consider whether Amazon needed three independent distribution centers or could it build a European disreibution network (EDN). Taylor also had to consider the benefits of an EDN, function ,location and the impact of the implementation of the E
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 尊重英雄班会课件
- 尊重他人说课课件
- 产业园区人才引进与培养合作协议
- 阿里巴巴商家品牌代运营合作协议书
- 因家庭矛盾解除婚约彩礼退还及财产分割协议
- 离婚协议补充协议书签订要点流程与法律风险防范
- 2024-2025学年浙江省金华市卓越联盟高一下学期5月月考政治试题及答案
- 毛笔教学flash课件
- 传感器在公共场所安全监控中的应用考核试卷
- 智能健身器材智能健身房管理与预约系统考核试卷
- 2025年 武汉市汉阳区社区干事岗位招聘考试笔试试卷附答案
- 2025年 云南省危险化学品经营单位安全管理人员考试练习题附答案
- 美发师五级试题及答案
- Q-GDW10250-2025 输变电工程建设安全文明施工规程
- 2024-2025学年四年级(下)期末数学试卷及答案西师大版2
- 2025-2030年中国钕铁硼永磁材料行业市场现状供需分析及投资评估规划分析研究报告
- 2025-2030年中国高导磁芯行业深度研究分析报告
- 宣城市宣州区“政聘企培”人才引进笔试真题2024
- 远程胎心监护数据解读
- 2025年全国法医专项技术考试试题及答案
- 2025年宁夏银川市中考历史三模试卷(含答案)
评论
0/150
提交评论