HowToUseTheExternalSourcesInKnowledgeCenter

1、to be most valued by those who most value brands.how to use theexternal sourcesin knowledge centerprepared by knowledge center28/07/2003how external sources value us for engagements: save time more information & ideas update our knowledge community can help challenge: are you ready for deeper th

2、inking? because your value will never be “i can find the information but i can understand and process the information”case: chinainfobankhow external sources value us for personal training subscribe for everyday learning community for discussion keyword search for subject focused study challenge do

3、you think it worthwhile to use your spare time to be an category expert? no one can be expert without spending more time on itcase: to use external sources to build competitive advantagesits not easy!to use external sources to build competitive advantages you have to be insightful you process inform

4、ation more effectively and efficiently you do not only rely on the information but also your sensecase: mckinsey quarterlyto use external sources to build competitive advantages you have to be focused choose the subject you have interest update yourself everyday by the best information and experienc

5、e structure and review your information often summarize your knowledge and write it downcase: the standardto use external sources to build competitive advantages you have to be active use the best community to share experience use all the opportunities to share with each other put your opinions unde

6、r pressure promote yourself with the hr section and have more related engagements as exercisecase: i-advertisinghow to use effectivelymedianewsprofilesstatisticstemplatetrainingothersbusiness consultingcategory knowledgecreativegeneralhuman resourcemacro environmentmarket research attributes/indices

7、 of external sources category typecase: china demographicshow to use effectively attributes/indices of external sources refresh ratefrequently refreshedeveryday learning coveragewide coveragefocused studyengagement search insight reliabilityhigh reliability (only class 1)can quote in your reports di

8、rectlycase: chinaebhow to use effectively attributes/indices of external sources support keyword search?never forget to use keyword search when possiblekeyword search is most useful in engagement search and focused studyeveryday training not suggest to use keyword search communitycommunity can make

9、you new friendssometimes you really find knowledge but not information theretry to ask a question if you have no other resolution subscribeuseful for your everyday learning and build knowledge barrierhow to use effectively attributes/indices of external sources contact personnever forget to turn to

10、them for help when urgent and mustyou are not using their labor (or not only), but you are using their information expertise and business understandingoften they know better what information you actually need locationcase: isiwhy we do not suggest you to leak the sources to clients do you have enoug

11、h insight to give the information more value?case: wharton & harvardwhy we do not suggest you to leak the sources to clients can you face the clients when they have enough information as you? (for business both clients and you are not familiar with)case: creative picture gallarieswhy we do not s

12、uggest you to leak the sources to clients can you face the clients when they know you can get the information and opinions within 3 days? (for the clients know the industry better than you but they are often surprised for that you have same experience.but we should share some sources with clients in

13、 the future big clients will find the sources sooner or later if we only rely on the information advantage, we can not make stable advantages strategic service is not you teach the client but is you are partner with the clientnot only external sources help all databases in ogilvy all people around you all sections in knowledge center all books in our library and all your experience to search correctly which you have to do to learn it!conclusionexternal sources are helpful for e