商务英语写作chapter11PPT课件

1、 外语教学与研究出版社外语教学与研究出版社 1chapter 11 letters of apology & congratulation 外语教学与研究出版社外语教学与研究出版社 2lto err is human. leveryone makes mistakes. in the business world, losing a customer can be extremely costly. if you make a mistake, a business apology letter is crucial. lletters should generally be written

2、from the perspective of the customer. 外语教学与研究出版社外语教学与研究出版社 3some reasons to write this type of letter include:lmissing an important meetinglpoor customer servicelincorrect delivery of productslshipping defective goodslovercharge ldelay for a refund 外语教学与研究出版社外语教学与研究出版社 4when apologizingl you must be

3、 sincere, direct, and brief.l reinforcement of the error would work against the purpose of apology.l empathy is the key to an appropriate apology. 外语教学与研究出版社外语教学与研究出版社 5writing steps:lbegin with an apology and reveal the purposelpresent specific situation for which you apologizelhope for understandi

4、ng and forgiveness 外语教学与研究出版社外语教学与研究出版社 6useful expressions p158li must apologize to you forli am very sorry thatlplease accept my apology forli owe you an apology forli regret thatlplease forgive me for 外语教学与研究出版社外语教学与研究出版社 7useful expressionslplease pardon/excuse/forgive me.li am to blame(该受责备该受责备

5、,应负责任应负责任) for this unpleasant thing.li hope you will kindly forgive my lapse of attention( 一时疏忽一时疏忽).li am so sorry to have put you to/into so much trouble.li sincerely hope that you will kindly accept my apologies. 外语教学与研究出版社外语教学与研究出版社 8sample apologylp 154 外语教学与研究出版社外语教学与研究出版社 9apology letterdama

6、ged goodsdear sir, it was distressing to learn that the chocolate we shipped to your firm last week arrived in bits and pieces. per your request, a new shipment for 30 lbs. left our dock this morning and is scheduled for a afternoon delivery to you on may 26th. please turn over the damaged goods to

7、the driver at the time of deliver. i am sorry that this unfortunate incident occurred and sincerely appreciate your continued patronage. 外语教学与研究出版社外语教学与研究出版社 10exercise 外语教学与研究出版社外语教学与研究出版社 11part iv on p 161lwrite a letter of apologylwriting steps:lapologylexplain reasonslhope for understanding and

8、 forgiveness 外语教学与研究出版社外语教学与研究出版社 12ex 4 on p161dear mr. white,please accept my apology for having missed yesterdays meeting.the flight from london was over 2 hours late departing because of the heavy fog. hoping for clearance to take off at any time, airline attendants did not allow us to leave the

9、 plane to telephone.i am sorry for the inconvenience caused. your understanding in this matter would be greatly appreciated.yours sincerely, 外语教学与研究出版社外语教学与研究出版社 13watch & answerlscene 1: lwhy did the shop assistant apologize?lscene 2:lwhat is the problem of the jacket?lcan the customer get a refund

10、? why not?lwhat is the solution in the end? 外语教学与研究出版社外语教学与研究出版社 14 外语教学与研究出版社外语教学与研究出版社 15translation practice亲爱的戴维：亲爱的戴维：请原谅我收到您请原谅我收到您12月月7日的来信后迟日的来信后迟迟未复。迟未复。 您的来信到来时，我正巧在香港，家您的来信到来时，我正巧在香港，家人无法及时转递。你的信一直放在我写字人无法及时转递。你的信一直放在我写字台上，直到我回到才看见，拖至今天才回台上，直到我回到才看见，拖至今天才回信，深表歉意。信，深表歉意。 这次出去旅行饱览了许多美丽景色，这次

11、出去旅行饱览了许多美丽景色，下次见到您时，将告诉您一切。下次见到您时，将告诉您一切。 外语教学与研究出版社外语教学与研究出版社 16sample writingdear david:please forgive me for delay in replying your letter dated december 7. when your letter arrived, i was just in hong kong. as my family could not forward it to me during my absence, it has been, therefore, lying

12、 on my desk until the moment when i came back. now the first thing i have to do is to write these few lines to express my deep regret. i enjoyed many pleasant scenes during my trip. i shall be pleased to give you an account of them when i see you next time. sincerely yours, 外语教学与研究出版社外语教学与研究出版社 17 外

13、语教学与研究出版社外语教学与研究出版社 18on special occasions:lweddingslretirementlpromotionlgraduationlanniversarylother good news 外语教学与研究出版社外语教学与研究出版社 19letters of congratulationlbegin with the reason for writing. ltell how you learn about the good news and make the reader feel certain that he/she deserves the prais

14、e. lend the letter by using an encouraging and conversational tone. 外语教学与研究出版社外语教学与研究出版社 20opening:lcongratulations on li am delighted to hear thatli was very pleased to learn thatlits a pleasure to hear thatli would like to extend / send my warmest / sincere / heartfelt congratulations to you. 外语教学

15、与研究出版社外语教学与研究出版社 21lmy colleagues join me in sending you our warmest congratulations.lplease accept our heartfelt congratulations on your 外语教学与研究出版社外语教学与研究出版社 22comments on the achievement:lwe believe that your advancement properly reflects the quality and diligence that has characterized your work

16、in every area. 您在工作中的各个方面都能发挥卓越才能并尽最您在工作中的各个方面都能发挥卓越才能并尽最大努力，今日的升迁是必然的结果。大努力，今日的升迁是必然的结果。li know that your enthusiasm and experience in your work are the very qualities that are needed for this important position. 我知道，以您的工作热情和丰富经验，担当这一重我知道，以您的工作热情和丰富经验，担当这一重要职位是恰当的。要职位是恰当的。 外语教学与研究出版社外语教学与研究出版社 23cl

17、ose:li wish you every success in your future career.lbest wishes for your continued success.lwe look forward to an even closer association in the future. 外语教学与研究出版社外语教学与研究出版社 24informal 外语教学与研究出版社外语教学与研究出版社 25formal 外语教学与研究出版社外语教学与研究出版社 26sample congratulationslp 155 外语教学与研究出版社外语教学与研究出版社 27ex iii on

18、 page 161lcongratulations lelectedlappointmentlin view ofldeservelpromotelassistancelterm 外语教学与研究出版社外语教学与研究出版社 28translate the following congratulatory letter into chinesel 热烈祝贺贵公司北京办事处成立。热烈祝贺贵公司北京办事处成立。贵公司在中国的发展令人瞩目，良好贵公司在中国的发展令人瞩目，良好的前景也让人很受鼓舞。我们万科国的前景也让人很受鼓舞。我们万科国际集团所有员工祝贵公司在这一市场际集团所有员工祝贵公司在这一市场的

19、业务蒸蒸日上，顺利成功。的业务蒸蒸日上，顺利成功。 外语教学与研究出版社外语教学与研究出版社 29sample writingplease accept our warmest congratulations on the opening of your beijing office.the development of your business in china is very impressive and your bright prospect is also encouraging.we at wanke international group wish you every succ

20、ess in your increased involvement in this market. 外语教学与研究出版社外语教学与研究出版社 30 外语教学与研究出版社外语教学与研究出版社 31lthe death of a partner, employee, client or customer can be a devastating blow for any business. it is appropriate to express condolences sincerely and compassionately upon learning that a business coll

21、eague has suffered a personal tragedy of this magnitude. write a condolence letter with sensitivity and make it more personal than a typical business letter. lthe personal and heartfelt words of condolence serve as a tribute to the deceased and words of comfort to the bereaved. 外语教学与研究出版社外语教学与研究出版社

22、32condolence letters 吊唁吊唁,哀悼哀悼lbegin with a direct statement of sympathy.lconcentrate on positive memories and positive developments that may lie in the future.loffer wish or help. 外语教学与研究出版社外语教学与研究出版社 33a direct statement of sympathy得知得知深表关切：深表关切：lwe were very sorry to learn ofli was deeply distres

23、sed to hear ofli was deeply concerned when i learned that惊闻惊闻逝世，深致哀悼：逝世，深致哀悼：lwe were shocked to hear of the sudden passing ofli was indeed grieved (deeply distressed) to hear of the untimely passing oflit is with great sorrow (regret) that we have received the sad news of the loss of 外语教学与研究出版社外语教学

24、与研究出版社 34positive memories and positive developmentsli had the privilege of knowing him for many years and always admired his integrity and high quality of business conduct. 外语教学与研究出版社外语教学与研究出版社 35wish or helplwe are all praying for your quick and complete recovery.li wish you a complete and speedy recovery.lplease feel