chapter1businessletters

1、Business EnglishWhat do you want to learn from this course ?INTRODUCTION nMultinational companies: culturecompany organizationManagementMaketingnExport and import companiesInternational tradeInternational tradenexchange of goods and services across national boundariesParties involved in internationa

2、l tradensellersnbuyersnshipping companiesnfreight forwarders (货运代理)nbanksninsurance companiesngovernment administrations CUSTOMSENTRY-EXIT INSPECTION AND QUARANTINE BUREAUnEtc.Differences between international trade and domestic tradenlanguage, laws, customsncurrencynculturencommunication systemsnri

3、sk levelsn.Benefits of international tradencheaper goods or servicesngreater variety of goodsnwider markets for the supplying countryneconomic growthSyllabus Grading plan for this courseThis course will be weighted as follows:1. Attendance 10%2. Assignment 20%3. Final exam 70%Total 100%Chapter one B

4、usiness Letters Objectivesn To know characteristics of business letters.n To learn structure and styles of business lettersn To learn the ways of designing the envelope addressingCharacteristics of business lettersnClarity nConcisenessnCourtesyClarity nThe sender must express the meaning clearly so

5、that the receiver will understand it well. ConcisenessnTry to use the simplest sentences and fewest words to explain the meaning clearly.CourtesynTry to avoid irritating and offensive statements. It is also polite to answer a letter promptly. nWe are very interested in your products and would like t

6、o place an order for 30000 gel pens.nGive me a rely before Thursday.n Our company is located in Ningbo, which is a beautiful coastal city in Southeast China.Which principle do the following sentences violate?Structure of a business letternLetterheadnDatenInside AddressnAttention LinenSalutationnSubj

7、ect LinenBodynComplimentary ClosenSignaturenEnclosurenCarbon CopynPostscript1. Letterhead (信头信头)nsenders name and addressnpostcodentelephone number, fax number nE-mail addressChina National Light Industrial Products Imp. & Exp. Co.82 Donganmen Street, Beijing, China Tel:* Fax:* E-mail:* Post Code:*2

8、. Date e.g. n7 September, 2013 nSep. 7, 2013n7 Sep., 2013n9/2/2013 Sep. 2, 2013 (AmE)9 Feb., 2013 (BrE)商务英语 第一章3. Inside addressnthe receivers name and titlencompany name and addressChina National Light Industrial Products Imp. & Exp. Co.82 Donganmen Street, Beijing, China Tel:* Fax:*E-mail:* Post C

9、ode:* Mr. Walter Roberts Sales Manager Mid-West Imp.& Exp. Inc. 12 East Tenth Street Chicago, IL 60687, U.S.A.n住址中常用字，有简写的多用简写 n楼F (e.g. 2F) n巷 Lane ( e.g. Lane 194) n段 Section; sec. (e.g. Sec. ) n弄 Alley (e.g. Alley 6) n路 Road；Rd.( e.g. Fenghua Rd.) n街 Street；St.(e.g. Yangwang St.) 商务英语 第一章How to t

10、ranslate address?nNo.33, Alley151 Sec.4, Ren-Ai Rd., Taipei, Taiwann台湾台北仁爱路4段151弄33号n中国浙江省宁波市江北区风华路818号nNo. 818 Fenghua Rd., Jiangbei District, Ningbo, Zhejiang Province, Chinae.g. 商务英语 第一章Sales ManagerCarpet Department102, Fengqi Rd. HangzhouP.R. of ChinaSales Manager Carpet DepartmentZhejiang Nati

11、ve Produce& Animal By-products Imp. & Exp. Corp.102, Fengqi Rd.HangzhouP.R. of China Zhejiang Native Produce& AnimalBy-products Imp. & Exp. Corp. 4. Attention Line （经办人行）（经办人行）1信件需由对方公司专人处理时，2信内地址和称呼之间加上如下文字：e.g.Attention: Mr. David Jones, Business ManagerAttention: Export Department商务英语 第一章5. Salut

12、ationDear Sirs, (British Style)Gentlemen: (American Style)6. Subject Line （事由行）（事由行）nthe central idea of a letterninserted between the salutation and the body of the letterDear Sirs, Subj: Womens BlousesDear Sirs, Re: Womens Blouses 7. Body(1) Opening sentence (2) Actual message (3) Closing sentence

13、 商务英语 第一章Opening sentencese.g. (1) Thank you for your letter of Sept.8 (2) In reply to your letter of July 2 (3) Your letter of the 10th, Aug. has been duly received with thanks.商务英语 第一章Closing sentencese.g. (1) We look forward to hearing from you soon. (2) Please do not hesitate to contact us if yo

14、u require any further information. (3) We would be grateful if you could send us this information as soon as possible. (4) Any early reply would be highly appreciated. 商务英语 第一章8. Complimentary ClosenSincerely yours,nYours sincerely,nSincerely,nFaithfully,nRespectfully,nTruly, nBest regards,9. Signat

15、urenthe signed name of the person writing the letternSince the hand-written signature is illegible, the name of the signer should be typed below the signature. 10. Enclosure (附件附件)1左下角注明：左下角注明：Encl. / Enc. 复数，Encls. / Encs.e.g.Encl.: Order form No.512Encls.: 2 invoices2附件另邮寄出，则打：Encl.: Under separat

16、e cover.3附件内容在信中提及Encl.: As stated / Encl.: a/s商务英语 第一章11.Carbon Copy (抄送抄送)1寄给对方的信件有副本寄给另外一个人单寄给对方的信件有副本寄给另外一个人单位时位时2在签名处后面一行左边打上在签名处后面一行左边打上C.C./cc及副及副本收件人或公司名本收件人或公司名3. bcc 密送密送/暗送暗送 e.g. C.C. Mr. J. CopperC.C. Prof. C.Y. Cheng Hongkong Chinese University 商务英语 第一章12. Postscript (附言)nWhen the writ

17、er forgets to mention something in his letter, he may add his postscript two spaces below the C.C.ne.g.nP.S. The catalogue will be airmailed to you under separate cover. 1. Letterhead 2.Date3.Inside Name Address 4.Attention 5. Salutation 6. Subject Line 7. Body 8. Complimentary Close 9. Signature(ha

18、nd-signed)(typed) 10. Enclosure 11. Carbon Copy 12. P.S. China National Light Industrial Products Imp. & Exp. Co.82 Donganmen Street, Beijing, China Tel:* Fax:* E-mail:* Post Code:* 2nd Sep., 2013 Mr. Walter Roberts Sales Manager Mid-West Imp.& Exp. Inc. 12 East Tenth Street Chicago, IL 60687, U.S.A

19、.Attention: Import DepartmentDear Sirs, Subj: Womens Blouses. Yours faithfully, (signature)WangmingSales ManagerEncl.: Under separate cover.C.C. Mr. J. CopperP.S. The catalogue will be airmailed to you under separate cover.The styles of business letternIndented style (缩进式)nblocked style (齐头式)Letterh

20、ead Date:_InsideAddress_Salutation,Body_ComplimentaryClose,SignatureBlocked StyleLetterheadDate:_InsideAddress_Salutation,_Body_ComplimentaryClose,SignatureAddressing the Envelopee.g.Li MingxinHunan Foreign Trading Corp. 22 Wuyi Rd. Changsha, Hunan, 457800China Mr. Bill White Overseas Trading Co. 24

21、 Park St. London, 33402 England Registeredstamp商务英语 第一章VIA AIR MAIL n1齐头式/缩进式 n3每行之后不要标点符号n4如果是航空邮件或特快专递，可在右上角邮票处下面注明VIA AIR MAIL或SPICIAL DELIVERY。但如果是航空信封，则不必另加说明。n6“印刷品（PRINTED MATTER）”“样品（SAMPLE）” “商业文件（COMMERCIAL PAPER）”可在收信人姓名、地址的上方处注明。n7在信封的左下角可注明以下内容：Private ，Personal，Urgent，Confidential，Regi

22、steredNowadays, most of the communication between the buyers and the sellers is done through E-mails.nEmail adressnIs it necessary to write DATE?nSubject and C.C./bccnEnclosure- Attachmentn如何设置签名栏签名栏senders namesenders companysenders address relevant contact information:website,email,fax,telDear .,B

23、ody_ Kind Regards,Dean BannerBS 2005 LtdUnit 10, Wallows Industrial Estate RoadBrierley HillWest MidlandsDY5 1QAUnited Kingdomwww.bs2005.co.ukemail: deanbs2005.co.ukTel: +44 1384 484772Fax: +44 1384 483965Mobile: +44 7801 929041ExercisenAddress an envelope according to the following letter. Dear Tom

24、,I have been in contact with Susan at your company who has sent me a quotation list of the pen. Our clients are interested in your products. Would you please send us a complete catalogue. Your earlest reply is appreciated. Kind RegardsDean BannerBS 2005 LtdUnit 10, Wallows Industrial Estate RoadBrierley HillWest MidlandsDY5 1QAUnited Kingdomwww.bs2005.co.ukemail: deanbs2005.co.ukTel: +44 1384 484772Fax: +44 1384 483965Mobile