BEC商务英语Module9

1、Module Nine The Future Module NineBUSINESS TOPICOverview9.1 Business topic: The futureReading: Press releaseGrammar: The future & The first conditionalReading: Strategies for the futureListening: A strategy meeting9.2 Business skills: MeetingsReading: tropical storm hits PolandListening: Crisis meet

2、ingGrammar: will + time clausesSpeaking: BrainstormingListening: Crisis strategyVocabulary: Collocations with meetingWriting: Letter of apology9.3 Exam spotlight: Reading Test Part Four/FiveWords & expressions Prototype 原型，样本Norm 标准Exhaust emission 废气排放Hybrid 杂交，混血儿Electricity generation plant发电厂Car

3、-oriented lifestyle以车为主的生活方式 Trial version试用品Tram 有轨电车Occupant 占有者Solar panel太阳能电池板Joint venture 合资企业Withdraw 撤离，退出Stabilize使稳定 Mutual benefit互惠Foreign exchange transaction外汇业务Low cost electricity低价电Viable可行的With a view to 着眼于With regard to关于9.1 Reading: Press releasenGreen Environmental Protection

4、VolunteernGreen Party 一个环境保护者政党nGreen Christmas绿色圣诞，风行欧洲的节日新主张。在圣诞节呼吁大家少用一张包装纸，减少贺卡的使用量，主动回收废弃的圣诞树等，一点一滴为环保做贡献。nGreen collar绿领一族是一种新的社会阶层，他们崇尚无公害的有机食物，偏爱天然材质的衣服，同时理性地选择家居住房，忠实于生活本质的回归，倡导更合理，更绿色自然的消费与生活。 9.1 Reading: Press releasenDo you know anything about the hydrogen engine? E.g. Hybrid carsnMatch

5、 the definitions in Ex. 1nRead the first paragraph to do Ex. 2.nContinue reading. Meanwhile, underline the words which help you understand the correct answers to Ex. 3. 1.D 2.G 3.H 4.F 5.E 6.B 7.A 8.C 1. B 2. B 3.C 4.B Bthe expressions of future1. will for predictions表预测Filling your tank with hydrog

6、en will soon be the norm.2. will for offers表提议 I will ask him to call you.3. Will for promises表许诺 Ill do it later.4. be doing最近安排好要进行的动作Are you coming to tomorrows meeting? Grammar: the future 15. going to表示计划或意图，以及能看见或有证据表明这个动作一定会发生的未来She is going to look for a new job in the summer.Consumers are m

7、ore aware of the environment these days and they are going to demand green alternatives.6. be to表计划，只用于肯定句 和疑问句John and Mary are to be married in October.When is the wedding to be?7. be about to表即将The meeting is about to begin. Grammar: the future 2 PEST分析 1PEST分析指宏观环境的分析，宏观环境又称一般环境，是指影响一切行业和企业的各种宏观

8、力量，包括Political政治，Economic经济，Technological技术和Social社会。其扩展变形形式有：PESTLE / STEEPLE PESTEL Political, Economic, Sociological, Technological, Legal, EnvironmentalSocial, Technological, Economic, Environmental, Political, Legal, EthicalPEST分析 2n PESTLIEDn SLEPTPolitical, Economic, Social, Technological, Le

9、gal, International, Environmental, DemographicSocial, Legal, Economic, Political, TechnologicalSWOT分析n也TOWS称分析法，道斯矩阵，即态势分析法，20世纪80年代初由美国旧金山大学的管理学教授韦里克提出，经常被用于企业战略制定，竞争对手分析等场合，包括企业的Strength优势，Weakness劣势，Opportunity机会和Threats威胁，以帮助企业把资源和行动聚集在自己的强项和有最多机会的地方。Porters five forces analysisn波特五力分析是哈佛商学院的迈克尔

10、波特于1979年提出的，用于竞争战略的分析，可以有效地分析客户的竞争环境。五力分别是：供应商的讨价还价能力，购买者的讨价还价能力，潜在竞争者进入的能力，替代品的替代能力，行业内竞争者现在的竞争能力。五种力量的不同组合变化最终影响行业利润潜力的变化。Strategies for the futurenEx. 1nEx. 3nEx. 4nEx. 5 1 E 2 A 3 C 4 F 5 D 6 BB2 4 1 31 A 2 B 3 A 4 B Reading: tropical storm hits PolandnPlease read the news item out loud in the s

11、tyle of a newsreader, then answer the question.nCheck any unknown words from the screen.The storm killed 6 people, injured several dozen, left up to a million people without electricity, damaged public buildings and homes.Words & expressions Tropical 热带的Hurricane 飓风Crane operator 起重机驾驶员Road and rail

12、 links 公路铁路线Disrupt 使中断Emergency team 紧急救援队Key sector 关键部门Subsidiary 子公司Allegation 指控Financial malpractice 财务舞弊Salmonella 沙门氏菌Poultry industry 家禽业Point of contact 联络人Podcast 播客Specialist catering magazine 专业餐饮杂志Blog (weblog)博客Lamb chop 小羊排Listening: Crisis meetingnNight shift 夜班nEvacuate 疏散nPower ge

13、nerator发电机nSet priorities 按优先级排序nDamage assessment损失评估nCoordinate 配合nB A B B C AnMarek, Jonathan, a small teamGrammar: will + time clausesnIf we do that, the damage will be limited.nWe will switch on the electricity when we receive the order.nAs soon as we get an up-to-date weather forecast, well de

14、cide when to go hiking.nIll let you know before I go on holiday.nIll have to stay at the station until the strike ends.BrainstormingnPut these problems from trivial to life-threatening.nSit around and discuss as many ideas as possible to find a solution to the most serious problem. Ask a secretary t

15、o record each idea. nChoose the best solution.Listening: Crisis strategynThink of some bad news which may affect a company.nDo Ex. 1nStudents listen and check the answers in Ex. 2.nPlay the recording again to do Ex. 4.collapsed hit damaged cost fightc, a, b, d1 crisis plan 2 effectively 3 situation4

16、 team 5 spokesperson 6 audiencesVocabulary: Collocations with meetingn1 board, crisis, departmental, teamn2 attend, arrange, chair, hold, miss, runn3 agenda, action points, chair, chairperson, minutesn4 minutes, attend, agenda, miss, arrangeMake a crisis communication plan 1nCollect information abou

17、t the situation and make sure you know the relevant facts: who bought the food? Who supplied it? Did the food poisoning originate in your restaurant?nDecide who will be responsible for handling the crisis: you, the manager, your business partner.Make a crisis communication plan 2nAppoint a spokesper

18、son who will be the point of contact between the Crisis Team and the media: yourself, your business partner, your lawyer, etc.nIdentify your key audiences: customers and competitors in this case. Choose the best way to address your audience: a press release, an apology letter, new publicity, etc.Letter of apology Dear Mr. Weakes, Im writing to apologize for the poor service you received in our restaurant last week, and for the food poisoning you suffered. We would like