互联网发展趋势ThetrendofdevelopmentoftheInternet

1、The trend of development of the InternetIn 2015, Chinas Internet penetration will reach 50%, that is almost half of Chinese people use the Internet. The Internet has become a tool of Chinese life and the work was like peas and carrots. The n ext two to three years, the mobile Internet will con ti nu

2、e to in filtrate into our life and work, will be in so many ways to cha nge and improve our lives and work form, gen erate more bus in ess opport un ities.As of June 2014, 632 millio n In ternet users in Chi na, the In ternet pe netratio n rate is 46.9%, in creased by 1.1% at the end of 2013. In the

3、 first half of 2014, as smartph ones for feature phones substitute has bee n basically completed, smartph one users has formed a large scale, market share has become saturated, the slowi ng trend growth, the growth of smartpho ne pen etrati on of In ternet users pull effect weakened. Permeability is

4、 expected by the end of 2015, Chinas Internet users will be close to 50%. Number of global In ternet users in 2013 to 2.6 billio n, a 9% in crease in 2013 than in 2012, but even so, the no.1 global nu mber of Chin ese Internet users. Number of Internet users in China in 2013 is the sec ond 2.9 times

5、 the nu mber of Internet users in the Un ited States, but Chinas Internet penetration is 46%, with 83% in America, from the point of penetration, nu mber of Internet users in China also has the very big developme nt space.The global mobile Internet usage continues to grow, accounting for 25% of the

6、whole Intern et (as of May 2014), the data was only about 14% last year, a year using scale doubled, the permeability of mobile Internet users in Asia also in creased to 37% from 23% last year, growth speed. As of June 2014, 527 millio n mobile Internet users in Chi na, an in crease of 26.99 millio

7、n from the end of 2013, China mobile Internet pen etrati on rate was 39.1%, and the proporti on of Chin as populatio n (Internet users) is n early four into Chin ese in the use of mobile Intern et. At the same time, Internet users in the use of mobile Internet populati on acco un ted for further in

8、crease, from 81.0% in December 2013 to 83.4% in June 2014, the scale of mobile In ternet users beyo nd traditi onal PC users scale for the first time.Internet products and services will follow. I n 2012 and 2013, many large Internet compa ny its mobile side flow has already moved beyond the PC, many

9、 large Internet companies journeyed mobile PC bus in ess users, prese nts the PC bus in ess growth, rapid growth of the mobile bus in ess. If an Internet bus in ess without his fist on the mobile end products, will soon be the wave of the mobile Internet. In the next two or three years, the mobile I

10、nternet world.Chi nas mai nstream media, televisi on advertis ing and n ewspaper advertis ing reve nue market share bega n to appear obvious decli ne from 2009, 2011, on li ne advertis ing revenue in come beyond the newspaper, in 2013, the online advertising revenue is beyond television advertising

11、revenue, n etwork media to become the first big advertis ing media, i n 2014, the in come share of the on li ne advertis ing will also con ti nue to grow, and TV is in continue to decli ne, the in come share of the online advertising will continue to lead the market significantly.In the Un ited Stat

12、es, although not bey ond televisi on the Internet advertis ing market share, but the gap is gradually narrowing, especially the length of the Internet media consumption has significantly beyond TV media consumption time, this will promote the further prosperity of Internet advertising market, and th

13、e market of the print and broadcast media consumption time and advertis ing market share, are in serious atrophy.In 2013, CPC and CPA for billing the effect of advertising, the market share of 66.6%, the proporti on will be more tha n 7 to 2014. Class in advertis ing for the main stream of Chin as o

14、n li ne advertis ing market, accurate advertis ing tech no logy will become an importa nt driver of Internet advertis ing market. We see 360 eyeball of the compa ny system, wide tencen ts click-through new based on large data such as precise advertising force is rising rapidly, and its market positi

15、on already can with traditional portal. Games and electricity is the main customer base of these precision advertising system, with the further development of the customer base, and accurate advertis ing system on large data, further we have reas on to believe that these precisi on for large data dr

16、ive n advertis ing power n etwork advertis ing market is the most importa nt drivi ng force of the cha nge and developme nt.Internet consumer finance refers to consumers via the Internet to buy consumer goods con sumer loa ns way of moder n finan cial service, in clud ing home loa ns, loa ns, stude

17、nt loa ns, car loans, tourism, etc. Chinas consumer finance market is in the early stage of the development of the Internet, in 2013 Chinas Internet consumer finance market size of 6 billion yuan. From the point of Internet con sumer finan cial tran sact ions con stitute, 2013 Internet con sumer fin

18、ance deals mainly P2P consumer credit, iresearch data shows, the proportion is as high as 97.5%. Electricity gia nt in 2014 for the first time in the field, in early 2014, ji ngdong first to launch a service ious, then July day cat launch a service stage. Strong cut electricity giant, in 2014 the ma

19、rket pattern appeared sig ni fica nt cha nge, in 2014 by electric bus in ess platform of con sumer credit tran sact ion accounts for 32% of the scale of the Internet financial transactions, the proportion will rise to 40% in 2015, is expected in 2016 will be more tha n half, gen erated by electric b

20、us in ess platform scale of con sumer finance bus in ess will become the market main body. With jin gdo ng and day the cat into the market, trading size will exceed 16 billion yuan in 2014, growth rate of more than 170%.In 2017, the overall market will break through billions, in the next three years the compound growth rate of 94%. Market growth drivi ng force comes from t