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1、An alysis: Tencent ope n platform strategyfive points(Research papers Downl oad News) Despite many in cludi ngMorga nStanley in vestme ntbank optimisticabout Tencent open platform strategy, and be Tencent stock “ overweight shares ” (Overweight) rati ng, but still it was not eno ugh to un dersta nd
2、its correct and objective.I thi nk, read Tencent ope n platform strategy, at least five points to share with you.1, Tencentope nplatform is to sta nd thein come-ge nerat ing livelihoodsI have more tha n once stressed that any bus in ess,no money is wicked. Enterprisefor the employees, forinvestors,
3、for the country and human society, because a lot of man power and material resources such as earth valuable resources and should have the ability to give high returns price returns.Tencent is no excepti on,as it is the corecompetitive nessof the social relati on ships,in volves toomany people and re
4、sources to grow and the more so the more the more money should be give n high retur ns whe nthe Penguin Army found themselves struggli ng to support, it is difficult profit rich, growthmomentumincreasinglyin adequate,particularly 3Q war, the more awareZhon gkoushuoj inproductmarketi ngbone destructi
5、 on,alone Better Together, therefore, impleme nted since 2011, Tencent ope n platform strategy, gett ing sucked poly more developers a play to make mon ey, make themselves more and more embolde ned, last 22 mon ths ope n platform to developers in return is 3 billion, a conservative estimate Tencent
6、should also derive at least 30 millio n of reve nue, which is equal to Tencent started 8 years 96 mon ths earnings and you shouldun dersta nd,Tencent ope nplatform strategy to have more con fide nee to go further, before relying on the cottage, “ has been copied, never surpassed, ” the growth and de
7、velopment of equipment con troversial bent over the in come-ge nerati ng livelihoods, and now, Tencent want to part ner with a group of small childre n, stood along the in come-ge nerati ng livelihoods.2, does not con flict with ethics and bus in essI also think that when a person or live to eat is
8、a problem, is not qualified to talk about ethics and maintain high animal lofty morality should be of an enterprise in the bus in ess get quite successful, have the n ecessary capabilities, we can in vestors on the staff of the n ati onal moral and huma n society.As the say ing goes, “ We must also
9、Torii whe n the bitch ” , that seems like Tencent open platform strategy impleme nted whe n exposed, while the rati onal and objective point of view, Tencent as a bus in ess, bus in ess, and through the ope n platform strategicben efitonlynormal, but at the same time it is through an open platform,
10、or at least achieve a three moral charity: First, it offered an olive branch to tolera nt attitude to accept the majority of developers in particular small and medium developers, gave We achieve self and profit opport un ities, and sec on dly,it addresses the con siderablebody masssocial problems, t
11、o some exte nt, to en sure social justice, for increasingemploymentopportunitiesand alleviatesocial wealth, strengtheningclass mobility(the ability ofpeople through their own effortssuccess and wealthwhich ranks among the upper classes of society) to promote the role, in addition, an open platform f
12、or a variety of applications, for improving people s living standards improve and accelerate the development ofscie nee andcivilizati on,have some positive effects,curre ntly more tha n 400,000 kinds of applicati on s, is that people play a role in all areas of life.3, supporting small developers do
13、 not contradict with fine lineFor a platform, in fact, whetheropen, should bewalki ng the fine line, otherwisethe platform die quickly,we did not have to play. Agrarian society, people have formed a consen sus inten sive, in dustrial society, people should be fine for the product aware ness is justi
14、fied, the least bit bad hack away, a parts problem, they might will pla ne crash, tech no logical society, if there is no fine line, even if a data misalignment willcause significant losses,but also the level of huma n social life in creased dema nds for quality is gett ing higher and higher.Tencent
15、 ope n platform strategy must be a fine line Do not be too entan gled in the vice preside nt of Tencent game Pang Buddha letter like big producti on for the game fine line interpretation, but should see a considerable brandenterprisesin their own platform to launch anyproduct and applicationof the t
16、ime, actually not aboutique shameful and ridiculous, however, not a big fineline production and elite team is completely capable of producing,and it should be in a healthy and naturaleco-mode, survival of the fittest,the strong win, soTencent open platformto introduce a large numberofsmall developer
17、s, is the introductionof the law of thejungle, so that all developers of this open platform with their own products and applicati ons to prove himself, to fin ally get to foster quality and liquidity.4, game applications in advanee and non-game applicati ons latecomer is reas on ableThis year with t
18、he economy so that a Chinese people get rich get rich first drive after the rich, the same reas on.Game applicationslike pig fatteningfeed, time isshort, quick, to mon ey, the cost is relatively low. Do not say two years, Tencent ope n platform strategy, resources are too inclined game applications.
19、First tree pole, andthen did not make an inven tory of all wrong. Did you ever see the microblogging large band trumpet, fans like a sno wball sno wballi ng. Mean while, game applicati ons well, in order to prove this ope n platform strategy is right, and then subjected to a help ing han d, i n the
20、past focused onthe game type applicati ons in elude traffic on the value oftwo billio nyua nthis year,in vestedresources intonon-game applicati ons, for any a no rmal IQ policymakerswill do, is not it?5, Tencent n ever give up the idea of doing No.1 andinternal competitive situatio nI ofte n say to
21、colleagues and frie nds, and the worldmartial arts, same thi ng. An en terprise to mai nta in profitgrowth and susta in abledevelopme nt, there must becompetiti on, foreig n case, i nternal as well.Internally, May 18, 2012, Tencent business systemfrom the orig inal system (Bus in ess Un its, BUs) up
22、grade to bus in ess group system (Bus in ess Groups, BGs), composedof six bus in ess groups, just like those observed in the same industry , open platform strategy has crosscut to each bus in ess group, from the previous applicati on platform open to the media platform, and even Tencent rapid develo
23、pme nt of cutt in g-edge products micro letter(Wechat) in troducedmicro-cha nnelpublic platform has become Tencent open platform strategy, an important part or eve n preside nt Liu Zhi Ping said, the future in clud ing mobile QQ, browsers, mobile phones and othersuch large flow housekeeper user plat
24、forms are open, I overheard, Tencent video will launch an open platform that allows individualsor small organizationsis throughthe producti on of high-quality video Lee divide nds. Tencent ope n platform strategy in the intern al, is a highly competitive, ope n platform bus in ess group which well i
25、s successful eno ugh to affect the future status of Tencent.Andope nplatform strategy, by in vit ingandreta ining a group of people, especially small and medium developers, Tencent and Alibaba is similar to that year sAli is in Taobao electricity supplier strategy, to seize a nu mber of small bus in esses
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