M4U1Project 知识点

1、Unit 1 Project Developing an ad campaign 1. Unlike a single advertisement, an ad campaign is a planned programme of advertisementsusing various kinds of ads to reach a certain audience. 现在分词短语作定语现在分词短语作定语 Which uses various kinds of ads to reach a certain audience. 相当于定语从句相当于定语从句: reach a particular

2、 audience to be seen or be heard by sb.被看到/听到 Through television and radio we are able to reach a wider audience. 2. It is important to figure out exactly what you want to tell the audience and what you trying to get them to do. figure out 弄清楚，弄懂；计算出 It took them a long time to figure out how to sta

3、rt the equipment. 我弄不明白他为什么缺席。 I cant figure out why he is absent. 孩子们没有花很多时间就算出了正确的答案。 It didnt take the children long to figure out the correct answer. figure n. 数字；人物；体型；图表；雕像 the latest ales/trade/unemployment figures His salary is in six figures. A leading/political figure She always has a good

4、 figure. v. 是重要部分；是的部分；认定，认为（某 事将发生或属实）；计算 3. determine vt 确定；决定确定；决定 determine sth确定确定/决定某事决定某事 determine to do sth 决定做某事（表决定做某事（表动作动作） be determined to do sth （表（表状态状态） determine sb to do 使使 某人决定做某事某人决定做某事 determine that 决心决心 句型转换：句型转换： They determined on an early start. They_. determined to start

5、 early The teachers encouraging words _. 老师的话语使他下定决心努力学习。老师的话语使他下定决心努力学习。 She _ follow his advice. 她决意不听他的劝告。她决意不听他的劝告。 His lecture _me to give up drinking and smoking. A. decided B. determined C. made D. attracted determined him to study hard was determined not to B 4 appeal vi 有吸引力；呼吁有吸引力；呼吁 n有吸引力

6、；呼吁有吸引力；呼吁 appealing adj 有吸引力的有吸引力的 appeal ( to sb) for sth 为某事为某事(向某人向某人)呼吁呼吁 appeal to sb to do sth 恳请恳请/呼吁某人干某事呼吁某人干某事 make an appeal for 恳求恳求 This programme _kids. 这个节目小孩子很喜欢这个节目小孩子很喜欢 appeals to She _ her former husband _ her child. 她恳请前夫把她的孩子还回来。她恳请前夫把她的孩子还回来。 The police _ _ on the crime. 警方呼吁

7、公众提供有关这宗犯罪活动的信息。警方呼吁公众提供有关这宗犯罪活动的信息。 - How did you like his performance? - To be honest , his singing didnt _ to me much. A. appeal B. belong C. refer D. occur appeals to to return appeals to the public for information A 5. Working in the factory, he learned a lot from the workers. Having read the l

8、etter, she got very excited.（完成（完成 式）式） Not having met him, I cant tell you what he is like. =having never been there Working hard, you will succeed. v Scolded by the teacher， the girl began to cry. 现在分词做状语现在分词做状语 Be careful crossing the street. Dont mention this talking to him. On arriving in Londo

9、n, he managed to get in touch with her. 6. personally adv.个别地；就本人而言；本人，亲自 I must give it to him personally. 我必须亲自给他。 Personally I think its a waste of time. 就我个人而言，我认为这是浪费时间。 He was personally responsible for all that people suffered under his rule. 他个人对在他统治下受苦难的人民有全部的责任。 关注，担忧；与.有关 在我看来 8. get acro

10、ss 使使传达传达; 使理解使理解 He sometimes had trouble _in English. 有时他不知道如何用英语去表达他的想法。有时他不知道如何用英语去表达他的想法。 My meaning didnt _, so I explained it a second time. get across B. get around C. get over D. get through (in)getting his meaning across A 通过；到达；做完；接通电话；度过，熬过克服；恢复 9. discourage vt.阻止，劝阻；使泄气，使灰心 His mother

11、discouraged him from being an actor. discouragement n /u/灰心，泄气;阻止，劝阻； /c/ 使人泄气的事物，挫折 discouraged adj. 泄气的，沮丧的 discouraging adj. 令人泄气的，使人沮丧的 encourage sb to do sth 鼓励某人做某事 discourage sb into doing sth 劝阻某人不做某事 We were discouraged at the news. 10. convince convince sb to do sth 劝说某人做某事 He convinced me

12、 to go with him. I am trying to _ （说服他看医生）. convince sb. of sth.使某人相信/确信 He convinced me of his truthfulness to me. 他使我相信他对我是忠心耿耿的。 We couldnt _. 我们无法使他明白他的错。 convince sb that 从句从句-使某人确信 He convinced me that he was right. 他使我确信他是对的。 vt.说服，劝说; 使相信，使确信 convince him of his mistake convince him to see a

13、 doctor 11.urge vt 敦促，力劝敦促，力劝 n 强烈的欲望，冲动强烈的欲望，冲动 urge sb to do sth 敦促某人做某事敦促某人做某事 urge that sb (should) do sth have an urge to do sth 有做某事的冲动有做某事的冲动 The UN has _ the peace treaty. 联合国已经敦促他们尊重这项和平条例。联合国已经敦促他们尊重这项和平条例。 We _that the policy _ in time. 我们强烈要求及时执行这项政策我们强烈要求及时执行这项政策 The report urged that all children _ swim. should teach B. be taught C. would teach D. would be taught urge them to respect urgebe carried out B