移动电子商务研究外文文献翻译

1、外文文献翻译 (含：英文原文及中文译文) 文献出处： International Joint Conference on Inc, Ims and IDC. IEEE, 2013:27-35.英文原文 The Research of Mobile E-commerceM DromaAbstractAs an expansion and extension of e-commerce in wireless networks, mobile e-commerce will further promote the maturity of online consumption. According

2、to the results of research conducted by independent agencies, mobile e-commerce, which is business and service activities through mobile devices and wireless networks, will soon become the dominant force in business and society. M-Commerce, which is derived from the concept of E-Commerce. E-commerce

3、 uses PC as the main interface and is wired e-commerce; while mobile e-commerce is based on mobile phones and PDAs. Personal Digital Assistants) These terminals interact with us. It combines the Internet, mobile communication technology, short-distance communication technology and other information

4、processing technologies to enable people to conduct various business activities at any time and any place, and realizes shopping and trading, business activities, financial activities and related Comprehensive service activities.Keywords: mobile commerce, mobile device, PDAThe power of mobile e-comm

5、erceIn the mid-1990s, the Federal Communications Commission of the United States auctioned off the spectrum space of personal communications services and promoted the development of contemporary wireless communications. Modern wireless communication terminals include not only mobile phones, but also

6、 personal handheld computers (PDAs), digital assistants and a series of devices.Wireless base station constructionThe application of the Internet has enabled the development of networks in the traditional PC field. According to the forecast of Dataquest and Yankee Group, the scale of server developm

7、ent will reach 500 million in 2003. E-commerce and other communication applications have prompted the continuous growth of such large-scale server areas. In addition, because these systems will have greater processing power and storage capacity, better price-performance ratio, more powerful performa

8、nce, and more complex applications, its emergence may gradually become the mainstream of desktop applications and the Internet.Although these predictions are impressive, personal computers have two limitations. First, users must sit in front of them. Second, even if it is a portable laptop, it needs

9、 to load software, dial in to connect with the network service provider, and wait for the handshake agreement to proceed before accessing the Internet. This process is understandable, but it is better to be in a tolerable range. Therefore, although the main application has many troubles, it is still

10、 within the acceptable range for those users to follow this access sequence, at least to keep the computer and the application program running. Overall, the scale of the PC is huge, including more mobile communication devices. The Gartner Group and other research institutions estimate that by 2004,

11、the global mobile phone user base will exceed 1 billion, which is 2 times the number of PC users. In addition, the number of users of other wireless mobile devices will also increase significantly. The scale of application of wireless PDA will be tripled in the next three years. Unlike personal comp

12、uters, these wireless devices do not require a boot sequence, so people can use them in a convenient and fast manner. This quick application can make these products more attractive.Wireless protocol standardJust as the Transmission Control Protocol/Internet Protocol and the Universal Browser as the

13、mainstay force drive the development of the Internet, allowing different devices to interconnect and communicate, similar factors will simplify heterogeneous interconnection and wireless device communication. Mobile network operators currently rely on a multi-standard and incompatible wireless acces

14、s standard. Recently, a common communication technology has finally emerged. It has developed and provided a unified interface standard for wireless services and Wireless Application Protocol (WAP) for mobile devices.Waps specifications include a microbrowser, JavaScript-like scripting, access capab

15、ilities, session layering interaction specification, transport, and security. These specifications make it possible for applications to be interface independent and interoperable. Most mobile phone and wireless device manufacturers, as well as some service and infrastructure vendors, have already ap

16、proved the WAP standard.Adequate bandwidthCurrent access technologies, including TDMA (Time Division Multiple Access), CDMA (Code Division Multiple Access) and GSM, provide transmissions with speeds of 9.6 to 19.2 Kbps. This speed is quite different from desktop dial-up access to the Internet. Altho

17、ugh mobile e-commerce can be implemented at this low-speed bandwidth, this low speed is not conducive to mobilizing the participation of a wide range of businesses and consumers.By 2002, 3G (third generation) wireless technology will be implemented. In addition to having a bandwidth rate of up to 2

18、Mbps, 3G will also support multimedia transmissions. Integrated voice, data interaction, and multi-party video will enable mobile e-commerce on any wireless device. In addition, 3G technology has received active support from the International Telecommunication Union and has raised the possibility of

19、 3G technology.Mobile e-commerce applicationsThe application of mobile e-commerce can be divided into three categories: transaction management, digital content delivery, and telemetry services. Transaction managementUsers will experience more and more rich commercial applications through mobile devi

20、ces. Online shopping platforms for mobile phones and PDAs have emerged and have enabled browsing, selection, purchase, payment, and delivery. These websites include the necessary elements for shopping, such as online catalogs, shopping carts and back-office functions. In this area, online bookstores

21、 have already implemented shopping transactions for wireless platforms.Another type of mobile e-commerce transaction application involves purchasing payments and real-time services through wireless devices. This type of transaction application will continue to grow as the user gains more and more ap

22、plication experience and will make management easier.The highest demand for the development of mobile e-commerce comes from micro-transactions. Compared to coins, they are more willing to use electronic money via their handsets or PDAs in order to solve problems such as paying for subways. The wides

23、pread use of electronic money will become a reality.Content Delivery ServiceDigital content delivery uses the distribution characteristics of wireless channels. These mobile e-commerce activities include information browsing, real-time information retrieval (weather, traffic schedules, sports scores

24、, ticket sales, and market prices) and directory services. CNNs wireless news subscription service and UPS Pocket PCs package tracking and location service are representative of this emerging content delivery service.Digital products are easily transmitted via wireless devices. Therefore, the arriva

25、l of 3G can make downloading applications such as entertainment and MP3 music more common. Transmission software, high-resolution images, and full-motion advertising information will also become increasingly common. The emergence of high-quality displays and greater bandwidth will undoubtedly lead t

26、o innovation in the field of video applications. In the future, people can realize high-definition video content that accesses, retrieves, stores, and displays multimedia through wireless devices, as well as distance education.Telemetry serviceWith the telemetry services for transmitting, receiving,

27、 sensing and measuring information, the wide application of this new field is inseparable from the establishment of mobile devices. Innovations in this area allow people to use their mobile phones and other wireless devices to access their homes, offices or other places. For example, delivery driver

28、s access a computer in an intelligent dispenser or warehouse to determine where they need the most active inventory or where they need immediate service. Similarly, the user can activate the recording device or the remote service system by sending an e-mail.Passive applicationsAn active mobile elect

29、ronic commerce application means that the application will only be enabled if the parties communicate payment details, request information, receive specific content, or retrieve status information. Passive applications, in contrast, act in situations where the user has not implemented any behavior,

30、such as the collection of consumer cash cards. Electronic Money Flow Integration on mobile devices will impact cash cards and make cash cards less necessary. These wireless devices can facilitate and record consumer payments, transportation, fast food, other transactions, all unauthorized users, or

31、confirmation of each transaction information. Users can arrange their financial flows, connect their funding sources, and download additional digital cash when they need it, through direct automatic updates of wireless devices.The more popular text message in Europe is a text message with a length o

32、f up to 160 characters, which is displayed on the recipients screen. This is a typical passive application example. With the increasing popularity of digital convergence, wireless devices will be passive in a variety of emails, including digital voice mail, fax files, and e-mail. These necessary tec

33、hnologies are now perfect, and further awareness and universal access will make these services very popular. These paid mobile e-commerce activities will increase, and may make the payment system innovation. For example, free services in wireless devices that use audio or video advertising as revenu

34、e.Passive security, prevention of intrusion, and emergency telemetry services provide comprehensive testing of facilities and individuals. Any unusual events or unacceptable conditions will promptly alert the user, no matter where they are.The airline is testing a technology that uses wireless devic

35、es to remind passengers, especially those frequent flyers, to give them information on seat upgrades, schedule changes, and more. At present, some airlines have already put this prototype telemetry system into use. When passengers enter the airport or pass through nearby self-service facilities, the

36、y will receive this kind of information in a timely manner.Passive mobile e-commerce telemetry is the foundation of another form of interactive marketing. Stores can pass on their products and services to customers in the form of promotional coupons and information, such as To: Come and enjoy a cup

37、of our new coffee mix! or Half-price promotion, only for half an hour! But this kind of marketing may also face a new challenge: Turn off your mobile device and prevent mobile spam.The promotion of this technology to mobile e-commerce is endless, and it can even evolve into an obstacle to its develo

38、pment. The development of applications and wireless devices are complementary, and innovation in one area will make the other stronger.Business opportunities and challenges require an ever-changing strategy, leveraging the advantages of mobile e-commerce to help them compete in the ever-increasing d

39、igital market. The biggest challenge in constructing this strategy comes from the contradiction that technological innovation can give the user what functions and what functions consumers and business people expect.中文译文移动电子商务研究M Droma摘要移动电子商务作为电子商务在无线网络中的拓展和延伸,会进一步促进网络消费的成熟。据独立机构研究结果显示,移动电子商务,即通过移动设

40、备及无线网络进行的商务与服务活动,不久将会成为商业和社会的主导力量。移动电子商务(M-Commerce)，它由电子商务(E-Commerce)的概念衍生出来，电子商务以PC机为主要界面，是有线的电子商务;而移动电子商务，则是通过手机、PDA(个人数字助理)这些终端与我们交互。它将因特网、移动通信技术、短距离通信技术及其它信息处理技术完美的结合，使人们可以在任何时间、任何地点进行各种商贸活动，实现进行购物与交易、商务活动、金融活动和相关的综合服务活动等。关键词： 移动商务，移动设备，PDA驱动移动电子商务的力量在 90年代中期,美国联邦通信委员会拍卖了个人通信服务的频谱空间,推动了 当代无线通信

41、方式的发展。现代无线通信终端不仅仅包括移动电话,而且还包含个 人掌上电脑(PDA ) ,数字助理等一系列设备。无线基站的建设互联网的应用使传统PC 领域的网络发展强大。据 Dataquest 公司和 Yankee 集团预测,服务器的发展规模将会在 2003年达到 5亿。电子商务及其他沟通应用促使 如此大规模的服务器领域必须持续增长。此外,由于这些系统将拥有更大的处理能力和存储能力、更好的价格性能比、更强大的性能以及更复杂的应用,它的出现有可能会渐渐成为台式机应用和互联网的主流。虽然这些预测令人印象深刻,但个人电脑有两个限制的地方。首先,用户必须 坐在它们面前。其次,即使便携笔记本电脑,但它需要

42、加载软件,拨入和网络服务 供应商连接,并在接入互联网前需要等待握手协议的进行。这个过程是可以理解的, 但它最好是在一个可容忍的范围。因此,主要应用虽有许多麻烦,但仍在可接受范 围内让那些用户遵循这一访问序列,至少以保持计算机和应用程序的操作运行。 总体来说 PC 的规模是巨大的,当中还包括了更多的移动通讯设备在使用。 Gartner 集团和其他研究机构估计,到 2004年,全球移动电话用户群将超过 10亿, 以 2倍于 PC 用户的数量。此外,其他无线移动设备的用户数量也将大幅度增加。无线 PDA 的应用规模将会在未来三年内扩大 3倍 。不同于个人电脑,这些无线设备无 需启动顺序,因此人们可以

43、以方便、快捷的方式使用它们,这种快捷应用能使这些 产品更具吸引力。无线协议标准正如传输控制协议 / Internet协议和通用浏览器作为中流砥柱力量驱动着互联 网的发展,让不同的设备互连以及交流,类似的因素将简化异构互连和无线设备通 讯。移动网络运营商目前依靠在一个多标准且互不兼容的无线接入标准。最近一个 共同的通信技术终于出现了,它制定和提供了移动设备的无线服务、无线应用协议 (WAP )的统一接口标准。Wap的规格包括一个微型浏览器、 类似 JavaScript 的脚本、接入功能、 会话分层交互规范、传输以及安全性。这些规范使应用程序的接口独立和互操作成为可能。 大多数手机和无线设备制造商

44、,以及一些服务和基础设施供应商,已经认可了 WAP 标准。充足的带宽当前的接入技术,包括 TDMA (时分多址) 、 CDMA (码分多址)和 GSM ,提供速度 为 9.6至 19.2 Kbps的传输。这种速度对比台式的拨号接入互联网具备相当大的差 距。虽然移动电子商务可以在这种低速带宽下实现,但这种低速却不利于调动广泛 商家和消费者参与的积极性。到 2002年, 3G (第三代)无线技术将实现应用。除了拥有高达 2 Mbps带宽速 率, 3G 还将支持多媒体传输。整合语音、数据交互、以及多方视频将可以在任何无 线设备上进行移动电子商务。此外, 3G 技术得到了国际电讯联盟的积极支持,并提 高 3G 技术实现的可能。移动电子商务的应用移动电子商务的应用可分为三大类:交易管理,数字内容交付,遥测服务。 交易管理用户通过移动设备将会体验到越来越丰富的商业应用。针对手机和掌上电脑的 在线购物平台已经出现,并已实现浏览、选择、购买、付款及交付的功能。 这些网 站囊括了购物所必要的因素,如在线目录、购物车和后台功能。在这个领域中网上书店已经实现了无线平台的购物交易。另一种移动电子商务交易应用涉及通过无线设备实现购买支付以及实时服务。 这种交易应用会随着用户所获得的越来越多的应用体验而不断增长,并可使管理更为简便。对移动电子商务发展呼声最高的