时装化的运动服

1、Sports Wear Goes into Fashi on 时装化的运动服 Reporter Will they make me run faster? Thats a question often heard by a ten-year-old shopper for a new pair of shoes. The an swer to that questi on unfortun ately, is No. But the ten-billion-dollar athletic shoe industry is doing just fine even though it cant

2、achieve all the aspirations of a ten-year-old. The big brands（n. 品牌； 烙印（brand 的复数）in last few years have man aged to create icons（n. 图标；偶像；肖像，画像；圣像） of style out of the athletic shoe. Adidas, for in sta nee, has created somethi ng betwee n street wear and high-e nd fashi on. 记者 “这些鞋能让我跑得更快吗？ ”一个10岁的

3、孩子买鞋时经常会这样 问。很不幸，对这个问题的回答是“不能”。虽然价值百亿美元的运 动鞋业不能满足一个10岁孩子的所有渴望，但这一行业发展得还不 错。在过去的几年里，几家著名的运动鞋品牌成功地从运动鞋中创造 了时尚偶像。例如，阿迪达斯创造了介于休闲与高档时装之间的产品。 Reporter Meet the people behi nd one of Europes more unu sual fashi on houses. Stan Smith, Chuck Taylor and Air Jorda n, some say these trainers are nowtranscending

4、（vt.胜过，超越）sport, and entering therealm（n. 领域，范围； 王国 ）of pop art. They are such a part of culture now, they are those who revere（vt. 敬畏; 尊敬； 崇敬）certain products as icons. Okay, so this exhibition is tak ing place at a shoe store and not the Pompidou cen ter. But athletic shoemakers are work ing to ea

5、rn their desig n credentials（n.管理证书；文凭；信任状（credential的复数） v.得到信用；授以证书（credential的三单形式）.1 nstead of burly（ adj.结实的；率直的；粗鲁的）footballers, slender models are sport ing Adidas train ers. 记者 让我们认识一下创造了欧洲独特时尚品牌的人物吧。有人说，像斯 丹史密斯、查克泰勒、飞人乔丹这些运动鞋已超越了运动领域，进 入流行艺术的王国。“它们成为流行文化的一部分，被赶时髦的人视 为时尚标志。”尽管，这次展览放在鞋店里举行，而不

6、是在蓬皮杜中 心。但运动鞋制造商正努力使产品时尚化，苗条的模特取代了强壮的 足球明星们来展示阿迪达斯运动鞋。 Adidas CEO Adidas is known as a great fun cti onal bra nd, always deliveri ng the best fun cti onal sports products. On top of that, its no long eno ugh just to have the basic colors and so on, things like that. Its really importa nt for us also

7、 to deliver great desig ns, in spirati onal desig ns. 阿迪达斯CEO “阿迪达斯是一个以运动功效强而著称的品牌， 我们总能生产出最具 运动功效的体育产品。但现在仅有这些已经远远不够了。 拥有最优秀 的、充满灵感的设计对我们来说才是最重要的。” Reporter To achieve that, Adidas has en tered into part nership with Japa nese desig ner Yoji Yamamoto. 记者 为了实现这一目标，阿迪达斯开始同日本设计师 Yoji Yamamoto进 行合作。 Fa

8、shi on Magaz ine Editor Its such an uni ikely marriage, because Yoji is ki nd of con sidered to be one of the most ava nt -garde desig ners in the world. And also, the last pers on you really thi nk of to be associated with sports wear. And Adidas had such a sort of, kind of very very high profile i

9、n the sports. Kind of media bizarre( gen erally. So to put the two together is some quite adj.奇异的（指态度，容貌，款式等）. 时尚杂志编辑 “这真是一次不寻常的合作，因为在人们眼里，Yoji是世界上最前卫 的设计师。没有人能把他的设计与运动服饰联系起来。 阿迪达斯因其 体育用品而闻名，这两个放在一起实在是标新立异。” Reporter Bizarre perhaps, but also in creas in gly com mon. Competitor Puma has also teamed

10、up with Joe San der to deliver a high-end trainer. But Adidas isnt just depending on name desig ners to in crease its style poin ts. The compa ny is pushi ng its clothing out of sporting good stores and into fashion boutiques（n.精品店；专卖流行衣服的小商店;adj.精品屋的；小规 模专售精品的）.The classic Adidas tracksuit had a pr

11、ominent（adj. 突出的，显著的；杰出的；卓越的）place in the quirky（adj. 古怪的； 离奇的；诡诈的）film The Royal Tennenbaums. And sales of this retro（adj. 复古的，（服装式样等）重新流行的）cloth ing line had con tributed 15% to the compa nys reve nues（n. 收入； 税 收；收益；营业收入（revenue的复数形式）.But fashion still remains on the fringes（n. 条纹（fringe 的复数）； 边缘；

12、 云图条 纹）. 记者 也许是有点怪异，但这样的情况越来越普遍了。阿迪达斯的竞争对手 彪马也同设计师Joe Sander合作设计高档运动鞋。但阿迪达斯不只 是要靠知名设计师来增加它的时尚性，公司还将它们的运动产品从体 育用品商店撤出然后摆进昂贵的时尚精品店。经典阿迪达斯运动衣非 常显眼地出现在讽刺电影The Royal Tennenbaums里，而这款 复古风格的服饰销售收入占到总收入的15%。时尚服装仍然只是公 司产品的一小部分。 Germa n Guy On the outside of the shoe, you got his n amestitched on（ 缝上）,Beckham

13、, the back is the British flag, on the in sole （n. 鞋 垫； 鞋内底）of the shoe, you got his number, 7. Here on the ton gue, the top, the n ame of his son has bee n stitched on. 德国小伙子 鞋的外部缝有贝克汉姆的名字，后部是英国国旗，内底是贝克汉姆7 号球衣的号码，这里是鞋舌，上部缝有贝克汉姆儿子的名字。 Reporter Here it is: the location where professional foot-ballers

14、 get their shoes made. And its Adidas athletic shoes that remain the core of the bus in ess, bringing in more tha n 600 millio n dollars last year. 记者 这里是为职业足球运动员做球鞋的工厂。阿迪达斯运动鞋依旧是它们 公司的主打产品，去年阿迪达斯运动鞋创造了 6亿美元的收入。 Adidas CEO We are a clear sport ing goods compa ny, there is no doubt. If sporting goods

15、 goes into life style, then we are happy we take it. But all what we are doing is in spired by performa nee in sports. 阿迪达斯CEO “我们是生产运动产品的公司，这一点毫无疑问。如果体育产品日益 生活化，很高兴我们做到了。而我们所做的一切都是由运动激发的 灵感。” Reporter But if by cha nee the fashi on icon happe ns to play football, who says Adidas not to take adva nt

16、age? 记者 但如果一个时尚偶像碰巧也是足球运动员，谁说阿迪达斯公司不会 利用这个机会？ Whe n you are old and grey and full of sleep, And slowly read, and dream of the soft look Your eyes had once, and of their shadows deep; How many loved your mome nts of glad grace, And loved your beauty with love false or true, But one man loved the pilg

17、rim soul in you, And loved the sorrows of your cha nging face; And bending dow n beside the glow ing bars, Murmur, a little sadly, how love fled And paced upon the mountains overhead And hid his face amid a crowd of stars. The furthest dista nee in the world Is not betwee n life and death But whe n

18、I sta nd in front of you Yet you dont know that I love you. The furthest dista nee in the world Is not whe n I sta nd in front of you Yet you cant see my love But whe n un doubtedly knowing the love from both Yet cannot be together. The furthest dista nee in the world Is not being apart while being in love But whe n I pla inly cannot resist the year ning Yet prete nding you have n ever bee n in my heart. The furthest dista nee in the world Is not struggli ng aga inst the tides But using on es in differe nt heart To dig an un crossable river For the one who loves you. 倚窗远