校园电子商务的外文翻译

1、ml 全文标题: campus e-commerce: a unified plan. 作者: knight, paul, community college week, 10415726, fall2001 supplement on technology, 册 14, 发行 2数据库: academic source premiercampus e-commerce: a unified plan what are your top three e-commerce initiatives on campus? if you ask this question to 100 campus

2、executives, youre likely to get 100 different answers. while the most common form of campus e-commerce is accepting online payments for tuition, it is not the only campus application suited for e-commerce. in fact, your campus collects money for much more than just tuition. the athletic department s

3、ells tickets to games, passes to youth camps, and coaching clinics, the campus bookstore sells merchandise, yearbooks, and textbooks. the alumni department collects money for donations, sells tickets to fund-raisers, and sells memberships to the alumni association. and while the admissions office (i

4、n effect) sells credit hours to its students, the continuing education division sells non-credit hours, workshops, and programs. but e-commerce is more than just how your campus collects money from students, supporters and alumni, it also in(: automating your internal financial operations. through a

5、utomation, your campus can save vast amounts of money in administrative and paper shuffling costs. many back-office operations are ripe for e-commerce improvement. with the increasing number of paper-intensive approval cycles that are common in sneakernet operations, many cashier, bursar, and accoun

6、ts receivable departments are looking to automate these transactions through e-commerce. many of these offline services rely very heavily on manual operations like taking orders and processing credit cards and paper checks, consequently, these services are time-intensive and could be made more effic

7、ient through automation. there are a variety of e-commerce products and services such as check recovery and credit card readers that can drastically improve the efficiency of your campus commerce operations. recent studies suggest that e-commerce will be the fastest-growing initiative on campus in t

8、he next two to three years. but it seems there are just as many business models to help you realize your goals as there are goals themselves. vendors offer everything from enterprise applications to hosted models. even homegrown solutions can help you get where you want to go. regardless of which bu

9、siness model makes the most sense for your campus, you still have to weigh all the advantages and disadvantages of each option. as a number of campus departments embark on their own e-commerce agendas - each choosing a different vendor with a different business model and a different financial arrang

10、ement - it becomes increasingly important to unite all campus e-commerce initiatives under a single platform. the long-term costs of a multi-vendor approach can be millions of dollars. by ad-dressing e-commerce with a strategic plan, you can save your campus vast amounts of money over the long-term.

11、 regardless of where these e-commerce initiatives are coming from on campus, it is the responsibility of campus executives to unify all of these opportunities for e-commerce under a common framework, minimizing the cost of ownership and eliminating many of the middlemen and other third parties. the

12、ideal campus e-commerce system should be designed to quickly bring these operations online it should centralize control of the technology and payments while distributing end-user access to individual campus constituents as your school sees fit. in this way, your campus e-commerce system will adapt t

13、o your existing business processes, not the other way around, building on a central e-commerce framework is one of the most important tasks facing colleges and universities today. consolidating all campus e-commerce operations through one centralized system ultimately results in better management, e

14、asier maintenance, and tighter control. formulating a strategic, campus-wide e-commerce plan requires the input of all the campus departments that are currently planning e-commerce initiatives. by devising a solution to meet the current - and future -needs of all campus departments, you can expect a

15、 much larger return on investment when evaluating your next campus commerce solution, ask the following questions of the proposed system: is the system scalable enough to allow for future growth of your campus commerce operations? what types of security measures are in place concerning credit card n

16、umbers, account histories, and other personal information? how long has the vendor been providing products for campus commerce? ask to speak to a number of customer references. to what degree is the system integrated with your existing financial records system and other erp systems on campus? will t

17、he system be on your campus and under your control, or will third parties and other middlemen handle sensitive credit card data and/or personal information? how well does the proposed system fit with your existing it infrastructure and financial operations? todays campus e-commerce solutions must be

18、 more than a collection of independent software applications. they must combine to form a unified plan. it is only through this unified plan that a college or university can hope to maximize their online and inline revenue streams, while at the same time saving vast amounts of money through, campus

19、commerce automation. by paul knight, product manager touchnet 窗体顶端窗体底端校园电子商务：一个一体化的计划 如果向你提及校园电子商务系统，你所能想多少个有用的倡议呢？那么其中最重要的三个倡议又会是什么呢？可以假设，如果你向100 所学院或者大学的决策者们提出这个问题，你很有可能听到 100 种对校园电子商务系统发展持不同意见的答案。大家觉得最常见的校园电子商务模式是什么呢？可能大部分人会认为校园电子商务就是各个学院或者大学接受通过网络，在线收取学生们所需支付的学费。但是，要知道这并不是唯一一个适合在校园进行的电子商务应用活动。 实

20、际上，你所在的学院或者大学所收取的费用并不仅仅只包含学费。各种各样的费用还包括你所在的学校的体育部门举办各种比赛活动时所收取的门票费用，各种学院或者大学为青年人组织野营时的收益，以及校园门诊部提供各种指导，辅导时所收取的费用。 同样，在大学校园里需要花费的各种费用还包括大学校园里的各种书店销售的各种商品，例如：书店会出售各种年鉴，各个年级的教科书给不同的学生们来获取收益。同样，各个学院或者大学都会有各自的校友联盟，这些组织会从校友们手中收集捐款，亦或是他们组织活动时把各种门票出售给购买者的收益，以及校友联盟在有会员加入时所收取的会员费。甚至还有一些我们平时注意不到的费用，例如：教务办公室（实际

21、上）把包含学分的课程出售给他们的学生时所获取的收益，还包括继续教育学院（部门）开设的不含学分的课程的收费。通常，这些组织还会举办各种讨论研究会来收取费用，以及各种组织会组织开发，实施各种项目来获得收益。 但是校园电子商务系统的功能不能仅仅是显示你的学校是如何收取费用的，不管这些费用是来自你所在学校的在校学生，学校的支持者，还是校友联盟那里。校园电子商务系统同样应该提供给你各种各样的服务。通过这些服务你可以享受到各种各样交易自动化所带来的改变。你的学院或者大学通过网上，网下的自动化交易服务来收取校园里那些各种各样的费用。通过方便，便捷的校园电子商务系统，你的学校可以节省大量的资金，包括那些在管理

22、费用上的投入和纸张损耗上的花销。 很多学院或者大学的后勤部门已经做好了充分的准备，不管是面对即将来领的校园电子商务系统的开发，实现，还是系统的更新，改进。目前，越来越多的纸质材料，以及在各种循环审批过程中被频繁使用的纸质报告都已经被一种叫做“实体携行电子数据”的数据所替代。学院或者大学的很多部门都打算通过校园电子商务系统来自动处理这些交易中被频繁使用的数据，而且这些部门下属的很多出纳员，财务主管，和用户对部门的这一决定都持欢迎的态度，他们都同意对此做出改进。 在实际应用中，很多线下的服务工作都严重依赖员工的手工操作，比如：人与人之间互相伸手去传递订单，又或者顾客手拿信用卡在刷卡机上刷卡，还包括

23、收银员用手触摸钞票，来检查它们的真伪。 要知道，这些线下的人工服务是一件非常消耗时间的事情，但是这一人工服务完全可以变得变得更加快捷、有效。前提是如果引进校园电子商务系统的话，它的自动化过程可以帮助实现这一目标。有很多现成的电子商务产品和服务的例子来证明这一点，例如验钞机可以节省人工检验钞票真伪的时间，还有读卡器可以节约人工输入的时间。这些电子商务产品和服务的代表，可以在很大程度上节省你的校园电子商务系统的运算时间。 最近的一项研究表明，电子商务系统将会得到飞速的发展，就在未来的两到三年里，而适合它快速发展的环境就是大学校园。但是似乎有很多种的校园电子商业模式可供选择，这就需要你去仔细的研究它

24、们，并且明确你自己究竟要通过校园电子商务达到怎样的目标，而且明白这是否是你希望达到的目标。毕竟不同的校园电子商务模式所要达到的目标是不同的。同样，各种各样的电子商务模式都会拥有各自的供应商，他们会提供给你任何产品或者服务，来帮助你进行这一模式的开发。 虽然当地政府的政策或者决定可以帮助你选择任何你想去开展校园电子商务交易的学校。但是无论你决定选择哪种校园电子商业模式，又或者不管哪种电子商务模式适合你所选择的学校，你都会体会到校园电子商务系统的便利，它的优点会给你带来不少收益，但是同时你也必须了解校园电子商务系统拥有不少缺点，你也必须承担它给你带来的各种不利影响。 由于已经有不少学院或者大学的管

25、理部门开始着手他们自己的校园电子商务开发议程-每个学校都会选择各自不同的商业模式，然后对它们进行不同的财政安排，以及联系不同家的供应商-于是一个问题就变得越来越重要了，那就是我们必须建立一个统一的校园电子商务交易平台。这个平台需要用来支持，合并各个学校的校园电子商务系统，也就是说所有这些电子商务交易都需要有同一个标准来规范。 多种销售渠道的开通和拓展费用是一个长期的花费，它有可能要用去你成百万元的资金。但是如果制定一个战略性的广告包装计划来包装你的校园电子商务系统。那么在这方面，你就可以为你的学校节省一大笔的长期开支。 不论这个校园电子商务系统的开发商来自哪里，或者想要从事哪种校园电子商务服务。作为大学校园的决策者，他们都有这个的一个责任去构建一个统一的框架，使得所有的校园电子商务系统的开发和实现都必须基于这个标准。这样的话会将校园电子商务系统的开发成本减到最少。并且直接跳过了很多中间人和其他第三方销售人员， 如此便又节省了一大笔资金。一个理想的校园电子商务系统应该具备这样的功能，那就是它可以迅速地将系统与网络结合