高中英语 Unit 5Inside advertising同步练习3 新人教版选修9

1、Unit 5 Inside advertising Comprehending: 1. The purpose of the passage is to _. A. inform us of the fact that there are many advertisements in our daily life B. help us understand how advertisements work and avoid being controlled by them C. tell us how effective advertisements are D. show us how ef

2、fective advertisements can be made 2. All of the following facts about an ad in paragraph 2 are mentioned except its _. A. Definition B. Means C. Advertisers D. Target audience 3. In order to make effective ads, advertisers should _. A. Indentify the target B. Appeal to the target C. Choose a suitab

3、le medium D. All of above 4. The example of the adolescent boys in the third paragraph shows us _. A. which group is the target of the computer games B. it is important for advertisers to indentify the target audience C. that young people are more likely to buy computer games D. it makes sense to ma

4、ke computer game ads that appeal to adolescent boys 5. When deciding on a useful medium, advertisers should consider _. A. expense B. medium C. features of the ad D. all of above 6. If an advertiser wants to make an ad for a car stereo system, the most suitable media way is _. A. on television B. in

5、 magazines C. on the radio D. in newspapers 7. Which of the following descriptions about the ad “Refreshing water” is Wrong? A. The first two lines are written bigger in order to grab peoples attention. B. The letters “Absolutely free” and words in the last line can appeal to peoples desire ton save

6、 money. C. “Order 2 or more and get the same quality free” means when you buy two, they will give you two more at no extra cost. D. If the company sells the products in this way, they will lose money. 8. Which is Not True about the following ads? A. The message of the ad “SUPER SHOOZE” is “If you we

7、ar our shoes youll have an exciting life, and be popular and have fun.” B. The ad “SUPER SHOOZE” is made for young people who like sports, the latest fashions and like to be part of a group. C. The ads about environment appeals to our conscience or our desire to be worthy citizens. D. The ads of “Sp

8、eeding” and “How fast am I going” call on drivers to drive fast. 9. How ads can be effective? A. When there is a need for the product B. If the target audience is exposed to ads constantly C. The ad itself must be made of high quality D. Both A and B 10. Government all over the world pay a great dea

9、l of money for ads so as to 1 专心 爱心 用心_. A. benefit from ads B. promote produce sales C. persuade people to buy goods D. make people aware of social problems or policies and change their opinions 答案：1-5 BDDBD 6-10 CDDDD Language Focus: 1. Do you know how many advertisements you are exposed to in you

10、r daily life? Potatoes turn green when _ _ light. He smiled suddenly, _ a set of amazingly white teeth. You could be exposing yourself _ unnecessary risks when driving alone. 2. Even some of the _ _ (we wear) _ brand names_ _ them which _ us _walking advertisements. 甚至在我们穿的有些休闲服上也印着品牌的名字，这就把我们变成了移动广

11、告。 (1) Marsha was quite casual about appearing on TV. Jean felt more comfortable in casual clothes. It was just a casual remarkI wasnt really serious. She had a casual attitude to life. They chatted casually on the phone. He was sure that the casualness of the gesture was deliberate. (2) Ten years o

12、f prison had turned him into an old man. Hollywood discovered her and _ her _ a star. In a flash, the prince turned into a frog. A few weeks later, winter had _ _ spring. (1) turnaway_ turndown_ turnin_ turnoff _ turnon_ turn out (to be) _ turnover to_ turn to _ turn up _ (2) Then it turned cold and

13、 started to rain. My sons just turned 18. (3) It is ones turn to do _ take turns doing/ to do_ in turn _；_ by turns _ Thousands of applicants are _ _ each year. They offered her the job but she _ it _ When do the library books have to be_ _? Any prospective buyer will be turned off by the sight of r

14、otting wood. People had been turned off by both candidates in the election. To my surprise, it _ _ that I was wrong. As it turned out, he passed the exam quite easily. That guy turned out to be Marias second cousin. Customs officials turned the man over to the police. He turned the business over to

15、his daughter. Dont worry about the letterIm sure itll _ _. We arranged to meet at 7.30, but she never _ _. Interest rates were cut and, _ _, share prices rose. 2 专心 爱心 用心Each of us _ _ had to describe how alcohol had affected our lives. 3. An advertisement is a message or announcement that informs o

16、r influences people. inform sb. o/ that/who/wh keep sb informed o/thainformed adj了解情况的，见多识广 be well informe消息灵通 【解析】Please inform us of any change of address as soon as possible. 我们很遗憾地通知你，你的申请未被接受。 _ 事态如有发展，请向我提供详情。(keep sb. informed of) Please _ me fully _ _any developments. 4. Adverts are not onl

17、y made and paid for by business, but also by individuals, organizations and associations that wish to inform or educate the public. 【解析】associatewith_ be associated with._ associate with_ in association with _ I always _the smell of baking _my childhood. I dont like you _ _ those people. 5. Their mo

18、ney would be wasted if they didnt reach its target audience, I have set myself a target of saving $20 a month. _ The company says that growth of 10% is on target. 有可能实现的目标 Shes become the target of much criticism since the affair became public. _ 6. For example, adolescent boys are more likely to bu

19、y computer games than any other group, so it makes sense to make computer games ads that appeal to this group. 能省钱时就省钱，这是明智的。_while you can. Would it make sense for the city authorities to further restrict parking? Why did she do a thing like that? It doesnt seem to make sense. Can you make any sens

20、e of this article? 7. fit in/into How is the extra work going to fit into the schedule.额外的工作怎样才能不与时间表冲突。 She fitted into the team very well. _ Laura fits in perfectly (with others) at this tennis club. _ A new building must fit in with its surroundings._ _ 8. Some adverts, appeal to our conscience o

21、r our desire to be worthy citizens. be worth (doing) sth._ be worthy (of being done)/ (to be done)_ It is worthwhile doing/to do做某事是值得的 【注】worth, worthy, worthwhile的用法区别 worth是一个只能作表语的形容词，后接名词、接动名词的主动形式；worthy可作表语，也可作定语，作定语时意思为“有价值的”、“值得尊敬的”、“应受到赏识的”，作后置定语时，必须用“worthy of +名词”结构；worthwhile与worthy一样，既

22、可作表语，又可作定语，表示某事因重要、有趣或受益大而值得花时间、金钱或努力去做，一般做“值得的”、“值得做的”、“有意义的”解。 The film is well worth seeing. A number of the reports findings are worthy of note. 3 专心 爱心 用心Leeds United were worthy champions (= one who deserved to win) of the competition.作_ He is a teacher worthy of respect.作_ This problem is wor

23、thy to be considered. We decided to give the money to a worthwhile cause. It wasnt worthwhile continuing / to continue with the project. A couple of other books are worthy of mention.= A couple of other books are worth_.= A couple of other books are worthy of _ _. = A couple of other books are worth

24、y to _ _. =It is worthwhile _ _ a couple of other books. =It is worthwhile _ a couple of other books 9. As well as worrying about the expense, advertisers must also consider which media are more appropriate for their product. He borrowed 150,000 and used the money for legal expenses. _ Julies parent

25、s had spared no expense for her wedding. _ at ones expense _；作弄某人 at the expense/cost of _all expenses paid _ We were taken out for a meal at the companys expense. _ Louis kept making jokes at his wifes expense. _ He built up the business at the expense of his health. _ The prize is an all-expenses-

26、paid trip to Pairs. _ 10. However, it would be no use advertising products on radio if the ad relies on visual effects. 11. Would really good advertising persuade you to buy products and services you are interested in or have no use for? 【解析】(1) It is no use doing Its no use crying over spilt milk,

27、- hes spent all the money, and theres nothing you can do about it. Its no use arguing with her-she wont listen. make(good)useo_beof(no)use_comeintouse_out of use_ have no use for_ We might as well make use of the hotels facilities. Computers first _ _ _ in the early 1950s. Take this - its of no use

28、to me any more. Ive no use for people who dont make an effort. Some 4,000 railway stations have gone out of use since the 1960s. (2) rely (depend) on (upon) sb./sth. to do/doing rely on sb./sth. for sth. Many working women rely on relatives to help take care of their children. I think we can rely on

29、 Tom not to tell anyone. You cant just rely on your parents lending you the money. Tim always relies on his wife for advice on clothes. They have to rely on the river for water. 12. response Carl made no response, and carried on with his meal. The product was developed in response to customer demand

30、. The law was passed in response to public pressure. 4 专心 爱心 用心I am writing in response to your letter of June 12. 13. Committee members recently appointed me their chairman and have asked me to tell you how much we all appreciate your donation. They appointed him (as) captain of the English team. A commission has just been appointed to investigate fraud claims. The committee appointed a day in June for celebrations. We met him at the appointed time outside the courtroom. 【拓展】appointment n.约定，预约；任命，委任 She has an appointment with a client at 10.30. I have an appointment to see the