毕业论文（设计）外文翻译：连锁经营运行模式研究

1、毕业论文（设计）外文翻译：连锁经营运行模式研究毕业论文（设计）外文翻译：连锁经营运行模式研究毕业论文（设计）外文翻译：连锁经营运行模式研究:2014-5-19 15:39:18毕业论文（设计）外文翻译题目：连锁经营运行模式研究一、外文原文标题：effective franchise management原文：this article tries to address some of the issues managers face in franchise systems, the use of high tech systems and marketing. using these two

2、tools in the best way possible is of great importance to franchisees and franchisors. both the advantages and short comings of these aspects are discussed. the importance of such an examination comes from the fact that these tools could be of very high value if applied appropriately or harmful if mi

3、sapplied. some examples of franchise systems that have been involved in these aspects are discussed to show the two- sided nature of the application of them.franchising is one of the most popular and successful strategies for businesses to enter new markets and expand operations. franchising enables

4、 the franchisor to enter a new market with very low risks and initial investment. franchising systems are facing new challenges every day, such us improvement in internet security. global sight corporation (a company that offers inter net statistics) projected that the world wide e- commerce market

5、will reach $1.2tril lion in the year 2001. this magnitude of transactions on the net makes every business, regard less of the industry it operates in, anxious to be on the net and explore the opportunities that come along. franchise systems have been taking advantage of the internet. the internet is

6、 used to generate sales, generate leads, training franchisees employees, and provide customers with information.generating sales is one of the simplest uses of the internet by a franchise system. the franchise system controls the central web site, and allows the franchisees to have their web site, b

7、ut with the supervision of the franchisor. more and more franchise systems have been using the internet for in creasing sales. one example that shows the horizons the internet opens for both the franchisee and the franchisor comes from los angeles where mr. jaffer who runs pip printing stores in l.a

8、. got a printing job in the systems from london, the employees pulled the order out, and called the film production company to whom the job was to be delivered and in formed them that the order was received and asked them to come and pick it up. the job was in the hands of the employees of the film

9、production company after 90 minutes of pip printing receiving the order (u.s. chamber of commerce, 1998). this story shows what kind of opportunities are on the web for the franchise system.the use of the internet to generate sales brings up a conflict between the franchisor and the franchisee. this

10、 might lead to some legal debate, because in most cases the franchisor grants exclusive rights to the franchisee. therefore, if the franchisor is trying to claim his rights to the revenues made in the franchisees territory, he/she could be violating the franchising contract.franchise systems mainly

11、use the internet to attract new franchisees. for example, 85% of planet smoothie and pjs coffees lead attraction comes from the web says its ceo mr. orouke (international franchise association, 2002). by offering applications and relevant information for prospective franchisees, franchisors can attr

12、act many more people and be much more exposed. this way of attracting franchisees will save the franchisors time, effort, and most importantly money. according to mr. jerry wilkerson, head of the head- hunter firm the cost of sending representatives to a franchise exhibition ranges from $ 15000 to $

13、 20000 (swann c., 2001). as a result of the lower cost of using the web to contract more franchisees, fewer franchisors are going to franchise exhibitions.now prospective franchisees can visit the web of the franchisor, learn about the requirements, and even apply. this way of generating the leads a

14、nd their employee gives even more room to cut cost, by eliminating or substantially reducing the need for people directly interacting with prospective franchisees on the phone or through meetings.the degree of use of the internet by franchise systems vary depending on the industry, capabilities, and some other variables