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1、姓名:_ 班级:_ 学号:_-密-封 -线- 商务英语考试(高级)真题及答案解析(6)考试时间:120分钟 考试总分:100分题号一二三四五总分分数遵守考场纪律,维护知识尊严,杜绝违纪行为,确保考试结果公正。the negotiating tableyou can negotiate virtually anything projects, resources, expectations and deadlines are all outcomes of negotiation some people negotiate deals for a living dr herb cohen is
2、one of these professional talkers, called in by companies to negotiate on their behalf he approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation he is working in a competitive field
3、 and needs to avoid being too adversarial whether he succeeds or not, it is important to him to make a good impression so that people will recommend himthe starting point for any deal, he believes, is to identify exactly what you want from each other more often than not, one party will be trying to
4、persuade the other round to their point of view negotiation requires two people at the end saying yes” this can be a problem because one of them usually begins by saying “no” however, although this can make talks more difficult, this is often just a starting point in the negotiation game top managem
5、ent may well reject the idea initially because it is the safer option but they would not be there if they were not interestedit is a misconception that skilled negotiators are smooth operators in smart suits dr cohen says that one of his strategies is to dress down so that the other side can relate
6、to you pitch your look to suit your customer you do not need to make them feel better than you but, for example, dressing in a style that is not overtly expensive or successful will make you more approachable people will generally feel more comfortable with somebody who appears to be like them rathe
7、r than superior to them they may not like you but they will feel they can trust youdr cohen suggests that the best way to sell your proposal is by getting into the world of the other side ask questions rather than give answers and take an interest in what the other person is saying, even if you thin
8、k what they are saying is silly you do not need to become their best friends but being too clever will alienate them a lot of deals are made on impressions do not rush what you are sayingput a few hesitations in , do not try to blind them with your verbal dexterity also, you should repeat back to th
9、em what they have said to show you take them seriouslyinevitably some deals will not succeed generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste however , joint venture can mean joint risk and s
10、ometimes , if this becomes too great , neither party may be prepared to see the deal through more common is a corporate culture clash between companies, which can put paid to any deal even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets
11、slowed down as they argue about small detailsde cohen thinks that children are the masters of negotiation their goals are totally selfish they understand the decisionmaking process within families perfectly if mum refuses their request , they will troop along to dad and pressure him if al else fails
12、, they will try the grandparents, using some emotional blackmail they can also be very singleminded and have an inexhaustible supply of energy for the cause they are pursuing so there are lesson to be learned from watching and listening to children15 dr cohen treats negotiation as a game in order to
13、a put people at easeb remain detachedc be competitived impress rivals16 many people say “no” to a suggestion in the beginning toa convince the other party of their point of viewb show they are not really interestedc indicate they wish to take the easy optiond protect their companys situation17 dr co
14、hen says that when you are trying to negotiate you shoulda adapt your style to the people you are talking tob make the other side feel superior to youc dress in a way to make you feel comfortabled try to make the other side like you18 according to dr cohen, understanding the other person will help y
15、ou toa gain their friendshipb speed up the negotiationsc plan your next moved convince them of your point of view19 deals sometimes fail becausea negotiations have gone on too longb the companies operate in different waysc one party risks more than the otherd the lawyers work too slowly20 dr cohen m
16、entions childrens negotiation techniques to show that you shoulda be prepared to try every routeb try not to make people feel guiltyc be careful not to exhaust yourselfd control the decisionmaking process关于negotiating techniques的文章。传统的阅读题型,相对比较容易。15题,答案很明显:he says this helps him drain the emotional
17、content from his conversation。帮助他抽离他的谈话中的感情成分。要想选对,只需要知道选项b中detached的含义:not reacting to or becoming involved in something in an emotional way16题,这题貌似只能采取排除法。因为几个选项和原文的对应都不是太明显。问为什么很多人在一开始要对一个建议说“不”。答案是第二段的最后一句:top management may well reject the idea initially because it is the safer option but they
18、would not be there if they were not interested。最高管理层在一开始可能会拒绝这个建议,因为这样是一个更安全的选择。但是如果他们真的不感兴趣的话,他们就不会在那里(谈判)了。a在这段文字中没有提到,b不对,他们肯定是感兴趣的,c也不对没有提到,原文说的是safer option。选d,之所以会拒绝,因为从维护公司利益的角度,这样是一个safer option。17题,答案也很明显:dr cohen says that one of his strategies is to dress down so that the other side can relate to you这里的两个词组可以解释下:dress down: to wear clothes that are more informal than the ones you would usually wearrelate to :to feel that you understand someones problem, situation etc所以这个句子意思是穿的不那么正式,这样可以让另一方接近你。也就是a说的是你的风格适应你的谈判
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