剑桥商务英语 report writing

1、in this module, you are expected,objectives,to learn about the format and contents of business reports;,to write short formal reports with correct format and sufficient information.,1 what is a business report? a business report plays a crucial role in business practice as most major decisive action

2、s are based on business reports. if reports are well-written data collected thoroughly, analysis done perceptively, comment made correctly, solution can be expected to draw in a wise way.,2 what are the most common types of business reports? can you list some examples? business reports types vary as

3、 they may be applied in a wide range of functions. generally speaking, business reports can be of these types: routine report, investigation report and feasibility report, etc.,exam spotlight: a report,in part two of the writing test, you might write a report. this is the kind of information you rec

4、eive: see p. 42 or p.95,题型分析,根据不同的写作目的，商务报告分类： 提供信息(information) 分析归纳(analysis according to the findings above, it can be concluded that from the table shown, it can be concluded that therefore, it can be concluded that ,expressions and sentence patterns (4),recommendations in conclusion i would pro

5、pose / suggest that the findings clearly show that we should the following are the recommendations it is recommended that （动词原形） based on the conclusion / analysis above, we recommend that / it can concluded that with reference to the advantages / facts stated above, the following recommendations ca

6、n be made, something is recommended. e. g, a change of attitude is recommended. a more professional attitude will need to be encouraged through training. on the basis of the results, i have the following recommendations that on the basis of the analysis, it is reasonable to have the following recomm

7、endations: firstly, ; secondly,; finally, .,how to describe the trends shown in the tables and diagrams （1）,上升趋势 to increase / an increase to go up to grow / a growth to jump / a jump to leap / a leap to reach a peak / a peak to soar / a soar to rise / a rise to upsurge / an upsurge to upswing / an

8、upswing,下降趋势 to collapse / a collapse to decline / a decline to drop / a drop to decrease / a decrease to fall / a fall to go down to reach a low point / a low point to reduce / a reduction to plunge to plummet,how to describe the trends shown in the tables and diagrams （2）,tips,注意：bec不是单纯的英语考试，也不是考

9、察商务知识。 对策：学习、模仿高水平的论文 注意四个方面： 1 内容上，要选取重要信息，要导入数据; 2 结构上，要按照上面的套路，不要写流水账; 3 语言上，要多变，句式和选词都要多变; 4 语法上，要注意时态，一般现在时、一般过去时和现在完成. tips on p. 43,an example,you work for tomatsu, a company which produces video recorders. you are responsible for product development. read the following table showing the resu

10、lts of a survey of video recorders. the recorders are rated from * (poor) to * * * * * (excellent). column a shows the ratings for your companys products. column b shows the ratings for the products of shikei, your main competitor. use the information in the table to write a short report (about 100-

11、 120 words) recommending ways of improving the quality and the marketing of your companys video recorders. write on your answer sheet.,analysis,该题首先假设考生是一家录像机公司的产品开发部负责人，接着考题提供了一张调查结果表，该表格比较了本公司产品与竞争对手的产品在性能价格、质量稳定性、售后服务、市场份额及广告宣传等方面的优势与不足，考题最后要求考生根据这张表格所反映的信息，撰写一份报告，就提高产品的质量，加强市场营销等问题提出建议。考生在动笔前一定要

12、认真仔细地阅读考题提供的原始图表，力求看懂并吃透原文精神，然后准确地把图表信息转换成语言文字，在分析数据的基础上再根据考题要求，有的放矢地提出建议。显然这题的难度相当大，因为它要求考生首先应该具有阅读和解释视觉信息的能力，并在此基础上发表观点，提出建议。,sample report,report introduction the results of the market survey are dissatisfying. therefore effective measures must be taken immediately. findings from the table shown,

13、 it can be concluded that our efforts in such fields as value for money, reliability, after-sales service and advertising are less successful than those of shikei. recommendations on the basis of the results, i have the following recommendations: 1. to organize quality control circles to study and s

14、upervise every sector in our production so that any quality problems can be discussed and solved in the course of production. 2. to give the marketing manager more power to make his own decisions so that he can respond to the changing business situation timelier.,exercise,you recently attended a one

15、-day course on office management. below is the course program, with the comments you wrote on it. write a short report about the course for your manager. include all your comments and say whether your company should send other staff on this course. write 120-140 words. write on your answer sheet. do not write in capital letters.,office management seminar field house, london 7 may 2009 programme 9.00-10.45managing people and developing productive working relationships 10.45-11.00coffee 11.00-12.45planning the day, w