教育部考试中心考研英语模拟试题(新题型7)

1、姓名：_ 班级：_ 学号：_-密-封 -线- 教育部考试中心考研英语模拟试题(新题型7)考试时间：120分钟 考试总分：100分题号一二三四五总分分数遵守考场纪律，维护知识尊严，杜绝违纪行为，确保考试结果公正。.目录：一.新题型试题二.答案三.总体分析四.试题精析五.全文翻译教育部考试中心考研英语模拟试题-新题型partb汇编7、directions:you are going to read a list of headings and a text about preparing in the academic community. choose the most suitable hea

2、ding from the list a-f for each numbered paragraph (41-45). the first and last paragraphs of the text are not numbered. there is one extra heading which you do not need to use. mark your answers on answer sheet 1. (10 points)today, some 30% of small business owners dont have a web presence at all, w

3、hile the vast majority who do are watching their sites sit stale, waiting and wanting for business. where did things go wrong? there are common principles followed by those whose dreams of online success have become reality.41. build your site around your customer:thinking of your site as your onlin

4、e storefront, built around delivering the highest-quality customer experience from the moment your customer steps through the “door”.42. just because you built it doesnt mean theyll come:if you arent seeing a large volume of targeted traffic to your site, its time to up the ante.43. integrate custom

5、er loyalty programs and promotions:containing discounts, news, or friendly service reminders. use discount promotional offers to stay in touch with past visitors to your site.44. justify your monthly spending through product bundling:while pay-per-click internet advertising is much more cost-effecti

6、ve than traditional media channels, bundling products together will not only increase your sales revenue, but also enable you to get more out of your per-click ad rates.45. measure your progress:your site may be live, but how is it performing?armed with these simple lessons, vow to make your busines

7、s realize the true promise of the internet.a a manufacturing company selling $50 items was having trouble justifying the cost of online keyword ads. by bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sal

8、es representative agencies and focused on large-volume buyers, such as wal-mart and target. needless to say, the company had no trouble exceeding its yearly sales quota.b one of my past clients had a well-designed physical storefront, solid prices, and quality offerings. however, he wasnt able to dr

9、ive enough store traffic despite targeted advertising efforts in print publications and other offline venues. we decided to shift those ad dollars to an online pay-per-click campaignin which the advertiser pays whenever someone clicks on its entry posted during the course of a site search based on k

10、eywords relevant to his business. the immediate impact was staggering. online revenue soared tenfold to $1 million from $100,000 within only a few months.c with todays technology, your return can be easily measured. if you rely on your web site as a sales tool, you cant afford not to invest in site

11、analytics. make sure your web solution includes an easy-to-use reporting tool that presents this information in a clear, concise format. after all, while metrics are a critical part of the web equation, you dont have the time to spend hours digging through reams of data.d years ago, i worked with a

12、woman who sold purses online through a home-built site that lacked critical e-commerce components. after a simple redesign including product descriptions, comprehensive navigation, and a secure, user-friendly ordering system, her revenue increased fivefold. and she began receiving rave reviews from

13、customers impressed with the ease and convenience of the online shopping experience.e online success demands more than simple presence. your internet investment should pay for itself with new customers and increased sales. find a trusted partner who can help you navigate todays (and tomorrows) techn

14、ology and who understands the bottom-line realities of your business.f one villa rental company had a web site that generated very few calls and online bookings. i helped the company set up a “last minute deals” distribution list. by subscribing, site visitors would receive weekly e-mails offering 1

15、1th-hour discounts on villa rentals. as a result, the company captured contact information for thousands of possible customers, reduced its unused inventory to almost zero, and increased revenue significantly.答案41.d 42.b 43.f 44.a 45.c总体分析本文是一篇介绍如何成功地进行上商务的文章，全篇例证和理证相结合，条理清楚。第一段:由当今的一个现象入手，引发出诱人深思的问

16、题，即上商务的困境。第二段至第五段:给出具体的几条原则，以引导持有上商务梦想的人将梦想变成现实。第六段:总结、概述这几条原则对于成功进行上商务的的重要性。. 试题精解(一)通读全文，了解文章大意，确定小标题的作用通过阅读各选项，进而浏览全文，把握文章主题关于如何成功地进行上商务的原则建议。文章一开始描述了现存的一种现象很少有人成功地进行在线商务，并对此发出疑问，接下来为大家提供几条共同的原则，所以可以推断从第二段起的内容大部分应该都与这些原则有关。考生需要确定小标题也就是黑体字在文中的作用以及与上下文之间的联系。初步浏览全文不难发现，五个小标题都是对于几条商务原则的简要概述，各原则之间有一定的

17、逻辑关系，但是每一条又都具有各自的独立性。标题下面的文字多是对标题的补充说明。(二)浏览选项，概括大意。这种题型中，由于选项部分内容可能相对较多，而且和原文是非等额搭配，因此可以先概括各选项的大意，将浓缩后的信息迅速地记下来，可以记在选项旁。或者将各项中的重要信息划出来，以便解题时一目了然，与小标题一一对应。本文六个选项有四个列举了具体事例，另外两个是说理分析。其大意分别是：a一个制造公司通过捆绑销售和将上广告销售对象确定为批发商，从而提高了销售额。b 我的一个客户虽然拥各种优势条件，却仍不能招徕大量顾客，因此我帮他将下广告的经费转移到络销售上，结果，公司收入暴涨。c 如果依赖站作为销售工具，

18、就必须进行站分析，因此确保你的站建设方案中有一套方便使用的报告工具。d 通过给一位女士的上钱包销售中增加关键的电子商务元素，使她的收入大幅增加，她也因给顾客带来舒适便捷的购物体验而受到好评。e 仅有络还不能保证在线销售的成功。还应找到一位合伙人，帮助你驾御技术并了解你生意的底线。f 通过帮助一家别墅租赁公司建立“最后时限打折”分配表，使它赢得了潜在客户，使空房率达到零，从而增加了收入。(三)掌握论证方法，将论据与论点一一匹配既然所给六个选项中有四个都是例子，那么文章的主要论证手法就是例证。考生下一步要做的就是根据文章的基本结构，将论据和论点匹配。可以先看标题后看选项，也可根据选项寻找合适的标题

19、。41题的小标题是“以客户为中心建立站”。接下来的论述是对这一标题的解释：应该把站看作是在线的店面，从顾客踏入店门的那一刻起就传递给他们一种最优质的顾客体验。而d项中明确指出，该女士的在线销售因给顾客带来舒适便捷的购物体验而受到好评，因此与标题照应。42题的小标题是“你仅仅是建立了它，并不意味着顾客就会光临”。该标题下面，只给出了一句话作为说明，即如果你没有看到大量的顾客光临你的站，就是时候提高赌注了。考生应该抓住这一句的关键部分：提高赌注。从常识上讲，“下赌注”一般意味着作出某种新的尝试或者改变。而前半句提到的“没有大量顾客光临你的站”是促使你作出这种尝试或改变的原因。阅读选项，内容和逻辑上

20、衔接最贴切的是b项，其中enough store traffic和原文中的a large volume of targeted traffic相呼应，该项提到的“将下广告的经费转移到络销售上”则是新的大胆尝试。因此确定b项为正确答案。43题的小标题是“将顾客忠诚计划和促销手段结合在一起”。在下文的论述中，给出了实施这一原则和建议的具体方法：包括打折、新闻和友好的提醒性服务。通过提供打折的促销活动来与站的访问者保持联系。因此，接下来论述的内容至少应该与顾客忠诚或促销有关，甚至可能继续论述打折的销售手段。在剩余的几个选项中，f项直接出现了discount(折扣)一词，即提供别墅租赁折扣，此外该项中

21、的contact information for thousands of possible customers与原文中的stay in touch with past visitors to your site相呼应。所以f为正确答案。44题的小标题是“通过产品捆绑销售来证明你每月开销的必要性”。该标题将销售方式确定为捆绑销售。接下来的内容则指出这种方法不仅可以增加销售收入，还可以使你从络点击销售中受益更多。由此，可预测接下来的内容也应围绕“捆绑销售”展开论述。a项中出现了bundling一词，以一个制造公司为例，论证这种销售方式使销售额得到了提高。45题的小标题是“估计你的进展”。接下来的

22、论述中，提出“也许你的站仍在运行之中，但具体运转如何”的疑问。因此可以推断下文要论述的是如何估计站的运转状况。大部分备选项的内容都是关于如何通过在线销售改善销售状况，只有c和e项是关于站如何更好地运行的建议。两个选项皆为说理论证。表面上看它们都是在讲站运转，但是e项主要论述了保证在线销售成功除络以外的因素，如：合伙人。而c项则围绕站分析、站建设展开论述，因此是正确答案。. 全文翻译当今，有30%的小生意业主没有开通在线商务，而绝大多数的开通上商务的人士也都是看着自己的站闲置，静等生意的到来。问题到底出在哪里。下面是一些梦想获得上商务的成功，并使梦想变成了现实的人遵从的一些共同的原则。41、以客

23、户为中心建立站把你的站看成你的在线店面，围绕着从顾客踏入店门的那一刻起就传递给他们一种最优质的顾客体验这一观念而建。多年前，我曾与一位在线销售钱包的女士合作。该女士的在线销售通过一个缺少严格的电子商务成份的自制站进行。简单的重新设计中包括产品描述、全面导航以及一个安全友好的用户指令系统等。之后，她的收入增加了五倍，她也开始因为在线销售给顾客带来舒适便捷的购物体验而受到好评。42、你仅仅是建立了它，并不意味着顾客就会光临如果你没有看到大量的顾客光临你的站，就是时候提高赌注了。我过去的一个客户虽然拥有良好的店面设计，稳定的价位，优质的商品，并将广告费用主要投资在印刷宣传和其它下活动中，却仍不能招徕大量顾客。于是我们帮他将广告的经费转移到在线点击销售上。依照这一方案，只要有人在以与广告商的生意相关的关键词为基础进行搜索的过程中，