2013华科新闻传播实务最新(网络传播导论)（2013 China Journalism latest (Internet Introduction)）

1、2013华科新闻传播实务最新(网络传播导论)（2013 China Journalism latest (Internet Introduction)）The examination outline of Journalism and communication practice for Postgraduates of Huazhong University of Science and Technology(subject code: 866)Part 1 examination instructionsFirst, the nature of the examinationJournal

2、ism foundation is one of the basic professional subject compulsory professional master students in our school of Journalism and communication. The purpose of this paper is to examine the basic knowledge and basic skills of the candidates in journalism and communication practice, and to analyze and s

3、olve problems.The examinees are candidates for the entrance examination of the masters degree of our school.Two, investigate the scope of subjects1. compulsory range: interviewing in journalism, news writing2. optional range: news commentary, television, network communication, advertising practice p

4、ractice(Note: the four part of the examination by the candidates according to the candidates to select the appropriate direction part)Three, examination form and answer time(1) answer: closed volume, written examination(two) answer time: 180 minutesThree, content ratio and test paper structure(a) pa

5、rt will include the following contents (total scores of 60%)News interview, news writing 60%(two) the selection and answer section includes the following contents (40% of the total volume fraction)In the 4 parts of news review, TV practice, network communication and advertising practice, 1 parts wer

6、e selected, which accounted for 40% of the total volume fraction(three) the proportion of questionsShort answer questions questions terms and concepts of writing task analysis operation(four) bibliography1, part of the answer:Sun Fayou. News writing theory (Second Edition). Peoples publishing house,

7、 2006He Zhiwu: News Interview (Third Edition), Wuhan University press, 20112, select answer partNews comment direction: Zhao Zhenyu. Modern news review (Second Edition). Wuhan University press, 2009Professional direction of radio and television:Shi Changshun. TV special topic and column: Contemporar

8、y TV practice course (Revised Edition), Fudan University press, 2009 (revised by Mr. Shi)The propagation direction of network: Zhong Ying. Introduction to online communication. Peoples University Press, 2012Advertising practice direction: Chen Xianhong, Yu Mingyang. Advertising creative science (Sec

9、ond Edition). Fudan University press, 2003The second part examines the main pointsChapter one interview and news interviewTest sites: the meaning and characteristics of news gatheringThe third chapter is the materialist foundation of news gatheringTest sites: what facts should be obtained from news

10、interviews?Every detail relates to the authenticity of news demanding facts are true and real news is objective truth rather than subjective truth, the real news is the director general and unified, local real real real news is true and the true nature of the phenomenon of unityThe fourth chapter is

11、 the dialectical basis of news gatheringTest sites: objectively and accurately reflect the intrinsic value of things; grasp the timing of news reports; maintain the balance of news and information; the space for journalists to interview.The sixth chapter is news discoveryTest points: there is no new

12、s without discovery; the meaning of news discovery; the double realm of news discovery.The seventh chapter is the cultivation of news discovery abilityTest sites: the cultivation and training methods of news discovery ability; the way to discover news.The eighth chapter is the preparation for interv

13、iewTest sites: the role of preparing for interviews; the content of interview preparation.Key points: the formulation of interview outlineThe ninth chapter site visitTest sites: the value of access; the choice of access; the principles of problem design; questions in press conferences.The eleventh c

14、hapter is the field observationTest site: the function of field observation; the goal of field observation.The twelfth chapter is experiential interviewTest sites: the dominant experiential interview method; the meaning and function of implicit interview.The thirteenth chapter is telephone interview

15、 and online interviewExamination site: the way of online interview; problems faced by online interview.The fourteenth chapter interview methodTest point: the method of combining up and down and the method of combining point and surfaceThe fifteenth chapter is the verification of interviewsTest sites

16、: News untrue performance;The causes of inaccurate news. (revised by He Zhiwu)Two. News report writing(1) the basic principles of news report writing1. news reports should be true: the basic content of news reports; the social causes of false reports.2., news report should talk about timeliness: str

17、engthen several links of news reporting timeliness; influence of network communication on timeliness of news.3. news report writing should pay attention to the audiences interest: the audience interested in several aspects of information; the audiences interest to meet and guide.4. the tendentiousne

18、ss of news reporting and reporters: the content of the facts and the way of speaking with facts(two) the basic form of news report writing1. the basic components of news report: the role of message head; the function and type of lead; the type of subject and writing requirement; the form of ending;

19、the function and type of background material.2., the basic structure of news reports: the meaning, characteristics and shortcomings of inverted Pyramid structure; the characteristics of other structures of news reports.3. basic types of news reports: message characteristics; dynamic news features an

20、d writing features and writing requirements; comprehensive news; news commentary on the characteristics and writing features and writing requirements; news site requirements; features and writing characters of news; their characteristics and some other kinds of news writing requirements; reason the

21、objective and accurate reports have reported.(three) writing techniques in news reporting1.: Discovery News reporter found the performance aspects; the reporter found that the force depends on the reporters have many qualities; the reporter found that the reporter has decided to force the scientific

22、 way of thinking; two standard selection of news reporters; the relationship between the two standards.2. news topic: the characteristics of news reporting theme; the choice and establishment of news reporting theme.3. write out the feeling: the important role of feeling in the report; the feeling o

23、f journalists and the feeling of audience; the characteristics of six S report.4., storytelling: news reports from the scene to write some benefits; storytelling is the best way to provide information to the audience; Wall Street daily style of small techniques.(four) the evolution of news report fo

24、rmThe development and change of 1. contemporary news report: characteristics and changes of new China; changes and causes of the contemporary form of report.2., the relationship between communication technology and news style: the influence of the spread of science and technology on news style; the

25、impact of radio, television, Internet, mobile phones on news style.Three, news review(1) the situation faced by news commentaryThe characteristics and challenges of network media, the influence of Chinas entry into WTO on news comment, cognition and Countermeasures(two) the current situation and cha

26、racteristics of Chinese News CommentaryComment weight, comment time, comment topic, comment direction, comment supervision, comment form and comment team(three) the basic concepts of news commentaryThe definition of news review, the nature and function of news commentary.(four) the basic elements of

27、 news commentaryArguments, arguments, arguments(five) topic selection of news commentaryThe concept of the topic, the value of the topic, the source of the topic, the principle of the topic, the standard of the selection of the topic(six) the conception of news commentaryA process of conception, con

28、ception, and conception(seven) the argumentation of news commentaryIn fact, the problems that the role of demonstration and theory demonstration, arguments and split(eight) the quality requirements of news commentaryThe characteristics of journalists and the quality requirements of news commentators

29、(nine) comment on news facts and social phenomena with the basic theories and methods of news commentaryFour. TV practice(1) classification of TV subject and columnTelevision thematic classification: content classification of television topics; formal classification of television topicsTV column cla

30、ssification: column performance object; column performance content; column form of expression(two) narrative TV program (feature film)The type of feature film: news topics; social education documentary feature film of prose;Narrative of thematic films: narrator, narrative perspective, narrative stru

31、ctureThematic film writing: thematic film writing process: thematic film writing characteristics; thematic film writing style(three) documentary TV documentary (Documentary)The development process of documentary: the beginning of documentary, the nature of documentary and the trace of documentaryThe

32、 creation of documentary film: Grierson; real mode; access; reflectionThe skills of documentary production: the selection of TV documentary, the shooting of TV documentary and the structure of TV documentaryThe development trend of documentary: the diversification of documentary topics; the diversif

33、ication of documentary creation; the marketization of documentary management; the column of documentary broadcast(four) political TV program (political commentary)Discussion of political filmsSpeculative political commentaryComments on political commentary(five) investigative TV programs (survey rep

34、ort)The definition of TV investigative report: the definition of investigation report and the development of investigation reportThe classification of TV investigative reports: investigation content classification; investigation objective classification; investigation mode classificationWays of inve

35、stigating TV reports: investigation methods; structure methods; investigation skills(six) news TV column creationThe column of TV news: the significance of the column of TV news; the form of TV news columnJina type news: collection of news program arrangement; personalized news column Jina typeMagaz

36、ine news column: event combination; column combinationSpecial topic news column: the choice of subject matter; the skill of narration; the development trend of special news column(seven) this type of TV program creationThe status of educational programsThis section of the program theme category: aud

37、ience classification; classification; classification program stylePublic education program creation: social and political program creation; economic program creation; cultural program creation;Creation of science and technology programs;This section of the object type creation: analysis of age gende

38、r hierarchy analysis column; column; column occupation level analysisThis section of the service creation: the development of life service program; the service life of column production(eight) entertainment TV column creationThe basic types of TV entertainment programs: the basic style of TV enterta

39、inment programs; the characteristics of TV entertainment programsThe consumption context of TV entertainment programs: the origin of consumer culture; the upsurge of TV entertainment programs; the entertainment festivalObjective acceptance psychologyCultural criticism of TV entertainment programsThe

40、 development strategy of TV entertainment programs: the market segmentation of TV entertainment programs; the regular control of TV entertainment programs; the personalized management of TV entertainment programs(nine) the creation of conversational TV programsThe development process of TV talk show

41、: the development background of TV talk show program and the development process of TV talk showThe basic types of TV talk show: program content classification; structure form classificationThe elements of TV talk show: topic, speaker, conversation styleThe development space of TV talk show: the com

42、munication characteristics of conversation program; the space-time span of talk show; the improvement strategy of talk show(ten) routine TV column arrangementThe basic principles of arrangement: the basic elements of layout; the division of layout time; the basic principles of arrangementThe strateg

43、y of arranging competition: the strategy of column arrangement; the strategy of program arrangement; the experience of successful arrangement (revised by Mr. Shi)Five, network communicationChapter 1. Current situation and Prospect of Internet developmentSection 1: a brief history of Internet develop

44、ment abroadThe development of ARPAnet in the 60-70 and twentieth CenturyThe change of NSFnet in two and 1980sThe emergence of the world wide web in three and 1990sThe rise of Web 2 and Web 3 in four and twenty-first CenturySecond brief history of domestic Internet developmentThe research and explora

45、tion stage in the middle of the 80-90 and twentieth CenturyTwo, 1990s to the end of the actual application stageThe rapid development stage since three and early twenty-first CenturyThe Third Frontier of Internet developmentOne, the next generation InternetTwo. Internet of thingsThree. Semantic WebF

46、our, mobile InternetThe second chapter: network communication technology and development frontierSection 1 basic technologies of network communicationFirst, computer network foundationTwo, the Internet (Internet) basisSecond section of network dissemination practice technologyFirst, web design and d

47、evelopment technologyTwo, multimedia network communication technologyThree, network communication information resources management technologyThe third section of network communication frontier technologyFirst, cloud computingTwo, 3G/4GThree, smart city / smart earthFour, the relationship between clo

48、ud computing and the Internet of things, 3G/4G, the wisdom of the earthThe third chapter: the types and characteristics of the main websites in ChinaSection 1 commercial portal websiteFirst, the commercial portal website re understandingThe operating status of two and four major commercial portalsTh

49、ree, commercial website market competition problemsThe second section news websiteFirst, the formation of network mainstream mediaTwo, the development of network mainstream mediaThree, the news website Market RoadThird video sitesFirst, the formation and impact of video sitesTwo, network video and N

50、etwork KUSOThree. Copyright Disputes of video websitesFour, video site managementThe fourth chapter Internet users and their activistsSection 1. Basic situation of Internet usersFirst, the definition of Internet usersTwo, the basic composition of Chinese netizensThree, the classification of Internet

51、 usersThe characteristics of second netizensFirst, the behavior characteristics of Internet usersTwo, demand characteristics of Internet usersThree, the language features of netizensThird activists in Internet usersFirst, the active elements in online game behaviorTwo, the active elements in online

52、shopping behaviorThree. Activists in knowledge sharing behaviorFour. Activists in online writingFive. Highly influential people in network activists: network opinion leadersThe fifth chapter is the evaluation and management of network newsSection 1 network news and its typesFirst, the definition of

53、network newsTwo, the characteristics of network newsThree. Classification of network newsEvaluation of second sections of network newsFirst, the evaluation standards of Chinese and foreign network newsTwo, the evaluation system of network newsThe management of third sections of network newsFirst, ou

54、r governments management of network newsTwo. Comparison of network news management and production mechanism between China and the United StatesThree, the problems and disputes in the management of network news in ChinaThe sixth chapter network public opinion and its dissemination ruleThe first secti

55、on is the form of network public opinion communicationFirst, hacker network public opinion behaviorTwo, network public opinion signature and investigation behaviorThree, network public opinion rumor behaviorFour, network public opinion violence behaviorFive, network public opinion pushing behaviorSe

56、cond channels of network public opinion communicationFirst, network news and news threadTwo, BBS forum speak with bar discussionThree, blogs, podcasts and micro-blogFour, instant messagingFive, e-mail and social networking sitesThe propagation law of third sections of network public opinionFirst, the temporal and spatial characteristics of major network public opinion eventsTwo, the groups and types of major network public opinion eventsThree, the source and transmission path of major network public opinion eventsFour, the in